Beyond the Grandstands: Today’s Motorsports Events Call for More Modern Ticketing
1 day ago
Ticketing isn’t just logistics anymore. As fan expectations rise, the best races treat it as the kickoff to race day.
Motorsports events today are full-scale experiences that go beyond high-speed action. From trackside suites and all-inclusive hospitality to onsite camping, live concerts, and exclusive paddock tours, race weekends are offering fans access to more than ever before.
As the motorsports industry grows, expectations around ticketing, access, and fan experience design are evolving just as fast. Ticketing is no longer just a point of sale. It’s the gateway to a fan’s entire weekend.
For tracks and race organizers, that shift unlocks new opportunities: more revenue, better fan data, and greater control over how the experience is sold and delivered. But delivering on that promise requires a platform built for flexibility. When outdated systems can’t keep pace, fans feel the friction—and so do the teams behind the scenes.
Designing for Today’s Race Fans
Expectations around race weekends are evolving. Influenced by industries like sports, live music, and travel, fans now look for more customizable, seamless experiences—from the moment they buy a ticket to the final lap.
That means giving them tools to shape their weekend: picking the perfect seats, choosing upgrade options, and managing plans on their terms. Ticketing is no longer just a transaction—it’s the first touchpoint, and often a key part of the overall fan journey.
Here’s what fans increasingly look for in a modern ticketing experience:
- Transparent pricing across all offerings—GA, reserved, hospitality, add-ons
- Variety of offerings like pit passes, paddock tours, camping, parking, and post-race events
- On-brand experience from event page to ticket wallet that reflects the event’s identity
- Interactive reserved seating that reflects the real layout of the venue, from grandstands to infield suites
- Mobile-optimized purchase flow that’s easy to navigate anywhere, anytime
- Post-purchase flexibility to transfer tickets, add extras, or upgrade with ease
When done right, modern ticketing gives fans control and confidence—which leads to higher conversions, increased spend, and longer-term loyalty.
How Top Tracks Power the Whole Experience
The best motorsports events aren’t using one-size-fits-all platforms. They’re embracing flexible ticketing systems that support complex programming, multiple touchpoints, and high fan expectations.
World Wide Technology Raceway
For the INDYCAR Bommarito 500 Weekend, WWT Raceway built a multi-day experience through Tixr with:
- Reserved grandstand seating with price levels
- Parking, camping, and infield hospitality
- Structured Race Sherpa Paddock Tours by time slot
- Add-ons like Premium Pit Passes, and Paddock Access
- Waitlists to capture demand in real-time