BetPARX Partners With The Memorial Tournament Presented By Workday And Becomes A PGA TOUR Official Betting Operator
March 16, 2022
Following the State of Ohio’s passage of sports wagering legislation, betPARX has partnered with the Memorial Tournament presented by Workday for mobile sports betting access in Ohio. Additionally, betPARX will become an Official Betting Operator of the PGA TOUR.
As part of the agreement, betPARX will become the exclusive mobile sports betting sponsor of the Memorial Tournament, which is held annually in the spring at Muirfield Village Golf Club in Dublin, Ohio. betPARX plans to offer branded fan experiences during Memorial Tournament week to elevate even further one of the leading events on the PGA TOUR.
“First and foremost, we would like to express our appreciation to the State Legislators in the House and Senate that worked for many years to develop the well thought out legislation,” said Dan Sullivan, executive director of the Memorial Tournament presented by Workday. “The Memorial Tournament joins Ohio’s other professional sports franchises in recognizing the time and energy put into legalizing sports gaming. Further, we are excited to partner with betPARX to help bring its platform to Ohio and offer an enhanced fan experience at the Memorial Tournament beginning in 2022 and for years to come.”
The 2022 Memorial Tournament presented by Workday will be held the week of May 30 – June 5 and will be broadcast on CBS, Golf Channel and PGA TOUR LIVE on ESPN+.
“betPARX Sportsbook is thrilled to partner with both the Memorial Tournament and the PGA TOUR,” said Matthew Cullen, senior vice president of sports at betPARX. “This is a significant moment as we expand the betPARX business into new states such as Ohio with a new brand and a faster, easier betting experience with the all-new betPARX app. betPARX will have the most comprehensive live golf betting capabilities in the market through our partnership with the PGA TOUR. We see golf as critical to our business at a time in which there is a resurgence in participation and viewership. The Midwest is a focal point for our business as we expand and Ohio’s central position to these adjacent states makes this a highly important market to us.”
Under the Ohio sports wagering bill, the Memorial Tournament and betPARX will apply for a Type A license, which would allow betPARX to offer its mobile sports wagering platform throughout Ohio. The State will grant licenses and launch sports wagering by January 1, 2023.
“The PGA TOUR supports the State of Ohio’s progressive thinking and approach to sports betting,” said Norb Gambuzza, senior vice president of media and gaming at the PGA TOUR. “We are excited to partner with betPARX and The Memorial Tournament presented by Workday to help grow the betPARX platform and be a part of delivering regulated sports betting to Ohio.”
In addition, betPARX will become an Official Betting Operator of the PGA TOUR as it expands its mobile sports wagering presence in key markets throughout the United States. As an Official Betting Operator, betPARX will have rights to use PGA TOUR marks, video highlights and other intellectual property on its sports wagering platform, among other benefits.
“The Memorial Tournament is proud to welcome betPARX as our mobile sports betting sponsor,” said Jack Nicklaus II, General Chairman, the Memorial Tournament presented by Workday. “We are fortunate to align with such a strong organization that shares in our interest to provide this new opportunity to golf and sports fans throughout the State while maintaining the integrity of the game and the tournament. My father created the Memorial Tournament in 1976 as a method of giving back to the state and the community he and my mom have loved. For the past 47 years, the Memorial has drawn countless number of fans and generated millions for Nationwide Children’s Hospital and so many other deserving charities. With the introduction of sports betting and through the betPARX relationship, the Memorial Tournament will continue to generate interest and support through a broader fan base for years to come.”
Following the Supreme Court’s decision that overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018, the PGA TOUR instituted a robust integrity program in collaboration with Genius Sports and later that year announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators around the world. The PGA TOUR is a platinum member of the National Council on Problem Gambling and is aligned with the American Gaming Association (AGA) as a Have A Game Plan®. Bet Responsibly public service campaign partner to educate golf fans on responsible sports betting.