beIN SPORTS Renews WTA Rights In Australia, France And Turkey
December 16, 2021
beIN SPORTS has renewed rights to the WTA Tour for the next five years. The new deal gets underway in 2022 and will see beIN SPORTS channels in France, Turkey and Australia air every WTA event throughout the year, ending with the traditional end-of-season WTA Finals.
The renewal of the WTA rights will form part of beIN’s “beINSPIRED” portfolio of rights, in which beIN provides a global platform to events and talent that have not historically been given the exposure they deserve. This includes showcasing inspiring on-air talent, broadcasting sports, developing business partnerships, events and creative campaigns; all aimed at telling the most inspiring stories that sport – all sport – has to offer.
Richard Verow, Chief Sports Officer, beIN MEDIA GROUP said: “We’re delighted to have secured the WTA rights for the next five years in France, Turkey and Australia. We’re proud to broadcast some of the biggest tennis events on our channels across our territories and agreeing this rights extension with the WTA means our viewers will continue to watch the best in women’s tennis all year round.”
“Our beINSPIRED commitment will remain front and center around our WTA coverage. We’re delighted to be giving the women’s game the exposure and the platform it deserves.”
Micky Lawler, President of the WTA said “beIN Sports has long provided a wonderful broadcast platform for the WTA Tour and this latest multi-year agreement will further enhance coverage of women’s tennis in France, Turkey and Australia.
“beIN have a strong commitment to delivering the best content experience and we’re delighted that returning and new fans of the WTA Tour get to experience the sport on their channels”
In addition to the recently announced CAF Women’s Champions League, beIN SPORTS is also the official broadcaster of the UEFA Women’s Champions League; the UEFA Women’s Euro 2022; the Tokyo 2020 Summer Olympics, Beijing 2022 Winter Olympics, Paris 2024 Summer Olympics; every women’s tennis Grand Slam (Australian Open, French Open, Wimbledon & the US Open) all across the MENA region; the WTA Tour, Billie Jean King Cup 2021 – the World Cup of Women’s Tennis – in Australia, France and MENA; the W Series in the US, Canada and MENA, a range of Paris Saint-Germain Féminine games in various markets; as well as key women’s events from handball, basketball, swimming and much, much more.