Envision Virgin Racing To Campaign Against Climate Change With UK COP26 Partnership

Envision Virgin Racing has partnered with the COP26 Together for Our Planet campaign to encourage global action against climate change.

The team, currently the only carbon neutral team in the electric Formula E race series, are also aiming to encourage the acceleration to zero emission vehicles for all road users.

The team’s two fully-electric race cars – capable of speeds of more than 150mph – will carry the ‘Together for Our Planet’ and UK Government branding as it competes this season, beginning next month in Diriyah and scheduled to conclude in London later this year.

The Silverstone-based outfit, owned by world leading greentech company Envision Group, will be working with the government campaign in the run up to the COP26 UN Climate Change Conference in November. The UK is hosting COP26 in partnership with Italy, bringing together world leaders to commit to urgent climate action.

One of the key themes of this year’s COP conference, held in Glasgow from November 1-12, is to accelerate the transition to electric vehicles (EVs) and the UK Government’s own pledge to decarbonise transport and reach net zero carbon emissions by 2050. Central to this is the phase out date for new petrol and diesel cars and vans, which the government has brought forward from 2040 to 2030. This will ultimately see all new cars and vans being fully zero emission at the tailpipe from 2030.

To aid this transition and help inspire positive climate action around the world, Envision Virgin Racing will be partnering with COP26’s Together for Our Planet campaign on several key initiatives across the year under the race team’s ‘Race Against Climate Change’ sustainability programme. These include a series of digital events in the run up to COP26, a children’s competition to design an environmentally inspired race suit to be worn by the team’s drivers, plus activities at the Formula E race locations around the world.

Alok Sharma, COP26 President Designate, said: “I am delighted Envision Virgin Racing are taking the Together for Our Planet campaign ‘on tour’ and inspiring people around the world to take urgent climate action ahead of COP26.

“We know that electric vehicles are greener, cleaner, and better for the planet. To meet the targets of the Paris Climate Agreement, we need to clean up the air we breathe by doubling the pace of transition to zero emission vehicles.”

Envision Virgin Racing’s Managing Director Sylvain Filippi commented: “Envision Virgin Racing, Formula E and the UK Government are all at the forefront of the EV revolution, especially with so many personnel, vehicles and infrastructure based and built right here in the UK. As such, we are honoured to be joining forces with what is the most important climate event of the year and playing a pivotal role in encouraging motorists to make the switch and, more importantly, tackle climate change before it is too late.

“Through the exciting platform of motorsport, we’re able to showcase the true potential of electric vehicles as we compete in cities across the globe, developing innovative technology that will filter from the track to the road and accelerating the adoption of EVs.”

He added: “Now, after just a few seasons of competition, we are seeing the impact of this with global EV sales rising from 330,000 from when the championship first began to 2.17million in 2019. Even during the bleakest of economic times, sales rose 185% last year in the UK alone and EVs have outsold petrol and diesel cars in Norway, for example, showing that EVs are about to become mainstream and play a key role in reducing carbon emissions.”

As the owner of the team, Envision Group’s pioneering innovation work in areas such as smart wind technology, battery development and AIoT infrastructure has seen it earn an array of sustainability credentials, including being the first company in mainland China to commit to 100% renewable electricity by 2025. Franz Jung, Vice President of Envision Group and Chairman of the Board at Envision Virgin Racing, added: “As with Envision Group, the team has sustainability running through its DNA, so we are fully supportive of this initiative. As well as being certified carbon neutral, we were also the first motorsport team to sign the UN’s Framework Convention on Climate Change and are one of just a handful of teams to have achieved the FIA’s [governing sporting body] three-star environmental accreditation.”

GB Women’s Hockey Agrees A Landmark Three-Year Deal With Vitality

Vitality and England & Great Britain (GB) Women’s Hockey have signed a landmark three year deal.

The new partnership sees the health, life and investment company, become Principal Partner of England & GB Women’s Hockey teams (with Vitality’s logo on their shirt), Presenting Partner of FIH Hockey Pro League in Great Britain – which includes both men’s and women’s matches – and Title Partner of the English Women’s Hockey League, now named the Vitality Women’s Hockey League.

England Hockey’s grassroots participation programme will also be renamed Vitality Back to Hockey, with Vitality working closely with England & GB Hockey to drive visibility of the game and encourage many more people to try out or return to the sport.

The partnership will provide support to the game and further raise its profile as part of Vitality’s ongoing commitment to women’s sport and addressing the significant difference that exists in physical activity levels between men and women*. Through the multiple aspects of the partnership, Vitality, together with England & GB Hockey, will further bring its core purpose to life – to make people healthier and to enhance and protect their lives.

This announcement comes at the start of an exciting year for the sport, with the Tokyo Olympics, FIH Hockey Pro League and EuroHockey Championships.

The announcement also comes at the same time as the insurer announces former Olympic gold medal winning hockey player Alex Danson-Bennett MBE will be joining the Vitality team as a Performance Champion, where she will use her passion and extensive experiences in sport and health to help businesses to motivate and inspire their colleagues to look after and prioritise their health and wellbeing.

Nick Read, Managing Director for Vitality, said: “As we head into 2021, a year full of unmissable sporting events, we are delighted to announce our new partnership with England & GB Women’s Hockey.

“As one of the only sports played equally by men and women, hockey holds a unique position meaning it is well placed to drive engagement in physical activity with women in particular, supporting them to try out or return to the game. There has never been a more important time to be involved in women’s sport at all levels, inspiring many more people to become more active and live healthier lifestyles – which is all in-line with our core purpose, to make people healthier and to enhance and protect their lives.”

Nick Pink, Chief Executive of England Hockey and Chief Operating Officer of Great Britain Hockey, said: “We are delighted and very excited to welcome Vitality as a Principal Partner of England & GB Hockey. Vitality’s commitment to women’s sport, their company values, stature as an organisation and recognition to our wider diversity and inclusion work are exciting and complimenting priorities.

The profile of hockey has grown significantly in the last ten years, and to be able to announce this new partnership at such a challenging time speaks volumes for the progress hockey in this country has made both domestically and internationally. We look forward to working with Vitality over the next three years, and developing many opportunities for the sport.”

Speaking about Vitality’s partnership with England & GB Women’s Hockey, Alex Danson-Bennett said: “This announcement is fantastic news for the game of hockey and for women’s sport. I am delighted to be joining an organisation that seeks to raise the profile of women’s sport, and I’m sure this partnership will see many more people get involved in the game, become more active and live healthier lifestyles.”

NWSL Confirms Team Sacramento Addition From 2022

National Women’s Soccer League commissioner Lisa Baird has confirmed that Sacramento will field a team in 2022.

As per SacBee, a final hurdle for Sacramento to gain an NWSL franchise is the league expansion fee. In July, a star-studded Los Angeles ownership group led by high-profile women helped land Angel City FC, Los Angeles’ NWSL expansion franchise. The founding core of celebrities, athletes and businesswomen include Natalie Portman, Kara Nortman, Julie Uhrman, Alexis Ohanian, Serena Williams, Eva Longoria, Jennifer Garner and more. Angel City will join the league with Sacramento in 2022, Baird announced Tuesday.

Sacramento Mayor Darrell Steinberg in a statement said: “The announcement today that Sacramento will be the next National Women’s Soccer League city shows how we are poised to emerge from the pandemic more vibrant than ever, with a new stadium where generations of fans can make memories and draw inspiration,” he said. “I’m thrilled to welcome women’s major league sports to Sacramento. Thank you to Commissioner Baird and to (Sacramento Republic FC owner) Ron Burkle and his team for having such faith in our great city.”

Also in July, Major League Soccer announced Sac Republic FC and two other expansion franchises would have their entry into the MLS pushed back a year due to the coronavirus pandemic. Sacramento and St. Louis will join MLS in 2023 and Charlotte will join the league in 2022.

ELEVEN Restructures Leadership Team To Expand Offerings To Fans Globally

ELEVEN has restructured and strengthened its leadership team, as it prepares to continue to expand its offering to fans around the world in 2021.

MyCujoo’s executive team have now been formally incorporated into the ELEVEN management group, following ELEVEN’s acquisition of the streaming service in November 2020. MyCujoo co-founder and CEO Pedro Presa joins the ELEVEN board and leadership team as the ELEVEN Group Chief Direct to Consumer Officer. Pedro’s co-founder and MyCujoo COO Joao Presa will become ELEVEN’s Group Chief Technology & Product Officer. MyCujoo’s Chief Commercial Officer Michiel Hofstee has been appointed Group Chief Revenue Officer for ELEVEN.

Philip Nash, Finance Director for ELEVEN’s parent company Aser Ventures, will expand his role to become ELEVEN’s Group Chief Finance Officer. Marketing and sports industry expert Julian Pate will join the ELEVEN team on a permanent basis as Group Chief Marketing Officer.

ELEVEN is also set to announce the appointment of two new roles shortly: a Group Chief Content Officer and a Group Chief Strategy Officer.

These new additions will further strengthen ELEVEN’s exisitng executive team. Danny Menken will continue to lead the group’s Business Development operations as ELEVEN Group Chief Business Development Officer. Anouk Mertens will continue to oversee all markets and business operations as ELEVEN Group Chief Operating Officer. Guillaume Collard will continue to oversee all rights acquisitions globally, with the new Group-wide title of ELEVEN Chief Rights Acquisitions Officer. As he has previously, Guillaume will carry out this role alongside his responsibilities as MD for ELEVEN Belgium and Luxembourg.

Luis Vicente, ELEVEN CEO, said: “Our management restructure sees us welcome industry leading executives to the ELEVEN team and gives us the framework we need to deliver on our ELEVEN 2.0 strategy and plans for a new global platform this year. We’re very excited about what’s ahead and we’re looking forward to serving more fans than ever with the best live sport and entertainment in 2021.”

The management restructure follows ELEVEN’s confirmation earlier this month of the appointment of Michael Sun as the new Managing Director for ELEVEN Taiwan and Giovanni Zurleni as Managing Director for ELEVEN Italy.

Southampton FC’s Turnover Decreases To £126.6m Due To Covid-19

Despite finishing in 11th place in the 2019/20 Premier League season (five places higher than the previous season), Southampton FC’s turnover decreased to £126.6m (2019: £149.6m) due to Covid-19.


Broadcasting revenue fell to £93.5m (2019: £112.8m) as a consequence of the season ending after 30 June 2020, whilst match day revenue fell to £14.5m (2019: £17.0m) due to matches being played behind closed-doors.


The total 2019/20 revenue foregone as a result of the pandemic in the financial year was £10.3m, with a further £20.9m revenue deferred into the year-ended 30th June 2021.


If the revenue which should have been earned and recognised in the financial year had not been lost or deferred due to the pandemic, the 2019/20 revenue would have totalled £157.8m, being an £8.2m (5.5%) increase on the previous season.


Costs

The pandemic resulted in £1.5m of net additional costs of sales and administrative expenses in order to enable the men’s first-team squad to train and conclude the 2019/20 season in a COVID-19 secure environment.

£3.6m of costs that would ordinarily have been incurred in the financial year have also been deferred to the financial year ended 30th June 2021, as they’re directly linked to the matches played.

Player trading

The ability to generate profit on the disposal of player registrations in the financial year was significantly impacted as the Summer 2020 transfer window did not open until July 2020, after the financial year ended.

The profit on the disposal of player registrations of £13.9m (2019: £20.9m) generated during the financial year arose from the sales of Gallagher and Austin in the Summer 2019 transfer window, together with contingent
transfer receipts in relation to previously transferred players being received during the season.

The amortisation of player registrations increased to £56.7m (2019: £51.0m) as a result of the purchases of Adams, Djenepo and the loan of Danso in the Summer 2019 transfer window.

Net loss

A net loss before tax of £76.1m (2019: loss of £41.0m) was incurred.

Taking account of the impact on both revenue and costs, the total value of foregone profit before tax because of the pandemic is estimated to be £11.8m, with a further £17.3m of profit being deferred into the financial year-ended 30th June 2021.

If the profit which should have been earned and recognised in the financial year had not been lost or deferred due to the pandemic then the Group’s net loss for the financial year would be £47.0m.


Club Statement, Toby Steele (Managing Director) said: “As with many companies and industries, the Group is in the midst of a challenging financial environment due to the impact of the COVID-19 pandemic. This is reflected in the financial results for 2019/20 and necessitated the Group to restructure its debt facility during June 2020.

Despite these challenges, our Group-wide staff have shown great resilience, facilitating a smooth return to training and matches for men’s and women’s teams across all age groups, as well as the return of fans, albeit briefly, during season 2020/21.

We also have great pride in the work of the Saints Foundation, in particular the collaboration with Group staff in the Saints as One initiative during the early stages of the pandemic.

The ongoing support of our fans, many of whom purchased a 2020/21 season ticket at a time when the return of football was unknown, is greatly appreciated and it is our hope to get fans back where they belong, supporting all our teams in person, in greater numbers as soon as possible.

FuboTV Acquires Interactive Gaming Company Vigtory

FuboTV , the leading sports-first live TV streaming platform, announced that it has executed a binding letter of intent to acquire sports betting and interactive gaming company Vigtory, and expects to launch a sportsbook before the end of the year.

Terms of the deal were not disclosed. The acquisition is subject to the execution of a definitive acquisition agreement and the satisfaction of certain closing conditions. The acquisition is expected to close in the first quarter of 2021.

fuboTV intends to leverage Vigtory’s sportsbook platform and digital gaming assets, and its consumer-driven betting technology, to develop a frictionless betting experience for fubo’s customers. Additionally, Vigtory has been in discussions for market access agreements in the eastern part of the United States and currently has a deal secured in Iowa through Casino Queen.

Vigtory was founded in 2019 by Sam Rattner and backed by SeventySix Capital. Rattner is a digital sports entrepreneur who is noted for developing and integrating sports betting content and technology with robust consumer experiences. Rattner previously founded Engine Sports, a back-testing engine allowing retail sports bettors the ability to build algorithmic betting strategies within an interactive experience.

Scott Butera, who was the president of interactive gaming at MGM Resorts International and was instrumental in launching BetMGM, joined Vigtory as Rattner’s co-CEO in 2020. Prior to MGM, Butera was commissioner of the Arena Football League and held C-suite leadership positions at Foxwoods Resort Casino, Tropicana Entertainment, Cosmopolitan Resort and Casino and Trump Entertainment, among other gaming businesses.

Under the proposed acquisition, both Butera and Rattner will join fuboTV’s gaming division as president and COO, respectively.

Additionally, fuboTV announced more details of its online wagering strategy, further positioning itself to enter what Zion Market Research estimates will become a $155 billion industry by 2024. Through its December 2020 acquisition of Balto Sports and its content automation software, fuboTV intends to launch a free to play gaming experience this summer. Free to play gaming, which will be available to all consumers whether or not they are fuboTV subscribers, will first launch in a standalone app and later be integrated directly into the fuboTV user experience. By leveraging the Vigtory and Balto acquisitions, fuboTV intends to launch a sportsbook app where consumers can see current betting lines, place a variety of wagers, cash in their winnings and much more across sports they love. Finally, the company expects to integrate the sportsbook into fuboTV’s live TV streaming platform for a seamless viewing and wagering experience.

“We believe online sports wagering is a highly complementary business to our sports-first live TV streaming platform,” said David Gandler, co-founder and CEO, fuboTV. “We don’t see wagering as simply an add-on product to fuboTV. Instead, we believe there is a real flywheel opportunity with streaming video content and interactivity.

Our free to play gaming experience, which will be available to all consumers, will build further scale to fuboTV, essentially acting as another lead generator for driving subscribers to our streaming video platform and, ultimately, our sportsbook. We not only expect sports wagering to become a new line of business and source of revenue, but we also expect that it will increase user engagement on fuboTV resulting in higher ad monetization, better subscriber retention and reduced subscriber acquisition costs.”

Gandler continued, “The proposed acquisition of Vigtory will give fuboTV the technology to build a consumer-driven sports betting product and launch it before the end of this year. It will also help us solve two hurdles that challenge other media companies who want to enter the wagering market. First, Sam and Scott have years of experience navigating the complex gaming regulatory environment and, in fact, already have a first market access agreement completed. Second, fuboTV can leverage its own first party user behavior data to understand our consumers’ viewing preferences, and when and how to prompt them to consider placing bets. Uniquely, fuboTV will be a media company and sportsbook all-in-one.”

“The addition of Vigtory to fuboTV is a pivotal event in the sports entertainment industry,” said Butera. “As sports fans increasingly desire interactive sports events, sports betting and related businesses such as iGaming and free to play contests have become a critical component of fan engagement. Combining fuboTV’s broad and deep offering of live streamed sporting events with Vigtory’s world-class sports betting products creates the ultimate sports betting experience for consumers.”

“I have followed fuboTV since its launch in 2015 and am impressed that this talented team has established itself as a leader in live TV streaming,” said Rattner. “fuboTV and Vigtory share a common vision of developing great products based on great technology, all while being laser-focused on the consumer. To have the unique opportunity of integrating Vigtory’s innovative digital betting applications into live streaming, a leading vertical in how fans consume sports, is an unprecedented opportunity in the digital gaming market.”

eSPORTS1 To Be Broadcast In Germany And Austria On Amazon Prime Video

The content of the eSPORTS1 pay TV service will also be shown on Amazon Prime Video channels as part of a new distribution cooperation between Amazon Prime Video and Sport1 GmbH.

Prime members in Germany and Austria can book eSPORTS1 as a Prime Video Channel and stream the first eSports channel in German-speaking countries, which was launched in January 2019, live and on demand in HD.

So eSports fans can receive their station via Amazon Prime Video
eSPORTS1 can be booked via Amazon Prime Video Channels for 5.99 euros per month in addition to Prime membership. Prime members can test the channel free of charge for 14 days.

In addition to the broadcaster’s linear program, numerous contents can also be accessed on demand. eSPORTS1 is available via the Prime Video app, for example on SmartTVs, mobile iOS and Android devices, Amazon Fire TV, Fire TV Stick, Fire Tablets, Apple TV, Chromecast or online at Amazon.de/channels.

Andreas Gerhardt, Director Distribution / Regulation of Sport1 GmbH: “Thanks to our new partnership with Amazon Prime Video, we are continuing the success story of our eSports offer. The continuously growing fan base can now enjoy over 1,200 hours of live top events as well as highlight formats and magazines on the most famous eSports titles on eSPORTS1 on Amazon Prime Video Channels – from our editorial team with a lot of know-how and passion, especially for German-speaking Target group produced. “

City Football Group Adds Club Bolivar As First Partner Club

The largest Bolivian club, Club Bolivar, has joined the City Football Group family as its first Partner Club.

Founded in 1925 and based in the world’s highest capital city, La Paz, Club Bolivar boasts 29 domestic league titles, the most of any Bolivian football club.

As a CFG Partner Club, Club Bolivar will be able to access a wide breadth of expertise, proprietary technology, best practice, and strategic advice developed by City Football Group over the past seven years through its multi-club structure. More specifically, Club Bolivar will be able to call upon advice on scouting and coaching methodologies, youth academy development strategies, sports science and more.

Club Bolivar will also receive access to CFG’s proprietary Football Data and Insights platform, including multiple tools and dashboards to allow Club Bolivar to further deepen its understanding of the performance of its teams and players. On the business side, CFG will help Club Bolivar grow its partnership revenue, build world-class facilities, promote league-wide improvements, and support the development of its key executives.

Ferran Soriano, Chief Executive Officer of City Football Group, said: “We are very pleased to grow our global presence through this important collaboration with Club Bolivar, City Football Group’s first Partner Club. This long-term agreement is the first of its kind and will enable Club Bolivar to draw down on and utilise the wide range of football industry expertise developed by City Football Group. As well as supporting Club Bolivar’s ambitions, we have an opportunity to learn. Our work in Bolivia will certainly strengthen our knowledge of, and network in, South American football.”

“Club Bolivar is the biggest and best club in Bolivia with a rich and successful history. We are excited by Marcelo’s vision for the Club and we are looking forward to working together and striving to help Club Bolivar achieve very ambitious goals in the coming future.”

Marcelo Claure, President of Bolivar, said: “Today, a dream becomes reality. Club Bolivar joins the City Football Group family as a Partner Club, consolidating a long-term project developing world-class football, corporate and infrastructure standards that will enable Club Bolivar to become even bigger. We will utilize the expertise and advice that CFG brings to continue in our goal to place Bolivar as a top club in Latin America.”

“Led by our recently appointed Sporting Director, Javier Recio, and now supported by the advice and expertise of City Football Group’s consultant, Bolivian native Rodrigo Marion, Club Bolivar aims to build a strong organization and develop players to help the nation qualify for the World Cup. This arrangement will allow Club Bolivar to call upon the significant experience and knowledge of City Football Group to help it realise its ambition to develop leaders on and off the pitch and give Bolivian kids the opportunity to achieve their dreams.”

Sky Sports To Broadcast Extreme E

Extreme E, the electric off-road racing series, has confirmed a partnership with Sky Sports, which will see the exciting new motorsport air on its channels.

Sky Sports is the dominant subscriptions television service in the United Kingdom and Ireland, home to the top championships in football, rugby and of course motorsport with a dedicated channel to the Formula One World Championship.

Extreme E will be a new addition to the Sky Sports line-up, airing the live racing action, highlights, previews, reviews and the series’ magazine show, which will give fans a more in-depth look into the championship and the people behind both the racing and the science.

Ali Russell, Chief Marketing Officer at Extreme E, said: “Sky Sports is one of the leading sports broadcasters in the world and I’m delighted it will show Extreme E. The UK and Ireland has a huge appetite for motorsport and with the help of Sky Sports, we will reach a massive audience through this partnership.

“But our collaboration is about a lot more than airing exciting racing, as we share a common mission around the environment, it is fantastic to see the great work Sky is doing around its business practices and investments to protect our planet. Through our shows we will highlight the climate crisis and what we as a championship is doing to help, and how everyone can make a difference.”

Sky recently launched Sky Zero, stating its aim to go net-carbon zero by 2030. It has set out a framework to meet this target across its business practices, using its platform to drive change as well as mobilising its customers to #GoZero. Actions include, converting part of its fleet to zero emissions, building sustainable offices, films and TV studios powered by renewable energy, creating TV shows to spread the word, planting mangroves and creating solutions with business leaders, NGOs and policy makers.

These are all areas Extreme E is working in too, using zero emission racing, a sustainable remote broadcast, planting mangroves in one of its race locations Senegal and working with the likes of the United Nations to drive change to save our planet.

Sky is also focussing on the world’s oceans and the detrimental impact of plastic through its initiative, Sky Ocean Rescue, which aims to inspire people to make everyday changes to #PassOnPlastic. The broadcaster has invested £25 million in alternatives to plastic, removed 300 tonnes of plastic from the business, protected 400 kilometres squared of the ocean with WWF, and made 47.8 million people aware of the campaign.

Rob Webster, Sky Sports Managing Director said: “We are really pleased to add Extreme E to our portfolio of live sport. The series not only brings an exciting new racing circuit to the calendar of our motorsport fans, but also carries an important message around climate change. At Sky, we believe that our voice and reach can play a vital role in empowering our customers, partners and industry peers to build a better world.”

As well as its campaigns, Sky is part of the Albert Sports Consortium, which specifically explores and act upon the impact sports broadcasting has on the environment. The Albert Sports Consortium aims to align with the broader goals of the UN Sports for Climate Action Framework and Albert. Extreme E’s broadcast production partner All 3 Media, which consists of Aurora Media Worldwide and North One, are members of this same consortium and share the same mission.

Extreme E has recently completed its first group test where the stellar line-up of drivers already announced to go racing this year took to the wheel to see what the championship’s electric SUV – ODYSSEY 21 – is capable of. It proved to be a successful test with comments like “I’m always smiling when I drive this car” from Veloce Racing’s Jamie Chadwick.

V-ZUG Named As Main Sponsor For World Curling Championships

Switzerland’s market leading white goods company, V-ZUG, has been named as the official main sponsor of the next three World Curling Championships outside of Canada.

The sponsorship deal will run until the end of the 2022–2023 season and will be introduced at the LGT World Women’s Curling Championship 2021 in Schaffhausen, Switzerland from 19–28 March 2021, where the first women’s teams will qualify for the Beijing 2022 Olympic Winter Games.

The collaboration will then continue at the LGT World Men’s Curling Championship 2022 and finally the LGT World Women’s Curling Championship 2023.

World Curling Federation President, Kate Caithness, said: “I am delighted to confirm a new three-year partnership with V-ZUG for our Worlds outside of Canada. This announcement is another positive step in curling returning to the ice and sets our sport in good stead for the remainder of the Beijing 2022 Olympic Winter Games cycle and beyond.

“As a new sponsor to our sport, I would like to welcome them into the curling family and look forward to working together to enhance our flagship events over the next three years.”

Daniel Vila, V-ZUG Sponsoring and Marketing Manager, said: “We are proud to partner with the World Curling Championships. We not only share the element ‘water’ respectively ice, but as a brand we also stand for precision and Swissness.”