China’s Rastar Group Acquires 56% Stake in Espanyol

China’s Rastar Group has confirmed it is set to purchase a 56% controlling stake in Spanish LaLiga club Espanyol.

The company said it will pay €78 (£55) for each share of the La Liga club for a 45.1-56% stake in a deal valued between €14.3-17.8m (£10.1-£14m).

Read more HERE.

25 Sponsorship Deals of the Week: 7/8/15

1        

Manchester City Seal Global Partnership With Nexen Tire                                                                                                                                           

Friday, apoplectic 07 August 2015

2

Arsenal Gamble on Betfair Partnership Ahead of New Season

Friday, search 07 August 2015

3

West Brom Extend Partnership With bet365

Friday, 07 August 2015

4

Fulham Sign up VISIT FLORIDA as Main Team Sponsor

Friday, 07 August 2015

5

Middlesbrough Partner With Holiday Inn Express in One-Year Deal

Friday, 07 August 2015

6

FIBA and Japan Airlines Take Flight With Global Partnership

Thursday, 06 August 2015

7

Stoke City Secure Hood Group as Latest Partner

Thursday, 06 August 2015

8

Norwich City Take Things Seriously With New Partnership

Thursday, 06 August 2015

9

Buffalo Sports Teams Partner With Yancey’s Fancy

Thursday, 06 August 2015

10

West Bromwich Albion Name FCL as First Training Wear Partner

Thursday, 06 August 2015

11

Hertha Berlin Sign up bet-at-home.com as New Shirt Sponsor

Thursday, 06 August 2015

12

FC Bayern Extend Audi Partnership Until 2025

Wednesday, 05 August 2015

13

Manchester United Announce Partnership With Marathonbet

Wednesday, 05 August 2015

14

Team Sky Stays in Good Health With Healthspan Elite

Wednesday, 05 August 2015

15

LMAX Exchange to Sponsor Team in Clipper Round the World Yacht Race  

Wednesday, 05 August 2015

16

The Football League and Mitre Pen Four-Year Extension

Tuesday, 04 August 2015

17

AccorHotels Named Official Partner of Australian Open in Three-Year Deal

Tuesday, 04 August 2015

18

Bundesliga and TAG Heuer Seal Three-Year Sponsorship Deal

Monday, 03 August 2015

19

Zenit St. Petersburg and Toyo Tires Partner in Three-Year Deal

Monday, 03 August 2015

20

Leicester City Take a Gamble With Betfair

Monday, 03 August 2015

21

Ricoh Arena and Majestic Commercial Pen Multi-Year Partnership Deal     

Monday, 03 August 2015

22

Norwich City Bet on Coral in Multi-Year Deal

Monday, 03 August 2015

23

Draftkings Partners With 27 MLB Franchises

Monday, 03 August 2015

24

Wolverhampton Wanderers Welcome Trio of Sponsors

Monday, 03 August 2015

25

ITTF Secure Perfect Title Sponsor for 2016 Championships                 

Monday, 03 August 2015

Ryder Cup Europe Open 2022 Bidding Process

Ryder Cup Europe has officially opened the bidding process for countries who wish to host the event in 2022.

This will be only the second time a process has taken place after France was announced as the 2018 host back in 2011.

Ryder Cup Director Richard Hills said: “The implementation of a formal bidding process for The 2018 Ryder Cup marked a new era for Ryder Cup Europe. The introduction of a fair, unhealthy transparent and objective methodology was one not only welcomed by all participating countries, but one which also befitted a sporting event of the stature of The Ryder Cup.”

The 2018 bidders also included Germany, Holland, Portugal and Spain, and in 2022,as with the process for 2018, all bids must go through national Golf Federations, Golfing Unions or Central Government.

Bidders must apply by August 31 this year and final bid dossiers handed over by February 16, 2015.

Hills added that the shorter timetable was implemented to improve the 2018 bidding process.

“We have carefully considered how we might improve this process further and as a result, the timetable to determine the 2022 host will be shorter and simpler whilst retaining the level playing field approach,” commented Hills.

“The key criteria in place enables us to evaluate each bid equally on both its sporting and commercial merits while, at the same time, allowing us to judge each bid fairly and thoroughly.”

iSportconnect TV: Sponsorship & Marketing Experts Analyse Tokyo 2020 & the Winter Games

The latest episode of iSportconnect TV’s Weekly Round Up is available now, medstore with Tokyo 2020 and the 2022 Winter Olympic Games on the agenda.

iSportconnect TV Editor Jay Stuart was joined by Tim Crow, prescription CEO of Synergy Sponsorship and Marzena Bogdanowicz, discount the Founder of b-focused, to talk about the subjects in a week where bidding for the 2022 Winter Games reached a pinnacle point and IOC President Thomas Bach visited Tokyo for the first time.

Tim lent his sponsorship knowledge to the programme and in particular his expertise of Tokyo 2020. Synergy Sponsorship boasts a number of brands who are involved in Olympic sponsorship, including Coca-Cola and BMW. Tune into the show to see how Tim thinks Olympic sponsorship will move into an Asian cycle as the Tokyo 2020 Games approach.

Alongside Tim was Marzena, who has over 15 years’ experience working in Olympic marketing. Marzena talks about the need for host nation athletes to perform well for a Games to be a success and discusses the six bidding cities for the 2022 Winter Olympic Games.

Tune into iSportconnect TV to watch the whole of the Weekly Round Up.

 

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Olympic Stadium Confirmed as Rugby World Cup Venue List Announced

London’s Olympic Stadium will host five games at the Ruby World Cup in 2015 along with 12 other venues.

Twickenham will host the opening match and Millennium Stadium, Kingsholm and Exeter’s Sandy Park are the only rugby venues in the list.

Football stadiums Wembley, St James’ Park, Elland Road, the Etihad and Villa Park will also be used for the tournament.

The 82,000 capacity Twickenhma will host 10 games, including three of England’s four pool games, two quarter-finals, both semi-finals and the final itself on 31 October.

The Olympic Stadium, that West Ham United recently acquired, will host pool games involving South Africa, New Zealand and France, as well as the Ireland vs. Italy match on 4 October and the bronze match on 30 October.

The 13 venues were selected from a list that was announced back in October 2012.

Sandy Park and the Etihad were added to the list after Old Trafford was withdrawn.

World Cup venues:

Twickenham – 81,605 (London) (10 games)

Wembley – 90,256 (London) (two games)

Olympic Stadium – 54,000 (London) (five games)

Millennium Stadium – 74,154 (Cardiff) (eight games)

Etihad Stadium – 47,800 (Manchester) (one game)

St James’ Park – 52,409 (Newcastle) (three games)

Elland Road – 37,914 (Leeds) (two games)

King Power Stadium – 32,312 (Leicester) (three games)

Villa Park – 42,785 (Birmingham) (two games)

Kingsholm – 16,115 (Gloucester) (four games)

Stadium MK – 30,717 (Milton Keynes) (three games)

Amex Stadium – 30,750 (Brighton) (two games)

Sandy Park – 12,300 (Exeter) (three games) 

London Welsh Statement: Future Location will Depend on Investment, CEO Steps Down

Relegated Premiership rugby club London Welsh have released a statement expressing their disappointment in dropping to the Championship and suggesting their future home could depend on where they find investment.

Defeat against Northampton on the weekend condemned London Welsh to the drop and primary investor Kelvin Bryon has said he will pull his investment at the end of the season in June.

Relegation and a lack of investment has raised questions over where the club will play their rugby next season, drug with their current ground, buy Oxford United’s Kassam Stadium, drugs proving too costly for Championship rugby.

Chairman Bleddyn Philips has released a statement confirming their future will depend on where they find investment. He said: “Despite heavy investment by certain other people, serious and sustained efforts to identify further major potential investors have proved unsuccessful thus far as have attempts to try and attain a more equitable means of central funding.

“We will of course continue our efforts on the above matters and this is certainly one factor which will have a bearing on where we may base ourselves for next season.”

Bleddyn confirmed that staying in Oxford, where the club have generated a strong supporter base, is still an option, as is returning to their roots at Old Deer Park.

On top of this news, CEO Tony Copsey has stepped down. Copsey said: “I’m obviously very disappointed to be stepping down as the CEO of London Welsh, but given the situation I did not feel carrying on in my current capacity was the best for me or the club.

!I will continue to support the club going forward and wish it all the best in the very challenging times it faces ahead.

“I know it has the players, the staff and the spirit to overcome the difficulties it has had to contend with in recent weeks and would like to thank all the staff, players and supporters, who have been tremendous in their support and professionalism through increasingly difficult times.”

Head of Communications & Corporate Affairs – Football Federation Australia

Location: Sydney, Austrailia

Closing Date: 16th September

Overview:

Football Federation Australia (FFA) is the national governing body for football in Australia. It governs all national teams (including the Caltex Socceroos and Westfield Matildas), the Hyundai A League, Westfield W-League, Foxtel National Youth League, Westfield FFA Cup and also leads state, community and grass roots football.

The FFA’s strategy focusses on Entertainment (connecting more fans with the Hyundai A-League), Participation (improving the experience for all participants), Winning (building generations of successful national teams) and Leading (Leading football towards a united purpose).

Both current Asian Cup holders the Socceroos’ and Matilda’s are enjoying continued success on the world stage and the governing body is refocusing its efforts and investments into the success of its domestic competitions. As it enters its 12 season in October 2016 the Hyundai A League will see increased focus and investment in all aspects of the competition. Reporting to the Chief Executive Officer, the Head of Communications & Corporate Affairs will be a key member of the senior management team, tasked with developing and leading a world class communications, PR, Media & Corporate Affairs function for Football.  
The role will drive a comprehensive Communications Strategy for the entire organisation, complementing the broader Marketing, Brand and Strategic plan. The role must be able to drive this agenda right across the Senior Management Team of the FFA and at Board level. This strategy will help knit together all parts of the game; Community Football, Grass Roots, A-League and National Teams.

Critically the role will additionally support the CEO and Board in all Corporate Affairs. Overseeing the FFA’s Communications and Corporate Affairs team responsible for the management of the FFA accredited media contingent, media promotion of the FFA and its programs, and issues management. Leading the development and management of FFA messaging and positioning on major issues related to all FFA competitions including media strategies and issues management to the HAL clubs and state bodies.

At a macro level the role is ultimately responsible for telling the persuasive story of Australian football in all its diversity; be it the circa 2 million participants from all over the country; men, women, boys and girls, or the beauty of the game wherever and however it is being played. The FFA seek an innovative and proactive individual who is constantly looking to review and regenerate this conversation and ensure that the organisation are reaching Australian’s wherever and however they are consuming their football.

Key Responsibilities

  • – Lead the development and execution of FFA’s PR, Media & Communications strategy
  • – Contribute to the development and implementation of the FFA’s strategies communicating the right message, fan engagement, increasing participation and growing investment in the game
  • – Develop an effective stakeholder based media strategy to ensure proactive reputation management, whilst mitigating reputational risk and issues through the development of appropriate network across all the broadcast and consumer media, sports journalist and other key influencers
  • – Develop key messages for media and maximise newsworthiness of public relations initiatives. Leading and anticipating the conversation amongst the football community as much as responding to it.
  • – Ensure that there is consistency and clarity in external messages,  by working in association with the key internal leaders to develop and implement proactive media relations strategy to appropriately position the FFA’s brand image
  • – Responsibility for the proactive development and support of FFA policy position on public affairs, government relationships and corporate and social responsibility.
  • – Support the communications of FFAs strategic and business objectives to key stakeholder groups across the SMT and staff but also member federations, HAL clubs, media, government, commercial partners
  • – Build relationships with key media on behalf of the FFA globally, inclusive of football writers, sports journalists, news editors, radio & television programs, columnists, public commentators, bloggers etc.
  • – Responsible for production of all FFA publications, including but not limited to the event media guides and the FFA annual report
  • – Ensure all external corporate messages are delivered in a timely and effective manner. Support the CEO and the Board in the production of all presentations, speeches and media interviews
  • – Monitor media coverage , informing the relevant internal stakeholders on issue coverage and recommending relevant responses


Skills & Experience Required

Essential:

  • – Demonstrate significant experience and expertise in developing, formulating strategies and leading a communications department in similar, large, complex and issues rich environment managing external affairs, corporate media and reputational issues globally, preferably for internationally focused sports organisation or within football
  • – Demonstrated experience in gaining positive coverage for PR initiatives / corporate positions in a large organisation and track record in delivering clear and consistent communications strategies
  • – Strong network and established relationships with sporting media contacts globally
  • – Ability to generate significant engagement with various key audiences and negotiate with stakeholders
  • – Significant experience acting as a corporate spokesperson
  • – Ability to work efficiently and lead in a fast paced, pressurised environment
  • – Proven track record of managing and building relationships, internally and externally to get the best out of people at all levels
  • – Significant experience operating and advising at an executive level
  • – High degree of personal resilience and integrity and a willingness to operate autonomously, proactively and creatively
  • – A passion and understanding for football and sport in general
  • How to Apply

This role is being exclusively managed by SRi. Letters of application and full CV’s should be sent by email to jharris@sriexecutive.com. 

Proctor and Gamble join forces with Bayern

The world’s leading consumer goods manufacturer Procter & Gamble will become an official FC Bayern München Partner in Germany, drug Austria and Switzerland as of July 2016.

The partnership, cough unveiled at a press conference on Wednesday, adiposity incorporates Procter & Gamble’s entire brand and product portfolio.

The initial focus involves TV and digital campaigns, in-store promotions and special edition products for the Gillette, Braun, Head & Shoulders and Oral-B brands.

Read more HERE.

IOC Confirms Deal With Globo for Olympic Broadcast Rights in Brazil Through 2032

The International Olympic Committee (IOC) has awarded the broadcast rights in Brazil for the Olympic Games to Grupo Globo through to 2032.

Grupo Globo has acquired rights across all broadcast platforms, thumb including free-to-air television (on a non-exclusive basis), ailment | and pay TV, internet and mobile (on an exclusive basis).

The agreement covers the Olympic Winter Games in PyeongChang in 2018, the Tokyo 2020 Games, the Olympic Winter Games in Beijing in 2022, as well as all Olympic Games through to 2032.

Globo already holds the rights for the 2016 Games in Rio de Janeiro, along with Banderiantes and Rede Record.

Thomas Bach, the president of the IOC, said: “This long-term agreement with our partner Grupo Globo demonstrates the confidence we have in them as Brazil’s leading media organization.

“In addition to broadcasting the Olympic Games until 2032, Grupo Globo has committed significant year-round promotional support for sport and the Olympic values, which will contribute to ensuring another positive long term legacy from the Olympic Games next year.”

Roberto Irineu Marinho, the chairman and CEO of Grupo Globo, commented: “We are very proud to be entrusted to broadcast the Olympic Games, the world’s greatest sporting event, until 2032.

“Our relationship with the IOC and the Olympic Movement goes back many years and this long-term renewal of our agreement shows the absolute faith that Grupo Globo has in our country, in the Olympic spirit and in the future.”

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FA Confirm Stuart Turner to Step Down as FA Group Commercial Director

The Football Association (FA) has announced that Stuart Turner will be stepping down from his role as FA Group commercial director at the end of the season. 

Turner has spent 11 years at the FA, ed joining as head of broadcast in September 2004 and going on to become FA Group commercial director in June 2011 and a Wembley National Stadium Limited Director in September 2015.

He will officially step down after the 2016 FA Cup final.

Giving his decisions for stepping down, Turner said: “Having worked 11 years at The FA, which has included four cycles of domestic and overseas broadcast sales and two sponsorship cycles, I feel that it’s time to seek new opportunities across the sports industry. 

“However in the intervening months before I leave The FA, there is much to do in terms of broadcast and sponsorship sales and in helping Martin Glenn and the rest of the Executive develop our new structure, which will do so much to transform football in this country.

“Once we’re through that period I’ll reflect more fully on my time at The FA, but suffice to say that I’m honoured to have served here.”

FA Chief Executive Officer Martin Glenn said: “When Stuart came to see me with his decision, I was naturally disappointed but I fully respect his decision to seek new challenges away from The FA.

“Stuart has done much to transform the fortunes of The FA since he arrived and over £1.5bn in attributable revenue in that time is testament to that.

“We both thought it important however to get the news out early, not least in order that we can find a replacement for Stuart, a process with which he has agreed to help. That process starts now, but in the meantime, Stuart will lead the commercial division and it’s very much business as usual.”

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