FC Nuremburg has revealed its new VIP-area in Grundig Stadium. The introduction of the bsk lounge into the hospitality services offered by the club aims to improve the facilities available to guests.

The construction of the bsk lounge, pills which was finished in the summer break, has transformed the former press conference room in the heart of the stadium into a 1,400-capacity business and VIP area.

The bsk lounge offered guests an exclusive view to events, close to the action. The VIP area is found in close proximity to the interview facilities of the Mixed Zone and the new sponsored Business Seats in the main stand directly above the players’ entrance to the pitch.

bsk büro + designhaus, from which the lounge takes its name are in the midst of a three-year deal with the club as their official supplier. The partnership, which includes naming rights of the VIP area, has been on-going since 2010 and was brought about with SPORTFIVE.

Martin Bader, Head of Sports and Public Relations at FC Nuremburg, said: “With almost 1,400 VIP seats FC Nuremburg are catching up with other first division team in terms of VIP capacity. In front of this background we have created a high quality area which gives us the opportunity to close the gap with other teams.”

The new bsk lounge shows how we define hospitality here at FC Nuremburg, offering this unique lounge is Germany. The bsk lounge offers companies and private individuals a special opportunity to enjoy football up close and in stylish surroundings,” said Hendrik Schiphorst, vice president of Team FCN marketer SPORT FIVE, about the new addition off the field.

Location: Ashgabat, Turkmenistan

Closing date: 2nd November 2016

Overview:

The Asian Indoor & Martial Arts Games (AIMAG) is a new multi-sport event, formed from the merger of the Asian Indoor Games and the Asian Martial Arts Games. Participants include athletes representing countries from Asia, the competition will take place in September 2017 and 62 NOC’s will participate across 21 sports.

Reporting to the Director of Games Operations, the Head of Broadcast & Press Operations will oversee and lead a broadcasting and media service that will promote, develop and deliver all operational requirements for AIMAG 2017. This person will manage the planning, implementation and knowledge transfer of the Broadcast and Press Operations function, working as one team with the Executive Committee.

Key accountabilities will include working closely with the appointed Host Broadcaster and Press Operations service provider and with local government stakeholders and broadcasters to develop and implement a strategic broadcast and media operation for all competition venues during the Games. This will include working with all service suppliers to coordinate requirements, supplier and contract management and act as the conduit between the Executive Committee and the service providers.

TCL are looking for someone with extensive broadcast and press operations experience with experience if multiple multi-sport events. You will have excellent supplier and contractor management skills and a track record of managing senior level stakeholder relationships in a complex international environment.

How to apply: Click here to apply

Chinese commercial property company the Wanda Group has become the first Chinese company to sign up as a FIFA Partner.

This grants them the highest level of sponsorship rights, treat which includes the next four FIFA World Cup editions. 

As part of their agreement, ampoule Wanda Group will have rights to all FIFA competitions and corporate activities up to and including the 2030 FIFA World Cup™.

“We are pleased to welcome the Wanda Group to FIFA. A company that has a long affiliation with football, has been an active supporter of the game for many years and shares our enthusiasm to develop and strengthen football,” said FIFA President Gianni Infantino.

“As FIFA President, I am committed to providing stronger support for football development to our member associations, and I believe that the relationship with Wanda will support us to continue the on-going development and growth of the game in China and all over the world,” continued Infantino.”

Wang Jianlin, Chairman of the Wanda Group said: “We believe in football as one of the most attractive sports globally and have the highest trust in FIFA and its newly established organisational structure under the lead of President Gianni Infantino.”

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American sports broadcaster FOX Sports has secured multi-platform media rights to the 2016 Copa America Centenario.

FOX Sports will televise all 32 matches live across 10 venues nationwide from June 3 to June 26.

Full story HERE.

The Rugby World Cup is emerging as the biggest single sport event ever for fan engagement.

Goodform, abortion the CRM and research specialists behind several initiatives for England 2015, has revealed the staggering numbers from a range of projects before and during the competition.

Since Goodform first became involved with RWC 2015 in 2011, there have been 43.3million emails sent over 316 campaigns. Impressively, there were nearly three million click-throughs – an average open rate of 37% and a peak of 89%.

Survey responses have been equally impressive – pre-tournament surveys brought almost 100,000 responses, and total Rugby World Cup 2015 research survey responses amounted to 156,314.

Alison Dalrymple, Managing Director of Goodform, said: “It’s been a record-breaking tournament in so many ways. A highly successful engagement strategy, reflected in a substantial database growth, led to unprecedented ticket sales and attendances.”

Already, World Rugby and England Rugby 2015 have declared it the biggest and best tournament ever. Ticket sales reached 2.47m across the 48 matches, the official Fanzone attendance surpassed the 1m mark and Wembley Stadium drew two consecutive Rugby World Cup attendance records.

Joanna Manning-Cooper, Communications and Marketing Director for England Rugby 2015, said: “We wanted to take rugby fans on a journey with us to Rugby World Cup 2015, and we set up our ‘Front Row’ database three years before the tournament. We built a loyal and committed customer base, and worked closely with Goodform to create engaging and dynamic content and strong and creative campaigns, powered by targeted analytics.

“We were delighted with the results, not just in terms of record breaking ticket sales, but also in terms of general engagement and connection with the fan base. Goodform were great partners, and a key part of our team. “

Alison added: “We believe that our figures set their own benchmarks for fan engagement.  The email click-through and open rates alone were double the industry average.

“Personalised campaigns enabled us to fully engage with the audience which saw open rates of over 70% for priority ticket sales. This has undoubtedly contributed in securing the highest ever attendance at a World Cup.

Head of Research & Insight at Goodform, Alexandra Kyrke-Smith, added: “This positive relationship between fans and Rugby World Cup 2015 is further demonstrated by the high number of responses to the customer surveys. This allowed comprehensive research and insight to be used as an evidence base for planning and match-day experience improvements.”

Goodform began their work in 2012 and went on to conduct pre-tournament surveys, which received almost 100,000 responses. It allowed organisers to shape ticket policies, provide comparisons between the different venues, and enabled the provision of detailed information specific to each venue.

Alison added: “By starting to engage with fans following the 2011 World Cup, we were able to build up a loyal and committed customer base. By the time the tournament came found fans felt they were part of an exclusive club and wanted to participate even more.”

Goodform’s targeted approach also included 16 different ticket buying guides. Fixtures Guides contained specific detail on the fan’s local RWC 2015 venues – matches, players to look out for and local attractions. Venue Guides were personalised with pictures of the area, information on Fanzones, and different category prices.

Applicants who missed out on tickets in the first instance were then approached with a ticket buying priority window. Fans were contacted based on their previously shown ticket interests, with more than 45 different versions of emails created. These dynamic emails suggested games featuring a previously chosen team and/or venue, or suggested alternative category tickets available to the originally desired game.

The findings showed the most important parts of match experience were the entry of the teams and the national anthems. Expert commentary and big screens were also crucial, and a fully functional RWC 2015 app proved very popular with fans.

Alison Dalrymple added: “Given the sheer scale and length of the tournament, the organisers took an unprecedented approach to engage fans. Truly creative campaigns inspired people from all over the world, all underpinned by our CRM strategy which built and utilised a database of over 1 million sports fans.  This ground breaking approach to a tournament delivered tangible results in terms of ticket sales and engaging and inspiring not just sports fans but the sports industry.

“The numbers are a great illustration of how the tournament captured people’s imagination.”

South Africa is planning to launch a bid to host the 2024 Olympic Games according to Sam Ramsamy.

Ramsamy, a member of the International Olympic Committee (IOC) and vice-president of world swimming federation FINA, said that the country has the infrastructure and believes it is Africa’s time.

The IOC will meet next week in Monaco to discuss the much talked about Agenda 2020 proposals where recommendations about minimising the stress and cost of both bidding and hosting the Games will be looked at.

Ramsamy hopes the outcome of this will encourage more African countries to come forward and bid for the Games.

Speaking to AIPS Media, he said: “I think Africa is ready to host an Olympics. As South Africa, we are readying to bid for the 2024 Games and with the IOC putting up measures to make the bidding process simpler, then we and Africa in general have a very good chance of earning that opportunity.

“Capetown bid [for South Africa] in 2004 and failed but this is another opportunity to make it happen.

“I don’t think bidding for an Olympics should be hard. As long as a country can accommodate a competition, then the more strenuous requirements should be relaxed.”

Doha, Paris, Rome, Berlin, Istanbul and a city in the United States are the among the other cities lining up a bid.

South Africa has already proven it is worthy to host a major sporting tournament having successfully staged the 2010 World Cup.

The chairman of FIFA’s ethics committee Hans-Joachim Eckert and FIFA’s chief ethics investigator Michael Garcia will meet on Thursday to discuss the World Cup bidding report published last week.

Garcia, who produced the report, is planning to lodge a formal appeal against the report into the 2018 and 2022 World Cup bidding process, as he believes it was inaccurate.

In his summary of the report Eckert claimed that there was no reason to strip Russia or Qatar as hosts.

Eckert and Garcia will now meet this week to discuss the implications from last week’s statement and potentially decide on whether the report should be published in full, which has been called for by FA Chairman Greg Dyke among others.

 

The inaugural iSportconnect Sponsorship Brands Masterclass, salve in association with WPP, symptoms will take place tomorrow with up to 30 of the world’s leading brands coming together for this unique event to be hosted at the City Football Group London Office.

WPP CEO Sir Martin Sorrell will be a guest speaker and moderator at the Masterclass where he will share his views on the general trends in the business world.

Sir Martin will then moderate a one-to-one discussion with Manchester City FC and City Football Group CEO Ferran Soriano.

This will then be followed by a panel discussion between three major brands, medicine to be moderated by WPP Business Development Director Jonathan Lenson.

The panellists are Mark Jones, European Sponsorship and Brand Engagement Manager at Ford, Giancarlo Bernini, Head of Global Sponsorship at Sony Mobile Communications and Dominik Mitsch, Head of Marketing at Red Bull Racing.

Along with Ford, Sony and Red Bull, some of the brands attending the Masterclass include LG, Mastercard, Adidas, Microsoft, Betfair and many more.

The exclusive, invitation only Masterclass series is an opportunity for top level executives to learn from one another, hear industry insight, join in discussions and network in a relaxed environment.

Date: 22^nd October 2014

Invitation policy: The Sponsorship Brands Masterclass is an exclusive invite only event to CEOs, CMOs and Head of Sponsorship of Brands and other similar positions.

Register Interest: To register your interest to attend or to find out more, please contact Sylvia-Line Lamaro at: sylvia-line@isportconnect.com

Partnership opportunities: We have a limited number of options available for a selected number of suppliers and right holders to network with brands at our Masterclass.

Our partners benefit from a range of different branding opportunities and introductions to potential clients. Please contact Woolf at woolf.thomson-jones@isportconnect.com or call +44(0)20 3239 5400.

In Partnership With:

Official Partners:

      

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