Special Feature: Building the US’ Most Popular Sporting Event: Super Bowl XLIX

The Super Bowl is the United States’ single most popular sporting event, capsule and it captivates over 160 million television viewers worldwide each year.

In 2012, this single game generated more than £162 million in revenue.

Sunday’s Super Bowl XLIX will be held at the University of Phoenix Stadium, which was designed in 2006 by sports architects Populous (with Eisenman Architects).

Populous is an international design practice with offices in the United States, Australia and London.

The stadium was the first in North America to feature both a fully closing roof and a retractable natural grass field.

Populous_SBInfographic2It has been called the most advanced stadium in the world, with the roof taking just 12 minutes to open, and the pitch can be removed entirely so the grass may flourish outdoors and remain preserved for game day.

In addition to the design of the stadium, Populous will be at the heart of much of the behind the scenes work that is set to make this Sunday’s Super Bowl an unforgettable fan experience.

Populous_SBInfographic3For 31 years, Populous has helped manage this awe-inspiring event, overseeing everything for the city to city move each year, from initial master planning and real estate acquisition to the final trophy presentation.

There will be 80 Populous staff members orchestrating game day activities, 10 of whom work full time, all year round on this event.

Each year several staff members from the UK are part of this team.

This work includes space and event programming and scheduling, design overlays, procurement, seating manifests, security and parking planning, temporary wayfinding/signage, permit and code reviews, staffing logistics, emergency and evacuation plans, and more.

Populous_SBInfographic4Populous’ link to the NFL has also crossed the Atlantic in recent years. Since 2007, the NFL has come to London each year, playing pre- and regular season games at Wembley Stadium.

Completed in 2007, Wembley was designed by Populous in partnership with Foster and Partners.

Now, three regular season games plus pre-season games (test matches) are played each year at the Populous-designed stadium. Games at Wembley have been such a success that

there are government-supported considerations to bring an NFL team to London permanently.

Christopher Lee, Senior Principal in Populous’ London office had this to say about Sunday’s big game and the practice’s involvement: “Super Bowl XLIX will reinforce the Super Bowl’s position as one of the greatest sporting events in the world.

“Whilst all the action on the pitch will be over in a matter of hours, the planning process for each game begins more than a year before the game, and Populous’ specialist events team are proud to have been at the heart of this process for over 30 years.

“This year’s game at the University of Phoenix Stadium, with a global TV audience forecast to be over 160 million, will be an unforgettable experience for everyone who sees it.

 With the state-of-the-art retractable pitch and closing roof, the whole event will be a fantastic celebration of Phoenix, the NFL and incredible sporting moments that draw people together.”

Related Story

SPECIAL REPORT: Watch our exclusive interview with NFL UK Managing Director Alistair Kirkwood ahead of Super Bowl XLIX.

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Exclusive Video: New Arena das Dunas Opened Ahead of 2014 World Cup

The new Arena das Dunas which was designed by the leading sports architecture practice, Populous was officially opened in the Natal, Rio Grande do Norte of Brazil.

The Arena’s design is unique with petal shaped structures on the roof made from steel trusses, covered on the outside with aluminium tiles, with thermal and acoustic insulation.

Arena das Dunas has a capacity of 42,000 and is said to be designed as a multipurpose venue.

The main stadium will host trade shows and concerts as well as the main purpose of sporting events.

Christopher Lee, Senior Principal at Populous and Lead Architect of the Arena das Dunas said: “We have designed a stadium and a masterplan that showcases the aesthetics of the beautiful surrounding area of das Dunas and will create a great atmosphere for the World Cup 2014…Brazilians are passionate about their football and are rightly proud of their country’s unparalleled record in the World Cup.”

Fans, spectators as well as players will benefit from the new layout and structure of the Arena.

Players will be able to enjoy improved match conditions as a special type of grass, (the Bermuda Tifton 419 grass species) will be used for the pitch.

Fans and spectators will also be able to enjoy better screening facilities as well as better lighting on the arena which will enable better viewing.

Furthermore different seating will be available from general public, hospitality, VIP and Executive VIP.

Kent Cricket Announce Loss for 2011-12

Kent County Cricket Club have announced an EBITDA (earnings before interest, taxes, depreciation, and amortisation) loss of £272,294 ($413,314) for the year ending 31 October 2012 after revealing their 2011-12 financial results.

This is an improvement of £113,000 ($171,515) over the previous year’s results (after a one-off payment of £800,000 to the ECB is excluded). It is also the fourth consecutive improvement, after losses were more than £640,000 ($971,415) in 2009.

After interest, depreciation and the net impact of other items is taken into account, the historical cost deficit for the year after taxation was £628,054 ($953,292).

A club statement read: “Whilst these figures are superficially disappointing, to have made progress in the wettest summer for over a century, which led to the Club suffering the lowest gate receipts since 2004, members and supporters  should be reassured that the Club’s long-term plans remain on course.

“2012 was always going to be a difficult year with a reduced T20 competition, which was up against the European Football Championships and the new revenue streams created through redevelopment yet to be fully established.  This difficult environment was then compounded by the terrible weather and the Olympics.

“It is expected that 2012-13 will see further considerable improvements in profitability as the value of new catering arrangements, rental incomes (including Sainsbury’s Local) and cost savings across the business take full effect.  In addition, the Club has recently announced its partnership with McCarthy and Stone and the hope is that the Old Dover Road side of the ground may be developed.”

The club’s Chief Executive Officer, Jamie Clifford, added: “We had expected to close the operating loss quicker than was possible last year, but it has to be remembered that it was an exceptionally bad year weather wise.

“We put together a long-term financial plan for the Club in early 2011 and we remain on course.  With activities over the winter months and our plans for this summer, we expect further improvements during 2013.”

Health & Safety Officer – Liverpool FC

Location: Chapel St., Liverpool, UK

Closing date: 10th November 2016

Role:

To support the Senior Health and Safety Manager in promoting a positive safety culture. To manage the Health and Safety Management System, ensuring all policies and processes are current, applicable and implemented across all sites. This role requires the following responsibilities:

 

– To assist with the development of auditable systems in accordance with British and International Health and Safety Standards.

– To support and assist in the development of fire safety strategies and delivery across all sites, including emergency evacuation. To complete fire risk assessments, associated action plans and follow up departmentally.

– To support and assist in the delivery of processes in relation to Construction (Design and Management) Regulations 2015 (CDM2015);to support with execution of the regulations across all sites and assist to ensure the Club meets all legal requirements.

– To support the Club’s ongoing commitment to health and safety by actively promoting positive safety behaviour and working with employees and contractors to recognise and challenge unsafe acts and conditions.

– To ensure all staff are appropriately trained in relevant health and safety related topics including (but not limited to) fire safety, manual handling, evacuation chair.

– This represents a key role in helping to control occupational risk and ensuring a safe working environment.

 

PERSON:

The successful candidate will have excellent communication skills, both written and verbal. The person will have the ability to ‘hit the ground running’ in a fast paced environment and will be process driven and IT Literate – Proficient in Microsoft Outlook, Word, PowerPoint & Excel and will have a good knowledge of database systems. They will pay attention to detail and will have a high degree of accuracy. The person will be pragmatic, approachable with the ability to challenge positively and gain trust. The person will also have excellent organisational skills with the ability to prioritise often conflicting workloads . The successful person will be a professional, confident, credible, enthusiastic team player with a flexible, can do attitude. They will be keen to develop as an individual, as a professional with willingness and enthusiasm to learn. The person will have respect for confidentiality and experience of fire safety protocols and procedures, fire risk assessment, fire evacuation in complex premises. The person will also have a NEBOSH General Certificate, NEBSOSH Fire Certificate and Tech IOSH.

TEAM:

The Operations Division of the Club are responsible for four main areas ofoperation CRM, Hospitality and Events, Customer Experience, Stadium and Operations.

T&C: This is a permanentrole leave based in our Chapel Street Office working 35 hours per week. CV’smust be submitted to be considered for this role with a brief cover notestating salary expectations.

CLOSING: Applications for this role will close on: Thursday 10th November.

Interviews will takeplace on 21st November

LFC is committed to equality and diversity and applythis to our recruitment process. We are also committed to the safety andwelfare of children, young people and vulnerable adults, meaning saferrecruitment methods are applied (inc. DBS disclosures) to all appointments withvulnerable groups.  The Club expects all staff to share ourcommitments.

Click here to apply

Arsenal sign energy deal with Octopus Energy

Arsenal have announced solar power experts Octopus Energy as their official energy partner in the UK. 

Octopus Energy will work on a long-term plan to develop renewable power supplies, herbal including to the Arsenal’s home ground. The Emirates Stadium is set to be powered through renewable sources derived through Octopus’ solar energy technology, herbal and Arsenal supporters will also be given the same tariff. Fans that use the tariff will also be offered benefits by the club, including VIP tours and signed merchandise.

We are delighted to be partnering with Octopus Energy, who become our first official energy partner. This partnership with Octopus is a positive step towards improving our contribution to environmental sustainability,” said Vinai Venkatesham, Arsenal’s Chief Commercial Officer.

Greg Jackson, Founder of Octopus Energy, said: “Becoming Arsenal’s first energy partner is a massive step for us in championing greener, fairer energy for Britain. We are thrilled to be working with the club to switch Emirates Stadium to green energy. We are passionate that greener energy is critical to the future of our planet, and for many people can be cheaper than with big energy companies. Arsenal and Octopus are both leaders in their fields, and we look forward to working closely together to take this message to their fans and the wider football audience.”

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SAP to sponsor World Cup of Hockey jerseys

The NHL and NHLPA announced on Wednesday that SAP, the company that overhauled statistics on NHL.com, will sponsor the jerseys for next month’s World Cup of Hockey tournament in Toronto.

The tournament, which begins Sept. 17, will feature all eight teams wearing SAP shoulder patches on their home and away jerseys. 

Replica jerseys that fans can buy will not have the patches.

SAP already collaborated with the League on the transformation of the NHL’s statistics platform on NHL.com and the introduction of new and enhanced statistics last year.

The NHL utilizes various SAP solutions and technologies including potentially deploying the SAP Cloud for Customer solution.

Just How Bad is Brexit for British Sport?

Not even the combined entreaties of sporting luminaries including David Beckham, Arsene Wenger, Karren Brady and Bobby George could prevail on the British public as it was revealed this morning that we – that is the collective we – have voted out.

With the pound plummeting, the PM resigning and the rest of us wondering what on earth happens next, what does this mean for British sport?

The more hopeful among the football fraternity have claimed that this is the chance to redress the club and country balance for England since the freedom of movement principle could radically change work permits. Certainly around 100 EPL players could potentially be affected, as would 70 cricketers and a similar number of rugby players across England, Wales and Scotland. Regardless of the exit terms it is highly unlikely the Home Office would withdraw permits from those who already have them, but it would mean if restrictive measures were put in place, the next generation of Kantes and Payets, Strausses and Pietersens, and Tuilagis and Vunipolos would not be plying their trade on British soil, let alone represent ‘their country’.

Trading with EU countries is another issue affected by freedom of movement; it could well be that the UK now has the freedom – or the requirement – to set up trading agreements with any country with whom we wish to trade. The period during which these are being determined could see new import and export tariffs being imposed. That can only be bad news for the UK consumer.

Sponsorship is another pillar of British sport and when we look at the numbers of foreign-owned brands investing here, it is a worry as to whether they will continue. Chevrolet, Emirates, Yokohama, Mitsubishi, Investec and HSBC are all high profile sponsors who have demonstrated multimillion pound commitments, all of whom may be wondering whether a British property, with reduced European leverage, remains of equal interest and value. Especially worrying in this line up are the banking brands; if the naysayers are to be believed, the impending mass exit of financial institutions from London to the continent could well mean that the sponsorship spend goes with them.

Brexit

At the other end of the scale are the countless number of SMEs which populate the British sports sector; whilst certain ones will find it much harder to trade across borders there is an upside to Brexit – although you do have to look quite hard to see it. EU legislation seems to be created mainly with big businesses in mind yet SMEs still have to comply. A current case in point is the vast overhaul of data protection legislation that came into effect in January. To comply with it fully costs in the region of £10,000 – there aren’t too many SMEs who have the cash or inclination to spend that sort of sum on box-ticking.

Two other areas that have yet to play out fully are the funding Britain receives from the EU for grassroots and broadcasting. Britain would still be eligible to access some of this funding, even as a non-member country so it isn’t all doom and gloom there. There was also pre-exit talk of a digital single market, as proposed by the European Commission; this would end the existing territorial licensing model and enable EU citizens to access content on a pan-European basis but most broadcasters I have spoken to seem to think that it is likely to be business as usual.

So it could well be that in this instance the Premier League has put the situation best in the statement it issued this morning: ‘Given the uncertain nature of what the political and regulatory landscape might be following the ‘Leave’ vote, there is little point second guessing the implications until there is greater clarity.’ In other words, keep watching this space…

 


 

Rebecca HopkinsRebecca Hopkins – Managing Director of ENS Sports PR

Rebecca’s company, ENS, is an award-winning PR agency with over a decade of success working with brands, individuals and sports organizations, including BT, Craig Bellamy, VisitEngland, the LTA and Rhino Rugby.

Rebecca’s most recent ventures have been to devise and found The Sports Technology Awards (www.sportstechnologyawards.com), now in their third cycle and Women In Sport Week.

Rebecca is a regular TV pundit on the subject of sports business and presents The Sports Marketing Show on iSportconnect; she is a founding partner of the Sports Reputation Group, a guest lecturer for CIM, she serves on the National Council of the PRCA and she has judged several industry awards, including the PRCA awards and the Football Business Awards.

 Rebecca’s isportconnect-profile-widget

BT Sport sign YouTube deal – Exclusive reaction

BT has unveiled plans to bring its BT Sport channels to millions of additional sports fans through a range of digital channels. These include social media, mobile and digital TV.

BT Sport will screen both the UEFA Champions League and UEFA Europa League finals live on YouTube at youtube.com/btsport and bt.com as well as it’s BT Showcase channel.

John Petter, chief executive of BT Consumer, said: “We’ve always said we wanted to give top quality sport back to the people and making the UEFA Champions League and Europa League finals free to everyone in the UK does this in a big way.”

“We’re also bringing BT Sport to a new generation of younger sports fans who view their entertainment online, through social media and on their mobile devices.  We plan to make these finals the most social sports broadcast ever, with lots of exciting content in the build-up and on the night across YouTube, Snapchat, Facebook, Instagram, Twitter and Vine.”

 It’s the first time the finals will be screened in this format and Stuart Ferreira-Cole, Regional Director for Western Europe at video technology experts Ooyala believes BT Sport are prioritizing audience reach.

OoyalaOffices

He said: “All sports TV and video rights owners grapple with whether to prioritize reach and audience size by going free to air, or monetization and data insights by putting live sports behind a paywall.”

“In this case it seems BT Sport is choosing to prioritize reach and size of audience for these two games so as to grow awareness of their investment in European football rights and ultimately to drive awareness of BT TV and Broadband. They are using these games as a sort of loss leader for their subscription products.”

“Offering the games on YouTube also shows how many of the digital mega-platforms are increasingly making a play for live sports, as we also saw with Twitter’s NFL live-streaming deal in the US. Ooyala was recently announced at the F8 conference as a launch partner for Facebook’s live streaming product, meaning our customers can now easily syndicate their live streams to Facebook. One thing is for certain: BT will be paying very close attention to the success of these streams on those various platforms, and using analysis of viewing trends to determine their future content strategies.”

“This is why Ooyala has always been very focused on video analytics – without that type of insight it’s difficult for sports rights owners to make optimal content distribution decisions going forward.”

For more information about Ooyala click HERE.

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IOC Deadline Looms For Cities Interested in Hosting 2024 Games

By Christian Radnedge

The next step in the process to award the hosting rights for the 2024 Olympic and Paralympic Games is close at hand, as Tuesday is the deadline for cities to submit their letters of intent to the International Olympic Committee.

Hamburg, Paris and Rome have already entered their official statements, while Budapest and Los Angeles are expected to shortly deliver their necessary paperwork.

It’s understood that the Azeri capital of Baku is still interested in entering the race, having hosted the inaugural European Games this year.

Toronto is also considering a bid, and on Friday a board meeting of the Canadian Olympic Committee led to a unanimous vote to give president Marcel Aubut permission to sign a letter of interest for the 2024 Olympics.

A COC statement said: “Today’s [Friday] vote recognizes the tremendous opportunity a bid would represent for a world-class city like Toronto and for the future of sport in Canada. That said, the mayor has also been clear that no decision has been made as of now.”

The host for the 2024 Games will be voted on at the IOC Session in Lima, Peru in 2017.

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