iSportconnect, the world’s largest global private network of sports business executives, is delighted to announce that the first set of panellists has been assembled for the 2015 Stadia Masterclass.
The second edition of the event, which is undertaken in partnership with global design practice Populous, will take place on 11th November at Lord’s, The Home of Cricket.
The theme of the event will be “engaging people at home and around the globe – creating a physical and digital place for your tribe or community” and the confirmed panellists are:
– Roy Westwood, Creative and Innovations Director, Levy Restaurants
– Emma Taylor, Head of Marketing, Tottenham Hotspur FC
– Cathy Long, Head of Supporter Services, The Premier League
– Simon Jordan, Co-Founder and Principal, Jump Studios – A Populous Company
– Nicholas Reynolds, Senior Principal and Founder of Populous Activate
– Christopher Lee, Senior Principal and Managing Director, Populous
Roy Westwood has 20 years’ experience in the restaurant and hospitality industry, holding leadership positions in operations, trouble shooting, brand and concept development, sales and marketing and he has also run his own consultancy.
He is currently focused on revolutionising the customer experience in large multi-faceted venues such as ExCel London, Twickenham Stadium, Swansea Stadium, Wimbledon, the O2 Arena, Bristol Zoo, and many, many more.
Emma Taylor has 17 years’ experience as a senior leader within the Premier League. As Head of Marketing at Tottenham Hotspur FC, Emma is responsible for all aspects of the brand, internationally and at home.
Engaging with fans, linking the story of Spurs across digital and social media platforms and driving commercial returns, Emma is also actively involved in the plans for the exciting new stadium and community facilities. Prior to joining Spurs, Emma led the marketing at Fulham FC for 9 years.
Cathy Long is responsible for a wide-range of Premier League projects covering stadium and fan issues and is particularly focussed on improving the stadium experience. Her recent work includes establishing the VisitFootball project which is transforming the way that Clubs view match days for fans.
The Stadia Masterclass will be a unique environment for delegates to come together and discuss best practice and the changing nature of venues and how we engage with sport and events, both at the ground and remotely.
Populous, with their partners Jump Studios, will explore how stadia, and the spaces inside and outside of them are designed to create the platforms for engaging with your communities and fans, at all levels.
Simon Jordan is a co-founder of Jump Studios, an award-winning architecture and interior design practice based in London. Jordan works with consumer facing brands, technology companies and agencies on a wide range of design initiatives, mainly in the design of physical spaces, products and furniture, increasingly enhanced with digital technologies.
Key clients include Google, delivering their campuses in London, Madrid and Tel Aviv; Nike, Rapha, Bloomberg, and Starwood Hotels.
Nicholas Reynolds is a Senior Principal of Populous. He is currently leading the 60,000 seat football stadium for Olympique Lyonnais, a new arena for Bristol and the transformation of the London 2012 Olympic Stadium, taking the iconic building from its successful games use to its long term multi-functional legacy.
In 2004, Nicholas founded their internal brand activation and experience agency, Populous Activate. Populous Activate specialises in connecting brands to sporting and entertainment venues and fans, delivering commercial value through innovative design. Recent clients include the Premier League, Manchester City FC, O2 and Cadburys.
Christopher Lee is a Senior Principal of Populous and Managing Director of the EMEA region. Christopher has worked for major international sports clients and designed over 30 stadia on five continents, including the main Stadium for the Sydney Olympic Games in 2000, the Millennium Stadium in Cardiff, the Emirates Stadium for Arsenal Football Club, and Aviva Stadium in Dublin, Ireland and is leading the design of Tottenham Hotspur Football Club’s new stadium.
Populous is a global design practice with over 30 years’ experience in the sport and entertainment industries. In addition to being the only architects to work on three Olympic Games, Populous has designed iconic sports facilities like Wembley Stadium, Emirates Stadium, Royal Ascot, Silverstone circuit and the O2 arenas in London, Dublin and Berlin.
The Stadia Masterclass is an exclusive, invitation only event.
To register your interest, please contact: Elyse Gallacher at elyse.gallacher@isportconnect.com
In partnership with:
Hosted by:
Event Partners:
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