IOC to increase solidarity funding

The International Olympic Committee announced a 16 percent increase in Olympic Solidarity funding including for the refugee team initiative launched successfully earlier this year.

 The new four-year solidarity plan is funded by the sale of broadcast rights for Rio 2016 and PyeongChang 2018.

IOC director of Olympic solidarity Pere Miro said: “This increase shows that the athletes remain at the heart of all our activity.

“The huge worldwide success of Rio 2016 enables us to distribute more than half a billion dollars over the next four years to the national Olympic committees.”

“All of the Olympic Solidarity programmes have been designed to take into account the recommendations of Olympic Agenda 2020, buy the strategic roadmap for the future of the Olympic movement and puts athletes at the heart of our activity.”

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Modern pentathletes use data for targeted fitness regimes

Data is playing an increased role in sport, cialis ed both from a coaching and performance point of view – analysing players ability and fitness is all becoming more and more reliant on the data we are able to gather.

With quick turnaround time between competition and the next match or event around the corner, making sure athletes or players are at a safe level of fitness is imperative and now more easy to analyse.

Bill Gerrard, Data Analyst with AZ Alkmaar and Professor of Business and Sports Analytics at Leeds University, believes that individual tailoring for fitness training is the next step.

He said: “A lot of work is being done behind the scenes to analyse what players are doing in the training and the likelihood of injury. Trying to tailor the training routine to avoid these injuries.

“This is all about muscle fatigue rather than chance injuries which are difficult to avoid. Some injuries are linked to training workloads and different players have different tolerance to workload.

“There is a lot of work going on behind the scenes – if you look at the amount of money in football, if you have a player who gets injured for a while due to fatigue that is almost unforgivable.

“To try and come up with more individualised training schedules, there is no longer a one size fits all. Yes the team as a whole needs to train together but in terms of fitness it’s important to understand the different levels of training workloads.”

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The training regimen of a professional athlete is something that is continuously developing.

Dmytro Kirpulyanskyy is Chairman of the Union Internationale de Pentathlon Moderne (UIPM) Athletes Committee and a multiple-time Olympian, thus knows first-hand that the way that athletes train has changed, pointing out the growth of sports science.

He said: “In recent years, science and sport have become inseparable concepts. Competition among athletes is enormous, so the implementation of new methods of training and recovery play a crucial role in the life of every athlete and I am not an exception.

“If I compare my training that I was doing 10 years ago and the training that I am doing right now you will see a tremendous difference in the construction of the training cycle, modes and methods of recovery.

“The reason for these changes in my training program is the latest innovations in sports science. It is not necessary now to run or to swim large volumes of kilometers, like I did before.”

“As has been confirmed by numerous studies, ‘quantity does not mean quality’.”

Bill Gerrard has previously worked with Saracens RFC as a technical analyst looking at the benefits of wearable technology. He explains how the data received from such devices has made it easier for coaches to make decisions on players and the type of player that certain roles need.

“We were looking at the actions that players have undertaken during matches and the decision making in terms of other decisions they could’ve made.

“Where I started with GPS data was trying to investigate the link between the tactical performance of players and physical performance. In terms of speed covered and energy used. It was important to look at what the role needs in terms of energy and physicality.”

As sports science continues to evolve and data analysis continues to play a more integral role within sport, the level of fitness will continues to increase while the injuries suffered through fatigue will be easier to avoid.

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Platini given permission to address UEFA congress

The FIFA Ethics Committee has confirmed that Michel Platini will be attending the UEFA congress in Athens, where European football’s governing body will appoint a new President.

The former UEFA President and FIFA Presidential candidate will be allowed to address the 12th Extraordinary UEFA Congress in Athens on 14 September.

A request for Mr. Platini’s attendance had been recently made by UEFA and in a statement they said they “welcomed this decision.”

Platini was banned from football for breaching ethics rules over a £1.3m “disloyal payment” involving former FIFA President Sepp Blatter.

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Rule 40: Don’t mention the Olympics! By Sophie Morris

Team sponsors, who aren’t Olympic sponsors, have to tread carefully around Rule 40 of the Olympic charter which comes into force today, as does any other company wanting to use the Olympics in their marketing.

For example, national team sponsors won’t be allowed to wish their team good luck, or congratulate them on success. They won’t be able to make any mention of the Olympics, or connecting sport to Rio or Brazil. Rule 40 prohibits athletes from agreeing to appear in any form of marketing during the Olympic window (27 July – 24 August), so individual athlete sponsors have to comply with the same rule. 

Exceptions can be made for athletes involved in long-standing campaigns. Those campaigns can continue, as long as they don’t mention the Games, and have been approved. 

All marketers need to be careful in the wording they use. “Rio 2016” “Team GB” and “Olympic” amongst similar variants are expressively used by the Olympic sponsors only. But how many know that?

Why are the rules so strict? Partly to protect the athletes from short-term sponsors looking to exploit their success, at the expense of long-term support, but mostly to protect the Olympic sponsors who invest huge amounts but get very little exposure due to the ‘clean’ nature of the Games and lack of sponsor logos on any kit. They, therefore, rely heavily on advertising to show their association and so that needs to be protected.

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So we wait to see if anyone falls foul of Rule 40, who will try ambush marketing and what impact they manage to make. Brands associated with sport or wanting to benefit from the Games will have plans to work around Rule 40.

Nike historically runs strong campaigns alongside the Olympics but now, as an official supplier, it will be interesting to see who takes up the mantel of ambush king and how Nike defend their position.

Watch the full video on Rule 40 and the effect the Olympics will have on rugby, which we filmed at the HSBC London 7s in May this year.

What effect will the Olympics have on sport? Well, it certainly gives access to new markets. The Olympics is the most watched sporting event in the world and there are new disciplines included this time e.g. golf and rugby. There are a lot of new eyeballs going to be watching the rugby for the first time, which will have a positive impact on all formats of the game, in terms of participation and commercially. 

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In the US, we expect the Olympics to showcase rugby to new audiences, particularly potential sponsors and those wanting to partner with what is the fastest growing team sport in the States. The college level of the game is already well supported and we have seen recent growth with the establishment of the Pro Rugby league. With a higher profile of the game, an increase in participation and more investment from sponsors, USA Rugby could be the next Japan, as Brett Gosper of World Rugby said recently. 

 


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Liverpool stream first game in 360

Liverpool have become the first Premier League team to broadcast a match in 360 degrees.

The pre-season friendly against Huddersfield was filmed on the half way line – and fans can choose the angle they watch from.

A Liverpool FC spokesman said: “Being able to view the match in full 360° will give our fans from all around the world the closest feeling to being there in the stands cheering on the team.”

Several clubs are using pre-season friendlies to explore new technology, help recently Roma broadcast a friendly live on Facebook – the first European club to do so.

To watch Liverpool in 360 click here.

Elworthy appointed Managing Director of the 2019 ICC Cricket World Cup

The International Cricket Council and England and Wales Cricket Board have announced that Steve Elworthy had been appointed as Managing Director of the ICC Cricket World Cup, prostate which will be held in England and Wales in 2019.

Elworthy will also have an oversight of the ICC Champions Trophy 2017 and the ICC Women’s World Cup 2017, pills which will both be staged in England and Wales.

Elworthy has previously been Tournament Director for three different ICC global events: the ICCChampions Trophy in 2013 and the ICC World T20 tournament in 2009, decease which were staged in England and Wales, as well as the inaugural ICC World Twenty20 tournament in South Africa in 2007.

In his new role as Managing Director of the ICC Cricket World 2019, Elworthy will oversee a dedicated Lord’s based team responsible for all aspects of the tournament including marketing, logistics, cricket operations, volunteering and security.

ICC Chief Executive David Richardson welcomed Elworthy’s appointment and said: “Steve is well respected and enjoys an excellent relationship with the ICC Events staff. He has a proven track record as a cricket administrator. I’m confident that the ICC and Steve’s team will work together to ensure they scale new heights in delivering an unforgettable event for players, spectators, media and sponsors.”

Commenting on the appointment, ECB Chief Executive Tom Harrison added: “It’s vital cricket in England and Wales capitalises fully on the unique opportunity we’ve been given to stage three major ICC events in the next three year – and Steve is perfectly qualified to provide the leadership and detailed planning required for all three.”

“He has an outstanding track record of delivering fan-friendly tournaments which have been widely admired not just in cricket, but across the wider sports industry. Our congratulations to Steve on his appointment and we will be offering him and his team all the support they need to deliver successful tournaments in both 2017 and 2019.”

Steve Elworthy said: “Since I retired from professional cricket in 2003, I have been given some fantastic opportunities in cricket administration and managing the ICC Cricket World Cup 2019 is the biggest and the best yet.

“The UK has an outstanding record of hosting world-class events which set a benchmark for other countries, and other sports, to follow and I am very keen to maintain that tradition over the next three years. All threeICC global events will give us great opportunities to broaden cricket’s appeal and reach out to new audiences world-wide.”

Eurobasket 2017 logo revealed by FIBA

The official FIBA EuroBasket 2017 logo was revealed to the world via FIBA’s social media platforms on Wednesday afternoon.

The logo draws inspiration from the ideal that basketball is its own universe, pharmacy cheap and at the centre of that universe is the EuroBasket trophy, with Europe the brightest shining star.

Read more HERE.

Texas Rangers set for new arena

The Texas Rangers and the City of Arlington have reached an agreement for a new state-of-the-art ballpark to be opened by 2021.

The new ballpark, pills which was announced at a news conference at City Hall, purchase will be climate-controlled with a retractable roof and will be built across Randol Mill Road on the south side of Globe Life Park.

Read more HERE.

Danish Football Association agree deal with Two Circles

The Danish Football Association (DBU) has appointed Two Circles, sale the data-driven sports agency, asthma to help it develop a better overall understanding of Danish football fans and grassroots players.

The relationship will help DBU place insight at the heart of its fan- and player engagement strategy through innovative use of data.

Ultimately this will enable DBU not only to create new products and experiences but also help stimulate and grow participation in football throughout Denmark.

Greater and more precise business intelligence will increase commercial performance and provide new opportunities to engage with existing partners and develop new commercial partnership opportunities.

Katja Moesgaard, CEO at the DBU A/S, said: “Our partnership with Two Circles allows us to truly put fans and players at the centre of our approach.

Having a clearer picture of any stakeholder’s preferences allows us to build new experiences and products which match the football fans’ wishes and expectations.”

Kristian Gotsch, Client Services Director, EMEA at Two Circles, added: “We are delighted to be working with DBU on this exciting project which includes everyone involved in football whether as a fan, active player or both.”