Clipper Events, the Gosport-based sister company of the Clipper Round the World Yacht Race, is offering front row on-the-water experiences for the America’s Cup World Series Portsmouth this July, as the event’s Official Charter Package Supplier.

Clipper Events founder and legendary yachtsman Sir Robin Knox-Johnston said: “The America’s Cup World Series Portsmouth marks the first time the UK has hosted the event since it originated here in 1851. As a long term friend and supporter of Sir Ben Ainslie and his campaign to bring the cup home, I am very proud that Clipper Events is able to offer British sports enthusiasts a memorable experience of this historic event. 

“To share the same waters and witness these impressive yachts in action will be simply thrilling. As well as this unrivalled view, guests will also enjoy the added experience of getting to sail on board our specially designed round the world racing yachts. There will be no better, more authentic race day experience as this.”

The America’s Cup World Series Portsmouth runs from July 23 – 26 and kick starts the 35^th edition America’s Cup programme, which concludes in Bermuda in 2017. 

Five time Olympic Gold Medallist Sir Ben Ainslie and his BAR team will face challengers from Artemis, Oracle Team USA, Emirates New Zealand Team, Team Japan and Team France in its bid to return the America’s Cup to the Solent, where the event first originated in 1851. It has not returned since this day.

Clipper Events has secured its charter package partnership with the America’s Cup World Series Portsmouth and TEAMORIGIN to allow its official spectator boats to operate within the Solent’s closed off perimeter.

Yachts are available to charter from £6,000 each, for twelve people. All day packages are available for the Friday practice day, Saturday preview day and the Super Sunday race day. Each charter includes four hours sailing experience and champagne lunch on board the specially designed Clipper 68 and Clipper 70 ocean racing yachts ahead of watching the AC45 foiling catamarans race each other on the Solent. 

No stranger to adventure, Clipper Events stands apart from other sailing event providers as it uses its unique fleet of identical ocean racers for iconic sailing events and hospitality and development experiences in the UK and Sydney, Australia. Previous sailing experience is not required as training is provided by professional Clipper Events staff.

Hello and welcome to this week’s Digital Café Blog. In this edition we’ll take a look back at the best and the slightly dubious moments from the Commonwealth Games, test drive a new motorsports app which is one of the most comprehensive we’ve seen and your social media star is a man with 12 world titles under his belt.

Commonwealth Games: When Selfies Bomb

The Commonwealth Games provided not only great sporting spectacle, but also a whole lot of social media excitement. Twitter stated that more than 3.3million tweets were sent throughout the 11 days with the opening ceremony being the event that drove the most traffic and Usain Bolt was the most discussed athlete with more than 140,000 mentions – not all of them were good though after his somewhat derogatory comments in The Times.
Aside from the Jamaican’s view of the games, two other social media happenings caught our eye. The first was the embarrassing Royal Family does photobombing with The Queen and Princes Harry and William all getting in on the act making all those selfies seem like bad dad dancing at the disco, but perhaps the best piece of viral content came from Irn Bru with its patriotic YouTube clip which celebrated the underdog as the Games closed. Irn Bru do a great line in satire, their Irn Bru Music parodies the real-life Red Bull Music Academy and this video is in a similar vein with a voice over proclaiming Scotland may take more little steps than giant leaps, but this is what makes their metal. Well worth checking out, far funnier than a Royal photobomb.

Athletes Getting It Right: Dougie Lampkin

Our social media star for this week is Dougie Lampkin, MBE, the English motorcycle trials rider who’s been not only a World Champion 12 times, but also appeared in the seminal Junior Kick Start in the early 90s. His Twitter and Facebook feeds both display – as well as his competitive side – a love for both his sport and his fans. They are well worth checking out.

WRC: Fast track to New Motorsports Experience

A new web-based interaction element for motorsports was launched at the weekend. WRC+ means fans get the opportunity to decide when, where and how they want to access the drama from the special stages of the tough competition for production-based cars.

Live maps, onboard action, comprehensive highlights and live special stages are part of the WRC+ package which were available for the first time at the Rally Finland.

And, while fans can currently subscribe at www.wrcplus.com from the German round of the championship later this month, WRC+ will also be available through the official WRC App on both iOS and Android. There will be no excuse not to join in.

@NBA: A Whole New Social Ball Game

And finally, it’s been described by those in the know as “about acknowledging our social media-savvy fans”, it’s a way of encouraging tweets to athletes apparently and another way to tap into almost 40 million fans worldwide. Big claims from the NBA and a bold move to change one of the icons of the sport. Yes… they’re putting @NBA on the Spalding basketballs from here on. It will be interesting to see what sort of a major upturn in engagement and reach this minor alteration will make.

Watch the Digital Media Cafe on iSportconnect TV

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Having spent eight seasons in Formula One managing the digital channels for world champions Red Bull Racing, David Granger now runs Fact 51, a social and digital content agency.

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As news comes that BT Sport has further strengthened its hold on rugby by securing a sponsorship deal with all four Welsh regions and the naming right for Murrayfield, sports public relations agencies are wondering where this land grab of rights will end.

The latest deals to be announced see a three-year, multi-million pound agreement which will see Scarlets, Ospreys and Dragons feature BT Sport branding on their kits. The remaining team, Cardiff, has sold the naming rights to its heritage imbued stadium for the first time, renaming it the BT Sport Cardiff Arms Park. This creates some awkwardness for TV rivals Sky, which owns the broadcast rights to all of next season’s PRO12 games.  It marks the expansion of BT Sport’s existing league involvement as the brand already sponsors both Glasgow Warriors and Edinburgh. BT Sport’s rugby output portfolio now includes exclusive rights to AVIVA Premiership matches and Sky-shared coverage of next season’s inaugural European Champions Cup. Rugby fans wanting to watch key games now have no choice other than to subscribe to its services. Football fans are riding in the same boat as BT also has secured exclusive rights to next year’s Champions League.

Another aspect of the rugby deal is with Scottish rugby HQ, Murrayfield stadium. The deal, with a rumoured worth of £20 million, would wipe out the SRU’s £11 million debt in addition to creating funds to invest back into the sport which has been under performing in the country for some time.

So where next for BT Sport? Maybe the answer to that question means looking at the brand’s history and rationale behind this spending spree of a strategy. BT Sport has been around for several years, quietly broadcasting a very narrow portfolio of low-key rights. It was only last year that the new-look and proposition was brought to market with far more interesting content, primarily Premier League matches, although acquisition of UEFA and Europa rights soon followed. It transpired quickly after relaunch that the brand itself is a marketing tool for BT’s broadband proposition. The UK sports viewing market is not only a lucrative one, it is easily identifiable and self-nominating, with the added bonus that fans are willing to invest in subscriptions in order to access the matches they want. By targeting this market with what they hold dearest, BT has been able to attract half a million new customers to its sport channel, thereby adding significantly to its broadband customer base. Not only has this expanded the brand’s footprint, it has help BT put the company into quarterly revenue growth for the first time in more than four years.

Conversely, whilst BT’s main rival, Sky, has responded with an equally heavyweight marketing and sport PR campaign – estimated to have increased the company’s costs by 13% – it simply hasn’t been able to outbid BT on serious sports rights.

Whilst BT Sport is undoubtedly winning the sports broadcast war as things stand, it won’t be good news for the consumer if this success continues and they see off all rivals. Competition is good for the consumer, it gives choice and helps keep costs fair. BT Sport’s expenditure to date on marketing and presenting talent, as well as broadcast rights, may be significant but, at some point, their customers are going to be footing the bill.

Watch Rebecca Hopkins analyse the week’s big marketing stories in the Sports Marketing Show on iSportconnect TV

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Rebecca Hopkins is Managing Director of ENS Ltd, a London-based sports agency tasked with promoting and protecting brands in sport. They specialize in sports PR, crisis management and online public relations.

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When Bill Shankly the legendary manager of Liverpool FC was asked if he considered football a matter of life or death he responded only half jokingly that it was much more important.

Since those days, football has become the global game and there are now more countries affiliated to FIFA than are members of the United Nations. Football fans follow their teams with a passion found in few other walks of life, but does their fervour make football the new religion?

Perhaps the answer lays in comparing the characteristics of FIFA the world governing body of football with the organisation representing the world’s most populist faith, the Catholic Church:

– Both organisations purport to do good in the world

– Both are self-appointed arbiters of dogma, ritual and regulation

– Both leaders claim state/presidential status, pronounce on global issues and are elected by a small male dominated conclave

– Both have suffered their fair share of scandals and accusations of corruption

– Both organisations are immensely wealthy and have been accused of spending more on their respective bureaucracy than on their constituencies

– Both have a reputation for secrecy in the management of their respective voting processes

– But only one is run by an individual demonstrating true humility and answerable to a higher authority

FIFA’s decision to award the 2022 World Cup to Qatar may be seen by some as evidence of its ability to perform miracles although its power to change the local climate to one more favourable to the tournament remains to be seen.

It may be that supporters have to wait a little longer for their football Messiah and until then, it will remain a game of two halves passionately followed by supporters of every creed and credo.

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Steven Falk is director of Star Sports Marketing a consultancy providing advice on sponsorship activation, CRM, brand and affinity marketing. He was previously Marketing Director at Manchester United. You can follow him on Twitter @steven_falk

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Along with doping, many sport leaders now consider match-fixing a critical athletic governance challenge facing sport federations, across sports and nations. What is ultimately at stake is the trust in a sport – and so a sport federation’s ability to build growth and performance into the future.

This 7^th contribution of mine for iSportconnect’s expert column on sport governance offers perspectives on the case of German football in addressing match-fixing, including measures of preventive, detective and sanction governance. The contribution also offers some challenging questions for sport leaders to consider, as they start the process of modernizing their governance standards for the future.

My 8^th contribution is going to be published in the middle of November. It will offer perspectives on ‘sport in society’ governance with a focus on a Colombian project called Colombianitos. The project engages underprivileged children in Colombia in doing sports such as football, badminton and table tennis.

Match-fixing is a threat to the fabric of sport and a complex challenge

A case of match-fixing occurs when someone knows what will happen in a match, game, race or another kind of sport competition ahead of time and makes use of the information for private gain. It typically involves criminals bribing an athlete, a referee or a club official to fix an act of underperformance in a specific sport competition, for the criminals to benefit from placing a bet on the act occurring. In football, for instance, acts that it is often possible to place a bet on include the outcome of a particular match, the number of goals scored, goal difference, yellow or read cards, fouls, corners or penalties in the match.

As is the case with doping in sport, match-fixing is now widely acknowledged as a critical athletic governance challenge facing sport federations. Not only does match-fixing pose a threat to the fabric of sport. What is ultimately at stake is the trust in a sport and so the ability of the sport federation governing it to build growth and performance into the future. No one wants to be associated with a sport that is known for fixed results of competitions. Be it amateurs and professional athletes doing the sport or the wider general public watching the sport. Be it sponsors and media broadcasters. Be it governments providing funding for sport.

The complexity of the match-fixing challenge is profound. No sport federation is in a position to effective address match-fixing on its own in the sport that it oversees. The challenge is global in scope, reflecting the nature of legal and illegal betting markets for almost any sport, not least online. In many cases common approaches and adequate solutions are yet to be fully developed. One of the biggest challenges is that effective solutions require a lot of different stakeholders coming together, nationally and internationally.

Key stakeholders of German football work together to address match-fixing

Since 2005, the German Football Federation and the Professional German Football League have been collaborating to address match-fixing in German football. The efforts are supported by Transparency International, the German Government’s Federal Centre for Health Education and the German Football Players’ Union, among others. They include measures of preventive, detective and sanction governance.

Preventive governance measures include training and clear rules for key players in football

Under the motto ‘your sport, your career, your responsibility’, preventive governance measures include training tools such as e-learning and written material. Training is provided to professional players, coaches, referees and football club staff and close relatives of these players in German football. The training tools are custom-made for specific target groups and include an outline of the nature of previous cases of match-fixing in German football and the consequences to players and referees in terms of facing sanctions such as fines and exclusion from professional football.

Besides of applicable rules and regulations in German law that relate to illegal betting and fraud, the German Football Federation has specific rules in place that football players, coaches, referees and club officials are required to comply with. These rules are also referred to in their contracts. For instance, football players are not allowed to bet on matches of their own clubs and matches in the league(s) that their clubs are playing in. Referees are not allowed to bet on any football matches whatsoever. These rules apply to family and friends too, in the sense that these key players in German football are not allowed to ask anyone to make bets on their behalf.

The advice provided to key players in German football is summarized in the following seven guiding principles:

1)  Do not make bets related to your sport

2)  Do not ask others to make bets on your behalf

3)  Your knowledge is valuable – safeguard it

4)  Avoid foul play

5)  Trust yourself

6)  Think about your career

7)  Think about your team too

Having witnessed and been a part of the Clipper Round the World Yacht Race’s recent arrival and departure from Rio de Janeiro, I thought I would take the opportunity to review some of the sponsorship activation and keynote messages that they tried to echo once in port.

It is without doubt that a lot of their planning was thwarted by the late arrival of the fleet in to port. With an arrival window of 1st to 5th October originally anticipated, the main bulk of the fleet were not in to port until the 6th & 7^th with some not actually mooring up until the 9th & 10th!! (Teams Switzerland, Mission Performance, Team Garmin & Invest Africa) This meant that a lot of the corporate events originally planned had to either be moved or abandoned all together.

That said, there were still a lot of corporate obligations still fulfilled. As always, OneDLL continued to portray their company as one of the shining lights of this race. Their support of their boat and constant integration of their employees in to the ideals of the race continues to impress. Each race there are two employees from within the De Lage Landen organisation that win the opportunity to sail a leg of this round the world trip. These two individuals are voted for by their fellow co-workers as recognition of the great contributions that they make to the company.

The result is a fantastic camaraderie between the employees and their employer that really demonstrates how much De Lage Landen value and support their staff worldwide.

A key focus area for the Clipper Race in this particular port was building on and cementing further the relationship they have with the city itself. Rio is a city full of opportunity at the moment. With a football World Cup, a 450th City Anniversary and an Olympic Games on its horizons in the next three years, Clipper Ventures is very keen to cement its position as a key event space building up to these events. In order to demonstrate this Clipper Ventures arranged an Olympic handover that involved its flagship Team GREAT Britain boat, the British Consulate and the Mayor of Rio. In continuation of Number 10 Downing Streets ‘Adventure is Great Britain Campaign’ that champions everything that is ‘great’ about British industry, sport, business and culture, Clipper Ventures arranged an Olympic handover involving a photo of the Team GREAT Britain boat sailing through Tower Bridge, personally signed by Boris Johnson. The aim was to further cement the relationship between London and the incumbent Olympic city itself. I have to say, the event was excellently handled with all of the media outlets in attendance.

In building on this Clipper Ventures hosted a rugby sevens coaching camp, inviting a lot of the younger generation down from the neighbouring ‘favela’ communities. The aim was to support the city of Rio’s legacy campaign by introducing the ‘future’ of the city to a sport that makes its first introduction to the Olympic format in 2016.

In other areas, Mission Performance hosted a series of workshops, encouraging some of its key clients and some of the Clipper Race skippers to assess their performance and how they can improve themselves and their team’s productivity. A series of regattas were then held out at sea to test the success of their findings and to encourage further implementation of some of their findings.

The majority of the activation was very public facing and highly visible. The fleet of 12 boats themselves make for an impressive backdrop to an already stunning landscape and Clipper Ventures ensured that all of its key sponsors were heavily ingratiated in to this colourful mosaic. Involvement and integration were some key focus areas, with an eye on further cementing the already strong relationship between the city of Rio de Janeiro and the Clipper Brand itself.

With Cape Town the next stop on this epic race, I have no doubt that a major area of focus will be the Clipper Race’s involvement with Sapinda and the Nelson Mandela Children’s Foundation. Until then, let the race continue!!

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Ollie Phillips is a talented and diverse rugby player, having played Premiership, Top 14 and International rugby.

Since beginning his professional rugby career in 1999, Ollie has played for Harlequins RFC, Newcastle RFC, Gloucester RFC and Stade Francais.

Internationally, Ollie has played for England Sevens and between 2004 – 2009 and was the captain from 2008 to 2009. Since 2012 Ollie has returned to the England Sevens team.

Ollie captained England in seven of the eight World Series tournaments in 2008-09, only missing George through injury.

Following his global plaudits, Ollie was rewarded by being named World Sevens player of the Year in 2009, being only the 2nd English player to win this award.

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Hundreds of thousands of people have taken to the streets of Brazil over the past fortnight in anger at monies being expended on hosting the World Cup.

No matter that Sports Minister Aldo Rebelo has insisted that World Cup costs are a drop in the ocean compared with the state’s vast expenditure on health, education and social welfare in general.

So, here is a lesson for all those politicians and businessmen who inhabit the industry of sports bidding and hosting and those who would capitalise on it.

Also here is a lesson in public perception which the International Olympic Committee should appreciate little more than three months from the vote on whether Istanbul or Madrid or Tokyo should host the summer Games in 2020.

Consider the budgetary issues surrounding different venues for a variety of events.

The 2014 World Cup is costing $9bn on new stadia and supporting infrastructure (airports, etc) in 12 cities across what FIFA president Sepp Blatter is pleased to describe as “not so much a country, more a continent.”

That is less than half the revised new budget declared by the Russian hosts of the 2018 World Cup. This has just doubled to $20bn and it will be unlikely that even that limit can be maintained, given a warning of extra expenditure needed on the new stadia.

Looking further ahead costs for both 2018 and 2022 are dwarfed by the sort of figures Qatar has been talking about for the grand national plan whose projects incorporate whatever may be necessary to stage the 2020 World Cup finals. No-one doubts Qatar can afford it, of course.

As for Russia 2018, President Vladimir Putin has no compunction about high spending on what critics have been described as ‘vanity projects.’ After all, this is the country which is spending an astronomical, even obscene, $50bn on next year’s Winter Olympics in Sochi.

The legacy for gouging out a chunk of the Caucasus for the sake of two weeks of winter sport is a venue projected to generate unknown ongoing income from winter sports tourists (If they do not mind holidaying so close to Russia’s troublesome southern regions and neighbours).

Different countries, different ambitions, different responses.

How FIFA president Sepp Blatter and secretary-general Jerome Valcke must be wishing away the time to the end of the Brazilian World Cup adventure next year.

Then (assuming they are intent on carrying on) they can steer the world football ship into the comparatively peaceful prospect of World Cups in Russia and Qatar (After all, if Russians will not whinge about $50bn on the Winter Olympics they will not come out on the streets over less than half that for the World Cup).

Does this speak into the 2020 Olympics debate?

Of course. Events in Brazil have forced a revision of the correlation between event costs and public perception.

Only weeks ago Turkey was convulsed by the fall-out of public fury generated by a plan to build over one small park. Have the Istanbul protesters vanished or would Olympic construction projects bring them back out on to the streets?

When Istanbul 2020 projected its hosting budget as irrevocably enmeshed within a development budget of $20bn it was a brazen statement of ambition and well over three times the Madrid and Tokyo budgets combined.

Now, in the wake of street unrest from Ankara to Araxa it does not look as impressive depending on whether the message of Brazil proves a two-week wonder or a serious warning shot across the bows of the sports hosting industry.

The irony is that the World Cup would appear to deliver far greater value for money.

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Keir Radnedge has been covering football worldwide for more than 40 years, writing 33 books, from tournament guides to comprehensive encyclopedias, aimed at all ages.

His journalism career included The Daily Mail for 20 years as well as The Guardian and other national newspapers and magazines in the UK and around the world. He is a former editor, and remains a lead columnist, with World Soccer, generally recognised as the premier English language magazine on global football.

In addition to his writing, Keir has been a regular analyst for BBC radio and television, Sky Sports, Sky News, Aljazeera and CNN.

Keir Radnedge’s Twitter: @KeirRadnedge

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Welsh Rugby Union CEO Roger Lewis said that “he wanted to avoid ‘being greedy’ when dropping ticket prices” for next year’s Six Nations rugby tournament, according to ISPORTCONNECT. The WRU released a statement confirming that “the home games against Italy and Scotland would see a price drop….Read more here >>

Background

In a small country like Denmark, we have more than 200,000 horses. The equestrianism contributes with more than 5 billion US dollars yearly. It employs more than 21,000 people fulltime and more than 8,000 volunteers. We are pending between being the 7th. and the 8th biggest sport in our country. Our national federation has 70,000 members in 500 clubs.

Why is it unique and attractive?

Equestrian sport is a sport for the whole life. Seniors in their twenties and people 80+ are competing on equal conditions in all levels. Furthermore, men and women are also competing on equal conditions. We are the only Olympic sport competing together with and depending on an animal. In order to get results horse welfare is essential. It is a green sport, respecting the surroundings in our nature. Our royal family supports the sport both as patrons and active athletes. All issues of great value in a modern society and attractive for partners.

Topsport is expensive, but the sport as such can compete with any other sport financially. Because of this we have members from all parts of our society.

A successful story could be having a tophorse and rider educated at home in the barn competing with the best professional riders, as well as the daily pleasure dealing with the horse and riding in the forest and in the fields.

Nursing Partners

To me it is very important that a sponsorship is taken seriously and not only as a gift making the show go on. Therefore, a sponsor must be treated with respect and with the purpose to make them visible. Even more important is to give the sponsors themselves a good experience both sports wise, but also visibility in VIP areas etc. Believe me, this is what they expect, even if they say they don’t care about special treatment etc.

How do we get there?

The federation must be a reliable partner for everybody, including the sponsors. It is a hard work to build up this confidence and it can be spoiled within a second if you make mistakes.

Running a big sport organisation is very different compared to running a profit giving company of any other kind, in my opinion.

With a big organization like ours we need a professional staff, but the real power is the enthusiastic volunteers. Without them it was impossible to have all the activities we have every weekend. The board members are elected and volunteers as well.

If you want success with a mixed staff of professionals and volunteers, it is crucial that all volunteers accept the job and never uses the excuse that they did not do it in time because they are volunteers. I often use the expression “a volunteer is not a volunteer any more as soon as he/she is elected or appointed”. It is important to keep this in mind in order to get your results and at the same time show respect for the work that is done.

When the organisation has this mixed staff it is also of greatest importance to have job descriptions for everyone, and a clear definition of who is doing what, especially between the board members and the staff. The only one who can delegate work to the professional staff is the professional CEO and not the president or other volunteers. This communication must go through the CEO, otherwise he/she would not be able to run daily business.

To be reliable and successful, it is important that everybody accept and respect each other no matter where you are in the organisation.

Solve problems inside and not in the media.

If we as sport organisation do so, we will be an attractive partner to the rest of our society.

We have done all this and are just waiting for more partners to join us.

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The Scandinavian star-studded CEO panel at Betting on Football 2017 will be focused on what industry operators and suppliers across the globe can learn from their Nordic counterparts.

As part of the largest international football betting trade conference, a C-level executive panel featuring Danske Spil CEO Niels Erik Folmann, Mr Green CEO and former Svenska Spel CEO Jesper Kaarbrink and LeoVegas CEO Johan Styren will deliver special insight on how th industry can learn and benefit from Nordic disciplines and deal with the local challenges.

 

Nordic stakeholders have chosen to break ‘industry norms’ by creating dynamic brands, whils overcoming industry challenges through innovation and fresh thinking. The successful mobile focus for Swedish-based LeoVegas is typical for a region known to be amongst the most ‘tec savvy’ places in Europe, while Danish companies have posted excellent results since the licensing process for international iGaming operators was liberalised in 2012.

 

Danske Spil CEO Niels Erik Folmann said: “It is important that the betting industry has th opportunity to discuss the major issues it faces on a global scale, and I am pleased to take part in this by addressing all the challenges and opportunities we are facing in the Scandinavian market.”

 

Mr Green CEO Jesper Kärrbrink commented: “Betting on Football is a great platform for discussing the latest developments in the betting industry, and I’m excited about the opportunity to address the Scandinavian market on the panel.”

 

LeoVegas CEO Johan Styren added: “We are pleased to be involved with Betting on Football this year as it looks like a great opportunity for the betting industry to connect and debate the latest trends and developments. I am particularly looking forward to our session on the Scandinavian market and discussing why the region is so innovative within our sector.”

 

The expert panel, who will be presenting to delegates on the Market Profiles track at Stamford Bridge, will also debate current Scandinavian industry propositions, entering the Scandinavian market, building effective in-house development teams and executing engaging marketing campaigns.

 

WEDNESDAY 3RD MAY: 14:40 – 15:20:

SCANDINAVIA – A HOTBED OF GAMBLING INNOVATION

 

● Denmark is leading the way with its mix of state owned and private operators – what can its neighbours learn from its success?

 

● Why is there such a hotbed of gaming talent in the region compared to the rest of Europe?

 

SPEAKERS

 

● Niels Erik Folmann, CEO, Danske Spil

 

● Jesper Kaarbrink, CEO, Mr Green (former CEO of Svenska Spel)

 

● Johan Styren, CEO, LeoVegas