Canada & England Named Hosts of IRB Women’s Sevens World Series in 2015

Canada and England have been announced as the latest hosts for the IRB Women’s Sevens World Series. 

Langford in British Columbia will welcome the women’s competition to its shores as it hosts round four of the series on April 18-19, 2015 at the Westhills Stadium, Langford, British Columbia. The penultimate round of the series visits London where the action comes to the Twickenham Stoop on the same weekend as the men’s HSBC Sevens World Series.

In keeping with the last two seasons, the 2014/15 series will kick off in 7he Sevens Stadium in Dubai on December 4 and 5 alongside the men’s series.

With the Road to Rio getting even shorter, the women’s series will again return to Brazil just over a year out from the Olympic Games in Rio de Janeiro. Sao Paulo will play host to the event on February 7 and 8.

Teams will travel to the United States the following month where Atlanta will host round three of the tournament in Kennesaw State University on March 14 and 15.

With their women’s sevens side now a consistent feature at the top end of the women’s standings, Canada will welcome the series to Langford on April 18 and 19.

The last two rounds of the series will be contested in Europe with London hosting the fifth round at the Twickenham Stoop, with the final to be played next door in front of massive crowds at Twickenham Stadium.

Like last season, the series will conclude in the Netherlands as part of the Amsterdam Sevens.

IRB Chairman Bernard Lapasset said: “The level of competition in the Women’s Sevens World Series is at an all-time high, and has been helped by the prospect of taking part in the Olympic Games in Rio in 2016.”

“We now have Canada and London added to the bill for the coming season and given the appetite for quality Rugby and the Sevens Game, I have no doubt that they will be excellent hosts when they welcome the women’s series to their shores next year.”

Cristiano Ronaldo Named Most Marketable Footballer

International soccer superstar Cristiano Ronaldo is the most marketable footballer according to the latest rankings released today by global sports marketing research experts Repucom.

Argentina’s Lionel Messi comes in second with a surprise entry from Spain’s Gerard Piqué completing the top three.

The ranking was created using Repucom’s Celebrity DBI tool which measures the perceptions of over 6, ed 500 people in 13 international markets, asthma representing the views of more than 1.5 billion people. 

Globally, 83.9% of people know of the Portuguese star and in markets such as Italy, Spain, Germany, Turkey and Argentina, this figure is above 95%. Ronaldo is also seen as the best trendsetter of all the players with 82.5% of people saying he reflects today’s trends in society.

Four-time Ballon d’Or winner, Lionel Messi ranked in second and as the world’s best paid player, with earnings of around $27.5 million per year, the Argentine’s endorsement and likeability scores continue to rank him highly.

Paul Smith, Founder and CEO of Repucom said: “With just over two weeks to go before the 2014 FIFA World Cup kicks off, the world’s gaze is firmly on the competing teams and players. The World Cup is the most watched sporting event in the world and as such, big brands, official partners or otherwise, will and are using its global appeal to drive sales.

“Endorsements of celebrities and in this case footballers have an incredibly powerful way of doing just that creating an emotional connection with a brand. The star can raise awareness and create a buzz for brands and products at a time when breaking through the marketing clutter that surrounds such huge events is critical for commercial success.

“Ronaldo is an endorser’s dream. His value is as important to the teams he plays for as they are for the companies that endorse him. Global awareness of Ronaldo is what drives his commercial power and with over 82 million facebook likes and 26 million Twitter followers, he is also one of the most liked in the business.”

List below (Source: Repucom):

Repucom_MostMarketable

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French Tennis Federation Appoints Lagardère to Improve Roland Garros’ Online Advertising

The Fédération Française de Tennis (French Tennis Federation) has appointed Lagardère Unlimited, the dedicated sports and entertainment branch of media group Lagardère, to provide consultancy services to improve Roland Garros’ online advertising offer for its partners. 

The partnership will enable the FFT to develop unique and multichannel online advertising packages for its tournament partners. Lagardère Unlimited will focus on creating digital sponsorship packages and activation campaigns to increase sponsor visibility and drive additional marketing revenue for the FFT.

Lagardère Unlimited continues to recognise the importance of digital impact and prides itself on maintaining a leading position in the international sports market. The agency’s dedicated digital team offers proven experience and expertise in generating revenue from digital marketing. Commenting on the agreement, Maxime Zeller, Head of Digital for Lagardère Unlimited Europe and Africa, said: “We are delighted to work with the FFT and to be part of one of France’s most important international sports events. Tennis is a fast-paced and innovative sport and the opportunities to fully exploit digital potential are vast. We will provide the FFT and its partners with innovative and customised solutions to boost revenues, increase exposure and contribute to a truly memorable fan experience.”

Whilst this partnership is the first of its kind between the FFT and the agency on a pure digital level, Lagardère Unlimited is already deeply involved with Roland Garros and tennis as a sport. Lagardère Unlimited owns one of the most extended portfolios of worldwide tennis rights, including hospitalities, media rights and talents such as Andy Murray, Richard Gasquet, Victoria Azarenka, Caroline Wozniaki or Sloane Stephens.

Real Madrid Reveal Design of New Stadium & Architects Involved

Real Madrid’s new stadium will be designed by a group led by a German firm, GMP Architekten, and includes Spanish architects Ribas & Ribas, ABC newspaper reports.

Josep Ribas, an architect at the Catalan firm, is a season ticket holder at FC Barcelona – a fact which proved a stumbling block for some of Real Madrid’s directors according to news website The Local.

ABC says Real Madrid president Florentino Perez is determined to make the club’s new 80,000 seat stadium the best in the world. It is due to be built by 2017 at a cost of £330m.

Perez said: “It’s time to face another challenge, we want to make the Santaigo Bernabeu stadium the best in the world.

“Our commitment is to continue Increasing the heritage of our club, ran thus gain economic strength, so we can continue to lead in a environment of Increasing competition.”

Indianapolis Motor Speedway Renovation Completed

Indianapolis Motor Speedway’s $5 million renovation to their road course ahead of May’s inaugural IndyCar Grand Prix of Indianapolis was completed on Tuesday, series officials announced.

The new layout for the 4km course, used for the track’s former Formula One event and Moto GP races, features more hard-braking and high speed zones to create extra passing and competitive racing.

Sarah Fisher, an IndyCar team owner who made nine Indianapolis 500 starts on the facility’s famed 4km oval, helped to finish the project on a two-seat paving machine on Tuesday.

“They are doing a really accurate job,” Fisher said. “It’s great to see that last little stretch of pavement going down on the new course.”

She called it the slowest thing she has ridden at the speedway. Her IndyCar could have done 336 laps of the new track before the paver had completed a single lap.

“It’s operated by a joystick and no steering wheel, so I didn’t know what to do,” Fisher said. “You just don’t push the stop button. You just have to keep going.”

The new road course race will open the month of activities leading to next year’s Indianapolis 500.

Surrey Sports Park Become New Owners of BBL Franchise

Surrey Sports Park in partnership with London United Basketball Club have become the owners of the Surrey British Basketball League (BBL) franchise which will now be known as Surrey United.

The former Surrey Heat will continue to play their home games at Surrey Sports Park.

Paul Blanchard of Surrey Sports Parks said of the new venture: “We are excited to be part of this new partnership which has secured the long-term stability of a professional BBL team in Surrey.

“Surrey has some of the most passionate basketball fans in the country and we hope they will unite behind this new franchise and continue to support the long history of top-level basketball in the county.”

Emma Chambers of London United Basketball Club said: “The project is limitless and there are so many factors that can make us successful. We want to create a programme which provides the dedicated Surrey fans with a competitive BBL team consisting of exciting talent, recipe but also by engaging with the community and building strong foundations to develop young talent in the Surrey area. We are completely committed to building a long term sustainable project benefiting from stable partnerships with academic institutions and Surrey Sports Park. We are fully aware of the passionate following of basketball in the Surrey area and hope to give much needed security to the Surrey fans and community.”

Andy Webb Chief Operating Officer of the BBL confirmed the change, “The BBL believes the franchise has been strengthened by the changes and we look forward to working with the new Board. There is a significant opportunity for the increased growth of basketball in the Surrey area, and we believe the additional resources this transaction enables will help make that happen.”

Ecclestone Dismisses Michelin Tyre Rumours

Formula 1 supremo Bernie Ecclestone has denied reports french tyre manufacturer Michelin could return to the grid in 2014 insisting Formula One Management (FOM) have a deal with Pirelli. 

Rumours have been circulating about Michelin’s growing interest and at the Belgian GP weekend Director of Michelin’s Competition Department Pascal Couasnon said they were ready to open talks with the FIA.

But Ecclestone continued to reiterate a deal was already in place with Pirelli

“FOM and Pirelli have a contract.” Ecclestone told Speed:

Whilst that may be the case, Pirelli’s Paul Hembery has admitted they are yet to agree a deal with the FIA, but Ecclestone does not see that as an issue.

“We don’t need one, I don’t think,” he added.

“They are nothing to do with commercial. The FIA’s position is that they are regulators. They regulate all the regulations that have been agreed.”

The 82-year-old F1 supremo also denied any of the 11 teams were pressing for Michelin to be allowed to supply tyres.

“None of the teams who have spoken to me have said that,” he said.

“All the teams who have spoken to me say they are very happy with Pirelli, and the problems they’ve had, they’re happy that they’ve dealt with them.”

ECB Looks for IPL Push-Back to Get English Players Involved

With the Indian Premier League (IPL) attracting more and more international players, the English Cricket Board (ECB) have tried to accomodate the great interest from English players by asking the BCCI to reschedule future IPL seasons.

David Collier (pictured left), the ECB chief executive told the Times, Collier that he had recently held talks with officials from the BCCI, Cricket Australia and Cricket South Africa with a view to finding a solution to the tensions created within international cricket by the growth of domestic T20 leagues.

Collier has suggested that the IPL be completed before the end of April to allow England players to participate without compromising their involvement in England’s international schedule which starts in mid-May. This year’s IPL ends on May 26.

“We have had very fruitful talks with India,” Collier said. “In an ideal world, we would like the IPL to be concluded by April 30, which is the cooler season for India. We have put that to them, they are doing their best, but they realise there are some limitations.

“It would make things a lot easier for us. We still have to get the workload balance right, but it would make it a lot easier for our players to be available for that period and certainly the BCCI are fully aware of that. There is a willingness on the part of both boards to see if we can make any progress.”

This follows Professional Cricketers’ Association (PCA) requesting substantial pay increases to compensate its members for their non-appearance, or at best fleeting appearance, in the IPL, and have argued that Australian players earn far more from their Board and have more opportunity to appear in T20 leagues such as the IPL and Big Bash.

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Lord Coe and Carlos Alberto Torres talk sport at exclusive Soccerex Event

 

It was an event that lived up to the title of ‘Best in the World’ as Soccerex hosted an exclusive debate, price where the former Chairman of the Local Organising Committee of the Olympic and Paralympic Games London 2012, look Sebastian Coe and Brazilian football legend Carlos Alberto Torres came together to discuss the Olympics in London and in Rio, ed football and the golden moments of their careers at the Windsor Hotel, in the borough of Barra da Tijuca, Rio de Janeiro on 19th November.

In what was the first meeting between the two-time Olympic gold medallist and the 1970 FIFA World CupTM winning Captain, the two sporting legends shared their thoughts on a variety of social and sporting issues; speaking passionately on the power of sport and the key role it plays within society, focusing particularly on how the 2016 Rio Games would inspire a Brazilian generation, like that of the 2012 London Games. During the discussion Lord Coe also raised an important lesson on how to inspire youngsters through athletics by learning from football’s team sports ethics and values.

With a week to go before the Soccerex Global Convention, the world’s leading football business event, returns to Rio for the third year running, Lord Coe and Carlos’s discussion naturally turned to football and in particular, Olympic football. Although the newly appointed Chairman of the British Olympic Association agreed that Team GB’s football performance at the Olympics wasn’t successful on the pitch, the sold-out stadiums across the country and the interest from fans was judged as a huge success and a key lesson for the 2016 LOC. Being a lifelong Chelsea supporter, Lord Coe also highlighted the special connection between the club and Brazil, with a number of key Brazilians now playing for the West London side, as well as expressing his desire for Brazilian superstar Neymar to join them at Stamford Bridge. Concentrating on matters on the pitch, Carlos Alberto Torres raised the idea of making Olympic football an U-21 tournament to increase the level of excitement and experience for younger players.  He also highlighted the link between Chelsea and Brazil and said he will be closely following the FIFA Club World Cup match between Chelsea and Corinthians in Japan.

Having two iconic global sports stars in the same room, for the first time, attracted a large international media presence, with the BBC, Lance!, SporTV, Globo, Terra and Folha de São Paulo all present. In what was a special moment between the two men, Carlos presented Lord Coe with a personally signed Carlos Alberto number 4 shirt and the iconic golden Soccerex ball to mark the friendship between them.

Pictures of this exclusive event can be found at www.actionimages.com using the following details:

Login Name : GlobalConvention2012
Password : Rio2012

 

NFL to Wait Before Holding Games in China

The NFL is growing well in China but will not hold a game in the country until its fan base hits tipping point, according to NFL China Managing Director, Richard Young.

Young said the NFL missed opportunities because it was slow to focus on China but he is content with the rise in popularity of the sport throughout major Chinese cities.

“We’re not going down the same old route the way some people still do, they look at 1.38 billion people and say, ‘If we could just get 5 percent’,” Young said. “When people follow that strategy it’s all gone.

“A lot of people try to make very homogenous maxims about China all the time, but we don’t believe there’s a cultural reason as to why American football is more popular in the United States than it is overseas.

“It’s just that we haven’t been very active, have not been proactive, in developing it overseas and particularly in China.

“What would we do differently? Start earlier, that’s the number one thing.”

Several US and European leagues and teams have held games in China, but Young said there were no immediate plans for the NFL to do so.

The NFL cancelled an exhibition game between the New England Patriots and Seattle Seahawks in 2007 because China was not ready for the sport and the league’s international expansion was instead focused on London.

“Until our fan base is at a level where it can truly support itself, and there is additional demand for more, I’m not supportive of holding a game here,” said Young.

“Wembley sells out in three hours -that’s the NFL. Having empty seats and saying, ‘Oh we still have tickets left’ – that’s not the NFL.

“We’re not going after everyone, we’re going after the rural areas, we’re concentrating on 19 major cities, we know we have a tipping point of 38 million.

“We’re very much more Louis Vuitton than the Gap. We’re focusing on a smaller group of people and until that base is large enough we don’t want to damage our brand equity.”

Unlike the NBA, which has been able to flourish in China due to the country’s long-established basketball structure, the NFL is starting from scratch.

The NFL faces a number of challenges in growing the sport including educating people about what is often considered a complex game and generating enthusiasm about a sport that is not included in the Olympics.

“In developing countries, not unique to China, they see sports primarily through ethnic and national pride,” he said.

Figures related to NFL growth are positive, however, particularly in social media and online streaming.

More than 1 million people in China watched the Super Bowl online last season, while cumulative television viewership jumped from 48 million to 80 million across China.

Nike will begin selling NFL apparel in its stores on November 16.

“Most people in China don’t know what a quarterback does, but our research shows they recognize the NFL shield and the NFL brand quite well, actually a lot better than most people think and a lot higher than many leagues who are also in China.

“They know that it is quality and they know that it has stature in the United States, which carries a lot of weight here, so we don’t want to do anything just to tick a box.

“Holding a game in China just to say that we did it is not part of our plans.”{jcomments on}