US to Send 1,000 Agents to Help with Protection of London 2012 Olympics

The Unites States of America are to send 1, bronchi 000 Agents, capsule 500 from the FBI to the London 2012 Olympics amid fears of inadequate British.

The news came as Defence Secretary Philip Hammond said surface-to-air missiles could be used to protect the capital’s skies.

Mr Hammond, 55, told the Commons “appropriate ground-to-air defences” could be in put in place if recommended by the military. 

US intelligence chiefs suspect al-Qaida is plotting an attack on the Games, with American athletes their top target.

The decision to bring over hundreds of FBI agents comes after the US believe British organisers have massively underestimated the threat posed by terrorists.

The London Organising Committee of the Olympic and Paralympic Games originally thought that 10,000 guards would be enough, but after a review this summer showed they will need up to 21,000 security officers to protect the 32 sites across the UK.

Security firm G4S has won the contract to police the venues but is running out of time to fill the huge shortfall.

New Zealand and Russia Secure Partnership for Sport and Olympics

The New Zealand Olympic Committee and their opposite numbers in Russia have signed a Memorandum of Understanding (MoU) that will allow the countries to mix through sport and the Olympic Movement.

Following a meeting between Olympic and Government representatives, the MoU was signed by both New Zealand Olympic Committee (NZOC) President Mike Stanley and Deputy Prime Minister of Russia Alexander Zhukov, who is also head of the Russian Olympic Committee (ROC). 

Stanley said the meeting was particularly positive and will significantly help New Zealand in their preparations for the Sochi 2014 Winter Olympics.

It follows a similar MoU signed last week between the Australian Olympic Committee (AOC) and the ROC.

Stanley said: “We are looking at access for New Zealand athletes to accommodation and training facilities at the Russian Winter Olympic Training Centre in Russia and access to coaching and performance expertise. We were also delighted at the commitment from Mr Zhukov to providing assistance and expertise in the development of a New Zealand House in Sochi for the Olympic Games in 2014.”

The new relationship with the ROC will also provide access to influential business contacts for New Zealanders wishing to do business in Russia. Zhukov also expressed an interest in coaching exchanges between Russia and New Zealand, as well as a desire to bring Russian athletes to New Zealand for competition and training. “The signing of the MoU creates a significant base for the promotion of joint cooperation,” he said.

NZOC secretary general Kereyn Smith believes that the signing of the MoU was a stepping stone in using their international connections to build opportunities for New Zealand business and sport.

“We’re building on the momentum of the Rugby World Cup and we’d like to see the Business Club model grow and develop around the upcoming Olympic Games in both London and Sochi,” said Smith.


Ladies PGA Agrees Renewal with Florida’s Natural Brand

Citrus grower Florida’s Natural Brand have agreed a one-year extension of their partnership with the Ladies Professional Golf Association (LPGA).

The terms of the deal will see the Florida’s Natural Brand remain title-sponsors of the 2011 LPGA Futures Tour season opener, the Florida’s Natural Charity Classic.

Additionally, as the association’s official orange juice, Florida’s Natural Brand will present free sampling for fans of the LPGA and LPGA Futures Tour at 12 events throughout the coming year.

LPGA Tour commissioner Mike Whan said of the deal: “The Florida’s Natural Brand team is a great business partner with the LPGA, so it’s easy to work hard for them because they respect and value the relationship, and truly commit to making it work for both sides. It’s a great product association for us, and we’re committed to helping them grow in the U.S. and other markets that they plan to tap.”

Vice-president of sales and marketing at Florida’s Natural Brand, Walt Lincer added: “Working with the LPGA is a great fit for the Florida’s Natural Brand. With the LPGA Futures Tour, we are able to fund raise for our Florida’s Natural Growers Foundation. In the past two years, the Foundation has awarded over US$150,000 to local charities. Our partnership with the LPGA has been a positive one, and a way to directly communicate our Never Imported message to a great audience. We see it as a win-win to work with such a great organisation.”

Willow TV Announce US Broadcast Plans for CWC

After acquiring the exclusive rights to distribute the International Cricket Council (ICC) Cricket World Cup on television, broadband and the Internet in the United States, Willow TV has announced its plans for the broadcast of the event.

A deal was reached with ESPN STAR Sports (ESS), ICC’s global broadcast and production partner, and Willow has now entered into agreements with DISH Network and DIRECTV, America’s leading satellite television platforms, who will broadcast the World Cup in high-definition.

DISH Network and DIRECTV are the only television providers in the United States that will broadcast the event with Willow distributing via Internet streaming, available across a range of devices.

Vijay Srinivasan, CEO of Willow TV, stated: “The range of viewing options that we have made available for this event is unparalleled, and we look forward to delivering a phenomenal viewing experience to cricket fans throughout the U.S.”

Manu Sawhney, Managing Director, ESPN STAR Sports, added: “We are very pleased to see the increasing popularity of the game in the U.S. and we are committed to bringing the excitement and passion of this iconic cricket tournament to fans in the most comprehensive, engaging and entertaining manner with our signature style production & presentation.”

Ecclestone Labels F1 Breakaway Reports ‘Nonsense’

Bernie Ecclestone, CEO of Formula One Management, has rubbished renewed reports of a possible breakaway in the world’s leading motorsport championship.

Ferrari President Luca di Montezemolo raised new speculation at a media lunch where he had stated that teams would not want to be “locked in an F1 prison” ahead of the discussions in place to extend the Concorde Agreement. The current deal will expire at the close of the 2012 season.

The CEO told Reuters: “It’s what he (Montezemolo) says every time he goes to Monza every year. ‘We need more money’. It’s all nonsense.”

Ecclestone added: “They’re not going to break away. They’ve tried it all before. Luca’s a lovely guy but he likes to say these things and then he forgets what he is saying.”

Facebook application could save London 2012 stadium ‘faces wrap’

A final bid has been made to save the £7million ‘curtain’ display of fans’ faces that was to have been wrapped around the main 2012 Olympic venue in east London.

Games organisers will no longer go ahead with the proposed decoration, click following the government’s spending review.

But UK radio station Absolute is now pleading for permission to rescue the wrap – and cover it with 700, therapy 000 Facebook profile pictures.

It has submitted plans to the Olympic organising committee and the Department for Culture, anesthetist Media and Sport.

Each photo would measure 19cm by 13cm, the same size as a DVD case, and would be contributed via a Facebook application built by Absolute.

Sports fans will pay £10 to be featured on the display.

Absolute presenter and former England footballer Ian Wright said: ‘The Olympics are the most iconic sporting event in the world and securing the London 2012 Games is one of our finest achievements.

‘It’s important that our stadium reflects our country and the people within it.’

Ditching the plastic wrap accounts for £7million out of a total of £20million savings, announced last month in the government’s comprehensive spending review.

FIFA corruption probe must move quickly, says IOC official

One of the International Olympic Committee’s most senior officials said soccer’s rulers must act quickly and decisively to avoid being tainted by corruption allegations surrounding the World Cup.

Craig Reedie, seek who last year became the first Briton on the IOC’s 15-member board in more than 60 years, said FIFA could learn from the way the Olympics organizer dealt with the Salt Lake City bribery scandal.

Two of the 24 men due to vote on where the World Cup, the most-watched sports event, will be staged in 2018 and 2022 have been suspended pending an inquiry after they allegedly told undercover reporters their votes could be bought.

The IOC, which has about 100 members, forced out 10 officials accused of accepting bribes during Salt Lake’s successful bid for the 2002 Winter Games. Ten others received reprimands.

“FIFA have to deal with it and deal with it quickly,” Reedie, who was on the IOC during the bribery probe, said in an interview yesterday.

He added: “It was without doubt the worst day I ever had in sport to actually go through the business of disciplining and expelling members. It was a hugely unpopular and difficult thing to do.”

IOC President Jacques Rogge said October 26 that FIFA President Sepp Blatter has asked for advice since the Sunday Times of London on October 17 accused FIFA board members Amos Adamu of Nigeria and Reynald Temarii of Tahiti of offering to trade their votes for cash.

An investigation has also been opened into allegations of collusion between Qatar’s 2022 bid committee and a joint offer from Spain and Portugal for 2018.

FIFA’s ethics committee will announce its findings November 17. England, Russia and a joint bid from the Netherlands and Belgium are also in the running for 2018.

As well as expelling members, the IOC introduced reforms including a ban on member visits to bid cities, and tighter rules on potential conflicts of interest. It also created an ethics commission, which has a majority of officials who aren’t affiliated to the IOC.

Members include former United Nations Secretary General Javier Perez de Cuellar and Thomas Buergenthal, an American judge who until September served on the International Court of Justice in The Hague.

Reedie said: “I think if you’re going to have an ethics commission it’s proper that you should have an outside body looking at your affairs.”

FIFA’s ethics panel is led by former Swiss soccer player turned lawyer Claudio Sulser and includes officials from 13 other soccer federations.

Reedie said an undercover investigation by the British Broadcasting Corp in 2004 into IOC executives ahead of their vote was an “uncomfortable experience” for the team that won the right to stage the 2012 Summer Games in London.

He added he was “not comfortable” with entrapment by newspapers, “but it is not illegal in Britain and if there are accusations then FIFA have to deal with it, and deal with it firmly.”

Reedie, who’s also on the board of the 2012 organizing committee said: “One of the challenges we had in the London bidding situation was the international perception of the British media.”

Reedie, from Scotland, isn’t in England’s bid team.

ICC names Castrol as official performance partner

The International Cricket Council (ICC) and Castrol, impotent the world’s leading lubricants company, announced an agreement that makes Castrol the official performance partner of ICC with a unique presence at all ICC cricket events for the next five years at least.

The agreement awards Castrol a worldwide rights package from 2010 until 2015 and will include the ICC Cricket World Cup 2011, which will take place in Bangladesh, India and Sri Lanka, as well as all other ICC tournaments up to and including the ICC Cricket World Cup 2015.

ICC Chief Executive Haroon Lorgat said: “This is fantastic news for our great sport. For us to attract a commercial partner of Castrol’s calibre is another indication of the excellent reputation and healthy state of international cricket. It reconfirms how top brands want to be associated with cricket and its great spirit. Even in these challenging times, cricket’s popularity among spectators, broadcasters and sponsors is as strong as ever.

“As we prepare for what will be a great celebration of the game at our flagship event next year, we are fortunate to have a group of top-class partners whose commitment to the game is unquestioned. Without that commitment we would not be in a position to help our 105 Members grow the game as they do around the world.”

Commenting on the sponsorship, Castrol’s Vice-President, Asia & Pacific Region, Naveen Kshatriya said: “Cricket is a sport that is passionately followed across many parts of the world. While no other game touches the hearts and minds in the Asian sub-continent as cricket does, the game is also very popular in many other important Castrol markets like Australasia, South Africa and the UK.

“We are indeed delighted to partner with the ICC as its ‘performance partner’. Castrol products and services are all about delivering high performance and this association will further strengthen the relationship which we enjoy with all our customers and consumers. We intend leveraging this association to help bring into our fold millions of new consumers in the coming years.”

As the official performance partner of the ICC, Castrol will bring this system to the stadium audience of ICC’s premier cricket events like the ICC Cricket World Cup and ICC World Twenty20 as an index on the match day. By appearing on the stadium replay screens at crucial points of the game, the Castrol Index for match days will fuel the audience’s passion and excitement in the game by updating them real-time on which team is leading and which players are the top performers at that point in the game.

Castrol already has a strong association with cricket and with its global experience and expertise in leveraging sports sponsorships, Castrol is poised to deliver unique insights and experiences for cricket lovers all over the world.

RFU signs deal with clothes brand Eden Park

The Rugby Football Union (RFU) has signed a commercial deal with Eden Park, the clothes brand founded by five international rugby players in 1987.

Eden Park will provide an exclusive tailored collection of bespoke formalwear for the team.

The six-year deal will cover the next two rugby World Cups in 2011 and 2015. Eden Park will kit out the entire 215-strong England squads, ranging from the seniors, the under 18s, management, and backroom staff.

Martin Johnson, England team manager, said: “Eden Park’s rugby heritage and attention to details make it an ideal partner for the RFU. Being founded by five ex-international rugby players means they know exactly what a rugby player requires and we are delighted Eden Park has committed to a long term contract with the England team.”

The RFU Eden Park formalware includes grey suits, white shirts, smart overcoats and cashmere scarves.

Australian Superbike Championship renews title sponsorship deal

The Australian Superbike Championship (ASBK) renewed its deal with the Viking Group, therapy keeping it as its title sponsor for 2011, ambulance it has been announced.

With the support of the transport and logistics company Viking Group, viagra sale the ASBK has been able to make a number of significant steps forward in 2010 including a standalone event in the Northern Territory, the revival of ‘2+4’ races alongside V8 Supercars and television coverage including a first for the sport, a live, free-to-air broadcast.

Director of the Viking Group Steve Iliopoulos said: “2010 has been a successful year for the ASBK and we are pleased to confirm our continued naming-rights sponsorship into 2011 which looks set for further growth driven by IEG’s desire to innovate and expand.

“The championship reached a wide audience this year thanks to the involvement with V8 Supercars, a new and exciting television package and a number of entertaining support classes and activities.”

Managing director of IEG, promoter of the ASBK, Yarrive Konsky, added: “The Viking Group has played an instrumental role in the ASBK’s growth during 2010, a season where we were able to make significant steps forward with new events plus racing and live television coverage alongside the V8 Supercars.

“We believe the momentum gained this season will carry over into 2011 and look forward to continuing a successful relationship with the Viking Group as we strive to build the profile of the championship and its world-class riders even further.”