Spectatr.ai Partners with ANOC to Deliver Real-Time AI Highlights at the Islamic Solidarity Games Riyadh 2025

Spectatr.ai announced a strategic partnership with the Association of National Olympic Committees (ANOC) and the Islamic Solidarity Sports Association (ISSA) to deliver real-time AI highlights clips during the 6th Islamic Solidarity Games (ISG), Riyadh 2025. This collaboration, aligned with the wider digital content partnership between ANOC and ISSA, will transform how the Games are experienced globally — bringing high-quality, real-time match, moment, and daily highlights from more than 20 sports over 15 days to National Olympic Committees (NOCs), and fans worldwide.

Amplifying the Islamic Solidarity Games’ Global Reach

Earlier this year, ANOC and ISSA signed a Memorandum of Understanding (MoU) to expand the global visibility of the Islamic Solidarity Games, the ISSA’s premier multi-sport event that will unite 3,500 athletes from 57 National Olympic Committees.

Under the MoU, ANOC will broadcast live events of the Games on the ANOC.TV platform, create digital content in the ANOC.tv studio, and distribute highlights through the ANOC Digital Content Hub — reaching millions of fans worldwide.

Spectatr.ai’s partnership builds upon this vision by providing the AI infrastructure behind real-time storytelling — ensuring that every emotional, decisive, and inspiring moment from Riyadh 2025 is captured, processed, and shared within seconds.

From Action to Emotion: AI-Powered Storytelling at Riyadh 2025

Under this partnership, Spectatr.ai will deploy its low-latency, on-cloud, automated highlights engine – PULSE – across all match streams to identify key moments (goals, finishes, podiums, medal-ceremonies, fight stoppages, record attempts, rallies, spikes, match points, best crowd reactions and other high-value actions) across 20+ Sports, generate short-form clips, attach rich metadata and distribute formatted assets to ANOC, ISSA and their partners in real time. The goal: make every standout athlete moment and story available to rights-holders, federations, and fans within moments of it happening — not hours or days later.

“Our collaboration with ANOC brings AI-powered storytelling to one of the world’s most unifying sporting events.” said Richa Singh, Co-Founder of Spectatr.ai. “We are honoured to contribute to this landmark global sporting event and to showcase every story, moment, and emotion as it unfolds — reaching fans across the world in real time.”

ANOC Secretary General, Mrs Gunilla Lindberg added that the collaboration is key to modernising multi-sport event coverage. “This collaboration reflects ANOC’s continued commitment to innovation and to amplifying the global reach of National Olympic Committees and their athletes. By integrating real-time AI technology into the Islamic Solidarity Games, we are enabling every inspiring performance and emotional moment from Riyadh 2025 to be shared instantly with NOC fans worldwide.”

What to expect at Riyadh 2025

Spectatr.ai’s platform will provide:

  • Real-time highlight capture: Automatic detection and clipping of key plays, emotions, victory celebrations, medal ceremonies and podium moments across 20+ sports for rapid distribution.
  • Multi-format deliverables: Ready-to-publish videos formatted for social media, and archival use — including mobile-optimized 9:16 vertical versions designed for platforms like Instagram Reels, TikTok, and YouTube Shorts.
  • Daily highlights for 57 NOCs: Curated daily highlight packages for each participating National Olympic Committee, ensuring every nation and athlete receives consistent exposure across the digital platforms.
  • Metadata & searchability: Detailed tags (sport, athlete, team, event, timecode, context) to make content easily discoverable and reusable.

These services are designed to scale across all competition venues during the Games, reducing manual editing overhead while dramatically increasing the volume and speed of content available to stakeholders.

About the Islamic Solidarity Games — short history & 2025 snapshot

The Islamic Solidarity Games are a multi-sport event organised by the Islamic Solidarity Sports Association (ISSA) to strengthen bonds between the Organisation of Islamic Cooperation member states through sport. The inaugural Games took place in 2005, and the competition has grown in scope and profile across subsequent editions. The 2025 edition will be the sixth Islamic Solidarity Games and is set to take place in Riyadh from 7 to 21 November 2025, incorporating both traditional disciplines and new additions such as camel racing, duathlon and esports.

Why this matters

  • Global reach, local stories: By converting key moments into ready-to-share clips, Spectatr.ai helps ensure athletes from all 57 NOCs receive immediate exposure — leveling the playing field for federations with smaller media operations.
  • Commercial uplift: Faster and more consistent highlight delivery enhances sponsor value and creates new opportunities for short-form monetization across platforms.
  • Operational efficiency: Automated workflows cut the time and cost associated with manual clip creation, allowing broadcast and social teams to focus on editorial storytelling rather than clip assembly.
  • Legacy and scale: The technical and operational blueprint established in Riyadh is intended to be reusable across future ISG editions and other multi-sport events, supporting ISSA and ANOC’s long-term digital strategies.

Spectatr.ai’s collaboration with ANOC and ISSA at Riyadh 2025 promises to set a new standard for how regional multi-sport events deliver content to the world — faster, smarter and with richer storytelling.

EA Sports and NFL Expand Agreement To Grow American Football Worldwide

Electronic Arts (NASDAQ: EA), EA SPORTS and the National Football League have announced an expanded, multi-year exclusive agreement to grow American football worldwide. This is the most comprehensive partnership to date between EA SPORTS and the NFL.

Under the partnership, EA SPORTS and the NFL will continue to drive innovation and expansion of the celebrated Madden NFL franchise, which will continue as the exclusive action simulation game for NFL football. The partnership will also support new content and experiences in EA SPORTS™ College Football, as well as entirely new, large-scale interactive experiences for football fans, built around community, social connection, self-expression and gameplay.

“EA SPORTS and the NFL have built one of the most iconic partnerships in all of sports and entertainment, and we see so much opportunity ahead to deliver for football fans everywhere,” said Cam Weber, President of EA SPORTS. “With more than 2 billion games of Madden NFL played each year, the global community of football fans connecting through play has never been bigger. Together with the NFL, we will continue to shape the interactive future of football – expanding Madden NFL, growing College Football, and creating new breakthrough experiences for the next generation of fans.”

“Madden NFL has become one of the most widely recognized and culturally relevant gaming franchises in the world,” said Renie Anderson, executive vice president and chief revenue officer at the NFL. “As we look to this new chapter in our partnership with EA SPORTS, our focus remains on the success of NFL simulation gameplay and providing our fans with the best entertainment and experiences around the sport they love.”

The EA SPORTS Madden NFL franchise continues to define authentic football simulation experiences for fans on console, PC and mobile, with the equivalent of 23,000 NFL seasons played in the game every day. By expanding the ecosystem of football experiences, EA SPORTS and the NFL enable fans to live out their virtual fantasy from high school all the way to the Pro Football Hall of Fame.

Looking ahead, EA SPORTS and the NFL, are reimagining a more expansive world of interactive football experiences, where fans can play, watch, create, and connect. Beyond the games, new experiences like EA SPORTS Madden NFL Cast are delivering immersive ways for fans to engage with an NFL gameday broadcast. To further fuel fandom globally, EA SPORTS served as presenting sponsor of the 2025 NFL Dublin game and NFL Experience Dublin and will also expand the Madden NFL Championship Series (MCS) to a global audience with the first-ever MCS competition in Spain alongside the 2025 NFL Madrid game.

At the core of EA SPORTS’ American football portfolio, multi-year investments in machine learning, real-world data integration, volumetric capture, and advanced AI are powering the next generation of play, driving even more authentic, creative, and dynamic football experiences to come for fans worldwide.

FANZO has acquired The Rail Media to expand in the US

FANZO, the sports bar finder and global fan engagement platform has announced its entry into the U.S. market via the acquisition of The Rail Media. A trusted voice of the North American hospitality industry for over twenty years, The Rail Media is the publisher of the long-running industry bible, The Sports TV Guide.

This move gives FANZO immediate access to The Rail Media’s network of bar and restaurant operators and communications reach into the U.S. venue ecosystem, accelerating its mission to redefine out-of-home sports viewing globally. Backed by investors including Inspiring Sport Capital (Lucien Boyer and Laurent Damiani), Claude Ruibal, and 24 Haymarket, FANZO is well-positioned to scale rapidly while maintaining strong leadership and vision.

“Acquiring The Rail Media gives us boots on the ground in the U.S. while preserving the trust and relationships they’ve built for decades,” said Leo MacLehose, Co‑Founder of FANZO. “We now have both the infrastructure and vision to bring a new era of fan engagement to the American Sports Bars Market. Our goal is to unlock previously untapped value through measurable, authentic connections between fans, venues, brands, and rights holders, on a scale not seen before in the U.S.”

FANZO has raised $8.2 million in funding since its inception and has already attracted over 6 million users in 2025 alone, reflecting its growing relevance and momentum in the global sports tech space. Today, the platform is used by over 40,000 venues worldwide.

For two decades, The Rail Media has served as a primary communications channel to venue decision-makers across the U.S. The acquisition provides FANZO with a direct line to thousands of venue operators, a built-in database of paying customers and prospects, and long-standing credibility with major hospitality brands including Buffalo Wild Wings, Applebee’s, Twin Peaks, and TGI Fridays.

FANZO will upgrade The Rail Media’s existing clients onto its global platform, layering enhanced venue discovery, activation tools, and audience analytics on an already established foundation.

With 15 years of experience building a global out-of-home fan engagement business, FANZO already powers campaigns and venue partnerships in the U.K., France, Ireland, Germany, Australia, and New Zealand. Its platform serves fans, venues, brands, rights holders, and broadcasters in a unified engagement ecosystem.

The U.S. market offers unique scale: Americans make 500M visits to pubs, bars and restaurants to watch live sport each year. Yet no platform currently links these fans with premium venues, measurable brand activations, or rights-holder monetisation in a unified way.

With The Rail Media acquisition, FANZO gains an immediate launchpad to scale across the U.S., combining deep local relationships with proven global tech. This is strengthened by key partnerships with major sports and media organisations such as UEFA, World Rugby, Canal+, TNT Sports, Diageo, Anheuser-Busch, and Joe Hand Promotions, validating FANZO’s commitment to delivering unmatched value across the ecosystem.

Andrew Jaffee, Founder of The Rail Media, said: “Joining forces with FANZO marks a powerful next chapter for The Rail Media. We’ve spent over two decades building trusted relationships with venues across the U.S., and FANZO brings the technology and global vision to elevate that work. Together, we’re creating the future of sports engagement in bars and restaurants.”

Lucien Boyer, Founding Partner at Inspiring Sport Capital, said: “This is the perfect time for FANZO to enter the US market, with the FIFA World Cup this summer, rapidly followed by the LA Olympics in 2028. Inspiring Sport Capital are excited to be backing this journey, and welcoming The Rail Media team to the family”

PGA TOUR Partners with Good Good Golf and Omni Hotels for 2026 Good Good Championship in Austin

The PGA TOUR and Good Good Golf have announced a new PGA TOUR tournament, the Good Good Championship, set to debut in the 2026 FedExCup Fall at Omni Barton Creek Resort & Spa’s Fazio Canyons Course in Austin, Texas.

The inaugural tournament, taking place the week of Nov. 9-15, 2026, will be broadcast on Golf Channel and three properties produced from PGA TOUR Studios: PGA TOUR LIVE on ESPN+, Sirius XM and the World Feed. The Good Good Championship will feature a field size of 120 players, with 500 FedExCup points awarded to the winner.

“The PGA TOUR is proud to return to the great city of Austin for the first time since 2023 for the Good Good Championship, an exciting new event as part of the FedExCup Fall,” said Tyler Dennis, PGA TOUR chief competitions officer. “We are pleased to partner with Good Good Golf and Omni Hotels & Resorts on this unique event as the PGA TOUR further connects and engages with our game’s younger fans.”

Since its inception in 2020, Good Good has grown into one of the fastest-growing brands in golf and has emerged as a leader at the intersection of media, community and premium products. Following a $45 million fundraise this past spring, Good Good doubled down on their commitment to live events and live programming, which have aired on YouTube, Peacock and GOLF Channel. The Good Good Championship marks the organization’s first partnership with the PGA TOUR, a multi-year agreement, and its first-ever sponsorship of a professional golf event.

“This tournament is designed to amalgamate our social and live communities together, across all demographics that are passionate about golf,” said Matt Kendrick, founder and CEO of Good Good. “We couldn’t ask for better partners in the PGA TOUR and Omni Hotels & Resorts, who not only appreciate our ethos but embrace it.”

Omni Barton Creek’s award-winning Fazio Canyons Course recently underwent an extensive renovation, with architect Tom Fazio playing a significant role in restoring the course he originally designed in 1999. The 7,433-yard, par-72 layout winds through limestone cliffs and the meandering Short Spring Branch, framed by stately red oaks and sycamores. Scenic vistas and strategically designed holes create a championship-caliber challenge for golfers while highlighting the natural beauty of the Texas Hill Country.

“We are thrilled the PGA TOUR, in partnership with Good Good Golf, is returning to Austin at Omni Barton Creek Resort & Spa for what is sure to be one of the highlights of the 2026 FedExCup Fall schedule,” said Kurt Alexander, president of Omni Hotels & Resorts. “Omni Barton Creek has a long-standing tradition of championship golf, and the Fazio Canyons Course will provide the perfect setting to showcase some of the best golfers in the world. Good Good is at the forefront of innovation and creativity in the golf space, and we look forward to working with them and the PGA TOUR to engage with golf fans in new and exciting ways.”

EuroLeague and FanDuel extend Media Rights agreements until 2028

FanDuel, North America’s premier online gaming company, and Euroleague Basketball have announced a multi-year broadcasting agreement extending their partnership through 2028. Under the renewed deal, FanDuel will continue to broadcast EuroLeague games for free in the United States via FanDuel TV’s FAST channel FanDuel TV Extra and its OTT platform FanDuel TV+.

The renewed partnership, secured by Euroleague Basketball’s strategic partner IMG, builds on a successful collaboration that began in 2024. The expanded agreement will bring fans in the U.S. even greater access to Europe’s top basketball competition, airing 100+ games per season, including live coverage of selected EuroLeague Regular Season games every week, the Play-In Showdown, Playoffs, and the Final Four.

“We are extremely satisfied to renew this agreement, as FanDuel is a key partner in expanding our global footprint and delivering the rich tradition of European basketball to U.S. audiences,” said Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Chief Officer. “After a successful first season, FanDuel’s expanded coverage clearly shows the growing interest EuroLeague is generating among American fans.”

This renewal coincides with a period of growth for the EuroLeague. For the first time since the league format was established, 20 teams will compete, marking the debut of Dubai Basketball and further reinforcing the league’s global reach and appeal. The expanded broadcast coverage offers American basketball fans the chance to experience the competitiveness, intensity, and skill of Europe’s premier basketball league on a free-to-air basis, strengthening both FanDuel TV’s live sports portfolio and EuroLeague’s international visibility.

“We’re thrilled to extend our partnership with EuroLeague, which showcases some of the highest-caliber basketball in the world,” said Michael Shiffman, SVP and Executive Producer of FanDuel TV. “Bringing this premium content to our fans aligns perfectly with our mission. By making more than 100 EuroLeague games available on FanDuel TV Extra and FanDuel TV+, we’re giving fans in the U.S. an easy, and completely free way to watch and follow Europe’s premier league.”

In addition to FanDuel TV Extra and FanDuel TV+, select EuroLeague games will also air across FanDuel Sports Network and stream on the FanDuel Sports Network app, giving fans even more ways to watch.

SportAccord reveals compelling programme for IF Forum 2025

With less than two weeks until International Federation leaders gather at the Olympic Museum in Lausanne to navigate the challenges reshaping the global sports landscape, SportAccord today reveals a programme of high-impact panel discussions and world-class speakers for the IF Forum 2025.

The three-day event will be held from 27-29 October, themed around The New Global Reality in Sport: IFs in a world that refuses to stand still. It will unite 400 leaders from 120 International Federations along with guest speakers and exclusive IF Forum partners, who all bring experience and expertise to share with each other.

Keynote addresses will be delivered on Monday 27 October, followed by panel discussions and interactive sessions on Tuesday 28 and Wednesday 29 October.

Panels will examine critical topics including commercialisation and leadership in a fragmented world, ensuring sustainability in the growth of women’s sport, and strategies for International Federations to remain relevant year-round.

Prof. Dr. Uğur Erdener, President of SportAccord, commented: “The IF Forum represents a critical moment for International Federation leaders to come together and address shared challenges at a time of unprecedented change.

“The panels we have curated bring together speakers from a variety of backgrounds, and we are confident this will help International Federations to work together to shape a bright future for sport.”

The IF Forum 2025 will also hear a keynote address from Professor Simon Chadwick, a leading sports business academic and consultant, on sport’s role in an age of global disruption. This will examine the importance of sport in demonstrating resilience, unity and purpose, and the lessons it must learn to remain relevant, trusted and future-ready.

Speakers on panels include International Federation leaders, athletes and independent experts who will provide their insights to delegates.

The commercialisation, monetisation and leadership in the Age of Fragmentation panel will bring together leaders including International Table Tennis Federation President Petra Sörling, International Biathlon Union Secretary General Max Cobb, International Equestrian Federation Executive Director of Commercial, Marketing and Communications François Vergnol, World Flying Disc Federation President Rob Rauch and Giles Morgan Group Head of Sponsorship of Howden Group Holdings. They will explore how International Federations are adapting commercial strategies and digital engagement in an increasingly competitive landscape.

The discussion on women’s sport will feature prominent voices including three-time Olympic swimming medallist Pernille Blume, International Volleyball Federation President Fabio Azevedo, International Floorball Federation President Filip Suman, Lombe Mwambwa, Research Director at the Global Observatory for Gender Equality and Sport, and Midori Miyazaki, Executive Director of ISPS Handa. They will examine how International Federations can convert visibility into sustainable investment and long-term impact.

A dedicated session on how IFs can stay relevant year-round will spotlight strategies for maintaining audience engagement beyond major event cycles, featuring International Skating Union Jiao Li, Chief of Commercial and Marketing, International Canoe Federation Secretary General Richard Pettit, Brisbane 2032 Chief Sports Office Kit McConnell and RedTorch CEO Jonny Murch.

Moreover, the IF Forum will examine innovation and foresight for International Federations, exploring how they can anticipate disruption and build resilience.

The IF Forum 2025 will serve as a vital platform for dialogue and exchange among International Federation leaders, and the insights and momentum generated will lay important groundwork for the SportAccord Convention 2026 in Baku, Azerbaijan.

AC Milan Renews Partnership With Emirates

AC Milan and Emirates have announced the renewal of their historic partnership, which began in 2007. The airline will continue as the Official Airline Partner and Principal Partner of the Rossoneri, celebrating twenty years alongside the Club.

For years, Emirates has played a leading role in AC Milan’s growth journey, as a strategic partner capable of generating value both on and off the pitch. This bond has seen two iconic brands strengthen one another, enhancing their international prestige and becoming a bridge that unites fans and cultures under the banner of innovation, excellence and a global vision.

Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “The renewal of our partnership with Emirates stands as testimony to one of the most historic and admired collaborations in football, a shared journey that looks to the future with ambition and vision. Emirates will continue to stand by our side, helping us strengthen the Club’s solid foundations and, together, connect new generations of fans around the world while creating unique experiences that go far beyond the pitch.”

Sir Tim Clark, President Emirates Airline said: “We are thrilled to extend our partnership with AC Milan. This collaboration, built on shared values and a mutual commitment to excellence, has created unforgettable experiences for millions of fans worldwide. Our deep-rooted relationship with Italy makes this extension a natural next step, as we continue to connect Milan and other Italian cities to the world through Dubai, while bringing Rossoneri fans across our global network closer to their favourite club and players.”

The renewal also underscores the strategic importance of Dubai and the Middle East, a key market for the Club’s future, where in 2023 Casa Milan Dubai was inaugurated, further strengthening the bond with Emirates.

Both international brands have long been connectors of cultures and communities, a shared vision that takes on special meaning in 2025 with the 25th anniversary of flights between Milan and Dubai: a route that has brought generations of Italians closer together while opening new opportunities for cultural and economic exchange.

Together, the two partners have created experiences that transcend the pitch, from memorable triumphs to special projects such as the Hall of Fame for the Club’s 125th anniversary. With this renewal, they reaffirm a commitment based on ambition and global vision, ready to write new chapters of shared growth.

Jacky Ickx The “Gentleman Driver” enters the history of the SPORTEL Awards

The SPORTEL Awards, the international cultural event that celebrates excellence in sports media and honours the most beautiful sporting emotions on screen, today unveils the recipient of the 2025 Lifetime Sport Achievement Award. The trophy will be presented to Jacky Ickx, an iconic figure in world motorsport, during the SPORTEL Awards Ceremony on Monday, 20 October 2025 at the Grimaldi Forum Monaco.
 

The Lifetime Sport Achievement Award honours an international athlete for his or her sporting exploits. This prestigious distinction pays tribute to outstanding careers that have left a lasting mark on history and on the collective imagination.
 

A driver of universal talent, Jacky Ickx spanned more than three decades of motor racing, excelling wherever speed was at stake. With 32 active seasons between 1961 and 1992, over 555 races contested and an extraordinary record of achievements, Jacky Ickx left his mark on every discipline he embraced. A two-time European Formula 2 Champion (1967 and 1970), twice Formula 1 Vice-World Champion, and winner of 8 Grands Prix, he established himself as one of the greatest talents of his generation

It is, however, in endurance racing that he truly entered legend: six-time winner of the 24 Hours of Le Mans, named Driver of the Century in this discipline, he boasts a record 46 endurance race victories and two World Endurance Drivers’ Championships with Porsche (1982 and 1983). Winner of the 1983 Paris-Dakar Rally and author of 40 stage wins in rally raid, he also shone in Can-Am, claiming the title in 1979.


Nicknamed the Gentleman Driver, Mr. Le Mans and the Rain Master, Jacky Ickx fascinates with his exceptional versatility, elegance and charisma. More than just a driver, he has become a benchmark, respected and admired throughout the world.
 

A man of action, he has also served as ambassador for leading automotive brands, notably Volkswagen and Porsche, and since February 2024 he has been brand partner of Genesis, the luxury label of the Hyundai group, which recently announced its entry into the World Endurance Championship.

“Presenting the Lifetime Sport Achievement Award to Jacky Ickx means paying tribute to much more than an exceptional record. It is about celebrating a unique career that spans generations and has shaped the history of motorsport. His passion, versatility and aura make him a truly unique champion, whose influence goes far beyond the circuits”, stated Marine Picoulet, Executive Director of the SPORTEL Awards.
 

Following Didier Deschamps in 2018, Alain Prost in 2019, Katarina Witt in 2023 and Nikola Karabatic in 2024, the SPORTEL Awards 2025 Lifetime Sport Achievement Award will be presented to Jacky Ickx, unanimously recognised as one of the greatest drivers of all time.

Alexis Ohanian Leads Ownership of LOVB’s New Los Angeles Pro Volleyball Team

League One Volleyball have announced that Alexis Ohanian and Seven Seven Six have entered into definitive agreements to lead the ownership group of its newest professional team, LOVB Los Angeles Volleyball. Building upon Southern California’s rich volleyball heritage, LOVB Los Angeles will become the league’s seventh professional team, debuting at the start of Season Three in January 2027.

“We’re thrilled to partner with Alexis and the Seven Seven Six team, true women’s sports champions who share our vision for the impact professional volleyball can have in the United States,” said Rosie Spaulding, President of LOVB Pro. “Their commitment strengthens the entire volleyball ecosystem, and marks an exciting new chapter for LOVB and the sport as a whole. We can’t wait to work with them to bring professional women’s volleyball to Southern California as we continue to grow the sport across the U.S.”

LOVB has developed a model unique to American sports: a fully connected national ecosystem that fuels participation, develops talent, connects grassroots volleyball to the professional stage, and engages and grows communities of volleyball fans. In Southern California, that ecosystem includes top ranked youth clubs including Team Rockstar and SC Rockstar (formerly Mizuno Long Beach and SCVC), Tstreet Inland Empire and the #1 club in Orange County, Tstreet Irvine. These clubs bring together 900+ girls and boys across the region who will have the opportunity to learn from their idols in the sport, as they train alongside and witness first hand an all new path to pro. 

“We’re excited to make LOVB the third jewel in Seven Seven Six’s LA sports family,” said Alexis Ohanian, Founder of Seven Seven Six, and Founding Control Owner of the NWSL’s Angel City FC and TGL’s Los Angeles Golf Club. “Volleyball is such a natural addition for Southern California, which has already proven how warmly it embraces new pro sports teams.”

LOVB’s approach to ownership groups has focused on bringing together the right owners for the right markets. LOVB’s ownership structure unites team and league equity, ensuring a shared commitment to long-term growth. Together, with its new Los Angeles partners, LOVB will continue to drive fandom, expand access and establish the future of professional volleyball in the U.S. 

“Los Angeles holds an incredible amount of volleyball currency,” said Stephanie Alger, Chief Growth Officer at LOVB. “From top youth clubs to high schools and universities, the region is a hotbed of talent and fandom. As we determined locations for our next professional team, Southern California was an easy choice – Los Angeles lives and breathes volleyball, and we could not be more excited to work with Alexis and the Seven Seven Six team to introduce LOVB Los Angeles in 2027.” 

Adidas and Euroleague Basketball Renew Partnership to Empower the Next Generation of Talent

Euroleague Basketball and adidas have announced the renewal of their long-standing partnership for the next four seasons, through the 2028–29 campaign. Building on more than a decade of collaboration since first joining forces in 2014, the renewed agreement highlights adidas’ position as a driving force in European basketball and deepens its commitment to shaping the sport’s future across both professional and grassroots levels.

As the naming partner of the adidas NextGen EuroLeague, adidas will continue to play a pivotal role in developing Europe’s rising stars, reinforcing a shared vision with Euroleague Basketball to grow the game from the grassroots up. The competition has become the benchmark for showcasing future talent, perfectly aligned with adidas’ dedication to creating opportunities for the next generation of players. Since 2022, adidas has further elevated its presence by introducing adidas-branded teams at each Qualifier, bringing together some of the most promising prospects from across Europe.

“adidas has been a fundamental partner in growing Euroleague Basketball for more than a decade, and together we have elevated both the professional and grassroots levels of basketball,” said Gawain Davies, Euroleague Basketball Chief Commercial Officer. “Their commitment to youth development through the adidas NextGen EuroLeague competition, together with their support across the EuroLeague, makes this collaboration unique. We are excited to continue this journey with adidas through the 2028–29 season.”

“At adidas, we believe the future of basketball belongs to the next generation,” said Cameron Mason, Senior Director of Sports Marketing Basketball at adidas. “Our partnership with Euroleague allows us to not only invest in young athletes but also celebrate the culture and rivalries that make the game so powerful. Together, we are creating moments that inspire players and fans alike across Europe.”

Beyond youth development, the renewed agreement will also spotlight initiatives that bring fans closer to the game, including the Rivalry Series, which elevates one key EuroLeague fixture each round by celebrating historic clashes and defining moments of the season across social, digital, and broadcast platforms, and continued adidas support of the EuroLeague Final Four, the pinnacle event of European club basketball.