Silver Lake acquires Endeavour valuing firm at $13bn

Endeavor Group Holdings, a global sports and entertainment company has announced that it has entered into a definitive agreement to be acquired by Silver Lake, the global leader in technology investing, in partnership with the Endeavor management team and additional anchor investors.

Under the terms of the agreement, Silver Lake will acquire 100% of the outstanding shares it does not already own, other than rolled interests. Endeavor stockholders will receive $27.50 per share in cash, representing a 55% premium to the unaffected share price of $17.72 per share at market close on October 25, 2023, the last full trading day prior to Endeavor’s announcement of its review of strategic alternatives, and a 39% premium to Endeavor’s unaffected 30‐day VWAP.

With the significant premium being delivered to stockholders, Endeavor is being acquired at an equity value of $13 billion. Silver Lake believes that when consolidating all of TKO’s value into Endeavor, the combined total enterprise value of $25 billion will make this the largest private equity sponsor public-to-private investment transaction in over a decade, and the largest ever in the media and entertainment sector. On the unaffected date, the equity value was $8.2 billion, and the premium to be paid by Silver Lake represents $4.6 billion more equity value to all Endeavor stockholders.

Ariel Emanuel, CEO of Endeavor, said: “Since 2012, Endeavor’s strategic partnership with Silver Lake and Egon Durban have been central to our evolution into the global sports and entertainment leader we are today. We believe this transaction will maximize value for all of Endeavor’s public stockholders and are excited to continue to unlock and invest in the growth opportunities ahead as a private company.”

Egon Durban, Co-CEO and Managing Partner of Silver Lake, and Chairman of the Board of Endeavor, said: “Our unwavering belief in Ari and Patrick, together with Mark and other talented leaders at Endeavor, has never been stronger. This is a very special partnership. Together, we have built and grown Endeavor from $350 million in annual revenue when we first invested in 2012 to nearly $6 billion in consolidated revenue today. Now, Endeavor can take advantage of its unique core platform to meet the dynamic forces driving growth in content, sports, and live events with bold vision. Consistent with our mission and underscored by this commitment being among the largest in Silver Lake’s history, we are all in on working with the Endeavor team and our trusted anchor investors to create value by accelerating growth at scale.”

Patrick Whitesell, Executive Chairman of Endeavor, said: “With Silver Lake’s continued partnership and support, Endeavor is ideally positioned to capitalize on compelling trends in media and entertainment, where global content spending has reached more than $200 billion per year. In a business where the only constant is change, I know Endeavor will continue to lead the industry forward.”

Mark Shapiro, President and Chief Operating Officer of Endeavor, said: “Endeavor’s assets and capabilities across entertainment, sports, fashion, and music are unparalleled. This transaction further enhances our ability to deliver category-defining deals and iconic events and experiences for clients, partners, and fans around the world. Egon, Stephen, and the broader Silver Lake team have been and will continue to be phenomenal partners in Endeavor’s journey, and we look forward to the road ahead.”

Stephen Evans, Managing Director of Silver Lake and a Director of Endeavor, said: “The team at Silver Lake is proud of our longstanding partnership with Endeavor, marked by more than $3.5 billion of direct investment across six distinct transactions over 12 years. We are excited about what we can achieve together in this next phase, spearheaded by Endeavor’s visionary expertise across talent representation and content and ownership of truly special, marquee assets in sports.”

Elevate strengthens brand with Fenway Sports Management acquisition

Sports and business consulting agency Elevate has acquired the brand consultancy arm of Fenway Sports Management, expanding its own brand consultancy offering.

Elevate Brand has acquired Fenway Sports Management’s strong portfolio of brand partnerships including Moderna, Santander Bank, and the Red Sox Foundation.

Elevate already boasts a number of global brands as clients such as Duracell, conglomerate proctor & Gamble, and software company Globant.

The business firm has also partnered with a number of high-profile sports properties in the past, activating alongside motor racing’s F1, soccer’s Premier League and FIFA World Cup, and American football’s NFL among others in 2023 alone.

In order to support the growing team, Elevate will set up a new office in Boston, Massachusetts, home of Fenway and Elevate’s first office in the city.

Liberty Media acquires MotoGP

Liberty Media Corporation has announced an agreement to acquire MotoGP™.

MotoGP is the pinnacle of two wheels, with 22 of the fastest riders competing on purpose-built prototype motorcycles on some of the world’s greatest racetracks, reaching top speeds above 360 kilometers per hour/223 miles per hour. From the first season in 1949 that staged six rounds across Europe, the sport has grown to comprise more than 20 Grands Prix across five continents, with the television broadcast reaching hundreds of millions around the world.

This new agreement will see Dorna Sports S.L., the exclusive commercial and television rights holder of MotoGP, remain an independently run company attributed to Liberty Media’s Formula One Group tracking stock. Carmelo Ezpeleta, who has been CEO since 1994, will remain in his position and continue to run the business with his management team. The business will remain based in Madrid.
Dorna also holds exclusive rights to other motorcycle racing series, including MotoGP™ feeder series Moto2™ and Moto3™, the FIM Enel MotoE™ World Championship, the MOTUL FIM Superbike World Championship and the new FIM Women’s Circuit Racing World Championship.

Liberty Media will acquire approximately 86% of Dorna, with Dorna management retaining approximately 14% of their equity in the business. The transaction reflects an enterprise value for Dorna/MotoGP™ of €4.2 billion and an equity value of €3.5 billion, with MotoGP’s™ existing debt balance expected to remain in place after close.

“We are thrilled to expand our portfolio of leading live sports and entertainment assets with the acquisition of MotoGP,” said Greg Maffei, Liberty Media President and CEO. “MotoGP is a global league with a loyal, enthusiastic fan base, captivating racing and a highly cash flow generative financial profile. Carmelo and his management team have built a great sporting spectacle that we can expand to a wider global audience. The business has significant upside, and we intend to grow the sport for MotoGP fans, teams, commercial partners and our shareholders.”

“This is the perfect next step in the evolution of MotoGP, and we are excited for what this milestone brings to Dorna, the MotoGP paddock and racing fans,” said Carmelo Ezpeleta, CEO of Dorna. “We are proud of the global sport we’ve grown, and this transaction is a testament to the value of the sport today and its growth potential. Liberty Media has an incredible track record in developing sports assets and we could not wish for a better partner to expand MotoGP’s fanbase around the world.

”The acquisition is expected to be completed by year-end 2024 and is subject to the receipt of clearances and approvals by competition and foreign investment law authorities in various jurisdictions.

Barclays becomes official banking partner of New York Liberty

Barclays and New York Liberty have announced a new multi-year partnership in which Barclays will become the team’s Official Banking Partner, in a deal that includes marquee jersey patch placement beginning with the 2024 WNBA season.

This partnership, one of the largest injections of sponsorship capital in Liberty history, underscores a mutual commitment to advancing gender equity on and off the court.

Barclays’ investment in the New York Liberty adds to the existing strong partnership with BSE Global and accompanies the bank’s existing Barclays Center naming rights and Brooklyn Nets team sponsorship. This deal reinforces Barclays’ commitment to women’s sports, a commitment underpinned by the title sponsorships of the Barclays Women’s Super League and Barclays Women’s Championship, the top two leagues of professional women’s soccer in the UK, which remains the largest investment by a brand into Women’s Sport in the UK.

Representatives of both organizations will be ringing the New York Stock Exchange Opening Bell this morning to celebrate the new partnership and unveil the patch now featured on the team’s jerseys.

At the core of this new partnership is also a commitment to give back to the community in Brooklyn. In connection with this sponsorship, Barclays will also expand their relationship with the nonprofit Good Shepherd Services’ Rebound Program which uses basketball to help combat youth un- and underemployment by teaching vital employability and life skills.

“We are thrilled to welcome Barclays as the Liberty’s Official Banking Partner,” said Keia Clarke, New York Liberty CEO. “This investment is another example of how women’s sports are capturing the hearts and minds of sports fans around the world. The commitment of Barclays allows the Liberty to continually grow our business and the broaden our impact. Our community is the ultimate beneficiary here, and we look forward working alongside Barclays to provide young New Yorkers with the opportunities to develop life skills, a shared sense of community, and self-confidence through basketball.”

“New York is our home and the center of the financial world, and our sponsorship of the New York Liberty reiterates our pride in powering the people and communities that are the heartbeat of New York,” said Meghan Graper, Co-Head of Debt Capital Markets at Barclays. “In addition, our sponsorship is an evolution of our footprint that for decades has been supporting female athletes, youth athletes, and disadvantaged youth and we’re incredibly proud and excited of the value it will bring to the city, to our colleagues, and to our clients.”

Southampton FC signs Moonpig as official memorable moments partner

Online card and gift retailer Moonpig has teamed up with Southampton FC to become its official memorable moments partner.

As the first football partnership of its kind for Moonpig, the brand hopes to help the team deliver on the pitch for what is expected to be an exhilarating end of season run-in as Saints target promotion.  

The new agreement will see Moonpig’s iconic logo sit on the back of the Men’s First Team shorts, with the new addition to the kit making its debut on Friday 29th March as Saints take on Middlesbrough at St Mary’s. 

Moonpig, which is best known for its catchy jingle, cute pig mascots and selection of personalised cards and gifts, strives to help the nation create better and more personal connections by celebrating the moments that matter. This is a vision which Southampton FC shares as a family club at the heart of the community. 

Speaking about the partnership, Chief Commercial Officer of Southampton Football Club Charlie Boss said: “We’re delighted to partner with a renowned brand like Moonpig.  For more than two decades they’ve been connecting people across the world, and we’re excited to have them onboard as we enter the business end of the season.” 

Marketing Director, UK of Moonpig, Dan Staples said: “We’re excited to be working with Southampton FC in what could prove to be one of the most nail-biting promotion run-ins ever seen in the Championship.  Many of our customers personalise cards inside and out with photos capturing their most memorable moments in life, and together we hope there will be many memorable moments for all Saints fans as the end of the season approaches!” 

Samsung supports surfing, breaking and skateboarding ahead of Olympics

Samsung Electronics, a Worldwide Olympic and Paralympic Partner has announced three new relationships that further the brand’s longstanding support for sport and its deep-rooted value of openness.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

As announced earlier this year, Samsung’s official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins,’ articulates the brand’s belief that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. These three sports, each built with shared values and respect, embody the spirit of ‘Open always wins,’ and Samsung is committed to supporting their inspiring and close-knit communities.

“Surfing, skateboarding and breaking, though proudly unique, share a foundation,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Open mindset to try new things, the determination to push the limits of what’s possible and a culture of inclusivity that embraces everyone lie at the heart of each sport. These attributes are something we at Samsung are also passionate about, and we are honored to support these three organizations and their athletes and recognize their communities — not only as the countdown to Paris 2024 continues, but as they work to open their sports to the world every day.”

Samsung will engage WSL, SLS and PBT athletes and fan bases at key events on the Road to the Games. These partnerships will come to life through a new collaborative initiative designed to spotlight the iconic figures and subcultures of each community, as well as their unique stories, which will be unveiled in April.

“We are proud to partner with Samsung to showcase our incredible athletes and their journey to Paris 2024 — and Tahiti,” said Tim Greenberg, WSL EVP, Content Strategy and Production. “Together we will celebrate surfing’s unique culture, communities and athletes in this important and exciting year for the sport.”

“Our organization was founded with the aim to foster the popularity and acceptance of street skateboarding worldwide,” said Matt Rodriguez, General Manager, SLS. “We live these values every day and are so pleased to partner with Samsung, a brand that focuses on openness and inclusivity at its core. Together, we’ll strengthen our platform, support our community and reinforce our shared belief in openness.”

“Over the past decade since our tour’s inception, we’ve witnessed an incredible evolution in our sport and culture,” said Chris Wright, also known as “Cros One,” founder of PBT. “Big shoutout to the b-boys and b-girls who push the limits of creativity and self-expression every day. Now, we’re gearing up to make history with our Olympic debut, and we’re excited that Samsung is on board to amplify this pivotal moment in our sport’s journey.”

Sign up to iSportConnect Workshops at SportAccord 2024

Join SportAccord Principal Media Partner iSportConnect  for two workshops at SportAccord 2024, global sport’s most influential gathering, on 7-11 April.

How to Use Disruptive Technology NOW

Want to hear more on easy-use cases for AI and Web3 technology?

Meet us at Hall 10B in the ICC, Birmingham on Tuesday 9 April from 12:00 to 13:15 to hear from Jay Stuart, Head of Content at iSportConnect with:

  • Alex Gough, CEO, Professional Squash Association
  • Max Wolfe, Head of Web3 and Digital Licensing, McLaren Racing

The potential of Artificial Intelligence (AI) has grabbed the world’s attention like nothing else and, while the noise around Web3 has quieted this tech trend, it has in no way subsided – the same goes for the closely related Metaverse.

“These things are not just hype and not mere possibilities, they are dawning realities that every sport should build into its thinking and actions if it hopes to thrive in coming years,” explains Moderator Jay Stuart.

“Our workshop will draw on the experience of pioneering organisations to demystify AI and Web3 and explore the practicalities of how to make profitable use of cutting-edge technologies. Disrupt or you will be disrupted!”

Optimising Federation Operations

International Federations: Connect and join peers for our second workshop at Hall 10B in the ICC on Wednesday 10 April from 12:00 to 13:15 on all aspects of events, travel and duty of care with Jay Stuart, Head of Content at iSportConnect with Kevin Perrin, Global Head of Commercial for Sports at ATPI. 

“The need for athletes to travel is a given in international sports competition,” said Stuart. “Fatigue, exposure to different climates, time zone changes and heightened physical demands are constant challenges. 

“The uncertainties of today’s volatile world have made managing travel even more demanding. This workshop will dive deep into how your organisation can ensure the well-being of athletes, enhance your reputation and build trust, both among the athletes themselves and the broader sports community.”

Register your interest at media@sportaccord.sport

Atresmedia acquires MotoGP rights for Spain

MotoGP, DAZN and Atresmedia have signed an agreement for the Spanish, Catalan and Valencia Grands Prix to be broadcast live and free-to-air in Spain in 2024 and 2025.

laSexta will broadcast the MotoGP™, Moto2™ and Moto3™ Grand Prix races of each of the three events live, and MEGA will provide live coverage of qualifying and the stunning MotoGP™ Tissot Sprint. The Sprint will also be repeated on laSexta each Sunday morning before preview programming for the Grand Prix races begins. The broadcasts will also be available on atresplayer, the Atresmedia TV OTT platform.


Each Grand Prix included in the deal; Spain, Catalonia and Valencia, will also enjoy news coverage on Antena 3 Noticias, laSexta Noticias and Onda Cero.

In 2024, the Spanish Grand Prix will be held at the Circuito de Jerez-Ángel Nieto from April 26 to 28. The Catalan Grand Prix will take place from May 24 to 26 at the Circuit de Barcelona-Catalunya, and from November 15 to 17, the Valencia GP will bring the curtain down on a record-breaking season.

Atresmedia TV, the leading communication group in Spain, reinforces its commitment high quality content thanks to this deal with DAZN and MotoGP™ rights holder Dorna Sports to broadcast three Grands Prix, providing fans FTA coverage of the world’s most exciting sport.

Fans can also watch the whole MotoGP™ season on DAZN, the leading global sports streaming platform, which has held the exclusive rights to MotoGP™ in Spain since 2019. Every Grand Prix is on dazn.com, including all practice, qualifying sessions, Sprints and Grand Prix races of the season, with extensive live coverage and a wide variety of on-demand content.

The World Round-up: What have we learnt over the past three weeks

Over the last three weeks, we have been jetting around the world and had fantastic insights from Africa, US and the Middle East.

View From Africa: AFCON 2023: A Data-Driven Masterclass Unveiling Africa’s Booming Football Market for Sports Business Executives

Cynthia Mumbo, CEO of SportsConnect Africa pens takeaway from AFCON 2023 : The echoes of a captivating Africa Cup of Nations (AFCON) 2023 in Cote d’Ivoire are still resonating, leaving behind not just memories of thrilling matches, but a treasure trove of data that speaks volumes to sports business executives around the globe. This data unveils a dynamic and rapidly growing African football market, brimming with potential for savvy investors and brands.

Read the full piece here.

View from The Middle East:  Impact of Digital Transformation on Sporting Organizations

In this View From The Middle East, David Portas – Executive Chairman of Portas Consulting pens down the impact of digital transformation on sporting organisations.

We need to approach our predictions for digital technology in sports with optimism, a dose of humility and some scepticism.

In 2007, the Microsoft founder and entrepreneur, Steve Ballmer, confidently declared, “There’s no chance that the iPhone is going to get any significant market share. No chance.”

Read the full piece here.

View From The USA: MLS Team Valuations 2024: Messi pushes average value near $700M

In this View From article, Kurt Badenhausen Sportico’s Sports Valuations Reporter, looks into the MLS team valuations in 2024.

Major League Soccer kicked off its first season in 1996 and has long fought for attention in the U.S. compared to its more established major sports league rivals. The same applied on the global soccer stage. Six months ago, that all changed when arguably the most famous living person on the planet announced he was coming to America.

Read the full piece here.

IFSC appoints Deltatre for digital transformation

The International Federation of Sport Climbing (IFSC) has chosen Deltatre, the global leader in digital, streaming, and data technology for sport and media to power its new website across desktop and responsive web.
 
Built using Deltatre’s flexible publishing platform – FORGE, the new IFSC website provides Climbing fans around the world with premium digital content, including the latest event news as well as exclusive videos and images.
 
The website also includes dedicated sections where fans can access the live results and rankings across all formats of the sport, including a calendar for upcoming events.
 
Commenting on the news, Andrea Marini, CEO, Deltatre, said: ““It is exciting to be on the journey with IFSC. Both of our organisations have been around for multiple decades, and it is a privilege to be deploying our product as the sport continues to grow in popularity and prominence. We’re in the business of providing reliable tech alongside great customer relationships, and we’re happy to have this opportunity with the biggest name in competition climbing.”


 
Marco Scolaris, President of the IFSC, said: “With the 2024 Olympics on the horizon, we wanted a new website that would offer an improved experience for sport climbing fans, including easy-to-follow results and rankings as well as exclusive video content. Deltatre has an impressive pedigree when it comes to digital experiences in the world of sport, and we’re delighted with the outcome.”