iSportConnect and The Multiple Agency Partner to Redefine Fan Engagement and Unlock New Commercial Growth

iSportConnect, the world’s largest private network for senior sports business leaders, has entered into a strategic partnership with The Multiple Agency, the integrated social agency built to entertain, in a move designed to transform how sports brands engage with fans and deliver measurable returns.

The partnership combines iSportConnect’s unrivalled global network and market insight with The Multiple Agency’s expertise in content, influencer marketing, social media, partnerships, and PR. Together, they will provide rights holders, clubs, and brands with the tools to create culturally relevant, entertainment-driven activations that spark fan passion, build communities, and drive commercial outcomes.

The Multiple Agency has a proven track record of delivering campaigns for some of the world’s most influential brands, including Sky, Universal, and Sony, alongside major sports clients such as the England and Wales Cricket Board and The Hundred. The agency also supports England Cricket with strategic sponsorship activations for all of their partners, including Castore and Toyota. Its ability to blend creativity with strategic impact makes it a powerful partner for organisations looking to deepen fan engagement and unlock new revenue streams.

Adam Bullock, COO of The Multiple Agency: “The partnership between iSportConnect and The Multiple Agency marks a significant milestone in our shared mission to revolutionise fan engagement in sports. By combining our deep industry experience with their innovative network, we’re poised to deliver creative solutions that not only captivate audiences but also drive tangible commercial results for our clients.”

Ray James, COO of iSportConnect, said: “We’re really excited to be partnering with The Multiple Agency to unlock new commercial growth for rights holders and brands. At iSportConnect, our focus has always been on connecting senior leaders with the right ideas, people, and opportunities. By combining our global network with The Multiple Agency’s creative and digital expertise, we can help the industry deliver fan engagement that is not only culturally relevant but also commercially powerful.”

FC Barcelona signs Midea as main partner

FC Barcelona has signed an agreement with the home appliance company Midea to join the blaugrana family as an FC Barcelona Main Partner and Official Home Appliances Partner from the 2026/27 season. The agreement will run for five seasons through to the 2030/31 season.

The Midea sponsorship will begin on 1 July 2026 and among other aspects, will see their logo included on the left sleeve of the FC Barcelona first team jersey, both on matchday and during training. There may be several months to go yet, but the agreement has already been signed by FC Barcelona first vicepresident Rafael Yuste and president of Midea International Business Lewis Fu on September 2nd at the Club offices.

Rafael Yuste, first vice president of FC Barcelona said: “It will be an honor for FC Barcelona to welcome Midea, starting from the 2026/27 season, into the great Barça family. Its leadership in the field of smart home solutions and its commitment to research and innovation are perfectly aligned with the spirit of an FC Barcelona that looks to the future. This alliance once again demonstrates the power of the Barça brand as a magnet for companies from around the world that see FC Barcelona as the best platform for their projects.”

Lewis Fu, president of Midea International Business said: “FC Barcelona is one of the most successful clubs of all time and one of the most popular sports teams in the world. We look forward to a long partnership where Midea and FC Barcelona are the world’s No. 1 on and off the field.”

International Cricket Council partners Google to enhance fan engagement in women’s cricket

ICC announced a landmark women’s-only global partnership with Google.

The collaboration will lead to the world cricket governing body leveraging Google’s advanced technology and commitment to supporting women’s sports, enhancing fan engagement and increasing accessibility.

The groundbreaking partnership comes at an exciting juncture in the women’s game, with two major global events scheduled in the next 10 months – the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka and the ICC Women’s T20 World Cup 2026 in England and Wales.

The alliance paves way for fueling further growth and visibility of women’s cricket following the announcement of Unilever as the ICC’s first global women’s partner earlier this year.

Enhancing the fan experience in women’s cricket and making it more dynamic, accessible and meaningful will be Google products, including Android, Google Gemini, Google Pay, and Google Pixel. This integrated ecosystem has been designed to bring fans closer to the game’s key moments, players, and stories, expanding on every stage of the fan journey from discovering match highlights to celebrating wins.

“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights,” ICC Chairman Jay Shah said.

“By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere.

“Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong.

“Together with Google, we aim to make women’s cricket a truly global force, resonating with fans in both established and emerging markets.”

Shekar Khosla, VP Marketing at Google India, added: “Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women’s cricket closer to the game through our technology.”

“This alliance is not just about a single tournament; it’s about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about.”

Spectatr.ai Launches Jordy AI: The Autonomous Agent Redefining Fan Engagement

In today’s sports world, fans don’t just watch, they expect to interact, connect, and feel part of the action. Yet most digital engagement remains static, slow, and disconnected.

That’s why Spectatr.ai built Jordy AI: an autonomous, sports-trained AI agent that delivers real-time, hyper-personalised engagement across every platform and every sport. Built for Sports Leagues, Clubs, Federations and Broadcasters, Jordy is a fully white-labelled and customisable solution,transforming one-way updates into continuous, interactive conversations that keep audiences connected before, during, and after the game.

The Problem Fans Face

It’s matchday. A key player is injured, the game shifts suddenly, and fans scramble across feeds and apps to stay updated. They want connection, but instead they get noise.

This happens because:

-Engagement tools are generic, not designed for sport.

-Content feels one-size-fits-all instead of tailored.

-Fans move across platforms, but brands can’t follow seamlessly.

-Once the final whistle blows, interaction ends.

Fandom should be alive 24/7, but without the right tools, most experiences fall flat.

How Jordy AI Changes the Game

Jordy AI is built for the rhythm of sport, fast, contextual, and always on. It anticipates fan needs and delivers insights, interactive content, and engagement that feels individual at scale.

Key Capabilities

-Hyper-personalises every fan’s experience so each user sees exactly what matters to them.

-Learns fan preferences and adapts tone to deepen engagement.

-Extends conversations beyond matchday, reducing sign-up drop-off and boosting retention.

-Ingests any content, from articles and stats to video, and personalises it for each fan.

-Powers activations with real-time stats, exclusive drops, polls, and sponsor campaigns.

-Integrates seamlessly across websites, apps, WhatsApp, and Telegram with zero friction.

-Every interaction is timely, relevant, and designed to build loyalty.

    The Data Powerhouse

    Most tools rely on static profiles and broad personas to understand fans. Jordy goes further. It captures fan signals from prompts in real time revealing what’s actually on a fan’s mind and mapping needs across each individual. This makes Jordy not just an engagement layer but a data powerhouse, giving rights holders deeper, actionable intelligence to grow communities, refine strategies, and unlock new revenue.

    Why Jordy Stands Apart

    Generic chatbots can’t keep pace with live sport. Jordy is engineered differently:

    -Autonomous engagement that adapts in real time.

    -Fully white-labelled and customisable to your brand identity.

    -Retention engine that keeps fans active in and out of season.

    -Intelligent content delivery that transforms raw assets into personalised experiences.

    -Commercial impact through seamless ticketing, merchandise, and sponsor activations.

    Jordy doesn’t just react,  it leads.

    Looking Ahead

    With Jordy AI, every moment becomes an opportunity, before the match, during the action, and long after the final whistle. For teams, leagues, federations, media, and sportsbooks, Spectatr.ai is not just keeping pace with fandom,  it’s redefining it. Jordy sets a new standard for engagement that is fast, hyper-personalised, and built to grow communities at scale.

    Fan Engagement Index 24/25 underlines importance of supporter collaboration as new Football Regulator nears

    Football clubs need to put more resources in to fan engagement in the new era of the Independent Football Regulator – according to Kevin Rye, creator of the seventh Fan Engagement Index which was launched last month.

    While Fan Advisory Boards are now a mandatory part of the infrastructure at Premier League clubs, more needs to be done to ensure fan voices are listened to and that clubs are held accountable.

    Only three Premier League clubs make the Fan Engagement Index top 20, with Everton, Brighton and Brentford recognised for their commitment to involving fans. Manchester United earned a Merit award, finishing 22nd.

    Kevin Rye said: “Now more than ever, clubs across the football pyramid need to do more to engage with their most important stakeholders – the fans – to ensure that there is an understanding and adherence to their strategy, their culture and their mission.

    “We have seen that English football is now a global phenomenon right the way down to the National League and the clubs that do well invest in engagement with consistent commitment from staff, owners and fans across the country to make it work.

    “The Fan Engagement Index has already massively impacted the activities and increasingly, the culture of football in this area, but there is still so much more to do. It is not longer a ‘nice to have’ and we’ve already worked with a number of clubs who are keen to improve in this vital area.”

    Now in its seventh year, the Fan Engagement Index provides the only objective measurement of fan engagement in English men’s football, benchmarked against other clubs, recognising and rewarding clubs that practise good fan engagement, and helping them to identify where they could improve. From this year it now covers the National League Premier Division.

    Exeter City lead the way with their seventh first-placed finish, with Carlisle United and Lincoln City joining them in winning a Gold award. Silver awards go to AFC Wimbledon, Norwich City, Cambridge United, Doncaster Rovers and Swansea City while Bronze awards go to a dozen clubs.

    Everton were recognised for their outstanding progress in engagement which sets them apart from most of their rivals against a backdrop of new owners and the move to the Hill Dickinson Stadium from their beloved Goodison Park.

    Everton Chief Executive Angus Kinnear said: “A club is strongest when it listens, involves and evolves alongside its supporters. From helping shape the matchday experience to major moments like planning for and moving into our new stadium, our fans have contributed and participated, both through our regular meetings with formal fan representative groups, and through the feedback we gather from across our fanbase via regular surveys.

    “Actively engaging with supporters will remain at the heart of our ethos as we move forward at Hill Dickinson Stadium, our new home which has been shaped by our fans to reflect
    their passion, pride and place at the centre of our Club’s story.”

    Swansea City were the highest-placed Championship club and amongst other things have, since 2003, had a position of Supporter-Director that helps to underpin much of their approach to operating the club. The work of their fan engagement team also successfully ensures that they listen across the club, so that fans across the board are involved in helping to shape how the club acts and what it offers.

    Tom Gorringe, Swansea City CEO, said: “At Swansea City we believe fan engagement is about building tangible connections with supporters in an authentic way. Community engagement and togetherness is a key part of our club’s DNA and the Fan Engagement Index digs much deeper giving insight into how we engage supporters on strategic level.

    “The Fan Engagement Index also marks us on what is visible to supporters acting as a valuable sounding board on where we can be more transparent and make improvements that benefit supporters. The work Kevin does in compiling the Fan Engagement Index, is admirable, creating a valuable resource for us and clubs up and down the country to see how we fair in all of the areas that matter the most to supporters.”

    Norwich City are another club who have consistently ensured the voice of supporters is placed at the heart of what they do, through a supporter advisory board, work with the Canaries Supporters Trust, and active and daily work with fans.

    Elliot King, Norwich City’s Head of Supporter Engagement & Public Affairs, commented: “We are delighted to have been recognised again in Think Fan Engagement’s Fan Engagement Index. While there have been heightened conversations at a national level around fan engagement – particularly with the introduction of the new Regulator – this is not something new for us and is something we have been doing for a number of years.

    “For us, fan engagement isn’t about ticking boxes, it is about sound and transparent structures. It is also about consistency and creating a culture of openness with our supporters on the issues that matter most to them, which in turn makes for better decision making for the club, its fans and the wider community.”

    This year, Lane Clark & Peacock (LCP) supported Think Fan Engagement by analysing overall trends over the past seven years, and also looking in particular at clubs which have excelled throughout or upped their game significantly over the period.

    David Millar, Head of Fan Engagement at LCP, said: “Interestingly, a high or improving score doesn’t appear to correlate with spending power. We believe that the most significant correlation will be with engagement by the Board.

    “Clubs who make open and honest communication with fans a strategic boardroom priority tend to do far better when it comes to Fan Engagement, demonstrating that doing the right thing by your fans is achievable if considered important. We look forward to seeing the fan engagement and consultation provisions in the Football Governance Act bring this into still greater focus across all of these clubs.”

    For the first time, the National League top division has been included, and Southend United, who missed out in the play-off final at the end of last season, have been recognised for the great work that they have done over the past year.

    FIFA World Cup 26 Houston signs Visit Sugar Land as official supporter

    Visit Sugar Land has announced a trailblazing partnership with the FIFA World Cup 26 Houston™ Host Committee, positioning Sugar Land as an Official Supporter of FIFA World Cup 26 Houston™. This significant contribution grants Sugar Land a voice in shaping how the city engages with the event and offers a unique platform to highlight its vibrant community and diverse experiences.

    Houston will host seven FIFA World Cup™ matches from June 14 to July 4, 2026, across 21 days, in the summer of 2026, welcoming visitors from around the world to one of the largest sporting events in history. The games are estimated to bring 500,000 fans from around the world to the region, generating a projected $1.5 billion economic impact. As a regional partner, Sugar Land will capture a portion of that impact through tourism, hospitality, and business development, while boosting the city’s visibility throughout the tournament and beyond.

    The city of Sugar Land will engage the local community in volunteer and youth development programs, launch targeted marketing campaigns, and activate its world-class venues such as Sugar Land Town Square, First Colony Mall, Smart Financial Centre, Constellation Field, and Sugar Land Regional Airport. Sugar Land’s location in Fort Bend County, one of the most diverse counties in Texas, makes it a prime choice as an Official Supporter of FIFA World Cup 26 Houston™, and will be the only city within a 26-county radius to hold this designation.

    Sugar Land’s sponsorship will create a legacy that extends well beyond the tournament itself. The city aims to turn the global spotlight into long-term economic benefits by attracting new visitors, strengthening its reputation as a vibrant destination, fostering opportunities for local businesses to grow and attracting new businesses and residents to become part of Sugar Land’s thriving community.

    India and Nigeria submit formal proposals to host the 2030 Commonwealth Games

    India and Nigeria have submitted formal proposals to host the 2030 centenary Commonwealth Games by the deadline of 31 August 2025. This follows unprecedented, diverse and wide-ranging Expressions of Interest in hosting the Games in 2030 and beyond.

    Commonwealth Sport (CS) President Dr Donald Rukare said: “We are delighted to confirm that India and Nigeria have submitted exciting formal proposals to host the centenary edition of the Commonwealth Games in 2030. This positive response from two sporting powerhouse nations of the Commonwealth demonstrates the continued significance and legacy potential of the Commonwealth Games and the strength and appeal of our reimagined, sustainable Games model.

    “I would like to thank the Commonwealth Games Associations (CGA) of India and Nigeria and their respective Governments for the dynamic and ambitious spirit in which they have engaged in the collaborative dialogue phase. The Commonwealth Sport team has been inspired by the National Sports Policies presented and excited about how the Games can advance national ambitions and create legacy benefits for local communities.

    “The 2030 Evaluation Commission now has the important and difficult task of reviewing and evaluating the proposals and recommending a host to the Executive Board and ultimately, the 74 nation and territory members of the Commonwealth Sport Movement.”

    Commonwealth Sport CEO Katie Sadleir CNZM said: “We have made significant progress over the last 12 months, securing Glasgow as host for the 2026 Commonwealth Games and announcing Malta as host of the next Commonwealth Youth Games in 2027. I would like to thank all of the member countries who participated in the Expression of Interest process, and of course, to credit Glasgow and Scotland for setting a truly collaborative, flexible and pioneering example with their 2026 model, which is inspiring new, diverse countries to consider hosting the Games in the decades ahead.

    “Today’s announcement also sends a strong signal to our athlete community that the Commonwealth Games remains a major milestone in the global sporting calendar and will continue to be an event that attracts the very best athletes.”

    Both proposals will now be assessed by an Evaluation Commission appointed by the CS Executive Board, including in-person presentations by the Candidate Hosts at a meeting in London in late September 2025. The Evaluation Commission will report its findings to the CS Executive Board, which will recommend a host to the 74 member nations and territories for approval at the General Assembly in late November 2025 in Glasgow, Scotland.

    The Evaluation Commission is chaired by CS Vice President Sandra Osborne KC, who also serves as the Federation’s Sports Committee Chair and President of the Barbados Commonwealth Games Association and Olympic Committee. Joining Sandra Osborne on the Commission are:

    • Helen Phillips MBE, CS Executive Board Member and Regional Vice President for Europe
    • Brendan Williams, CS Athletes’ Advisory Commission Chair
    • Ian Reid CBE, Vice Chair, Glasgow 2026 Organising Company and Chair of Commonwealth Games Scotland
    • Andrew Ryan MBE, former Executive Director, Association of Summer Olympic International Federations (ASOIF)
    • Darren Hall, CS Director of Games & Assurance (non-voting)

    CS launched a new collaborative host selection process for the Commonwealth Games in January this year, inviting its CGA members to lodge their interest for 2030 and future editions of the Commonwealth Games, with a deadline of the end of March. Following this initial phase, CS worked closely with each interested CGA and their regional representatives to assess hosting feasibility and support the development of detailed proposals. CS extends its sincere thanks to all who participated in these discussions and, in particular, to Commonwealth Sport Canada for its dedication and hard work. While it has decided to postpone its ambitions for hosting to a future Games, its contribution to the process is deeply appreciated.

    The CS 2023-2034 ‘Commonwealth United’ Strategic Plan, launched in June 2023, and ‘Games Reset’ allow a move away from a traditional host bidding process. They enable flexibility, offering potential hosts the opportunity to be innovative and work collaboratively through a co-creation process on proposals for delivering the Games, while ensuring that all CS members can meaningfully participate.

    India’s Real-Money Gaming Ban: A Booming Industry Brought to Its Knees

    India’s gaming industry, once the poster child of the country’s digital economy, has been jolted by the government’s sweeping ban on real-money online games. The Promotion and Regulation of Online Gaming Bill, 2025—now law following presidential assent—has outlawed all forms of money-based games while promoting e-sports and free-to-play social formats.

    For an industry that had just begun to mature—powering sports sponsorships, creating jobs, and attracting global investment—the move has come as a shock.

    From Boom to Bust Overnight

    Until a few weeks ago, India’s real-money gaming (RMG) sector was thriving. More than 400 startups operated in the space, collectively generating nearly ₹2.3bn ($27.7m) in annual taxes and sustaining over 200,000 jobs. The biggest of them, Dream11, was valued at $8bn and enjoyed the prestige of sponsoring the Indian cricket team.

    But with the stroke of a pen, that ecosystem has been dismantled. Dream Sports CEO Harsh Jain admitted that “95% of Dream11’s revenues and 100% of its profits disappeared overnight.” Still, he struck a conciliatory note, pledging no layoffs and stressing the company’s intent to pivot rather than fight: “The government has made it clear they don’t want this right now. We want to focus entirely on the future and not live in the past.”

    Cricket Feels the Shockwaves

    The ban’s fallout extends beyond gaming firms. The Board of Control for Cricket in India (BCCI) terminated its sponsorship deal with Dream11 shortly after the law was passed. For a sport where gaming platforms had become ubiquitous commercial partners—from the IPL to bilateral series—the sudden vacuum raises pressing questions about sponsorship pipelines.

    Industry Voices: “No Nuance, No Transition”

    Industry insiders argue that the government acted hastily, collapsing an entire sector without a roadmap. Smrita Singh Chandra, who previously led policy communications at Dream11, summed up the frustration in a LinkedIn post: the ban, she wrote, was introduced “without transition, nuance, or consideration of economic realities.”

    That sentiment is echoed by Mumbai-based gaming lawyer Jay Sayta, who called the legislation a “massive setback” for investors. He noted that companies had built business models on the back of court rulings which recognised fantasy sports, rummy, and poker as “games of skill” distinct from gambling. The new Act makes no such distinction, applying a blanket ban across both skill and chance-based games.

    Legal Challenge vs. Compliance

    The sector’s response has been divided. A23, a platform offering rummy and poker, has filed a petition in the Karnataka High Court, arguing that the law “criminalises the legitimate business of playing online games of skill” and asking that it be struck down when applied to skill-based categories.

    In contrast, most big players have opted against confrontation. Zupee suspended all paid games, shifting to free-to-play social gaming. Its founder Dilsher Singh Malhi said the company “fully respects the legislative process and remains committed to operating and innovating within the framework of the law.”

    Similarly, Gameskraft announced it would comply with the ban while working on “constructive dialogue with policymakers” and “responsible innovation.”

    The Road Ahead

    For policymakers, the intent is clear: curb addiction, protect consumers, and clamp down on money laundering. IT Minister Ashwini Vaishnaw told Parliament that online money games had harmed 450 million Indians, triggering losses of over ₹200bn ($2.4bn) and even cases of “depression and suicides”—though the source of these figures is unclear.

    But the cost of such a blunt policy tool is steep. Beyond jobs and tax revenue, the ban risks drying up foreign investment in India’s wider digital economy and cutting off a critical source of sports sponsorship.

    For now, the industry is split between compliance and resistance. But one thing is certain: India’s gaming story has entered a new, uncertain chapter. Whether courts reassert the “skill vs. chance” distinction or the government softens its stance, the outcome will determine not just the fate of fantasy sports and poker apps, but the entire nexus between gaming and sport in India.

    McLaren Racing signs Mastercard as Official Naming Partner for $100m a year

    McLaren Racing has announced that Mastercard is set to become Official Naming Partner of the McLaren Formula 1 Team from 2026 onwards.

    Starting next season, the team will be known as the McLaren Mastercard Formula 1 Team, with the move representing an exciting new era not only for the partnership, but for fans of the team around the world. This expanded collaboration will unlock more opportunities for fans to enjoy exclusive, behind-the-scenes access and one-of-a-kind experiences.

    Delivering on its fan-first promise, Mastercard is set to debut ‘Team Priceless’ – a global initiative that will allow Papaya fans to get closer to the team and action throughout the race calendar and experience a curated programme of activities. On select race days, chosen fans will enjoy incredible experiences, from hot laps on track to meeting drivers and Priceless Experiences that spotlight the host city’s local culture. More details on Team Priceless and the recruitment process will be announced soon.

    To launch this new chapter of the partnership, Mastercard is hosting a spectacular live fan event in Amsterdam on the evening of Wednesday 27th August, ahead of this weekend’s Dutch Grand Prix. The event is bringing fans a mix of appearances from McLaren Formula 1 Team drivers Lando Norris and Oscar Piastri, live musical performances and more.

    Zak Brown, CEO, McLaren Racing, said: “There is no one more important to us than our awesome fans, so I could not be more delighted to enter this next chapter in our partnership with Mastercard with a promise to our Papaya Family around the world: that we will continue to put our fans first, bring them even closer to the team, and offer incredible experiences. Mastercard is a fantastic partner who shares our passions and values, so to have them on board as naming partner will offer us the perfect launch pad to keep pushing on and off track – and I cannot wait to see Team Priceless come to life in 2026.”

    Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard, added: “Our partnership has been grounded in putting fans in pole position since day one, and becoming the Official Naming Partner of the McLaren Formula 1 Team takes that commitment to the next level. McLaren Racing represents the pinnacle of innovation, precision, and performance, values that mirror our own as we push boundaries and deliver winning experiences. Collaborations like Team Priceless reflect those values and give fans plenty to look forward to for this season and many more.”

    IMG And Saudi Pro League Extend International Media Rights Agreeement

    The Saudi Pro League (SPL) has extended its agreement with global sports marketing agency, IMG, to distribute the international media rights for the Roshn Saudi League (RSL) for the next four years.

    Since IMG started representing the league’s media rights in 2023, RSL distribution has grown significantly, with last season’s matches being aired in more than 184 countries on more than 43 global platforms across six continents through deals secured by IMG. This includes recent deals with ESPN (Africa), DAZN (DACH and France), Movistar (Spain), FOX Sports (USA, Mexico, LATAM, the Caribbean and Central America), Globo (Brazil), Sportitalia (Italy), ComoTV (Italy), and French content creator Zack Nani (France).

    Roland Nikolaou, VP, Football, MENA, IMG, added: “The Saudi Pro League has grown rapidly in recent years and continues to push the boundaries for football in the region. Through our work together across media rights distribution, as well as production and storytelling, the league has significantly enhanced its reach and global appeal. We’re excited to extend this partnership to support the league’s next phase of growth and continue bringing world-class Saudi Pro League football to fans around the world.”

    Last year, IMG announced a new five-year production partnership to enhance the viewing experience for the Roshn Saudi League (RSL), King’s Cup, and Saudi Super Cup, starting from the 2024-25 season. Today, IMG’s best-in-class production services have helped SPL and SAFF deliver dynamic storytelling and introduce new innovations, including advanced remote production technologies, powered from IMG’s studios in Stockley Park.

    IMG represents the international media rights for global football properties including the Arabian Gulf Cup (AGCFF), South American Football Confederation (CONMEBOL), the Eredivisie, and Football Australia. It also produces content for some of the world’s biggest leagues, including the Premier League, English Football League (EFL), Major League Soccer (MLS) and CBS’ UEFA Champions League and Europa League coverage.