Government support secured for Glasgow 2026 games concept

Commonwealth Games Scotland (CGS) has secured support from Scottish and UK governments for its proposed plan for hosting the 2026 Commonwealth Games in Glasgow.

In April, CGS revealed details of an innovative, cost-effective and sustainable concept for the Games that could see a scaled back, but high-quality Games being delivered without the need for public funding, utilising existing facilities in the city.

Since then, CGS has further developed plans with the Commonwealth Games Federation (CGF) and other stakeholders – including both the Scottish and UK governments – to ensure that the Commonwealth Games’ high standard of competition can be achieved within the designated budget.

CGS welcomes the support and commitment from both governments which ensures that a 2026 Games in Glasgow has taken a significant step forward to being realised. CGS will now finalise discussions with wider Games stakeholders over the coming weeks and a formal announcement will follow on successful conclusion of the formal process.

Ian Reid CBE, Chair of Commonwealth Games Scotland, said: “Today Glasgow 2026 is one step closer to becoming a reality and we are delighted that both the Scottish and UK governments have backed our proposal.

“We have been clear from the outset that our Games concept for Glasgow 2026 aligns with the CGF’s strategy to make the Games more accessible for future hosts, whilst ensuring that public funds are not required. Glasgow is one of the few cities in the Commonwealth that can deliver on time given its world class facilities, experienced workforce and strong supply chain.

“This is a really exciting opportunity and we will be working hard over the coming days to bring the final pieces of the puzzle together. I would like to thank both the Commonwealth Games Federation and Commonwealth Games Australia for their confidence and financial contributions to the project, which have ensured that the Games can continue, that public funds will not be required and which delivers a significant economic boost to the City of Glasgow and to Scotland.”

Sportian partners ONE Championship to protect content against piracy

Sportian, the sports division of Globant have announced a partnership with ONE Championship, the world’s largest martial arts organization, to protect its content against piracy.

Using Globant Sportian’s Content Protection services, an evolution of the services originally developed by LALIGA, illegal broadcasts can be detected in real-time and tracked across streaming sites, apps, VOD platforms, search engines, social media, and IPTV, enabling rapid blocking and that will help ONE protect the value of its global broadcast agreements.

As Asia’s largest global sports property, ONE broadcasts weekly events to an audience spanning more than 190 countries. The popularity of its events, which feature mixed martial arts, Muay Thai, kickboxing, and submission grappling, has caused a spike in content piracy that threatens the future growth of the organization.

Globant Sportian offers the largest anti-piracy network for sports and entertainment, using advanced detection, analysis, and visualization tools to establish the source of piracy and stop its spread.

With a team of analysts working closely with more than 70 of the world’s largest online platforms, while holding Google TCRP certification, Globant Sportian’s Content Protection successfully removes over 98% of piracy it detects.

The technical information gathered by Globant Sportian’s Content Protection services also plays a crucial role in subsequent legal cases, leading to Dynamic Blocking orders against criminal networks around the world.

James Marsh, Vice President of Global Media Rights for ONE Championship, said: “Piracy is a serious issue that requires speed and precision to counteract any illegal streams and protect both our intellectual property and our broadcast partners. Globant Sportian has shown its commitment to innovating in this space for many years, and we look forward to working with them to ensure our programming is secure moving forward.”

Pablo Lo Giudice, Business Lead for Content Protection at Sportian, added: “ONE Championship is one of the most exciting growth stories in sport, which makes it a key target for piracy rings that are focused on diverting fans’ money out of the industry. We are excited to establish a new partnership in Asia that will reduce the impact that piracy is able to have on fan experiences, broadcast agreements, and local jobs.”

“Belinda Moore on Leading Premiership Women’s Rugby: Driving Visibility, Growth, and Commercial Success for Women’s Rugby”

Belinda Moore, CEO of Premiership Women’s Rugby, discussed her role and the growth of women’s rugby in conversation with iSportConnect’s Taruka Srivastav. She highlights the increasing visibility of women’s rugby, driven by the England team and the upcoming 2025 Women’s World Cup.

Belinda, I’ll just start with an obvious question about your role as CEO of Premiership Women’s Rugby. Can you tell me about yourself and what your current role entails?

I joined Premiership Women’s Rugby, or Premier 15s as it was then, in January 2023 as employee number one. Premiership Women’s Rugby is a new company set up to run what was previously Premier 15s, which used to be wholly owned and run by the RFU, the governing body for rugby in this country. Like other sports, such as football and netball, we’ve decided to grow and build the women’s domestic league by setting it up as an independent company. I’m responsible to 10 shareholders, which include my nine clubs and the RFU as well. Essentially, we run the domestic women’s rugby league in this country, which is a nine-team league with 18 rounds a year, plus semi-finals, finals, and a cup competition.

My background started in broadcasting. I was a producer at the BBC for 13 years before moving on. I worked with Team GB for London 2012, which was fantastic, and over my career, I’ve been fortunate to work on seven or eight Winter and Summer Games. After 2012, I moved into agency life and later into golf, working for what is now the DP World Tour for five years. I was involved in partnership management and our relationship with the PGA Tour, even through the highs and lows of the LIV Golf saga. All this experience—across broadcast, sponsorship, partnership management, and stakeholder management—has been really helpful in my current role.

That’s amazing! You’ve worked across multiple sports. Could you tell me about rugby, especially women’s rugby, and the increasing interest in it? How much has viewership, fan engagement, and overall interest grown over the years?

I think it’s always a visibility issue when it comes to women’s sports. The England team, the Red Roses, have done an incredible job driving visibility. The Six Nations is now shown on BBC One and BBC Two, which really helps build awareness. There’s that phrase: “If you can see it, you can be it.” As the game grows in visibility, we’re starting to build recognizable superstars like Emily Scarratt and Marlie Packer, which increases engagement. The 2025 Women’s World Cup being held in England will be a pivotal moment for the sport, much like the Lionesses’ success in football. We’re all very excited about what’s to come.

Recently, Premiership Women’s Rugby has partnered with various stakeholders, like the recent partnership with Gilbert. Can you share more about your commercial and marketing strategies, and what kind of partners are supporting the league?

Yes, we’ve just signed a great deal with Gilbert, a world leader in what they do, and we’re excited for what’s to come. We also have other deals in the pipeline that I can’t disclose yet. But, I’ll be honest, there’s still a disconnect with women’s sports. You hear headlines like “Women’s sport will be worth £1 billion by 2030,” but in reality, it’s still a challenge to convert goodwill into hard cash. Brands still evaluate sports by traditional metrics like ROI on broadcast and merchandise sales, and women’s sport tends to have smaller numbers in those areas. That said, women’s sport has highly engaged audiences—our fan base is often female, many of them mothers who are household decision-makers. We’re working to help brands see the value in that engagement, but it remains a challenge to shift perceptions.

Are more girls taking up rugby now than before?

Absolutely! The RFU is committed to getting 100,000 women and girls playing rugby in the next few years—currently, there are around 50,000 playing. The Women’s World Cup in 2025 will help drive those numbers up even more. It’s also starting to be played more often in girls’ schools, which is key for increasing participation. The visibility helps, and rugby has so many benefits for mental health, particularly the physical contact aspect, which is a really important part of the game.

You mentioned the physical and mental benefits of the game. Are there grassroots programs in place to encourage more girls to participate, like summer camps?

Yes, grassroots programs are happening all over the country. You can find them through the RFU website or your local rugby club. We launched our season last year with a campaign called “Powered Differently,” which emphasizes that rugby is a sport for everyone. You don’t have to be a specific size or shape—every position requires different strengths. That’s what makes rugby unique; it’s inclusive of everyone, regardless of size, shape, or background.

With the Women’s Rugby World Cup coming up, are there any innovations in competition formats or new leagues that you’re planning to introduce?

Premiership Women’s Rugby is responsible for the top league, and the RFU manages the leagues beneath us. What’s most important is creating a showcase that inspires young girls. We’ve partnered with TNT for TV broadcasts and had four games on BBC Digital this year. Visibility is key, and the quality of rugby is improving every season. We’re seeing rising TV viewership and more spectators in the stands, which is all very exciting. The World Cup will be a huge springboard for the sport’s growth.

I’d like to mention our “Superpower Weekend,” which takes place on a fallow weekend during the men’s Six Nations. There’s no men’s rugby that weekend, so we get the spotlight, and all four matches are broadcast live, which is fantastic. There’s so much exciting stuff coming up for women’s rugby, and we’re actively encouraging brands to join us on this journey now, rather than waiting for us to reach the top.

Do you find it challenging to get brands on board at the earlier stages, rather than when you’ve already reached a certain level?

Yes, you’re right. It’s still a tough sell. There’s a lot of goodwill toward women’s sport, but converting that into something tangible is still challenging. Often, we get put into CSR budgets, which is fine, but we want brands to see us as more than just a charitable cause. We’re talking about professional or semi-professional athletes here, and we need the resources to support them properly. We want brands to come along on this journey with us.

ECB and Cognizant team up to turbocharge technology in cricket

The ECB and Cognizant have announced a partnership which is set to offer recreational cricket fans, players and volunteers an improved digital experience as part of the ECB’s ongoing digital transformation.

As the Official Digital Technology Transformation Partner and Official IT Consulting Partner, Cognizant will be the key strategic partner for the ECB’s recreational game systems programme, which will develop integrated and user-friendly digital systems that simplify the administrative tasks involved in running recreational cricket. The first phase is due to become operational in 2025.

Cognizant will also support the ECB with wider digital and technology initiatives to continue cricket’s growth in England and Wales. A key part of this will be an annual innovation fund, which the ECB will utilise to test early-stage innovations that could grow the game across aspects such as commercial, fan engagement and infrastructure.

ECB Director of Digital and Data, Alison Crowe, said: “The ECB is delighted to collaborate with Cognizant to advance its digital technology transformation. Cognizant bring a wealth of experience in this space and hugely impressive credentials. It’s a new approach for us to be able to work with a partner in this way and the Digital & Data and Technology teams at the ECB are excited to be working with Cognizant, to help transform the recreational game.”

Rohit Gupta, Managing Director UK&I at Cognizant said: “Cognizant is proud to advance innovation in grassroots cricket in partnership with the ECB. Together, we aim to serve its community better with personalised digital experiences that can scale with the ECB’s evolving technology landscape and the needs of everyone involved in the great game.

“This will mean the ECB can make playing and organising cricket more enjoyable and streamlined, and also unlock new and deeper engagement for cricket communities with their services and commercial offerings.”

Strauss strikes first helmet deal with MLB

Major League Baseball has announced a new multiyear international partnership with European workwear leader STRAUSS that makes the German company the Official Workwear Partner of MLB.

The partnership marks STRAUSS’ first league-wide deal in the United States. STRAUSS entered the U.S. market in late 2023, and American brand awareness is the cornerstone of its marketing efforts. The new partnership also affords STRAUSS marketing rights with MLB across Canada, Mexico and Europe. As part of the deal, STRAUSS’ name and logo will adorn MLB batting helmets during the Postseason and regular season games in Europe, as well as MiLB batting helmets all season long, beginning in 2025.

“Whether on the field or in the field, your gear is a source of pride. We know that fans of America’s pastime are loyal, dedicated, and value a job well done — just like the STRAUSS fans around the world who love our family’s iconic ostrich logo,” says STRAUSS CEO Henning Strauss. “We are proud to be the first brand featured on MLB batting helmets in the U.S. We are excited to join the baseball tradition and help the American pastime grow back home in Europe.”

In addition to the Major League platform, STRAUSS is also advertising across the 120 Minor League Baseball teams, starting in 2025. The batting helmets worn during the 8000+ scheduled MiLB games every year will feature the STRAUSS logo and the brand will be promoted further across MLB and MiLB digital media platforms. Minor League players represent the commitment to craft and to personal betterment that STRAUSS customers worldwide can relate to as they pursue their dreams. Minor League Baseball is also the second-highest attended professional sports league in North America (behind only Major League Baseball) and the Minors’ footprint accesses over 70% of the US population—and over one-third of MiLB markets have no overlap with other major Tier 1 US sports franchises.

To further reach baseball fans during the season, MLB has created a new digital content platform focused on stolen bases, to be presented by STRAUSS. This platform includes stolen base highlights on MLB Network, MLB.com and MLB social media channels where STRAUSS can celebrate the preparation, strategic thinking and decisive action necessary to support your team in a job well done.

“We are proud that STRAUSS selected Major League Baseball and Minor League Baseball as the marketing platform to introduce its brand to the U.S. market,” said Noah Garden, MLB Deputy Commissioner, Business & Media. “The fact that our two organizations have so much in common — generational legacy, teamwork, dedication to a craft, celebrating a job well done — is a key to what made this partnership so compelling and we’re looking forward to working together for years to come.”

STRAUSS’ strategy of connecting to customers through sports has been in place for more than a decade. In Europe, the company sees a strong crossover between its most loyal customers and the continent’s legion of sports fans. By working with organizations like UEFA (the European governing body of soccer) and clubs including Bayern Munich of the German Bundesliga and Liverpool FC of the English Premier League, STRAUSS has been able to maximize its brand recognition in a key demographic.

It is a strategy that has also proven valuable for American sports organizations looking to make an impact in Europe. The company’s European division already works with the NFL and Kansas City Chiefs. Even the rock band Metallica has partnered with STRAUSS to drive growth in the European market.

STRAUSS believes Major League Baseball and Minor League Baseball represent an opportunity for all three organizations to build a similar relationship with dedicated baseball fans in the United States, North America, Latin America, Europe, and beyond.

Lenovo and Carolina Hurricanes agree to multi-year arena naming rights agreement

The Centennial Authority has approved an arena naming rights agreement between Lenovo and the Carolina Hurricanes to rename the team’s home arena “Lenovo Center” beginning this September. The agreement will run for 10 years, through the 2033-34 National Hockey League season.

“Lenovo has been a valued partner of ours for many years,” said Fork. “We’re thrilled to elevate that partnership now by renaming the arena Lenovo Center. Lenovo has both strong local ties and a worldwide footprint, and we’re proud to have the Hurricanes’ name associated with a true leader in global technology. As we transition to this new era, we are grateful for our longtime naming rights collaborator, PNC, who will continue to be a major partner of our organization.”

“This is an exciting day for Raleigh, Wake County, and the whole state of North Carolina,” said Philip Isley, Chairman of the Centennial Authority. “This partnership is about more than just re-naming the arena. Lenovo will play a vital role integrating technology into our upcoming arena renovations and enhancements. Lenovo has deep roots in North Carolina, and we’re thrilled that they are strengthening those roots with this naming rights agreement.”

“Lenovo has called North Carolina our home for nearly two decades. Like the Hurricanes, we take great pride in being a part of the Triangle community and we’re excited to expand our partnership with a world-class sports organization,” said Ryan McCurdy, Senior Vice President and President, Lenovo North America. “The arena is one of the most recognizable venues in the state and the newly named Lenovo Center will continue to be the premier destination for people to enjoy sporting events, concerts, and more.”

BingwaFEST: A First-of-its-Kind Multisport Extravaganza Driving Kenya’s Sports Renaissance

In this week’s View From Africa piece Cynthia Mumbo, CEO of SportsConnect Africa highlights how BingwaFEST, the first-of-its-kind multisport tournament in East and Central Africa, has been making waves across the Kenyan sporting landscape since its launch in June 2024.

With a focus on four sports – 3×3 basketball, rugby, athletics (track), and football – across seven regions, culminating in a thrilling national final, the tournament has quickly established itself as a cornerstone of the region’s sporting scene.

One of BingwaFEST’s most noteworthy achievements is its unwavering commitment to gender equality. By offering equal prize money to both men’s and women’s teams in all four sports, the tournament has challenged traditional gender biases and provided a powerful platform for female athletes to showcase their talent and compete on a level playing field. This landmark decision has not only inspired young girls and women to pursue their sporting dreams but has also sent a strong message about the importance of gender inclusivity in sports.

Beyond the competitive aspect, BingwaFEST has transcended its role as a sporting spectacle to become a catalyst for community development. The tournament has fostered a sense of unity and pride among local communities, brought people together through a shared passion for sports, and created numerous employment opportunities, ranging from event management and logistics to hospitality and media services.

By investing in local infrastructure, such as improving basketball courts in every region visited, BingwaFEST has also laid the groundwork for sustainable sports development and community engagement. The tournament’s success serves as a blueprint for the future of sport in Kenya and the wider East and Central African region.

Key Statistics:

  • Total Athlete Headcount: 21,000
  • Total Prize Money (For Regions): Ksh120,000,000 (USD910,000)

Prize Money per Team (Men and Women):

  • 3×3 Basketball:
  • Winners: Ksh500,000 (USD3,800)
  • 1st Runners Up: Ksh250,000 (USD1,900)
  • 2nd Runners Up: Ksh100,000 (USD760)
  • MVP: Ksh25,000 (USD190)
  • Football:
  • Winners: Ksh1,000,000 (USD7,600)
  • 1st Runners Up: Ksh500,000 (USD3,800)
  • 2nd Runners Up: Ksh250,000 (USD1,900)
  • Top Scorer: Ksh50,000 (USD380)
  • Rugby:
  • Winners: Ksh1,000,000 (USD7,600)
  • 1st Runners Up: Ksh500,000 (USD3,800)
  • 2nd Runners Up: Ksh250,000 (USD1,900)
  • Player of the Tournament: Ksh50,000 (USD380)
  • Athletics (Track):
  • Overall Winners (Men and Women): Ksh100,000 (USD760)
  • Individual Event Winners: Ksh50,000 (USD380)

Beyond the Numbers: A Community Impact

BingwaFEST has not only fostered a sense of unity and pride among local communities but has also created numerous employment opportunities, ranging from event management and logistics to hospitality and media services. By investing in local infrastructure, such as improving basketball courts, the tournament has laid the groundwork for sustainable sports development and community engagement.

A Blueprint for the Future of Sport in Kenya

The success of BingwaFEST serves as a blueprint for the future of sport in Kenya and the wider East and Central African region. The tournament’s innovative approach to sports development, coupled with its emphasis on gender equality and community engagement, has demonstrated the immense potential for sports to drive positive change.

As Kenya continues to embrace sports as a vehicle for social and economic progress, initiatives like BingwaFEST will play a crucial role in shaping the nation’s sporting landscape and inspiring future generations of athletes. By replicating this successful model in other regions of Kenya and beyond, the country can harness the power of sports to build stronger communities, create opportunities for young people, and inspire a new generation of sporting heroes.

More info: www.bingwafest.com 

Meet our partners Magnifi & Sportian/Globant at the IBC

Meet our partners Magnifi and Sportian at the International Broadcast Convention (IBC) 2024.

Magnifi

Witness the best of Magnifi’s partnerships live at the upcoming IBC 2024 event. Visit them at booth 5.H52 (Magnifi) or booth 7.D06 (CuttingRoom) to learn more.

Book your Magnifi meeting here: https://bit.ly/46LrgJB

Sportian/Globant

Globant & Sportian will be a part of IBC – International Broadcasting Convention 2024

Luciano Marcos Escudero, VP of Media Engineering at Globant, will be joining an expert panel discussion focused on industry reinvention through AI. He’ll be sharing his insights and expertise on how AI is transforming media workflows for greater efficiency and innovation.

Panel Topic: Accelerating Efficiency with AI-powered Workflows
Date: September 15, 2024
Time: 14:00 – 14:45 CET
Location: Hall 14 | AI Tech Zone

Register now and meet them at their booth to explore the future of media technology- https://lnkd.in/dT_m9FNW

Location: RAI Amsterdam

Booth: #14.AID4

Get your FREE PASS with promo code: IBC11668

2024 Paris Games And Summer Rains That Brought New Life To World Sport

Olympic advisor Michael Pirrie outlines how Paris has now joined London and Sydney in hosting monumental Games that have brought the world together around epic sport. 

The dramatic Paris rains that shadowed the Olympic Opening Ceremony of boats and athletes down the Seine also returned for the closing of the Paralympics, bookending a unique summer of sport that both weathered and captivated a world in crisis

The driving rains would clear and reveal a landscape of stunning Paris landmarks and backdrops that enthralled a troubled world.

The settings for the Paris Games will live long in the world’s memory of the Summer of 2024

Rarely, if ever, has sport been showcased in as many wonderous city locations – from the yellow, orange and red settings of the sun behind the Eiffel Tower to the light shows that followed, illuminating the Arc de Triomphe and grandeur of the Games

PINNACE OF SPORT

Paris 2024 was a reminder the Olympic Games and Paralympic Games are still far ahead of other major events on the global sports calendar, with a unique capacity to bring the world together even in dark times.

The Games provided a temporary escape hatch in troubled times. 

The world gathered in one city as teams from more than 200 nations and territories journeyed to Paris against a backdrop of growing political oppression, economic and social inequality and climate change and uncertainty.

This was the biggest gathering of the global community since the Covid pandemic. 

It was also a unique show of trust in sport.

Paris reinforced the Olympic Games and Paralympic Games as the summit of world sport, with stunning, soul stirring performances that captured the imagination of a crisis exhausted world.

Set in the centre of one of the world’s most vibrant cities for culture, literature, film, fashion and architecture, the Paris Games resembled a sporting utopia as enticing as nearby Disneyland.   

As well as bringing a divided world together, the Paris Games united a doubtful host nation, fearful of the extreme far right and political gridlock from pre-Games elections and terrorism that has stalked France in recent times.

The success of French athletes on the medal tables radiated across Paris and France and transformed the mood of the host nation.

The Games was a victory for sport over politics. 

While the parliamentary elections called by French president Emanuel Macron divided the nation, France united behind the Games that Macron had championed since the start of his presidency.

France rallied around its superstar swimmer Leon Marchand and fellow athletes who filled the post-election political vacuum and lifted the nation.

Paris 2024 was important for the worldwide Olympic Movement. 

The Refugee Olympic Team won its first medal, and athletes from every cultural, religious and faith background silenced extreme right wing political groups whose anti-immigration rhetoric threatened the peaceful coexistence of nations and other core Olympic values.  

Paris also transcended sport and revealed more about the human condition and condition of the planet.

In a gender equal Games, female athletes made lasting impressions that embodied the wider world surrounding the Games

The US gymnast Simone Biles symbolised the world’s recovery from Covid, and, after withdrawing emotionally and physically exhausted from the Tokyo Games during the pandemic returned to win more gold in Paris.   

Meanwhile, US basketball star Brittney Griner, who had been  kidnapped by Russian dictator and mass murderer Vladimir Putin on the eve of his full scale invasion of Ukraine, won gold with her team in the last event on the Paris competition schedule after rebuilding herself following a dramatic prisoner swap.

The gender identity boxing controversy which engulfed the Games, complicated by the credibility of the IBA and its Kremlin linked leader, showed the dispute over chromosome doping has deep social and cultural overtones as well as biological origins. 

Athletes from all backgrounds and abilities created jaw dropping performances that transfixed the world.

Athletes, like the armless teenage archer, Sheetal Devi, who reinvents what is possible in sport and in life with every arrow she aims and fires during a routine of precision timing, movement and vision rarely seen in sport.

Instead of her arms, which are not fully formed due to a birth defect, the 17-year-old medallist from a remote northern India village, grips her bow between her toes and lifts it with her right leg, before pulling the string back with her shoulder and releasing the arrow with her jaw.

“Archery changed my life. Before, I used to live in a small village and then I started para-archery. I saw that people with disabilities could also do something,” said Devi, who is also an ambassador for a jewellery brand, travels the world, and is on target to become one of the most famous archers since Robin Hood.   

NEW GAMES MODEL

Paris was also a unique elite sports event laboratory for a new Games model based on reforms designed to reduce the costs and complexity of the Games while increasing the appeal and long term legacies and benefits from hosting.

The new model, a priority of outgoing IOC president, Thomas Bach, relies heavily on extensive use of existing and temporary venues and spaces instead of new stadiums in order to make the Games more affordable and sustainable with a smaller carbon footprint.

The focus on adapting and using existing venues, spaces and settings to host major sport is also part of a wider global effort by international federations, governing bodies and governments to contain spiralling costs of major events. 

The success of the Paris Games was built around the London model that moved sport into the heart of the city and surrounding public spaces and buildings and selected ahead of the French capital to host the 2012 Games.

“I told myself it was not worth putting the whole city in motion, under stress, if we bid on the Games and lost again,” Paris Mayor Anne Hildago, said in a recent interview.

“Then the athletes came to me, they told me, ‘We have ideas, we have studied how London knew how to win.’ ”

The Paris ‘Games Wide Open’ masterplan was also influenced by the Sydney 2000 Olympic Games which brought a breakthrough party atmosphere to the Olympic sports event experience, overseen by recently retired senior IOC vice president and trusted Bach advisor, John Coates, one of this generations most influential and successful Olympic Games strategists.

 “…Sydney is really the first time the Games were brought to the people, out in the streets for them to enjoy and party,” according to IOC Executive Director, Christophe Dubi.

The success of the Paris Games has helped to cut through a decade of gloom over the affordability and integrity of major international events following the doping and budget scandals of the notorious Sochi 2014 Winter Olympic Games that rocked the sports world.   

There have been profound legacies for Paris, with the Financial Times describing the Games as “the city’s happiest collective experience since, perhaps, the Liberation in 1944.”

The benefits from the Games include new rail and metro line extensions connecting under developed neighbourhoods that hosted Olympic and Paralympic events with central Paris.

There will also be more affordable accommodation in the converted Athletes Village, enhancing life in poorer communities

While the high profile cleansing of the Seine remains vulnerable to adverse weather,  the final completion of the river’s restoration looms as a significant community and environmental milestone that may also help to revive other polluted waterways in Europe’s capital cities.

The biggest immediate impact may be felt in homes, schools, offices and communities across Paris.

While the confidence and outlook of Paris and France were rocked by a series of devastating terrorist explosions and violent fundamentalist attacks in recent times, pre Games threats to sabotage the Olympics failed.

The attempts to instil fear failed to deter residents from attending the Games and filling venues – even after a terrorist plot targeting Taylor Swift concerts in nearby Vienna was foiled.

Parisians refused to succumb to fear and were resilient in the face of violence that had darkened France and Europe following Russia’s murderous invasion of Ukraine and the return and reactivation of fundamentalist terror cells on the continent.

  “We needed to do something very powerful, very strong, very engaging for young people,” said the Paris Mayor, a driving force to bring the Games to the French capital.

“I saw the disarray, the fear, the anxiety. I said to myself ‘How can we turn this around. Something must be done. We must seize this opportunity that the Olympics and Paralympics are, to do what we have to do,” she said in relation to the toll from terrorism on her city.       

 CONCLUSION

Paris has joined Sydney and London in hosting iconic Games that have impacted and inspired the world.   

The trinity of Games provide essential lessons for future international organisers to help future proof their events in the current prolonged period of global change and unpredictability  

SPORTEL confirms its leading position with 2024 Monaco flagship event and pursues international expansion in 2024 & 2025

SPORTEL Monaco 2024: A highly anticipated return and exciting new developments!  

SPORTEL Monaco, the unmissable event for sports media rights and technology professionals, is excited to announce its 2024 flagship conven8on. From 28 – 30 October, the Grimaldi Forum in Monaco will once again host industry leaders for three days of conferences, exhibitions, and networking, centered around the most important market floor for sports media. 

As always, SPORTEL Monaco will bring together influential industry players, such as the legendary LALIGA President, Javier Tebas and for the first time following the broadcast success of Paris 2024, Yiannis Exarchos, CEO, OBS and Execu8ve Director, OCS, plus J. Michael Evans, Director and President, Alibaba Group and many more, to discuss the key trends and innovations shaping the future of sports media. A rich programme of expert Masterclasses and case study presenta8ons, plus a new sports and generative AI  workshop in collabora8on with SVG, will complement the business activities and meetings  throughout the three-day event. 

I am committed to upholding the high standards of excellence that have always defined our event. This year is already shaping up to be a great success, with the exhibition space nearly sold  out and the addition of a new conference innovation stage to accommodate an even richer  programme. More new features are coming before the event begins, including an inspiring  Women’s Lunch, to shape the world of business and beyond. I am excited to welcome our  community back to Monaco for what promises to be an exceptional event,” announced Loris  Menoni, Execu8ve Director of SPORTEL Monaco. 

Access the registered companies list 

An Afternoon of Insights, Innovation and Networking  

In December 2024, SPORTEL is expanding its horizons with the launch of SPORTEL Talks New York, a new ini8a8ve that promises to be an end of year industry highlight in the city that never sleeps. Scheduled for 16 December, SPORTEL Talks New York will be co-located with the SVG  Summit NYC (16 – 17 December), the premier event for sports produc8on professionals. This partnership brings together a unique blend of influen8al leaders, innovators, and professionals in the sports media and technology industries.

Unlike SPORTEL’s traditional multi-day events, this new Talks format, offers an intense afternoon of high-impact discussions, thought leadership, and unparalleled networking opportunities in an exclusive seing. SPORTEL Talks New York focuses on creating an intimate environment where meaningful conversa8ons take center stage. 

Seize the opportunity to be part of SPORTEL’s next chapter in New York!  

New York has always been a destination wish list by the SPORTEL community for us to host an  event, as a pulse of sports media in North America and with major broadcasters and US and European leagues all having a presence here. SVG have been a respected partner and parallel industry driver for many years, and it was a natural next step when invited, to co-locate this new short SPORTEL format at their flagship New York event to explore even greater synergies between the sports business and sports tech communities”, said Laurent Puons, CEO of  SPORTEL. 

The Return of SPORTEL Miami in 2025: Uni8ng global sports media & tech execs stateside  

Last but not least, Miami will host once again a new edition of SPORTEL America, from 1 to 2 April, 2025, at the prestigious JW Marriot Miami, ideally located in the vibrant waterfront and financial district of Brickell. 

This two-day market and summit will bring together key decision-makers from international media rights holders, TV networks, streaming platforms, as well as sports tech companies and  start-ups from across the Americas and beyond. 

It will be a unique opportunity to engage and connect with the dynamic SPORTEL community and participate in innovative masterclasses and presentations as well as targeted networking sessions designed to foster partnerships and business opportunities. 

Following strong demand from our community, we are thrilled to announce the much anticipated return of SPORTEL America to its historic home, Miami. We’ve carefully selected the  dates, to take place just before the NAB in Las Vegas, allowing our participants to maximise their presence at both key events. We look forward to reuniting the global sports media and tech  industry in this vibrant and iconic location.” explains Agnes Marsan, Executive Director of  SPORTEL Miami. 

Registration open on 28 October !