LaLiga Will Be Played Behind Closed Doors For The Next Two Weeks

In accordance with information from the High Council of sports (CSD), LaLiga Santander and LaLiga SmartBank matches will be played behind closed doors, starting today (March 10) and for at least the next two weeks.

LaLiga will continue to be in permanent contact with the Ministry of Health and the CSD to follow its recommendations and / or decisions, prioritizing the health of fans, players, club employees, journalists, etc., due to the COVID-19 health crisis.

For several weeks, LaLiga has been working on alternative plans in coordination with UEFA in case health authorities decide to suspend any match, creating a plan to play these matches.

Meanwhile in Italy, which has been extremely highly affected, sport has been completely cancelled until the 3rd of April.

Formula 1 Announces Long-Term Global Partnership With Saudi Aramco

Formula 1 has today announced a new long-term Global Sponsorship deal with Saudi Aramco, the world’s leading integrated energy and chemicals company.

This latest deal could be seen as Formula 1 moving one step closer to a Saudi Grand Prix.

Aramco will become Formula 1’s sixth Global Partner alongside DHL, Emirates, Heineken, Pirelli and Rolex.

Aramco selected Formula 1 as its first global sponsorship platform in recognition of the sport’s dynamic appeal and growing global fan base. Formula 1’s international platform will connect Aramco to an engaged audience of 500 million fans and allow it to better communicate its success stories to the world.

Formula 1 and Aramco will combine their considerable shared expertise to identify opportunities for the advancement of sustainable fuels, enhanced engine efficiencies and emerging mobility technology.

Following the announcement of Formula 1’s sustainability plans in November 2019, this partnership has the potential to further develop and accelerate its plans towards a power unit fueled by advanced sustainable fuels.

The deal will include trackside branding for Aramco at most races, title rights to the US, Spanish and Hungarian Grands Prix in 2020, broadcast integration and exposure through our digital platforms to showcase Aramco’s position as an innovator in transport technology.

Chase Carey, Chairman, and CEO of Formula 1, said: “We are delighted to welcome Aramco to the Formula 1 family as a long-term Global Partner as we start our 2020 season. We are looking forward to sharing our combined expertise and working with Aramco on technological innovation and we will benefit hugely from its capabilities and expertise in the fuel and energy sector.”

Aramco President and CEO Amin H. Nasser said: “We are excited to partner with Formula 1, a strong global sports brand with millions of fans around the world. As the world’s largest energy supplier and an innovation leader, we have the ambition to find game-changing solutions for better-performing engines and cleaner energy. Partnerships like these are important to help us to deliver on our ambitions.”

West Ham United Announce RoadX Tyres As Official Tyre Partner

West Ham United is delighted to announce RoadX Tyres as its Official Tyre Partner.

RoadX Tyres is a new tyre brand which successfully launched around the world at the end of 2019. The company focuses on providing comfortable and durable high-performance tyres and is backed with the highest level of testing, manufacturing, and research and development capabilities.

Janis Amolins, RoadX Tyre’s Sales Director for Europe, stated, “This is an exciting prospect for us. As a new brand in the market, we wanted to partner with a team that is in the biggest league in the world, and has one of the biggest fanbases out there. We are thrilled to partner with West Ham United for the next two years and look forward to engaging with their fans around the globe.”

West Ham United’s Chief Commercial Officer, Karim Virani said: “We’re really pleased to start our partnership with RoadX Tyres and look forward to working with them as they grow in their market. With RoadX Tyres being part of the Sailun Group in China, it is an absolute honour and privilege to be associated with such a prestigious and highly recognised organisation.”

PwC And Suirui Group Announced As Official Suppliers Of Beijing 2022 Olympics And Paralympics

During the critical preparatory stage of Olympic and Paralympic Winter Games Beijing 2022, Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games adds two new members to its Official Suppliers.

PricewaterhouseCoopers is announced as the Official Accounting Services Supplier and will provide accounting and consulting services for Beijing 2022.

Meanwhile, Suirui Group is announced as the Official Office Collaboration Software Supplier and will provide office collaboration software and support services for Beijing 2022.

Extreme E Agrees Multi-Year Deal With The BBC For UK Broadcasts

Extreme E has agreed a multi-year partnership with BBC Sport which will see the new electric SUV off-road racing series screened live and free-to-air across BBC digital platforms to British viewers.

Every race on the calendar, comprising five formidable environments affected by climate change and environmental issues from the Arctic to the Amazon Rainforest, will be broadcast live across the United Kingdom, starting with the inaugural event in Dakar, Senegal, 23-24 January 2021.

Ali Russell, Chief Marketing Officer at Extreme E, said: “Our goal with Extreme E is to open this innovative new series up to as wide an audience as possible. Securing this deal with the BBC is a massive coup in what is a key market for us.

“The UK has an insatiable appetite for world-class motor racing and a groundswell of backing for sustainable technologies – particularly pertinent given the government’s plans to bring forward the transition to fully-electric motoring to 2035.

“It’s highly likely that there will be a number of home-grown drivers in the fold come January 2021 for the Brits to back, with the likes of Jamie Chadwick and Billy Monger signalling their intent to compete for a seat in the series by signing up to our Drivers’ Programme.

“Of course, there’s also an exciting British entry in Veloce Racing – the Esports outfit turned motorsport team – with Adrian Newey on-board as its Lead Visionary. I’m looking forward to seeing what the British talent can do come ‘lights out’ in just under a year’s time.”

Top tier drivers and teams will compete across Extreme E’s five-race odyssey to some of the most remarkable, remote locations on the planet, with the Season 1 calendar recently confirmed:

Provisional Extreme E Season 1 (2021) calendar:

23-24 January: Lac Rose, Dakar, Senegal
5-6 March: Al-‘Ula, Saudi Arabia
14-15 May: Kali Gandaki Valley, Mustang District, Nepal
28-29 August: Kangerlussuaq, Greenland
30-31 October: Santarém, Pará, Brazil

iSportconnect’s Influential Women In Sport 2020: The Reveal

Following International Women’s Day yesterday, iSportconnect is delighted to now reveal our Influential Women In Sport list for 2020. After beginning with an original shortlist of 25, it has now been whittled down to a top ten following receiving opinions from our panel of experts.

We must give huge thanks to our panel, Anna Lockwood, Head of Global Sales – Telstra, Sally Hancock, Managing Partner – Y Sport and Former Chair of Women in Sport, Aarti Dabas, Former Head of Media Rights for the ICC, and iSportconnect Chief Executive Officer Sree Varma.

THE TOP TEN (in no particular order):

Simone Biles, Gymnast – Currently one of the greatest athletes in the world and an ever-growing voice for women in sport.

Megan Rapinoe, Footballer – Someone who is never afraid to speak her mind and talk about social issues and has become a prominent figure in women’s sport, particularly following her incredible 2019 Women’s World Cup campaign.

Ellie Norman, Director of Marketing and Communications, Formula 1 – One of the biggest voices at one of sport’s largest global organisations and a true leader, in a sport stereotypically male-dominated.

Cathy Engelbert, Commissioner, WNBA – After overseeing her first season as commissioner of the WNBA in 2019 she will be looking to continue the league’s continual growth this summer. She was previously Deloitte’s first ever female CEO.

Fatma Samoura, Secretary General, FIFA – A key figure at one of, if not the biggest organisation within all of sport, for many years she has been, and continues to be, a leader for women aiming to move into sport.

Mary Davis, CEO, Special Olympics – Davis has led the Special Olympics as CEO since 2016 but been involved with the organisation for many years in a variety of roles since leaving full-time education.

Clare Connor, Managing Director – Women’s Cricket, ECB – A legendary player who captained her country during her career, Connor has spent a number of years in the governance space as she continues to grow the game of cricket for women and girls in the UK, recently spearheading a new campaign to transform the sport.

Serena Williams, Tennis player – Picked due to her overall impact both on the court, as debatably the greatest female player of all time, but also as a businesswoman.

Nita Ambani, Owner, Mumbai Indians – Ambani has led her Mumbai Indians franchise to becoming the most successful in IPL history and has been involved in many sports projects across different sports in the country.

Naomi Osaka, Tennis player – Osaka won two slam titles during 2020 and has become a strong female voice and social presence in sport.

Shortlisted:

Jeanie Buss, President, LA Lakers.

Kim Davis, EVP of Social Impact, Growth Initiatives and Legislation, NHL.

Marie Donoghue, Vice President of Sports Video, Amazon.

Mithali Raj, Captain, Indian Women’s Cricket Team.

Debbie Jevans CBE, Executive Chair, EFL.

Sinead El Sibai, Senior Vice President of Marketing, Dubai Duty Free.

Sally Bolton, Strategic Planning and Operations Director, AELTC.

Nathalie Boy de la Tour, President, LFP

Johanna Wood, President, New Zealand Football.

Florence Hardouin, General Manager, French Football Federation.

Sania Mirza, Tennis Player, India.

Michele Roberts, Executive Director, National Basketball Players Association.

Roxana Mărăcineanu, French Sports Minister.

Amaia Gorostiza, President, SD Eibar.

Lesa France Kennedy, CEO, International Speedway Corporation.

PGA TOUR Announces Landmark Domestic Media Rights Portfolio

The PGA TOUR today announced its new nine-year domestic media rights portfolio for 2022-2030.

“Following a comprehensive process of studying the market, talking to all interested parties and analyzing our various options, we’re excited to announce that we have entered into new agreements with our existing partners ViacomCBS and Comcast/NBC Sports Group, while establishing a new long-term relationship with Disney and ESPN+,” said PGA TOUR Commissioner Jay Monahan. “We were extremely pleased with the interest we received from the market – both with incumbents and other media companies – and are excited that our current partners shared our vision for the future, and we are equally excited to be back in business with Disney and ESPN+.  These new deals will be a major win for our fans, bringing an elevated commitment from all three partners to help us expand and innovate our content and its delivery.”

Financial details will not be disclosed, but Monahan continued, “The nine-year deals will put us in a position to significantly increase player earnings, deliver more value to our tournaments and sponsors, and ultimately allow us to continue to grow our charitable footprint. Additionally, we are now able to reinvest in our sport in a way never before possible, including production, personnel and technology, and are well positioned to best serve and grow our fanbase in the years to come.”

Broadcast & Cable Television

CBS and NBC will maintain weekend coverage of most FedExCup tournaments, with CBS averaging 19 events and NBC eight events each season through the life of the agreements. Under the new schedule, one network will televise all three FedExCup Playoffs events each year, starting with NBC in 2022 and generally alternating with CBS, creating powerful, three-week coverage of the conclusion of the race for the FedExCup.

NBC Sports Group also will continue as the TOUR’s cable partner, with GOLF Channel providing all early-round coverage and early weekend coverage of every FedExCup event each season, along with PGA TOUR Champions and the Korn Ferry Tour. Further strengthening the ties, the TOUR and NBC Sports will expand their collaborative content and programming relationship.

Another central component of the new agreements will see the PGA TOUR assume responsibility of the onsite production area and technical infrastructure each week, enabling the TOUR to more efficiently aggregate, distribute and develop content for its various platforms worldwide. CBS and NBC will still use their own production and announce teams, led by their producers, directors and production personnel.

Additionally, the TOUR and its media partners will collaborate on creating more sponsorship and marketing opportunities, inside and outside PGA TOUR golf coverage, including access to the vast resources of ViacomCBS, Comcast/NBC Sports Group and Disney and ESPN+.

“We’re excited to extend NBC Sports’ historic partnership with the PGA TOUR as its foundational media partner.  We will continue to utilize our extensive platforms to showcase golf with unparalleled live tournament coverage, comprehensive news and high-quality content. Golf is a part of NBCUniversal’s DNA across our broadcast, cable, streaming and digital properties – nowhere more so than GOLF Channel,” said Pete Bevacqua, President, NBC Sports Group. “With more live golf coverage than all other U.S. media companies combined, our relationship with the PGA TOUR also includes THE PLAYERS and Presidents Cup, as well as elevating the PGA TOUR Champions, Korn Ferry TOUR and LPGA Tour via our world-class coverage.”

“Extending our successful long-standing relationship with the PGA TOUR was a top priority, and we are thrilled to add nine more years to this terrific partnership,” said Sean McManus, Chairman, CBS Sports. “As the PGA TOUR’s primary broadcast network, we are excited to showcase over two-thirds of all broadcast network coverage of the PGA TOUR, expand our schedule with all three FedExCup Playoffs events in alternate years, and to increase our use of PGA TOUR content across all CBS Sports platforms, with even more expansive content exclusivity.  For over 60 years the PGA TOUR, its tournaments and sponsors have been outstanding partners. We look forward to many more years of growth and success together.”

PGA TOUR LIVE on ESPN+

For the first time, the TOUR’s digital rights were negotiated concurrently with its linear offering and will have a new, exciting, direct-to-consumer home: ESPN+.  As a result of the new agreement, PGA TOUR LIVE – the TOUR’s subscription video service that was launched in 2015 – will live exclusively on ESPN+ beginning in 2022 and will be dramatically expanded to include multiple live content channels nearly every week of the FedExCup season.

Jimmy Pitaro, President, ESPN and co-Chairman, Disney Media Networks said, “We are looking forward to working with the PGA TOUR to bring current and future golf fans the next generation of TOUR coverage. ESPN+ will offer golf fans unprecedented access and storytelling at an incredible value on the industry’s leading sports streaming platform.”

Rick Anderson, Chief Media Officer, PGA TOUR added, “The relationship with Disney and ESPN+ gives the TOUR the opportunity to expand and diversify audiences, and the TOUR and ESPN will work together to bring new and unique content to our fans.”

ESPN+, the leading sports streaming service from Disney’s Direct-to-Consumer and International (DTCI) segment and ESPN, has grown quickly to reach 7.6 million subscribers (as of February 3, 2020) and the new relationship will provide a significant growth opportunity for PGA TOUR content via ESPN+’s digital reach, innovative platform and young and diverse audience.

PGA TOUR LIVE on ESPN+ will bring fans more access to the 30,000-plus golf shots hit each week on the PGA TOUR by delivering more than 4,000 hours of live streaming coverage annually.  PGA TOUR LIVE on ESPN+ will include live coverage from 36 tournaments – from the TOUR’s Hawaii events in January all the way through the year – with at least 28 events having four full days of coverage, with four simultaneous live feeds each day. PGA TOUR LIVE on ESPN+ will also feature on-demand replays of PGA TOUR events, original golf programs, edited speed round recaps and more.

All of this will be available to ESPN+ subscribers as part of the base subscription, alongside more than 12,000 other live sporting events, an unmatched lineup of studio programs, original series and documentaries, along with a library of other, on-demand programming.

ESPN+ is available through the ESPN App, (on mobile and connected devices), ESPN.com or ESPNplus.com.  It is also available as part of a bundle offer that gives subscribers access to Disney+, Hulu (ad-supported), and ESPN+ at a discounted price.

LPGA

As part of its Strategic Alliance with the LPGA, the PGA TOUR also successfully negotiated rights agreements that will see the LPGA Tour continue as anchor programming on GOLF Channel, along with expanded exposure for LPGA Tour events on NBC and CBS each year, beyond the U.S. Women’s Open, KPMG Women’s PGA Championship and AIG Women’s British Open, which are already on network.

Specifically, the TOUR secured the long-term extension of the LPGA/GOLF Channel partnership (2022-2030) with ancillary programming, including a season preview, season review and Road to the CME Group Tour Championship.  In addition, GOLF Channel will provide dedicated programming for the Symetra Tour each year, as well as enhanced marketing and promotional assets and expanded benefits for LPGA sponsors.

As part of the agreement, the LPGA maintains control of all of its media rights outside the United States and receives expanded digital content rights.

“This agreement is an important milestone in the strategic partnership between the LPGA and the PGA TOUR and a great example of the collaboration happening among golf’s biggest stakeholders,” said LPGA Tour Commissioner Mike Whan. “Thanks to the enhanced agreement with GOLF Channel and increased network coverage on NBC and CBS, more viewers in the U.S. and around the globe will experience the quality and diversity of the LPGA Tour. This gives us a domestic broadcast partner to help deliver another decade of unprecedented growth and provides a foundation that will springboard the women’s game into the future.”

“The LPGA is a very important industry partner, and we are proud that our strategic alliance has enabled these results,” said Monahan.  “I’m so impressed with Mike Whan’s leadership and the world-class talent of the LPGA’s athletes, and it’s exciting to know that when fans want to watch professional golf at the highest level, they are going to see both Tours on the same platforms – with the same partners – for the foreseeable future.”

World Bowling and QubicaAMF Form New Partnership

World Bowling, the international governing body for tenpin, ninepin and ParaBowling, and QubicaAMF Worldwide, the largest bowling products company in the world, are excited to announce they have entered into a Memorandum of Understanding to form a new partnership where QubicaAMF will become the exclusive bowling equipment, lane maintenance and technology innovation partner for World Bowling and all World Bowling Championships, World Bowling Tour Finals and WBX.

Andrew Oram, CEO of World Bowling comments, “This is momentous for World Bowling. To engage with QubicaAMF, the leader and innovator in the bowling industry, who share a similar philosophy and passion for the sport, will help to bring a greater alignment and awareness of the needs of bowling proprietors from around the world to increase the levels of participation globally.”

As part of the agreement, World Bowling will host all World Championships within QubicaAMF equipped centers and use QubicaAMF equipment for all World Level events, including continental zone championships. World Bowling’s new commercial and strategic plan will allow for direct invitation to bowling center proprietors to host events in preference to the historic method of a response to a bidding process. Events will be spread across all five World Bowling Zones with a focus on expanding relationships with its 114 Member Federations and Bowling proprietors.

“We are honored and thrilled at the opportunity of being the exclusive bowling equipment, maintenance and innovation provider for World Bowling,” said Emanuele Govoni, CEO of QubicaAMF. “We are particularly excited to introduce new technologies to World Bowling events that support their strategic initiatives, expand the reach of their events and continue to grow the sport globally.”

In addition, World Bowling and QubicaAMF will merge the existing QubicaAMF Bowling World Cup and the World Bowling Singles World Championships into one annual event that will continue to be called QubicaAMF Bowling World Cup.

This new event will also include the inaugural ParaBowling World Cup (“PWC”) recognised via the International Paralympic Committee (“IPC”) following the recognition of World Bowling as the international body for ParaBowling in 2019. The PWC will run as a standalone event though in direct relationship to the QubicaAMF Bowling World Cup and in the same location each year. In 2020 both events will be hosted in Kuwait City from November 8th to 21st.

“QubicaAMF is committed to the sport of bowling-from developing the most innovative products for leagues and tournaments to organizing the QubicaAMF Bowling World Cup, the largest annual sporting event in terms of number of participating countries. Celebrating the 56th anniversary this year in Kuwait will be even more special as we do this in conjunction with the World Bowling Singles Championships and the ParaBowling World Cup,” continues Govoni. “These events together will promote the sport of bowling at all levels around the world like never before.”

“Since the very initial discussions with QubicaAMF, they have shown that they will be an incredible partner as we launch new strategic initiatives to build on the past successes and bring World Bowling events to new locations, new audiences and new fans globally,” Oram continues. “We are blessed with incredible athletes who deserve global visibility in the best events possible. QubicaAMF and its network will help us further in making this possible.”

Longines Agree Multi-Commonwealth Games Partnership With CGF

The Commonwealth Games Federation (CGF) has signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingham 2022. The announcement comes on Commonwealth Day today (9 March), where Birmingham 2022 unveiled a Longines Countdown Clock in the heart of Birmingham’s iconic Centenary Square.

The agreement represents the first ever multi-Commonwealth Games partnership in history with Longines receiving exclusive status as the “Inaugural Partner of the Commonwealth Sport Movement”. Known worldwide for excellence in precision timing, Swiss watchmaker Longines will be the Official Partner and Timekeeper for Birmingham 2022 as well as the 2026 and 2030 Commonwealth Games. This new partnership sees Longines provide all timing and scoring equipment for every single event within the next three Commonwealth Games.

An additional aspect of the partnership means that Longines is also named as ‘Presenting Partner’ of rugby sevens, table tennis, gymnastics and athletics. The historic agreement reinforces the strong ties between Longines and the Commonwealth Games. Longines was originally a partner of the Perth 1962 Commonwealth Games and renewed its partnership for Glasgow 2014 and Gold Coast 2018.

The announcement comes on Commonwealth Day today (9 March), where the CGF, in partnership with Longines and Birmingham 2022, unveiled a Countdown Clock in Birmingham’s Centenary Square. The striking clock has begun counting down the days, hours, minutes and seconds to the start of the opening ceremony of the Birmingham Commonwealth Games, on 27 July 2022.  

The Longines Countdown Clock features a fully accessible ramped approach to allow both wheelchair users and non-wheelchair users to move freely under the structure. Manufactured in England, its structure forms the shape of the iconic ‘B’ logo of the Birmingham 2022 Games. This distinctive shape was created by connecting 12 towns and cities across the region, joining together key Games locations, where for the 11 days of the Commonwealth Games, 19 sports, including eight fully integrated para-sports, will take place.

CGF CEO David Grevemberg CBE said: “I am absolutely delighted and privileged to have Longines join with us as the Inaugural Partner of the Commonwealth Sport Movement. It marks an exciting new chapter in the longstanding friendship we have had with Longines that dates back to the Perth 1962 Commonwealth Games.”

“This is a truly historic agreement and having this multi-Commonwealth Games partnership in place showcases real confidence in the future direction of the Commonwealth Sport Movement. The partnership has been made possible because of the new Games delivery model, coordinated by CGF Partnerships, which looks at multi-Games opportunities and efficiencies.”

“It is particularly special to be announcing this on Commonwealth Day, a day of celebration across the Commonwealth, where we are unveiling the Longines Countdown Clock to the Birmingham 2022 Opening Ceremony. With this striking yet elegant structure now taking pride of place in the iconic Centenary Square, the countdown to Birmingham 2022 has really begun.”

Longines Vice President Marketing, Matthieu Baumgartner commented: “On this special day, Longines is very excited to announce its participation in the XXIInd Commonwealth Games, considered as one of the world’s most important sporting events.”

“With 870 days to go until the start of this great event, our brand is delighted to reveal a historic multi-Commonwealth Games partnership with CGF, covering the 2022, 2026 and 2030 editions.”

“We are extremely proud of our partnership with the Commonwealth Games, which extends all the way back to the 1962 Perth Commonwealth Games and more recently the 2014 Glasgow and 2018 Gold Coast Commonwealth Games.”

“Timing is crucial when it comes to winning a gold, silver or bronze medal. In this regard, Longines is looking forward to providing its timekeeping expertise in various disciplines, including Athletics (Track & Field), Gymnastics, Rugby Sevens and Table Tennis, the sports we are partnering with during the Commonwealth Games.”

“Our brand has a long history of innovation and precision in sports timekeeping, dating back to the late 19th century already. For the three next Commonwealth Games, starting with Birmingham 2022, Longines is perpetuating this history, together with athletes and sports fans from all over the world.”

John Crabtree, Chair of Birmingham 2022, said: “This marks a hugely significant day for the Birmingham Commonwealth Games, as we build momentum and edge ever closer to July 2022.

“Longines has a prestigious history in sports, and great heritage when it comes to Commonwealth Games.  To have their continued support for Birmingham in 2022 is very much welcomed and we are proud to have them as a partner.

“The countdown clock will become a key attraction and focal point and will ensure the people of Birmingham have a visual reminder that their city has been chosen to host one of the biggest sports and cultural events in the world. It will count down to an important moment when the eyes of the world will be on Birmingham and the West Midland region.”

Cllr Ian Ward, Leader of Birmingham City Council, said: “The Countdown Clock is an exciting contemporary addition to our diverse range of public art in the city.

“Set in the recently revamped Centenary Square and in front of the world-renowned Library of Birmingham, it creates a fantastic Games-related city centre destination for citizens and visitors in the years to come as the excitement builds for everything we do as a council and with our partners on the road to Birmingham 2022.”

The iSportconnect Weekly Deals Update

Le Coq Sportif + Paris 2024

Paris 2024 has awarded Le Coq Sportif the performance and representation packages for the French Olympic and Paralympic team and for Paris 2024.

UCI + Discovery

The UCI and Discovery have launched a new UCI Track Cycling World League set to debut in the 2021-2022 season.

Delta + LA2028

Delta Air Lines and LA28 have committed to an eight-year partnership beginning in 2021, making Delta the inaugural founding partner of the Olympic and Paralympic Games Los Angeles 2028 and a supporter of the United States Olympic and Paralympic teams.

PGA Tour + Action Network

The Action Network and the PGA TOUR announced the launch of GolfBet, a first-of-its-kind, golf-focused betting content platform.

MLB + Google Cloud

Google and Major League Baseball (MLB) today announced a powerful multi-year collaboration to upgrade MLB’s business processes and  support next-level experiences that inspire fans around the world.

MLS + Facebook Watch

Major League Soccer has announced a partnership with Facebook to create robust recaps of all matches during the 2020 season for Facebook Watch.

Volvo Car UK + British Triathlon

Volvo Car UK is pleased to announce it is to continue as the Official Vehicle Partner of British Triathlon for a further three years. The decision follows a successful first year in its association with the sport’s National Governing Body in 2019.

Formula 1 + 188BET

Formula 1 has officially unveiled 188BET as its first ever Betting Partner. 188BET have been named as ‘Official Asian Sponsor of Formula 1’ with a five-season agreement.

MotoGP + Facebook

Dorna Sports is proud to announce a new digital partnership in 2020 as MotoGP™️ joins forces with Facebook. Original and exclusive MotoGP™️ content will now be available on Facebook Watch, available worldwide.

Infront + CEV

Infront and the European Volleyball Confederation will continue their partnership for another 12 years after the appointment was ratified by delegates at the Extraordinary General Assembly in Vienna, Austria on Saturday.

Captain Morgan + MLS Canada

Captain Morgan is coming to Canada via the grand stage of Major League Soccer (MLS), joining the league’s teams, players and dynamic match-day atmosphere at stadiums and MLS national broadcast partners.

Other News 

LAFC + Ford

Starling Bank + Team GB

Connexi + OCEANS Marketing

Real Madrid + Mahou Cinco Estrellas

NENT + F1

Liverpool + Seatgeek

Oakland Raiders + Rokit

DAZN + MotoGP

EFL + Mind

Pickbox NOW Signs Up To European VOD Coalition