Deltatre Appoints New Commercial Director for APAC

Deltatre, the global leader in fan-first video experiences, can today announce that it has hired Brent Mori as Commercial Director, APAC.

Mori will immediately assume responsibility for all existing accounts in Japan, with growth in the country a priority for the business. Additionally, he will lead Deltatre’s ambitious expansion plans in the region, building on the success the company has had to date. This will mean engaging with clients’ business strategies to ensure that they are provided with the right solution to meet their needs.

Mori has over 20 years of experience in the technology industry, having run commercial teams which introduced first-to-market solutions in digital media, mobile internet, SaaS and e-commerce for US and Scandinavian tech companies such as Openwave Systems, Opera Software and Protolabs. He started his career in Japan at Sony, developing strategy for innovative digital media products and services. Mori will report to Craig Harvey, VP APAC, Deltatre Group.

Brent Mori, Commercial Director, APAC, Deltatre: “Throughout my career, I’ve worked with brands at the cutting edge of technology. Therefore, I’m delighted to join Deltatre, a company that represents innovation and creativity. As a sports obsessive, I can’t wait to get started at an organization which is involved in some of the leading competitions and events across the world, all while putting the fan at the heart of the viewing experience.”

Craig Harvey, VP, APAC, Deltatre: “As a company, we’re committed to expanding our presence in APAC with people and product. Welcoming Brent to the business – with his incredible breadth of experience – will undoubtedly accelerate our growth in the region. Armed with our newly launched SaaS-based platform, mtribes, we continue to augment our offering to support the ambitions of our clients and partners in the region.”

Now with 100+ staff in APAC, distributed between offices in Tokyo, Mumbai, Singapore, Hong Kong, and Sydney, Deltatre works with many of the leading sports and entertainment organisations in the region and will be supporting multiple clients’ coverage of the Tokyo Olympic Games.

ECB Postpones The Hundred Until Summer 2021

Following discussions, the ECB have opted to postpone the new franchise T20 competition for one year until the summer of 2021 following the coronavirus outbreak.

A statement read: The England and Wales Cricket Board (ECB) today confirms that the launch of The Hundred will now take place in summer 2021.

The news follows a meeting dedicated to the subject, where the Board concluded it was not possible for the competition to be staged this year.

The new competition has a vision to grow the game and is part of the ECB’s long-term strategy to inspire a new generation to choose cricket.

A number of reasons were outlined for the decision including:

  • Operational challenges caused by social distancing, alongside ongoing global travel restrictions, making the competition’s ambition to feature world-class players and coaches unattainable in 2020.
  • A behind-closed-doors competition directly contradicts the competition’s goal to attract a broader audience through a unique event experience for viewers and spectators.
  • With significant furloughing across the partnership network of 20 venues, the logistics of delivering a brand-new sporting event, without a tried-and-tested delivery plan, would be incredibly challenging.

Refocused efforts will now look forward to 2021, centering on the competition’s four key objectives to support the game, which will be even more imperative as the nation emerges from this pandemic:

  1. Engaging a broader audience in cricket to grow the game
  2. Driving participation throughout the game with the support of partners Sky and BBC
  3. Delivering guaranteed revenues and support for First-Class Counties (FCCs), MCC and the wider game
  4. Developing young talent as they grow their skills playing for and against teams made up of world-class players and coaches

ECB Chief Executive Officer, Tom Harrison, commented: “The situation we find ourselves in as a country means that delivery of The Hundred will not be possible this summer.

“Whilst we are naturally disappointed that we won’t get to realise our ambitions this year, The Hundred will go ahead in 2021 when we are safely able to deliver everything we intended to help grow the game.

“As we emerge from the fallout of COVID-19, there will be an even greater need for The Hundred.

“Our survival as a game, long-term, will be dependent on our ability to recover financially and continue our ambition to build on cricket’s growing fan base. That need has not gone anyway, if anything, it is now more critical.

“The Hundred will create millions in revenues for the game, through hosting fees, hospitality and ticket sales, as well as delivering £25m in annual financial distributions to all First-Class Counties and MCC. Its role in driving participation alongside supporting the development of the women’s game will be material in generating take-up of our game across country-wide communities.

“The Hundred is an important element of the game’s Inspiring Generations strategy, which has been debated and agreed upon across the whole game. While financially, our plans may be impacted, our ambition, ‘to inspire a generation’ should in no way be diluted.’

“We would like to thank our broadcast partners, for their extraordinary commitment and support to get The Hundred to this point and our commercial partners for their ongoing support. We very much look forward to working with them as we build to the 2021 launch.”

Zwift Creates ‘Tour For All’ With GCN And Eurosport

Zwift’s ‘Tour for All’ –  A month-long charity fundraising initiative featuring a host of a professional racing tour riders and teams held on the Zwift virtual platform.

  • Zwift, Global Cycling Network (GCN) and Eurosport are proud to be bringing live cycling back to millions of sports fans through Zwift’s ‘Tour for All’ exhibition racing series; a professional racing tour held on the Zwift virtual platform over five stages to be raced May 4-8th, 2020.
  • Featuring teams from both the men’s and women’s World Tours including Alpecin-Fenix, Bahrain-McLaren, Mitchelton-SCOTT, Boels Dolmans Canyon//SRAM Racing, CCC-Liv, Drops, each stage will be streamed globally on the GCN digital network and screened live on all Eurosport platforms. This collaboration between GCN and Eurosport will enable the two brands to serve the largest community of cycling fans and provide more ways than ever to watch premium cycling content.

 A month-long charity fundraising initiative

  • The series will open a month-long charity fundraising initiative that will see Zwift donate a total of $125,000 to Doctors Without Borders/Médecins Sans Frontières (MSF) and its COVID-19 crisis fund, with an additional $125,000 that can be unlocked once 250,000 people complete a stage of the Tour for All. The professional racing series is designed to showcase the mass-participation stages and encourage Zwifters to take part  by riding some of the same courses that the pros have raced.

NFL And Amazon Renew And Expand Streaming Parternship

The National Football League (NFL) and Amazon announced today they have reached a multi-year agreement to renew their exclusive partnership to deliver a live digital stream of Thursday Night Football Presented by Bud Light Platinum to a global audience across hundreds of compatible devices.

Amazon Prime Video and Twitch will stream the 11 Thursday Night Football games broadcast by FOX, which will be available to more than 150 million paid Prime members worldwide, and in over 200 countries and territories on the Prime Video and Twitch sites and apps across connected living room devices, mobile phones, tablets and PCs. All Thursday Night Football games broadcast by FOX will also be distributed in Spanish on FOX Deportes and are expected to be simulcast on NFL Network, continuing the league’s “Tri-Cast” model of broadcast (FOX), cable (NFL Network, FOX Deportes), and digital (Prime Video and Twitch) distribution.

Additionally, the NFL and Amazon announced an agreement to exclusively stream one regular season game globally on Prime Video and Twitch, which will be played on a Saturday in the second half of the 2020 NFL regular season. In keeping with the NFL’s long-standing commitment to make its games available on free, over-the-air television, the game will also be televised in the participating teams’ home markets.

“As our relationship has expanded, Amazon has become a trusted and valued partner of the NFL,” said Brian Rolapp, Chief Media and Business Officer for the NFL. “Extending this partnership around Thursday Night Football continues our critical mission of delivering NFL games to as many fans in as many ways as possible both in the United States and around the world.”

“We are thrilled to renew our Thursday Night Football deal with the NFL, and are excited to expand our relationship to include exclusive global streaming rights to an additional regular season game in 2020,” said Marie Donoghue, Vice President of Global Sports Video at Amazon. “We know Prime members and the Twitch community around the world love the NFL, and we remain committed to giving them the best and most customizable streaming experience possible, with a broad selection of premium content available at their fingertips.”

Thursday Night Football on Prime Video and Twitch will continue to provide members a unique viewing experience with interactive features like X-Ray and Next Gen Stats powered by AWS that bring fans closer to the game. On Prime Video, members can choose to watch the FOX broadcast, the FOX Deportes Spanish language coverage, and from multiple alternative audio options exclusive to Prime Video. The NFL and Amazon will continue to collaborate on additional NFL content and enhanced fan viewing experiences around Thursday Night Football.

In 2019, Thursday Night Football Presented by Bud Light Platinum delivered an average audience of 15.4 million viewers, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Prime Video, Twitch, and Verizon Media mobile properties – up +4% versus the 2018 Thursday Night Football season average (14.9 million). Digital streaming across Prime Video, Twitch, NFL digital, FOX Sports digital and Verizon Media mobile properties in 2019 surpassed an average minute audience of over 1.0 million – up +43% versus the previous year (729K).

The NFL and Amazon first partnered to distribute Thursday Night Football during the 2017 season. This multi-year renewal continues a strong relationship between the NFL and Amazon which, in addition to Thursday Night Football, also features the Emmy-winning Amazon Original All or Nothing. Produced by NFL Films, season five of the sports documentary series premiered on Friday, February 7 with All or Nothing: The Philadelphia Eagles, available exclusively on Prime Video. Additionally, since 2017, the NFL has utilized Amazon Web Services as its official cloud and machine learning provider for the Next Gen Stats platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field.

The NFL is the most valuable content in all of sports and entertainment with 42 of television’s 50 most-watched programs of the calendar year in 2019. Thursday Night Football is a top-five show in all of television and the number two show in primetime.

Manchester United To Test Safe Standing With New Seating Trial

Manchester United has confirmed approval from Trafford Council for a barrier seating-trial to take place at Old Trafford.

United submitted a proposal to the local authority earlier in the year, following changes to the Sports Grounds Safety Authority (SGSA) Guide to Safety at Sports Grounds (Green Guide) and a subsequent feasibility study, which was carried out by the club. Approval for this was confirmed to supporters’ representatives at last week’s Fans’ Forum and follows longstanding discussions held with Manchester United Supporters’ Trust (MUST) and the Fans’ Forum in recent years.
The approval from Trafford Council is an agreement in principle for the club to install around 1,500 barrier seats in the North-East Quadrant, in sections N2401 and N2402. United will now discuss installation options with potential suppliers, working within current UK Government recommendations relating to construction site operating procedures and social distancing. Discussions will also take place with the SGSA to ratify the required amendments to the club’s stadium licence.
Managing director Richard Arnold said: “It should be stated, up front, that our overwhelming priority is to keep our people safe from the COVID-19 pandemic. It may seem strange to talk about stadium plans at this time, but football and our fans will return when it is safe, and our preparations for that must continue in the background.
“This announcement is the latest step in what has been a long journey with our fans. We have listened to their feedback, in particular, the representations made by MUST, and worked with Trafford Council to develop and approve this proposal.

“Our belief is that the introduction of barrier seats will enhance spectator safety in areas of the stadium where – as with other clubs – we have seen examples of persistent standing. It also allows us to future-proof the stadium in the event of any changes to the current all-seater stadium policy. If the trial is successful, we may consider further implementation of barrier seating in other parts of the stadium.

“We will now move on to develop the installation, compliance and licensing plan for the trial, with a view to having the new seats installed for when we can welcome our supporters back to Old Trafford.”

The barrier-seating trial is part of our broader plans to develop the stadium in ways which enhance the matchday experience for supporters. Separately, in February, United announced the extension of the atmosphere section in the Stretford End in the south-west corner as part of the season-ticket launch for 2020/21.

Arnold concluded: “Both of these initiatives underline our commitment to the continued improvement of Old Trafford, with a focus on further enhancing the matchday experience, atmosphere and safety for all supporters.”

Sports Illustrated Teams Up With Dugout To Boost Soccer Coverage

Maven (MVEN), the publisher of Sports Illustrated, and Dugout today announced a strategic content partnership offering soccer fans in the U.S. and Canada an entirely new way to view and experience unique, compelling and behind-the-scenes premium video content from more than 100 of the world’s leading soccer clubs, national football federations and leagues.

The landmark partnership is Dugout’s first entry into the U.S. market and will significantly strengthen SI’s soccer coverage, which previously focused on text-based content. The partnership will allow both companies to reach more consumers across the Americas, in a way that matters most to soccer fans: video-focused, team-specific and delivered on mobile.

As the most iconic name in sports journalism, Sports Illustrated will now have access to Dugout’s unrivalled library of archive and behind-the-scenes soccer video content. Dugout is co-owned by some of the world’s largest soccer clubs including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid, and distributes more than 2,500 brand-safe, professional videos a month with more than 1.84 billion views in 2019 across Dugout.com and its network of more than 85 publishers globally.

“For more than 65 years, Sports Illustrated has delivered best-in-class sports journalism and we are thrilled to partner with such an iconic U.S. publication that is steeped in great history and tradition,” said Elliot Richardson, Co-Founder and Chairman of Dugout. “Our new collaboration means we will work closely to deliver our premium soccer content to their huge online audience. We have seen our monthly video views grow to 400 million so far this year and as we aim to take this towards one billion across all markets, this strategic partnership in one of the most important markets is very complementary as we expand our brand globally.”

Sports Illustrated continues its renaissance under Maven, improving and broadening its content offerings, the consumer experience and coverage of local sports franchises. Year-over-year traffic is up 60%.

“We are thrilled to join forces with Dugout to offer soccer fans across North America compelling and robust video experiences from the biggest Clubs and players in the world,” said Ross Levinsohn, CEO of Sports Illustrated Media.  “We continue to strive to offer consumers and marketers unique, premium content in dynamic ways.”

As world football recovers from the impact of the global coronavirus pandemic, soccer’s popularity remains undiminished and its popularity continues to surge in the U.S. and the Americas. Via Dugout’s Embed video player, original, behind-the-scenes and archived content will now be shared with Sports Illustrated extensive audience. Soccer fans will be able to engage with bespoke digital video content from their favorite clubs who compete in many of the world’s leading leagues and competitions, including the UFEA Champions League, English Premier League, Spanish La Liga, Italian Serie A, Mexican Liga MX and South America’s Copa Libertadores.

The partnership with Sports Illustrated in the U.S. follows Dugout’s new content agreements with Suning’s PP Sports in China and Onefootball across Europe – thereby expanding Dugout’s global market reach and significantly growing its international video viewership figures.

“The majority of our member clubs have significant international fan bases and we know there are a huge number of soccer fans in the U.S. who support clubs based in South America, Europe and further afield,” Richardson says. “Providing these fans with new ways to engage with their clubs is only the first stage of our long-term, multi-phased partnership and we look forward to working alongside Sports Illustrated as this develops.”

TV2 Claims Norwegian Champions League Rights As NENT Loses Out

Scandinavian broadcaster TV2 has claimed victory in the fight to show the UEFA Champions League in Norway after the latest rights bid.

NENT recently announced that they had lost out on the rights to show the competition in the country, with TV2 now revealed as the broadcaster who will be taking the reigns for the competition in Norway for the first time.

This new deal will see TV2 broadcasting the Champions League for the next three seasons beginning next year, with the 2021/22 competition and culminating at the end of the 2023/24 campaign.

NENT have also lost the rights to the competition in Sweden, where Telia have won the rights.

 

Singula Decisions Launched To Help TV Businesses Drive Subscriber Growth

Pay-TV customer management pioneer Paywizard has relaunched as Singula Decisions to signal its sharper focus on subscriber intelligence. The new corporate brand reflects the company’s trailblazing approach, technology and expertise, which empower TV subscription businesses to bridge the ‘Air Gap’ between their subscriber data and their ability to activate next best actions at every customer touchpoint. The rebrand coincides with the launch of a new version of its Singula® Subscriber Intelligence platform.

“As TV subscription businesses continue to come under increasing pressure to grow and retain customers, finding and executing the perfect growth strategy has become critical to survival,” says Bhavesh Vaghela, Singula Decisions’ Chief Executive. “There is no shortage of money being spent on data projects in our industry, but many companies are failing to truly understand how to activate data to drive subscriber loyalty. To solve this ‘Air Gap’, businesses today need subscriber intelligence to know where their customers are in the journey, how they got there and where they are going – and what actions change their behaviour.”

The rebranded company’s Singula® Subscriber Intelligence platform combines over 20+ years domain experience into three fundamental components that are designed to drive subscription growth. Employing the proven Decision Moments segmentation model, businesses can understand where their subscribers are at the eight key stages of the customer journey. The Subscription Scorecard then determines the true characteristics of each customer and ensures the content, service and communications being supplied equates the with demand-driven factors that include usage, satisfaction and willingness to pay. With this trajectory, the Action Library provides pre-loaded and tested actions that businesses can use quickly to react and change customer behaviour. 

“One of the amazing things about Singula Decisions is we have two decades of practical experience helping some of the biggest TV subscription brands worldwide, including BT Sport, ABS-CBN and eir Sports to acquire, retain and grow subscribers,” Vaghela notes. “The ethos of Singula Decisions is simple: we combine our team’s extensive domain knowledge and practical experience with artificial intelligence and machine learning techniques, turning subscriber data into something so tangible that it will transform the way TV operators engage with their subscribers.”

In addition to having Vaghela at the helm of the company – with over 20 years’ experience in software and data analytics, holding top marketing roles at Paywizard, Oracle, IntraLinks and Global360 – the Singula Decisions leadership team includes other experienced industry executives with strong backgrounds. The senior leadership includes:

  • Chairman Andrew Burke, a long-time industry leader who has spent over 30 years working in technology, media and telecommunications, including stints as CEO of BT Entertainment and Amino Technologies;
  • Debbie Leishman, Chief Operating Officer, who has over 18 years’ experience managing a broad range of operations within the Singula Decisions business;
  • Martin Reynard, Chief Financial Officer, who has 20 years’ experience in Software as a Service (SaaS) and communications, holding senior positions at TravelTek, Edesix and Touch Bionics;
  • Scott Leckie, Chief Technology Officer, who has expertise in cloud and SaaS solutions and over 20 years CTO experience, holding that position at The ID Co, HotDocs and Axios Systems;
  • Gary Eunson, Head of Global Sales, who brings over 20 years’ experience and whose previous roles included Global Sales Director of both AbacusNext International and HotDocs Group.

Vaghela concludes: “Our company has evolved as the TV market landscape has transformed and we thought it important that our identity reflect what we bring to the table today. Singula Decisions is relentlessly passionate about driving subscriber growth through brilliant decisions and intelligent actions.”

ESL And DreamHack Sign Three-Year Streaming Deal With Twitch

DreamHack, the premier gaming lifestyle festival, and ESL, the world’s largest esports company, today announced a three-year deal with Twitch, the leading service and community for multiplayer entertainment. The agreement will see some of the biggest esports tournaments organized by ESL and DreamHack live streamed to the service exclusively on Twitch in 2021 and 2022*.

The deal announcement confirms Twitch as the global digital media partner of major ESL and DreamHack competitions on a non-exclusive basis in 2020, before acquiring exclusivity of English language digital live streaming of major events in 2021 and 2022. As part of the deal, all tournaments streamed in English within ESL Pro Tour for CS:GO and StarCraft II & Warcraft III, including the ESL Pro League, ESL One, Intel® Extreme Masters, DreamHack Masters, DreamHack Open, ESL National Championships, will be exclusively on Twitch in 2021 and 2022.

“ESL and Twitch have been key players in the history of esports as we know it,” said Benjamin Vallat, SVP of Alliances and Corporate Development at Twitch. “The continuation of our partnership will strengthen not only the content offerings for fans, but also the greater esports community that ESL, Dreamhack, and Twitch have cultivated over the years.

”As part of the partnership, Twitch will become a centralised hub for streaming ESL and DreamHack competitions. The company will work directly with ESL and DreamHack to coordinate broadcast integrations and maximise sponsorships of some of the biggest esports tournaments going forward.

Frank Uddo, Senior Vice President, Global Media at ESL, said, “Live-streaming esports has belonged to Twitch in recent years. As we continue to host some of the world’s largest esports tournaments, it feels only natural to work even closer with Twitch to provide the best gaming experience for fans, as well as safeguard the future of the esports industry.” 

DreamHack Co-CEO Roger Lodewick commented: “This partnership is a milestone for DreamHack, both as a company and community. Our cooperation with Twitch dates back to 2009 when it was still Justin.tv — this new collective media partnership is re-confirming our long-standing collaboration and highlights the importance and relevance Twitch has to our community, as well as the value the ESL/DreamHack esports content brings to the global Twitch audience.”

Tennis Channel To Launch International Streaming Service

Tennis Channel will introduce an international subscription streaming service April 28, the first-stage rollout for what is intended to become a global tennis-media destination.

Initially launching in Germany, Austria and Switzerland, with plans for other worldwide markets, the over-the-top (OTT) platform will offer content on the new Tennis Channel International app, with the service available in all three countries on www.tennischannel.com. The product debuts ahead of the Tennis Point Exhibition Series, a four-day tennis competition between men’s tennis professionals May 1-4 – the first professional-level tennis in two months – which will be shown live and on-demand on Tennis Channel International.  With the launch, Tennis Channel will make its programming available for purchase outside the United States for the first time.

The network has hired sports-and-media executive Andy Reif to oversee the product as senior vice president, Tennis Channel International.  Additionally, Tennis Channel is turning to global technology and data provider Sportradar for its market-leading OTT platform.

Tennis Channel International will feature a new 24-hour streamed programming channel, Tennis Channel Deutschland, the first in Germany devoted exclusively to tennis. Programming includes original Tennis Channel series, documentaries, features, instruction, highlights and select matches on-demand. Tennis Channel International will also cover live competition from Tennis Bundesliga, Germany’s top team tennis league.  Archived content will feature hundreds of hours of programming from numerous providers, including founding partners the International Tennis Federation (ITF) and German Tennis Federation (Deutscher Tennis Bund – DTB), and will be available on-demand.  Tennis Channel and the ITF are developing an ITF channel for the platform as well.  Users will also be able to follow every professional tennis match in the world through Sportradar’s MatchCast, a channel with never-before-seen dynamic graphics and more tennis statistics and data than anything currently available in the sport.

The service will be available in Germany, Austria and Switzerland on the web at www.tennischannel.com and on iOs and Android mobile devices, tablets, FireTV and select smart TVs for 2.49 euros per month.  United States-based subscribers of Tennis Channel Plus will also have automatic access to select Tennis Channel International programming as part of the Tennis Channel Plus service.

An early highlight for the new service will take place in Germany’s Rhineland-Palatinate state this weekend.  Set for May 1-4, the Tennis Point Exhibition Series will be live and on-demand on Tennis Channel International as the nation eases coronavirus-prevention restrictions.  Headlined by German star Dustin Brown, the 32-match, four-day event will occur behind closed doors without fans in attendance, and showcase eight players from the men’s professional tennis tour.  It will be the first competition between ranked players since professional tennis was suspended in early March due to the coronavirus outbreak.  Tennis Channel will also show the competition to U.S. audiences live on the network and on www.tennis.com.

As senior vice president, Tennis Channel International, Reif will see to the launch and subsequent expansion of the global product, which the network plans to introduce to additional marketplaces within the next 12 months.  He has been a network consultant and managing the project since its inception.  Reif has more than 30 years of sports-and-entertainment experience, including executive leadership roles with National Geographic Partners, Body Glove Asia, Championship Gaming Series, International Creative Management, Paramount Pictures Corp. and the AVP (Association of Volleyball Professionals).

“Tennis Channel has changed the tennis-media landscape here in the United States, and I’m honored to guide the next phase of expansion into an international arena that counts this sport among its top favorites,” said Reif.  “Tennis is a truly global sport and Tennis Channel is the ideal product to connect with tennis fans throughout the world.  We’re especially excited to launch this groundbreaking service in Germany, Austria and Switzerland, where tennis has a storied past, strong levels of participation and fan interest, and is positioned for growth.”

Jan Menneken, a London-based sports-media consultant and longtime tennis executive, will continue to work closely with Reif.  Menneken spent more than 15 years guiding television and brand sales at the ITF and has held leadership positions with the NBA in its efforts to expand awareness in Germany and Central Europe.  He has advised Tennis Channel on international market growth since 2017.

Sportradar works with more than 1,000 companies in more than 80 countries, with its video platform services already used by the ITF, FIA World Rally Championship, Deutsche Telekom AG, German Football Association and Onefootball.  Under the company’s management Tennis Channel International will offer the most data-intensive experience among tennis media platforms.

“We look forward to working with Tennis Channel International to supply our OTT platform for one of the rare live sporting events happening at the moment,” said Rainer Geier, managing director, Sportradar OTT and advertising solutions.  “With our unrivalled data and expertise, we are confident that we will deliver a highly engaging experience for all tennis fans.”

Tennis Channel (www.tennischannel.com), which is owned by Sinclair Broadcast Group, is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle.  A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community.  It also has the most concentrated single-sport coverage in television, with telecast rights at the US Open, Wimbledon, Roland Garros (French Open), Australian Open, ATP World Tour events, WTA competitions, Fed Cup, Laver Cup and the ATP Cup.  Tennis Channel is carried by all of the top 10 video providers.