Inter Miami Inks Partnership With Financial Service Platform Nu

Inter Miami CF’s new state-of-the-art home stadium at Miami Freedom Park will officially be named Nu Stadium.

The naming rights deal is part of a broader partnership between Inter Miami and Nu, one of the world’s largest digital financial services platforms with 131 million customers.

The 26,700-seat stadium is set to open on April 4 when the reigning MLS Cup presented by Audi champions host Austin FC.

“Inter Miami was built to set new standards and redefine what’s possible in fútbol. That’s why we pursue greatness on the pitch by signing the best players in the world, and just as importantly, we hold ourselves to that same standard when choosing the partners who help bring our vision to life,” said Jorge Mas, Inter Miami’s managing owner.

“Nu is exactly the partner we look for – driven by the same disruptor mindset and global ambition that define Inter Miami. Together, we are proud to welcome our fans to Nu Stadium at Miami Freedom Park very soon, a special place they can call home where they can feel connected, inspired, and part of something truly extraordinary.”

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Nu Stadium is the centerpiece of a 131-acre development near Miami International Airport. The complex is one of the most significant sports-anchored mixed-use projects underway in the United States.

Since their debut season in 2020, Inter Miami have played at Chase Stadium in nearby Fort Lauderdale. The club trains at the state-of-the-art Florida Blue Training Center, which is also in Fort Lauderdale.

“Miami has always been a place where people come with big dreams and from the very beginning, we wanted this club to reflect that spirit,” said Inter Miami co-owner David Beckham.

“Opening our new stadium is a really special  moment on our journey – a place for fans across South Florida and for people from around the world who feel connected to our club to watch us play. Nu Stadium will be a home for the Inter Miami family and a place that reminds everyone who visits of the Freedom to Dream.”

MotoGP Announces Global Hospitality Partnership with Quint

MotoGP has announced a multi‑year, exclusive partnership with Quint to redefine and elevate hospitality across the 22 Grand Prix schedule, creating a premium, best‑in‑class, and authentically MotoGP experience for fans, partners, and guests worldwide.

As MotoGP continues to expand its global footprint, this partnership – which begins with immediate effect – marks a significant step in modernising and enhancing the hospitality programme across the championship. The move has been driven by the growing demand for more premium, immersive, and high quality experiences at MotoGP events.

The partnership will focus on elevating the product by enhancing the full guest journey through upgraded operational excellence, new premium concepts, and hospitality environments that reflect the sport’s modern identity and global ambition.

With audiences increasingly expecting hospitality to provide both access and purpose, the partnership will develop experiences that bring technology and culture of the sport to life in a premium yet authentic way. This next phase of hospitality is designed to strengthen partner value, deepen fan connection, and reinforce MotoGP’s positioning as a leading global sports‑entertainment brand.

Carmelo Ezpeleta, CEO, MotoGP, said: “As MotoGP continues to grow, we are committed to delivering a hospitality experience that matches the energy and ambition of our sport. Our partnership with Quint brings together operational excellence with premium experience design, allowing us to elevate the product, innovate the platform, and deepen the connection between fans, partners, and MotoGP.”

Brian Ruede, CEO, at Quint said: “We are honoured to partner with MotoGP at such a pivotal point in its global evolution. Their passionate fans and strategic business partners deserve a best-in-class hospitality experience that reflects the sport’s modern vision and ambition. Together, we are building an immersive, premium program across the Grand Prix calendar – elevating every touchpoint and delivering authentic, world-class experiences worthy of this championship.”

The enhanced MotoGP hospitality program will begin rolling out this season, with further enhancements planned for 2027.

Netflix to Stream Canadian Grand Prix Live in U.S. as Formula 1 Expands Media Strategy

Formula 1’s evolving media distribution strategy will take another significant step in 2026 as Netflix prepares to broadcast the Canadian Grand Prix live in the United States for the first time, marking a notable shift in how streaming platforms engage with live sport.

The race, scheduled for May 22–24, will be available live to U.S. viewers on Netflix as part of a wider collaboration involving Formula 1, Apple TV, and the continued success of Formula 1: Drive to Survive. The move represents Netflix’s most prominent entry yet into live motorsport coverage and signals growing experimentation among streaming platforms seeking deeper involvement in premium sports rights.

A Strategic Extension of Drive to Survive

Netflix’s decision to stream the Canadian Grand Prix builds directly on the success of Drive to Survive, the documentary series widely credited with accelerating Formula 1’s popularity in the United States over the past five years.

By offering a live race tied to the release of Season 8 of the series, Formula 1 and its media partners are attempting to convert documentary audiences into live viewers — effectively bridging entertainment storytelling with real-time competition.

The Canadian Grand Prix broadcast creates a direct pathway for fans who discovered Formula 1 through the series to engage with the sport beyond behind-the-scenes narratives.

Changing Dynamics in Sports Streaming

While Apple TV becomes the exclusive U.S. broadcaster of the Formula 1 season beginning in 2026, Netflix’s involvement introduces a hybrid distribution model rarely seen in top-tier motorsport rights.

Apple TV will carry the full race calendar, including practice sessions, qualifying, sprint races, and Grands Prix throughout the season. Netflix’s live broadcast of the Canadian Grand Prix, however, demonstrates how selective event partnerships can complement exclusive rights agreements rather than compete with them.

For Netflix, the race represents a strategic test case. Historically focused on documentary and entertainment programming, the platform has gradually explored live formats, recognising sport’s ability to drive appointment viewing and subscriber engagement.

Industry observers view the Canadian Grand Prix broadcast as a low-risk, high-visibility entry point into live sports — leveraging an existing Formula 1 audience cultivated through Drive to Survive.

Formula 1’s Expanding U.S. Footprint

The United States has become one of Formula 1’s fastest-growing markets, supported by three races on the calendar — Miami, Austin, and Las Vegas — alongside rising commercial partnerships and increased sponsor investment.

Introducing a live race on Netflix further strengthens the sport’s accessibility in the region, particularly among younger audiences accustomed to streaming-first consumption habits.

The Canadian Grand Prix, one of Formula 1’s most established events, provides an ideal testing ground. Known for unpredictable racing and strong North American viewership, the event offers both heritage appeal and commercial relevance.

A Broader Industry Signal

The collaboration reflects a broader transformation across sports media, where platforms are experimenting with flexible rights structures that combine exclusivity with strategic distribution partnerships.

Rather than relying solely on traditional broadcasters, rights holders are increasingly designing ecosystems where documentaries, live events, and digital storytelling operate together to sustain year-round engagement.

For Formula 1, the Canadian Grand Prix broadcast represents more than a single race distribution deal — it is part of a long-term strategy to deepen fan engagement while adapting to changing viewing behaviours.

The Road Ahead

As streaming platforms continue competing for premium sports properties, the success of Netflix’s Canadian Grand Prix broadcast could influence future negotiations across global sport.

If effective, the model may encourage similar collaborations where narrative-driven content platforms transition audiences into live sports experiences, reshaping how rights packages are structured.

For now, Formula 1’s experiment places one of its most historic races at the centre of a new era in sports consumption — one where the journey from documentary viewer to live fan is only a click away.

Global Investors Circle RCB and Rajasthan Royals in $1.8bn IPL Ownership Battle

The ownership race for Indian Premier League franchises is intensifying, with U.S. billionaire David Blitzer emerging as a serious contender for stakes in Royal Challengers Bengaluru and Rajasthan Royals.

Blitzer, co-founder of Harris Blitzer Sports & Entertainment and a senior executive at Blackstone, is understood to be conducting detailed due diligence on both franchises. Sources suggest Royal Challengers Bengaluru (RCB), the reigning IPL champions, are being valued at approximately $1.8 billion — underlining the continued escalation in IPL franchise valuations.

Expanding Global Sports Footprint

An IPL investment would mark Blitzer’s entry into cricket and further diversify a global portfolio that already includes stakes in the NBA’s Philadelphia 76ers and the NHL’s New Jersey Devils.

He is not alone in the bidding process. Avram Glazer, co-chairman of Manchester United, has reportedly submitted preliminary bids through his investment vehicle, adding further international weight to the contest.

The growing interest reflects the IPL’s financial momentum. According to Houlihan Lokey, the league was valued at $18.5 billion last year, reinforcing its position as one of the most commercially powerful properties in global sport.

Strategic Reviews Trigger Market Movement

RCB is currently owned by Diageo’s India arm, United Spirits Ltd., which initiated a strategic review of its stake in late 2025 after classifying the franchise as a non-core asset relative to its primary alcohol business.

Meanwhile, Rajasthan Royals remains majority-owned by London-based investor Manoj Badale, with advisory mandates reportedly awarded to Raine Group (RR) and Citigroup (RCB) to manage the sale processes.

Blitzer’s family office, BOLT Ventures, is believed to have progressed to the second round of negotiations and is exploring potential consortium structures alongside co-investors and debt partners.

Indian Capital in the Mix

Domestic interest remains strong. Adar Poonawalla, CEO of Serum Institute of India, has publicly confirmed his intent to bid for RCB. Ranjan Pai, chairman of Manipal Education and Medical Group, is also understood to be evaluating participation.

Final bids are expected by mid-March ahead of the upcoming IPL season, which begins on March 26. Any transaction will require approval from the Board of Control for Cricket in India (BCCI).

With RCB reporting revenue growth of 73% over the past three years and Rajasthan Royals posting 136% growth during the same period, the IPL continues to strengthen its appeal as a premium global sports investment asset — attracting capital far beyond traditional cricket markets.

Hockey One Achieves 9x Fan Engagement Through Real-Time AI Highlights by Spectatr.ai in 2025

By deploying Spectatr.ai’s PULSE AI engine, the league delivered 10.6M + video views and 9x fan engagement growth during its global expansion season.

Hockey One League, Australia’s premier national field hockey competition, partnered with AI sports technology company Spectatr.ai to deliver real-time, AI-powered highlights at Season Five in 2025, marking a significant step forward in how domestic leagues leverage digital innovation to expand their reach globally.

In August 2025, Hockey One League achieved a major milestone by launching Hockey One Global Pass—a dedicated OTT streaming platform enabling international fans to watch Australian field hockey live and on demand for the first time. Following a record-breaking 2024 season, this global expansion opened new opportunities for the league.

Held from 10 October to 30 November 2025, the season brought together seven teams competing in both men’s and women’s divisions across Australia. With seven teams competing across multiple venues and matches streaming to global audiences for the first time, Hockey One needed technology that could capture, produce, and distribute content at unprecedented scale and speed.

Embracing the Digital Growth Opportunity

Season Five represented a pivotal moment for Hockey One: an opportunity to increase domestic and international audience growth, modernize digital storytelling, and ensure that every team and every athlete had a platform on the global stage.

With matches now reaching global audiences, traditional editorial workflows—requiring editors to manually monitor live feeds, identify key moments, clip footage, format content, and distribute across platforms—could not deliver the scale and speed this expansion demanded.

Hockey One deployed Spectatr.ai’s AI engine, PULSE, to automate real-time highlight generation across all competitions, enabling the content capacity required to support their strategic priorities.

Real-Time Highlights at Scale

Throughout the season, PULSE continuously monitored live match streams, automatically detecting key sporting moments such as goals, penalty corners, defensive saves, and shootout sequences. Within seconds, these moments were converted into ready-to-publish video clips enriched with metadata—including player names, teams, and contextual tags—and automatically formatted for both 16:9 and 9:16 distribution.

The content was delivered directly to Hockey One and made seamlessly accessible to all seven clubs. For the first time at this scale, every team received instant access to professional-quality highlights, enabling real-time engagement with fans nationwide and internationally. This unified approach to content distribution marked a significant shift—ensuring consistent digital visibility and storytelling standards across the league, while strengthening fan engagement at every club level.

Hockey One leveraged this capability to transform their digital strategy, empowering content teams to publish moments as they happened and deliver the instant, mobile-optimized content modern fans expect.

“The automation that we were able to achieve through SpectatrAI’s PULSE meant that we could push out short format match content across our digital channels almost as it happened. This drove a significant rise in engagement and metrics across all of our key digital platforms. In addition, having access to PULSE greatly assisted with our staff resourcing too – tasks that were manual in the past (i.e. highlights editing) became automated saving us hours of staff time.”, said Sash Herceg, Hockey One Executive Manager. 

Measurable Digital Impact During Hockey One 2025

9,500+ AI-powered clips generated: The AI-driven workflow produced clips over the 7-week season, with content published within seconds of key moments occurring.

10.6 million+ video views across platforms: Total views distributed across Facebook (4.3M), Instagram (4.9M), TikTok (1.2M), and YouTube (251K) during the season, demonstrating successful domestic and international reach expansion.

264% Facebook reach increase and 111% Instagram reach growth: Facebook video views surged 500%—performance Hockey One attributed to “the introduction of Spectatr.ai with goal clips posted in a timely fashion driving all social media statistics.” Instagram video views increased 199%.

308% YouTube views surge: Hockey One noted this was “achieved through Spectatr.ai automatically producing the highlight packages after each game to a high standard, something that we simply don’t have the human resources to do.”

9x growth in fan engagement: Total likes surged from 18,589 in 2024 to 170,154 in 2025, reflecting significantly deeper audience connection with the league’s content and demonstrating successful expansion of Hockey One’s footprint amongst new and existing audiences.

A Blueprint for Domestic League Digital Growth

The Hockey One partnership demonstrates how AI-powered automation enables sports organizations to achieve ambitious digital objectives without proportional resource investment. By handling time-intensive production tasks, the technology allows content teams to focus on creative storytelling and authentic fan engagement.

The results from Season Five establish a replicable framework: real-time AI serves as an equalizer, enabling leagues to achieve professional-grade digital engagement regardless of market size. Every moment reaches fans instantly, every team receives equal visibility, and organizations can scale their digital presence as they grow.

For domestic leagues navigating global expansion, the Hockey One League × Spectatr.ai partnership establishes a proven model: intelligent automation doesn’t replace human creativity—it amplifies it, enabling organizations to compete for international attention while maintaining authentic connections with local communities.

USTA appoints Craig Tiley as Chief Executive Officer

The United States Tennis Association (USTA) has announced the appointment of Craig Tiley, the accomplished Chief Executive Officer of Tennis Australia, as its next Chief Executive Officer.

Tiley is widely recognized for driving monumental growth in tennis participation during his tenure in the role in Australia. His distinguished career spans successful leadership in collegiate coaching, running community tennis, and administration of the Australian Open. 

Tiley will formally assume his responsibilities as USTA CEO in the coming months as he continues to work closely with the Board of Directors of Tennis Australia to ensure a smooth transition of leadership. 

“From the very beginning of this process, our top priority was identifying the right leader to accelerate participation growth and help us achieve our goal of reaching 35 million players by 2035,” said USTA Board Chair and interim Co-CEO Brian Vahaly. “Craig brings a rare combination of global credibility at the highest level of the sport and a proven commitment to growing the game at the grassroots. That balance is exactly what this moment requires. As we look to fully leverage the power of the US Open as a platform for inspiration and growth, Craig’s leadership and understanding of the entire tennis ecosystem will be invaluable. We are excited to build on our current momentum of six consecutive years of participation growth, and we are confident he is the right leader to guide American tennis into its next chapter.”

Craig Tiley added, “I am truly honored to step into the role of CEO of the USTA later this year. I’ve long admired the organization’s leadership in growing the game across the United States and the extraordinary success of the US Open. Tennis has shaped my life — personally and professionally — and having begun my tennis journey in the U.S. as an NCAA championship coach, this opportunity feels like a full-circle moment. I’m excited to return to American tennis and to work alongside our leadership locally and nationally to continue building the sport’s reach, impact, and future.”

A native of South Africa, Tiley’s professional journey includes a deep history in American tennis. As the Head Coach of the University of Illinois men’s tennis team from 1994 to 2005, he guided the team to an NCAA Division I National Championship in 2003 with a perfect 32–0 record. Tiley was twice honored as the Wilson/ITA Division I National Coach of the Year and was inducted into the ITA Men’s Collegiate Tennis Hall of Fame. 

Tiley brings a track record of success in all facets of grassroots tennis growth. During his tenure, tennis became the second most participated sport behind soccer in Australia. In 2025 the sport had 8.3 percent growth, more than any other sport. Over the last five years, online court bookings tripled and overall participation grew by 30 percent. Coach membership grew 44 percent over the last five years and female coaches grew by 60 percent – now representing 33 percent of the total coaching workforce in Australia. 

As CEO of Tennis Australia since 2013 and Australian Open Tournament Director since 2006, Tiley has been a globally recognized champion for innovation and player-first initiatives. Under his leadership, the Australian Open continually broke attendance and revenue records, becoming one of the world’s most innovative and successful global sporting events. 

“Tennis is one of the few truly global sports that you can play for a lifetime, at any level, and that’s part of its magic,” said Tiley. “It has an incredible ability to bring people together — players, fans, communities — across countries and cultures. I firmly believe the opportunity ahead for our sport is enormous. We’re moving from engaging millions who attend events live to connecting with billions of fans around the world digitally, year-round. If we continue to innovate and tell the story of our sport in a compelling way, tennis will only grow stronger, more connected, and more impactful in the years ahead.”

Tiley will take the helm of an organization that is well on its way in pursuit of a purpose-driven mission — “Growing tennis to inspire healthier people and communities everywhere” — and has established incredible momentum toward achieving its goal of reaching 35 million players in the United States by 2035. He joins the USTA during a period of unprecedented growth, with tennis participation surging to a new high of 27.3 million players in 2025 – the sixth consecutive year of growth for the game in the U.S. Since 2019, tennis in America has grown by 54 percent – adding nearly 10 million players – with these latest increases driven by more play occasions, more players coming and staying in the sport and strong momentum from play by women and communities of color.

Formula E partners with Levy Merchandising as Exclusive Global Ecommerce Supplier

Levy Merchandising, the retail arm of the world-renowned Levy brand, has been appointed as the exclusive global e-commerce supplier and licensed product rights holder for Formula E.


Launching during Formula E’s Season 12, the multi-year agreement sees Levy Merchandising “take the wheel” of the series’ global digital retail operations. In addition to managing e-commerce rights for official licensed products and teamwear, Levy will debut an exclusive Formula E fanwear collection, designed and developed by its specialist in-house product team.

The partnership marks a significant milestone in Levy’s expansion, adding Formula E to a high-performance portfolio that includes Team GB, the ATP, and Premier League Club Wolverhampton Wanderers.

By uniting two organisations who are driven by disruption and innovation, the collaboration focuses on a “fan-first” philosophy. The all-new platform utilises enhanced UX design and premium customer service to ensure the digital storefront is as fast and forward-thinking as the cars on the track.

Teamwear Banner – unbranded
Beyond technical innovation, Levy Merchandising and Formula E are united by a mission to prove that high-performance retail can thrive while maintaining world-class social and environmental standards. Formula E anchors this commitment as the world’s first sport to achieve B Corp certification, recognising Formula E’s decade-long leadership in using sport as a powerful force for positive change, delivering growth for business, meaningful impact for society, and real progress for the planet. Complementing this, Levy utilises a factory-direct sustainable supply chain and initiatives like “Project Fair Play” to ensure their global operations deliver measurable social impact alongside eco-friendly products.

This is just the beginning of a long-term vision. Both Formula E and Levy Merchandising are already collaborating on future “event-to-product” moments, fusing the excitement of live racing with innovative retail to deliver a best-in-class experience for the global Formula E fanbase.

Sanjay Shivaram, Brand Licensing & Retail Director at Formula E, said: “We’re committed to working with businesses who support our mission and values. Our ecommerce offering experience is an important fan touchpoint with Formula E, which is why we’re pleased to be partnering with Levy Merchandising to elevate our e-commerce offering, giving our fans the bespoke retail experience they expect, while also delivering on purposeful innovation and creativity.”

Vinny Clark, CEO of Levy Merchandising, said: “The ethos of the Formula E brand aligns perfectly with ours at Levy Merchandising, as two progressive brands with disruptive mindsets. We believe world-class merchandising must be delivered with world-class responsibility – Formula E leads in using sport as a powerful force for positive change and we are excited to push this message forward together, while providing the premium, customised e-commerce experience that fans deserve.”

Chelsea Football Club Signs IFS as Principal Partner

Chelsea Football Club has signed a multi-year global partnership with IFS, the world’s leading provider of Industrial AI. As part of this commitment, IFS will be elevated to Principal Partner with immediate effect, featuring on our front of shirt for the remainder of the 2025/26 season — marking the beginning of a long-term collaboration that places advanced AI at the heart of football performance, operational excellence and fan engagement.

IFS, the world’s leading provider of Industrial AI software, enables organisations to deliver tangible results with AI by solving complex, real-world operational problems. The partnership will see IFS bring its software and market-leading AI agents to Chelsea to drive precision across the club’s operations, enhancing performance in almost every aspect of the club’s work.

This partnership positions Chelsea at the forefront of football’s technological evolution. By harnessing the power of IFS AI to connect people, assets and intelligence in real time, the club is sharpening our competitive edge on the pitch while elevating the experience for millions of fans worldwide.

For Chelsea, this agreement signals an intent to lead from the front — not only on the pitch but in how elite clubs are built and operated. By embedding advanced AI into our foundations, the club is reinforcing our long-term ambition to set the benchmark for performance and innovation in global sport.


‘We are incredibly proud to partner with IFS and leverage their leading edge AI software to help propel the club to even greater success,’ said Jason Gannon, president of Chelsea FC. ‘This partnership is a statement of intent to keep leading in this field, harnessing the opportunities advanced technology brings and unlocking the power of AI to improve everything we do on and off the pitch.’

Mark Moffat, chief executive officer of IFS, said: ‘In sport as in industry, the margins are small, the stakes are high, and the right decision at the right moment is everything. That’s what IFS Industrial AI delivers for the industries that power the global economy. Chelsea FC holds itself to that same uncompromising standard, and that shared ambition is exactly why we’re proud to be their Principal Partner.’

SPORTEL 2026 Launches in Asia with a Strategic Return to Singapore

The 2026 SPORTEL season officially kicks off with the highly anticipated return of SPORTEL Asia to Singapore, taking place from 24–25 March 2026 at the Orchard Hotel Singapore.

A recognised hub for international sports business and innovation, Singapore offers a unique strategic gateway to the Asia-Pacific region. With unrivalled connectivity to global and regional markets, a business-friendly environment, and a thriving sports and media ecosystem, the city stands as a natural crossroads for decision-makers, innovators and leaders shaping the future of the sports industry across Asia.

SPORTEL Singapore, a premium marketplace and conference summit, will once again bring together top international media rights holders, broadcasters, digital platforms, agencies and sports tech companies, for two days of intensive networking and deal- making. Confirmed participants include BEIN SPORTS, FOX SPORTS AUSTRALIA, STARTIMES, WARNER BROS. DISCOVERY, RIEDEL COMMUNICATIONS, WSC SPORTS, OCTAGON, REDDENTES, THE PREMIER LEAGUE, FIFA, BUNDESLIGA, WORLD RUGBY, K LEAGUE, TENNIS AUSTRALIA, and many more.

A Conference Summit Focused on Asia’s Media Rights Future

The SPORTEL experience will be enhanced by The Conference Summit, opening with a regionally focused leadership session titled: “Sports Media Rights in Asia: Landscape, Challenges & What’s Next”, setting the tone for two days of high-level discussions and insights. APAC and global top executives, Mike Kerr, (Managing Director), BEIN SPORTS APAC, Jean-Christophe Petit, (Director Media Rights & Content Services), FIFA, Shishir Gupta, (SVP and Head – Content Acquisition, Licensing, Programming, Strategy & Insights), CULVER MAX ENTERTAINMENT and Mustafa Ghouse, (General Partner), CENTRE COURT CAPITAL, led by SPONSORFORCE CEO, Shoto Zhu, will share their expert vision on how both rights owners and broadcasters can remain agile, unlock greater value, and build sustainable partnerships in an increasingly complex and dynamic media ecosystem.

Key Topics Shaping the Two-Day Programme

Diverse and influential decision makers will expand in further sessions, selected trending topics to complement business activities and meetings throughout the two-day event, including:

– Women Leading Sport in Singapore: Inspiring Legacy & Economic Power
– Away Goals: European Football & APAC – Strategies for Commercial Growth
– Technology Master Class: Making Sense of New Trends
– What the Buyers Want! Content Acquisition Strategies in APAC – Q&A
– Australia & New Zealand (ANZ): A Booming Sports Media & Tech Landscape
– From Illegal Streams to Cybercrime: Tackling Streaming Piracy in Asia
– Streaming and the Holy Grail of Personalisation
– Beyond the Pitch: Showcasing K League Through Media & Content Strategy


“SPORTEL Singapore promises to be a key moment for our global community. With Asia projected to significantly increase its sports media rights value by the end of the decade, the region is more strategic than ever. We are delighted to see such a strong interest from across the industry, with participants coming from all other the world and with a strong participation from across Asia-Pacific, including India, Australia, Japan, Malaysia, South Korea, Vietnam and China.” said Agnès Marsan, Executive Director of SPORTEL Asia.

Bradford Bulls RLFC Partners with Tickets.com Ahead of 2026 Super League Season

Bradford Bulls RLFC has become the newest UK client of Tickets.com, expanding Tickets.com’s growing presence in rugby league and building on its successful partnership with Rugby League Commercial.

As the club prepares for the 2026 season and its return to the Super League, Tickets.com will deliver a secure, reliable and fully digital ticketing solution at Bartercard Odsal Stadium. The partnership is designed to enhance the end-to-end supporter journey — from ticket purchase through to seamless matchday entry.

The new platform will provide the Bulls with advanced digital ticketing capabilities, improved operational efficiency and a streamlined fan experience, reinforcing the club’s commitment to modernising its commercial infrastructure ahead of the new campaign.

Luke Mawson, Media Manager at Bradford Bulls, said: “As we prepare for the 2026 season and our return to Super League, it was vital to partner with a ticketing provider that understands rugby league and puts supporters first. This partnership will improve the entire customer journey, from ticket purchase to matchday entry.”

The agreement further strengthens Tickets.com’s footprint within UK rugby league, supporting clubs and rights holders with scalable, data-driven ticketing technology designed to drive engagement and long-term revenue growth.