Quadrant Reveals Elgato As Official Streaming Equipment Partner

Quadrant has today (10 September) revealed a long-term partnership with world-leading audio-visual technology provider Elgato. As a popular gaming content channel and streaming hardware organisation, both companies occupy prominent positions in the video sharing arena and a collaboration between the two is a natural fit, signalling Quadrant’s first official partnership. 

The Munich-based streaming solutions brand offers a broad range of innovative audio-visual products including microphones, webcams and lighting as well as interface decks and capture devices that are used by content creators across all video sharing platforms. 

As Quadrant’s Official Streaming Equipment Partner, Elgato will unlock the combined audience of the channel’s prestigious talent team – Lando Norris, FNG, Aarava, SuperGT, RiaBish, Fifakill and Max Fewtrell – collectively amassing over three million YouTube subscribers, enabling them to reach an all-new viewership for the first time. 

Norris’ premium lifestyle and gaming brand, meanwhile, has witnessed its fanbase grow exponentially since its conception in November 2020 (100% in just six months), producing entertaining and engaging content for its channels during the last 10 months. 

The partnership promises to to be mutually beneficial with Quadrant members receiving an updated streaming set-up, including green screens, capture cards, microphones, lighting products, mounting solutions, stream controllers and Elgato’s new-for-2021 face cams. 

Together, the two organisations are set to harness a long-term partnership to deliver top quality content to global audiences on premium streaming hardware. 

Jamie MacLaurin, Chief Sporting Officer, Quadrant commented:

“We are really excited to announce Elgato as Quadrant’s first major partner. This is a brand that is synonymous with content creation and streaming across the globe and we are incredibly happy to have both their knowledge and experience on board.

“This partnership is a testament to the hard work put in by the team over the past 10 months and we cannot wait to see what creative content this collaboration produces.”

Tom Hildreth, Senior Partnerships Manager, Elgato commented: 

“We are incredibly excited to be partnering with Quadrant. After following them closely since their formation at the end of 2020, they have shown they aren’t afraid to try new things and create unique, high-quality content. With a growing roster of talented creators, an engaged community and a strong brand, Quadrant is a team we are thrilled to be supporting and working with.”

LaLiga Partners With Sorare To Enter The World Of NFTs

Today marks a historic moment for NFTs as Sorare welcomes LaLiga to the global fantasy football game.

One of the most popular leagues in sports ever, LaLiga becomes the first of the top 5 world football leagues to enter the NFT space for the first time … with Sorare.

More than a partnership

Together, LaLiga and Sorare are delivering a new way for LaLiga fans to unlock their football passion and connect with their favourite football clubs and players. Through Sorare cards, SO5, pitch-side ads, tickets for fans, and by offering unique football experiences that money can’t buy, LaLiga and Sorare are opening the world of NFTs to millions of fans for years to come. It’s more than a partnership, it’s a shared vision.

Of this launch, our CEO Nicolas Julia says:

“La Liga is one of the best leagues in the world, home to some of the most exciting clubs and footballers on earth. We are very proud that they have chosen Sorare to enter the world of NFTs. We are looking forward to working together in the years ahead.”

Javier Tebas, President of La Liga added:

“At the forefront of innovation, we are always looking ahead, looking to the future, to offer our fans new experiences. To constantly improve them, and to offer better coverage for our brand, Sorare will enable us to reach out to new, young communities, especially in Asia and America. We are very excited to be working with Sorare — the most exciting Sports NFT project today.”

So yes, yes! You read that right! All 20 LaLiga clubs will be joining Sorare with their cards landing on the Sorare market today.

It’s going to be a busy day so here’s everything you need to know to get prepared!

A Tour around Spain — The Auction Schedule

Sorare are doing something different for the launch of LaLiga to properly celebrate Spain’s legendary top league. Hop on the Sorare team bus and follow us on a six stop tour around the sunny regions of Spain as we launch a new Spanish club every 30 minutes.

LaLiga Limited Starter Packs

For the first time ever we’re launching Limited Starter Pack bundles for the die hard fans or anyone looking to dip their toes in LaLiga. Each bundle will include a Goalkeeper, Defender, Midfielder, Forward and an extra outfield player all from the same club. These will hit the Market next week!

A Very Special Weekly for Game Week 200

Tomorrow also marks an important day for Sorare and our community, it’s Game Week 200! To celebrate the launch of LaLiga and the Mighty 200, we’ve organised an extra special weekly.

The Mighty Top 200 Managers will win a special edition Game Week 200 LaLiga Limited card.

The Manager at the very top will win a special edition Gerard Piqué limited card. This card is a claim to a football fanatic’s trip of a lifetime. An all expenses paid trip to the biggest domestic league fixture in the world — El Clasico. The manager who owns that card on September 30th will be able to claim the Clasico Experience (more details to follow).

At Sorare, we’re football romantics. We’re harnessing the immense potential of NFTs and connecting digital and physical world experiences. This prize is just another step of many as together, we build more special moments, true ownership, and true football connection with your Sorare NFT cards.

We hope you’re ready for the journey ahead! For now, get ready to welcome LaLiga fans from around the world and of course… get scouting!

Inter Milan And ManpowerGroup Announce Extended Partnership

ManpowerGroup and FC Internazionale Milano are proud to announce that they have extended
their partnership for the coming seasons.

The partnership between Inter and the global leader in the innovative workforce solutions space is now
in its fifth year, reflecting the strong relationship between the two organisations, who share a number of
key values and work together with the aim of promoting talent, work, professional development and
sporting ethics.

ManpowerGroup – Inter’s Regional Partner and Official HR Partner – has long been a believer in the
values that sport conveys and that are equally important in the world of work, such as teamwork, loyalty
and the importance of challenging oneself. Added to that is safety, a newer concept but one that we all
view with fresh importance now, in work and in sport.

“We’re pleased to have renewed our partnership with Inter, the reigning champions of Italy and one of
the most important and historic clubs in the world,” said ManpowerGroup Italia CEO Stefano Scabbio.

“Together with Inter, we want to continue to invest in young people and in talent development. By
supporting this, talent can be one of the main drivers behind our country’s push to get back on its feet.”

Verizon And NFL Kick Off A 5G Future For Football With New Partnership

10-year partnership builds on longstanding relationship with the potential to drive future innovation for teams, coaches, players and fans.

Verizon and the NFL today announced a 10-year partnership that will utilize 5G to support innovation and technology adoption throughout the league. The partnership builds on the more than 10-year relationship between the NFL and Verizon that paved the way for the installation of Verizon 5G Ultra Wideband service in parts of 25 NFL stadiums. Over the next decade, Verizon and the NFL will utilize 5G to unlock advancements that could have the ability to impact management, scouting, training, health and safety and game day operations.

“The NFL has embraced innovation for decades to bring fans closer to the game, from instant replay technology to outfitting players with microphones,” said Hans Vestberg, Chairman and CEO Verizon. “Our longstanding relationship, and swift delivery of 5G connectivity in 25 stadiums, has created new ways to bring fans even closer to the action. As we embark on the next 10 years, our work with the NFL will continue to enhance and transform not only the fan experience, but also has the potential to improve player training and overall venue operations.”

“For the past decade, Verizon has been one of our key technology partners, helping with everything from digital distribution of NFL content, engaging our fans at the NFL’s biggest events, enhancing communications throughout the NFL ecosystem and upgrading technology within stadiums across the League,” NFL Commissioner Roger Goodell said. “As we look to the next decade with our trusted partner, Verizon will help us capitalize on the promise of 5G technology, paving the way for the future of the game and delivering incredible experiences for millions of NFL fans.”

Together, Verizon and the NFL are transforming how people watch sports at the stadium. In 2019 Verizon deployed 5G Ultra Wideband in parts of 13 stadiums to coincide with the NFL regular season Kickoff. Over the last two years, Verizon has expanded 5G Ultra Wideband connectivity within those venues and surrounding areas, and has partnered with the NFL on in-stadium fan experiences like Verizon 5G Multi-View, which enables fans to view up to seven simultaneous camera angles and AR overlays of the NFL’s Next Gen Stats on select 5G-enabled phones. Verizon 5G Multi-View will continue to be available during the 2021 season in select NFL Club phone apps for fans in-stadium on gameday. Today, 5G Ultra Wideband is live in select parts of 25 NFL stadiums and more than 60 sports and entertainment venues across the country.

5G can unlock the incredible speeds, massive capacity and low latency that is enabling true innovation within the industry. In the future, 5G could support real-time analytics and visualizations for coaches and players, giving them a whole new ability to learn from the last play and prepare for the next one. 5G-enabled NFL venues could be turned into digital arenas that can host mobile-gaming events with real-time, on-site multiplayer action.

Shaping venue operations

Stadiums require a high level of technology, utilizing business solutions that can then be deployed to businesses of any industry. 5G coverage throughout venues gives operators the opportunity to unlock solutions that impact fan experience, public safety, access control, concessions, and crowd management.

Verizon is working with collaborator technology companies to bring to life brand new experiences within stadiums and venues around the country. For example, Verizon is currently collaborating to pair LIDAR technology with Verizon 5G Edge to help venue owners gain real-time information on crowd patterns, so they can make immediate decisions to help improve the flow of people.

National partnership, local impact

Verizon’s investment in upgrading the network in and around the 25 stadiums with 5G connectivity represents hundreds of millions of dollars in commitment to deliver fast reliable connectivity in NFL home cities. Specific stadium upgrades in this season’s Kickoff and Super Bowl cities include:

Tampa: Last year, Verizon invested over $80 million dollars for permanent network enhancements to its award-winning network to support the Super Bowl at Raymond James Stadium and around Tampa. The stadium and the surrounding areas received substantial 5G enhancements, including 70 miles of high speed fiber, an upgraded distributed antenna system (DAS), and 281 small cell antennas that will provide coverage at events in and around the stadium as well as Downtown Tampa, Ybor City and the Tampa Riverwalk.

Los Angeles: SoFi Stadium, home of Super Bowl LVI, is Verizon’s largest 5G stadium build to date. The stadium and surrounding campus of Hollywood Park were built with 5G Ultra Wideband at the core by partnering early in the design process.

NBA Superstar Stephen Curry Becomes Global Ambassador and Shareholder Of FTX In Long-Term Partnership

West Realm Shires Services Inc. and FTX Trading Limited, the companies behind FTX.US and FTX.COM respectively (collectively referred to as “FTX”), today announced a long-term partnership with three-time NBA champion, two-time NBA Most Valuable Player, philanthropist and entrepreneur, Stephen Curry. In connection with being an FTX global ambassador, Curry will receive an equity stake in FTX Trading Limited and Curry’s foundation, Eat.Learn.Play., will partner with FTX on charitable initiatives.

“I’m excited to partner with a company that demystifies the crypto space and eliminates the intimidation factor for first-time users,” said Curry.  “FTX is likeminded when it comes to giving back to the community in meaningful ways and I can’t wait to see what we can achieve together.”

Curry, who has spent his entire 12-season professional career with the Golden State Warriors, is the latest high-profile athlete to partner with FTX in 2021, joining NFL stars Tom Brady and Trevor Lawrence. Curry’s equity stake in FTX Trading Limited further advances the company’s position as the fastest growing and most trusted place to buy, sell and trade Bitcoin, cryptocurrency, NFTs and other digital assets. He will be taking on the role of global ambassador to expand the reach of the FTX brand and tout the viability of cryptocurrency to new audiences around the world through several upcoming initiatives.

The partnership with FTX marks the 33-year-old’s first investment in the cryptocurrency space as the burgeoning entrepreneur continues to diversify his growing portfolio.

Additionally, FTX has committed to providing an annual charitable contribution to Stephen and Ayesha Curry’s foundation, Eat.Learn.Play. The foundation seeks to unlock the full potential of every child, anchored around the three core values vital to a successful childhood: nutrition, education and active living. Likeminded with FTX, Eat.Learn.Play. and its founders are committed to ensuring an equal road to a brighter future for all kids, with a specific focus on fighting to end childhood hunger, ensuring students have access to a quality education and providing safe places for all children to play and be active. Since the start of the COVID-19 pandemic, Eat.Learn.Play. and its community partners have served over 17 million nutritious meals to Oakland kids and families affected.   

Sam Bankman-Fried, CEO of FTX, said, “After meeting and speaking with Stephen, it was clear that he is a seamless fit for FTX. His tireless commitment to charity alongside a ferocious work ethic to become the greatest in any arena he steps foot in, whether it is basketball, investing or business, perfectly align with FTX’s core values. I look forward to working together with Stephen to create a positive impact for those who need it most in the world.”

Genius Sports Partners With 888 To Power New SI Sportsbook, Penn Interactive To Power Barstool Sportsbook

Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”) the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has secured a major new partnership with 888 Holdings plc (LSE:888) (“888”), one of the world’s leading online betting and gaming companies, to provide its market-leading official data and trading capabilities for SI Sportsbook.

Genius Sports will provide pre-game and in-play content across top tier U.S. sports properties including the NBA, NCAA, NASCAR and NFL. The Company provides sportsbooks with end-to-end value, harnessing official data to power the full user lifecycle from player acquisition to pre-match and in-game betting, through to long-term customer retention.

The agreement makes SI Sportsbook, which has launched in Colorado, the latest U.S. sports betting brand to adopt Genius Sports’ exclusive full suite of NASCAR’s official data-powered in-race betting markets, launched in partnership with Genius Sports in 2020.  SI Sportsbook will also offer NFL official sports data, which includes access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.

This new partnership builds on Genius Sports’ long-term relationship with 888, which provides it with global sports data and trading solutions, including official data-driven content from the Company’s exclusive sports partnerships with the English Premier League, Liga MX, Argentine and Colombian soccer and Euroleague Basketball.

Yaniv Sherman, SVP & Head of US at 888, said: “This is an important step in SI Sportsbook’s launch. By extending our global partnership with Genius Sports, we are able to combine our proprietary technology with its exclusive real-time sports data to provide a first-class betting and gaming experience for sports fans. We look forward to introducing the SI Sportsbook to customers across Colorado in the coming weeks.”

Mark Locke, CEO at Genius Sports, said: “We are delighted to expand our partnership with 888, a global leader in online betting that has joined forces with Sports Illustrated, one of the iconic sports brands. This new collaboration reinforces the integrity of our official data offerings and ability to give their sportsbook’s customers a first-class betting experience. The launch of SI Sportsbook is a clear statement for the convergence of sports, betting and media in the U.S., and we’re excited to play a pivotal role in its entry into the market.”

Genius Sports agrees to major partnership with Penn Interactive to power its Barstool Sportsbook with official data and fan engagement solutions

Genius has also entered into a long-term partnership with Penn Interactive (“Penn Interactive” or the “Company”) to provide official data and fan engagement solutions for the Company’s Barstool Sportsbook.

Penn Interactive currently operates online Barstool Sportsbooks across nine U.S. states, including Pennsylvania, Michigan, Illinois and New Jersey. Genius Sports will provide Barstool Sportsbook with its market-leading official data, including access to select official sports data from the U.S. and international sports leagues. 

Across player acquisition, engagement and long-term retention, Barstool Sportsbook has also partnered with Genius Sports for its marketing and engagement strategy.

The agreement makes Barstool Sportsbook the latest U.S. sports betting brand to adopt Genius Sports’ exclusive official sports content, which includes NASCAR’s full suite of official data-powered in-race betting markets, launched in partnership with Genius Sports in 2020, as well as access to the NFL’s real-time statistics, proprietary Next Gen Stats (“NGS”) and official sports betting data feed. Genius Sports will also provide Barstool Sportsbook with its global official sports data portfolio from other top tier leagues, including the English Premier League, Liga MX, Argentine and Colombian soccer.

“We are excited to be partnering with Genius Sports for official data beginning with tonight’s kickoff,” said Jon Kaplowitz, Head of Penn Interactive. “Delivering official data to our growing, loyal audience will provide tremendous wagering opportunities for our users.  We also look forward to reaching sports fans who may not yet have experienced the Barstool Sportsbook through access to marketing inventory on NFL digital properties from Genius Sports.”

“Our partnership with Penn Interactive will provide one of the fastest-growing and most innovative sports betting brands with unique content across the whole player experience,” said Mark Locke, CEO at Genius Sports. “Barstool Sports is uniquely positioned in the U.S. market, appealing to a dynamic and passionate fan base. With Genius’ official sports data, next-generation marketing and fan engagement solutions, we look forward to supporting Barstool Sportsbook’s U.S. expansion.”

The Sport Industry Awards 2021 Winners Revealed

After a virtual ceremony in 2020, leading figures from across the world of sport reunited at Evolution London to honour the sport industry’s incredible achievements over the last year, in the face of one of it’s most challenging times, as the Sport Industry Awards 2021 returned.

Following on from the unprecedent journey the sector has been on, both charity and social change emerged as key themes across all winners.

Campaign of the Year in association YouGov Sport went to the 2.6 Challenge – a campaign setup to save the UK’s charities during the pandemic at a time when they desperately needed support. The UGC-driven campaign brought sport bodies from across the UK together, along with grassroots athletes, to drive fundraising back to those that had lost it.

Sport England, meanwhile, won twice. The organisation’s Age UK campaign – a programme that encouraged older members of society to get active – claimed the Partnership Award in association with Evolution London, before it then was named Sport Organisation of the Year in association with AXA XL, recognising the critical work it did in supporting NGBs across the UK throughout the pandemic.

Marcus Rashford was honoured with The Integrity and Impact Award in association with Dow Jones Risk & Compliance, highlighting the critical role that athletes now have in driving social change around the world, while the inspiring Netflix documentary, Rising Phoenix, claimed the Tessa Jowell Community Award in association with abrdn, bringing new eyeballs to parasport.

Sky Sports was named Media Organisation of the Year, not only recognizing its production and broadcast prowess, but honouring the role they’ve had in driving social change, particularly around the powerful message in support of Black Lives Matter during the West Indian Test Series in 2020.

The Active and Wellbeing Award was claimed by The FA’s Heads Up campaign which encouraged men to speak up about their mental health, and the IPC – together with Allianz – won the inaugural Sport Podcast Award for their Lessons From the Paralympics series.

In the agency categories, Ear to the Ground won Agency of the Year, while Ten Toes claimed top honours in Young Agency of the Year in association with Kru Live, marking debutant winners in both categories.

Alex Coulson, Managing Director at Sport Industry Group said:

“What an 18 months it has been to get here, and what an evening it was to bring the industry back together again and celebrate in the successes of everyone – not only those who won. The resilience and fight that our sector has shown is staggering. As ever, being part of the Sport Industry Awards is a privilege and a journey of learning and discovery.

“It came as no surprise throughout the process that social change, activism, and charity featured so prominently. In 2020 and 2021 our sector showed its human side and delivered real change for those that need it the most, and this year more than ever I’m proud and humbled to be a part of it. Sport is a vehicle for fun, learning, and development, and the platform athletes have now can drive immense positivity for all areas of society – I’ve loved watching all the work centre on this.

“On top of the work, what an amazing feeling it was bringing the industry back together. It’s been a long journey apart, and while we remember absent friends, we at Sport Industry Group are proud to have created the platform for you to reunite and it was an honour to host you all as ever.”

Full list of winners

Active & Wellbeing Award: The FA – Heads Up

Agency of the Year: Ear to the Ground

Campaign of the Year: 2.6 Challenge – Saving the UK’s Charities

Creative Content Award: ECB – The Wait

Data & Business Impact Award: The Race – All-Star Series

Fan Engagement Award: DHL – Team Behind the Machine

Partnership Award: Age UK & Sport England – We Are Undefeatable

Sport Podcast Award: IPC & Alliance – A Winning Mindset: Lessons From The Paralympics

(Virtual) Event of the Year: London Marathon Events – The Virtual 2020 Virgin Money London Marathon

Young Agency of the Year: Ten Toes Media

Sokin Joins As Official Partner Of Arsenal Football Club

Arsenal Football Club are delighted to announce a new partnership with Sokin, as the next generation global payments provider becomes our Official Money Transfer Partner.

Sokin provides an open and transparent payments platform by removing barriers that have historically hindered access and financial inclusion. It is the only payment platform providing global payments for a fixed monthly fee, allowing users the power to make unlimited payments and transfers. 

The fintech innovators will invest in activities this season that inspire our global fanbase to achieve their own MoneyGoals – whether that’s supporting a local community project or planning their next trip to Emirates Stadium – through the benefits of their global payments and international transfers.  

Peter Silverstone, Chief Commercial Officer of Arsenal Football Club, said: “It has been impressive to see Sokin’s growth since they were founded in 2019 and I am delighted to welcome such a forward-thinking partner to the club.  

“Sokin’s determination to improve people’s lives through tech innovation will drive the success of this partnership, as we introduce Sokin and the benefits of fairer and simpler ways of transferring money to our hundreds of millions of fans and followers worldwide. 

“We are excited to support Sokin on this incredible journey and look forward to helping them achieve their ambitious international growth plans.” 

Vroon Modgill, CEO of Sokin, said: “All of us at Sokin are thrilled to partner with a globally-recognised and much-loved club like Arsenal. Greater access, inclusivity and non-discrimination sits at the heart of Sokin, and many of the club’s core values mirrored our own, as a business focused on using tech innovation to help improve the lives of those around us.  

“As a leading financial service provider, we exist to make global payments simple and offer a hassle-free service our customers can count on. We look forward to seeing the Sokin name appear around Emirates Stadium as we welcome the new era of global payments together.” 

Joining as our Official Money Transfer Partner, Sokin recently became the first subscription global payments solution to launch in the UK and Europe. They currently provide unlimited international transfers and cost-effective currency exchanges in 38 currencies to over 200 countries and territories*. 

You can find out more about Sokin here.  

Sodexo Announces Long-Term Partnership With DW Stadium

Sodexo is delighted to confirm a long-term partnership as the exclusive venue partner of the DW Stadium.

The 11-year agreement covers public and hospitality catering, as well as conference and event sales and catering.

The stadium, home to both Wigan Athletic and Wigan Warriors, will see a number of upgrades made to it during 2022, with fans also experiencing a cashless stadium going forward.

Sodexo will focus on a range of premium culinary experiences for both the matchday and non-matchday experience, ensuring that the Stadium will continue to be a major conference and events centre in the heart of Wigan.

The partnership will also see a real focus on support for the local community in Wigan, with a strong commitment to source food and beverages from local suppliers and a commitment by Sodexo to hire local staff and support local charity and social impact projects.

Nick Byrom, Business Development Director of Sodexo Sports & Leisure UK, said: “It’s an exciting time for Wigan Athletic fans under new ownership and we thank the leadership team at the Club for selecting Sodexo to be their long-term venue partner. We are confident we will deliver an outstanding guest experience for both Latics and Warriors fans on a match day.

“The facilities at the DW Stadium are excellent and with some additional investment from Sodexo over the next 12 months we feel that these will create some of the best event facilities in the area.”

Malachy Brannigan, Chief Executive of Wigan Athletic FC, commented: “Following an extensive search for the Stadium’s first venue partner since Phoenix 2021 Limited obtained the Club, I am delighted to announce Sodexo as the successful bidder.

“The experience of Sodexo was a major factor in determining the decision and we look forward to a long and healthy partnership.”

Team Liquid Appoints Longtime Media And Technology Leader Claire Hungate As President And COO

International esports organization Team Liquid announced today that entertainment, media and digital veteran Claire Hungate will become the company’s new president and chief operating officer, effective immediately. Hungate will split her time between London and the company’s European headquarters in Utrecht. 

In her new role, Hungate will oversee Liquid’s profit and loss and overall global business strategy and operations, defining and leading plans for global expansion, acquisitions and new revenue streams. In addition to leading the organization’s business and commercial planning, she will provide oversight for the company’s ongoing diversity, equity and inclusion efforts.  

“I believe that quality is the best business model and Team Liquid embodies that through its direct relationship with its engaged, loyal and growing audience,” said Hungate. “Liquid is a foundational player in esports and has grown into a global and multi-generational brand. As the industry continues to grow, we have a real opportunity to help set the agenda for the future of esports both culturally and commercially. Team Liquid have played a critical part in establishing esports history to date and I hope I can help them continue to make that mark.”

For more than 20 years, Hungate has exhibited an expertise in establishing or redeveloping businesses built around the monetization of content-driven audience engagement. Most recently, she served as independent director at international games publisher Avalanche Studios Group and chair of production music library The Nerve.

Beginning in 2014, Hungate spent several years as CEO of Warner Bros. TV Production UK. She stepped into the role after facilitating Warner Bros.’ purchase of her previous company, UK-and US-based television production group Shed Media PLC. At Shed, Hungate served as COO, leading a team that acquired and integrated multiple independent production companies to form the so-called ‘super indie’. This included the acquisition of Wall to Wall, where she was managing director. The independent company is known for its Oscar-winning theatrical documentary Man on Wire, and reality entertainment formats Who Do You Think You Are and Supernanny – both of which were remade for the US market. 

Subsequent to her tenure at Warner Bros,, Hungate helped transform multi-channel network Brave Bison Group PLC into a profitable social content studio and media network, making it the second-largest global, media and entertainment digital publisher on Facebook. Hungate is a qualified lawyer and spent the first few years of her career at the BBC in a legal role. 

“From the moment we first met Claire, we’ve admired her knowledge, experience and passion, as well as how closely they align with our business and cultural endeavors,” said Team Liquid Founder and Co-CEO Victor Goossens. “She already embodies the ‘Liquid Way’ and is the right fit to help us advance our priorities and drive the industry forward.” 

In addition to Hungate’s appointment, Liquid also elevated Boudewijn Kryne to vice president of fan management, an area of continued growth and focus for the organization. Kryne, who previously served as the department’s director and remains instrumental in the development of the growing Liquid+ platform, will report directly to Hungate.