Discovery Sports Events Goes All-in On AWS To Engage And Grow Global Fan Base For Track Cycling

Today, Amazon Web Services announced a new partnership with Discovery Sports Events, a portfolio of sports brands that reach more than 130 million viewers, to be their Official Cloud, Artificial Intelligence, Machine Learning, and Deep Learning Provider. AWS will also become the exclusive Cloud Infrastructure Partner of the new Union Cycliste Internationale (UCI) Track Champions League. Through the collaboration, Discovery Sports Events and AWS will deliver new fan engagement experiences around the UCI cycling competition, including a new UCI Track Champions League app, competition insights, and in-race statistics to help existing cycling fans dive deeper into race strategy and attract additional followers to the sport. 

Discovery Sports Events is working with the UCI, the worldwide governing body for cycling, to redefine and innovate track cycling. The new series of races that will take place under the UCI Track Champions League will develop a strong year-round narrative for the sport, including between the Olympic Games and major annual races, telling the whole story and setting the foundation for sustained fan engagement. By taking advantage of the breadth and depth of AWS capabilities, including machine learning, analytics, media services, containers, and database, Discovery Sports Events will establish a unique viewing and engagement experience for fans that complements UCI’s new, elite competition among the world’s best riders. 

“We know the UCI Track Champions League offers an outstanding opportunity to better serve cycling’s global fan community and bring in a new audience to the sport. A big part of achieving this is to build an on-screen and digital experience that visually represents the strategy and strength riders require to compete and win, as well as help viewers understand the second-by-second action that determines race results. AWS will help deliver the resources behind this experience and provide fans the type of real-time insights and engagement that will make them care more about the sport and keep them engaged for the long term,” said François Ribeiro, Head of Discovery Sports Events.

Discovery Sports Events and AWS will serve live data, analysis, and predictive stats to fans in the velodrome where races take place, through live television and streaming, and in a new Track Cycling League app. The app will provide fans a connected experience, allowing for fan communities to grow around the championship, while helping newcomers to the sport better understand the action on the track. Along with providing real-time data into riders’ performance and race statistics, Discovery Sports Events will use Amazon SageMaker (AWS’s service that helps developers and data scientists build, train, and deploy machine learning models quickly) to develop predictive insights into race and championship outcomes to drive further excitement around each event.

To enhance race viewing experiences for audiences around the world, Discovery Sports Events will use Amazon Kinesis (AWS’s service for easily collecting, processing, and analyzing video and data streams in real-time) to ingest and process live, streaming data from sensors on the track, bikes, and riders. Then, the organization will apply AWS analytics and machine learning capabilities to serve up stats such as bike speed, race position, pedal cadence (i.e., revolutions per minute), rider power output in watts, time keeping, and racer biometrics (e.g., heart rate, calories burned). Finally, Discovery Sports Events will use AWS media services to provide the stats to fans through the app and broadcast in a simple and compelling format.

“Sports serve as a great medium to bring technology like machine learning and data insights to life in a way that sports fans across the globe can understand and get excited about. AWS and Discovery Sports Events will help UCI redefine and innovate track cycling by providing fans a more connected experience with real-time data into riders’ performances and race statistics. Imagine fans being able to see things like predictive insights and their favorite riders’ bike speeds, race positions, pedal cadences, and even biometrics all from a connected app on their phones. This is how AWS brings fans closer to their favorite sports, and we can’t wait to see the excitement blossom for cycling,” said Kathrin Buvac, Vice President of Business Development, Amazon Web Services, Inc. 

Kathy Carter Named As CEO Of LA2028 Olympic Games

The LA28 Olympic and Paralympic Games are proud to announce Kathy Carter as Chief Executive Officer to lead the successful planning and execution of the 2028 Games. As CEO, Carter will report to LA28 Chairperson Casey Wasserman and oversee efforts to ensure the LA28 Games deliver an incredible legacy for athletes, Los Angeles and global sports.

A sports business veteran, Carter joined LA28 in October 2018 as Chief Revenue Officer and Chief Executive Officer of U.S. Olympic and Paralympic Properties, LLC. As LA28’s CEO, Carter will expand her focus to include Games delivery, impact and business operations.

“Kathy is one of the most naturally gifted leaders in the game and has already made a tremendous impact successfully driving LA28’s commercial business,” said LA28 Chairperson Casey Wasserman. “There is no better partner for the Olympic and Paralympic movement than Kathy and I am thrilled she is stepping into the CEO role. We are very fortunate to have her on our team.” 

Since joining LA28, Carter has overseen LA28’s founding partnerships and led a first-of-its-kind partnership with NBCUniversal to give brands elevated opportunity around the Games. Under Carter’s leadership, LA28 also announced a groundbreaking global hospitality program in collaboration with On Location, the International Olympic Committee, the International Paralympic Committee, Paris 2024 and Milano-Cortina 2026.

“I’m honored and humbled and more energized than ever to co-create a Games that will unite us as a local and global community while celebrating the beauty of our differences,” said LA28 Chief Executive Officer Kathy Carter. “The LA28 Games present an incomparable opportunity to showcase what’s good in the world and what’s great about the Los Angeles community. I’m inspired to be part of the tremendous progress the LA28 Games are sure to create.”

Before joining LA28, Carter was a founding member of Major League Soccer, spending a cumulative 20 years at MLS and Soccer United Marketing, including the last eight years as president. Previously she held positions with AEG in Los Angeles and served as manager of partnership marketing for the organizing committee behind the 1994 FIFA World Cup.

Socios.com Partners With LaLiga To Become Global Fan Engagement Partner

Socios.com, the leading provider of blockchain-driven Fan Engagement solutions for the sports and entertainment industry, and LaLiga have announced an agreement that will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league.

Socios.com and LaLiga will work together to create new opportunities for the league’s more than 800 million global fans to engage actively with the brand through the platform’s cutting-edge blockchain technology solutions.

This partnership will give LaLiga Santander fans the chance to get closer than ever to their heroes, regardless of where in the world they are based, and to access unique rewards such as official products, signed jerseys, free tickets and once-in-a-lifetime opportunities.

Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases.

Since its creation, in 2019, Socios.com has been enhancing Fan Experience across the global sports industry through Fan Tokens, collectible digital assets that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.

Over 40 global leading sport organisations across 20 different countries and seven different sports have launched their official Fan Token on the Socios.com app, home to a growing global community of nearly 1.3M sports fans. The list includes LaLiga Santander clubs FC Barcelona, Atlético de Madrid, Valencia CF and Levante UD, as well as other football giants across the globe, Formula 1 teams, esports organisations and mixed martial arts brands, among others.

Fan Tokens have consolidated as one of the fastest growing revenue streams for the sports industry, generating over $200 million in profits for Socios.com’s global network in a little over two years since the first token was released.

The partnership with LaLiga, the first major football league to join the platform, sets a new milestone for Socios.com and strengthens its position in Spain, a strategic country in which the company is about to inaugurate its new offices. The agreement also reasserts the position of Socios.com as the global leaders of blockchain-driven fan engagement solutions for the sports industry.

Alexandre Dreyfus, Founder and CEO of Socios.com, said: “We are very excited and proud to be partnering with LaLiga, one of the biggest brands in global sports, with over 800 million fans around the world, and home to legendary clubs that have helped write the history of football.”

“The LaLiga partnership will allow us to take another step forward in our mission to bring about a new era of global fan engagement, where fans are no longer spectators, but empowered, active participants”.

“It is no coincidence that LaLiga has become the first major European football league to partner with Socios.com. Over the past few years they have earned a reputation for being one of the most innovative brands in sports, leading the way for organisations worldwide in terms of embracing innovation and leveraging new technologies. This partnership is yet another demonstration of their boldness and leadership”.

“At LaLiga we are pleased to partner with Socios.com, one of the global leaders in fan engagement solutions for the sports industry. Thanks to this agreement, all our fans around the world will be able to connect more actively with their favorite players and teams. For us it’s a way of getting closer to them and offering them new experiences”, said Oscar Mayo, Executive Director of LaLiga.

Prophet Strengthens Executive Team Ahead Of Fall Launch With Experienced Senior Hires

Prophet, the first pure peer-to-peer U.S. sports betting exchange, has announced the addition of three senior sports betting, iGaming and gambling experts to VP roles in marketing, operations and strategy. Thomas Phillips joins Prophet as VP of Marketing, Matt Garrigan is VP of Strategy, and Michael Halperin becomes VP of Operations.

“We are delighted to welcome Thomas, Matt and Michael to the Prophet team and are excited to have them bring their experience and market knowledge to us as we look ahead to our full consumer launch in Fall, 2021,” commented Dean Sisun, Prophet CEO and Cofounder. “Having people of their caliber join us from FanDuel, DraftKings and with Thomas’ experience from Betfair, InterCasino and Ladbrokes Coral reinforces what an exciting future everyone at Prophet has ahead of us. We want to attract the best in the business, and the knowledge, experience and skills Thomas, Matt and Michael bring is another key foundation for us as we continue to grow.”

Prophet’s new VP of Marketing Thomas Phillips has over 14 years’ experience in the sports betting, iGaming and gambling industries, working across multiple international territories and products including exchanges, sportsbooks and gaming products. A graduate from Keele University in the UK with a BSc in Psychology and Neuroscience, Thomas’ career started in 2005 running marketing for MotoCaddy, a startup focused on the golf market, before moving into the iGaming market with InterCasino in 2007. In 2009 he joined the Betfair Exchange marketing team, working over the next five years across multiple territories and a range of products, as well as playing a core role in the launch of the Betfair Sportsbook. In 2013 he joined Ladbrokes (now Ladbrokes Coral), leading the Customer marketing team from 2013-2017. In 2018 Thomas established himself as a digital marketing consultant, specializing in high profile betting and gaming brands. He joins Prophet with immediate effect as VP of Marketing.

“I am thrilled to be joining Prophet as VP of Marketing,” commented Thomas Phillips. “Having previously worked with Dean and Jake [Benzaquen, Prophet COO and Cofounder] in the UK market, I am looking forward to joining a dynamic and innovative team that is set to make the industry stand-up and take notice.”

VP of Strategy Matt Garrigan joins Prophet from FanDuel where he was, most recently, Director, New Market Strategy. A graduate of the University of Nevada Las Vegas in gaming and hospitality, Garrigan brings over 11 years’ experience in the casino and tech industries, combining both brick and mortar and digital gaming and retail sportsbooks knowledge. His career started in 2011 with MGM Resorts International where he worked in race and sportsbook operations. Since then, he has worked with some of the biggest names in sports betting and gaming, including Caesars Entertainment Corporation, Konami Gaming, Penn National Gaming, Scientific Games, Penn Interactive (Barstool Sportsbook) and FanDuel. He joined FanDuel as Sr Manager, Online New Market Strategy in March 2019, moving up to Director, New Market Strategy in March 2021. Garrigan joins Prophet from September 1, 2021 as VP of Strategy.

“From the first time I spoke with Dean and Jake, it was clear we share the same passion and focus to help Prophet fill the gaps that exist in sports wagering from a customer perspective,” commented Prophet’s new VP of Strategy Matt Garrigan. “We are underway with our planning and it’s feeling really good. We have a team that is extremely eager, believes in this unique product we will be bringing to the market, and is laser focused on the customer. There is nothing more exciting than planning for a go-live.”

Prophet’s new VP of Operations is Michael Halperin, most recently with DraftKings where he was part of the VIP Promotions & Strategy management group. Halperin was with DraftKings from 2018 until joining Prophet in 2021, starting as a Senior Sportsbook Operations Associate and moving up to the VIP Promotions & Strategy role in early 2021. He was an original member of the DraftKings Sportsbook team and helped launch the first digital-focused sportsbook after the repeal of PASPA in 2018. He has also helped lead the digital operations of the DraftKings sportsbook from operations in one state in 2018 to the more than 10 states in which DraftKings are now operational in 2021, overseeing product operations, promotions and VIP strategy. Prior to joining DraftKings, Haperin’s career began in January 2017 at Chalkline Sports, the media technology company that powers platforms for communities and marketplaces of sports bettors.

“I am beyond excited to be joining Prophet as VP of Operations,” commented Michael Halperin. “Jake and Dean are building a first-class team of experienced individuals who share a passion for sports betting and a hunger to disrupt the U.S. gaming landscape. Prophet’s commitment to building a customer-focused betting exchange will make it the top choice for players looking to get bigger and better returns on their wagers.”

Pac-12 Networks Announces Licensing Partnership With RECUR And Veritone

Pac-12 Networks has announced a new content licensing partnership with RECUR, the technology company that designs and develops on-chain experiences allowing fans to buy, collect and re-sell digital products and collectibles (NFTs), and leading artificial intelligence technology company Veritone, Inc., that will make Pac-12 Networks content available through NFTs for the very first time. The partnership makes Pac-12 content the first in college sports to be available through NFTs.

As the exclusive licensing partner of Pac-12 Networks, Veritone has licensed RECUR in an exclusive agreement to make video highlights of Pac-12 Networks coverage of moments across all men’s and women’s sports available for NFT creation. Veritone and RECUR will coordinate with student-athletes to obtain authorization to use their highlights, in accordance with the Pac-12 Networks NIL Licensing Program.

“Consistent with the innovative spirit that drives Pac-12 Networks and the Pac-12 Conference, we are thrilled to be leading the way in collegiate sport content licensing for NFTs,” said Pac-12 Networks Senior Manager for Distribution and Licensing Kenden Blake. “This new partnership between Pac-12 Networks, Veritone and RECUR will unlock new ways to deliver the Pac-12 sports content fans love, now through NFTs.”

NFTU is a new marketplace that, for the first time, will allow college sports fans to own the latest and greatest highlights from college sports, starting with Pac-12 Networks. NFTU will be the sole marketplace for these assets, making it an instant staple in the NFT sports world.

“At RECUR, our goal is to democratize access to NFTs and dispel the notion that they are too challenging to understand or only accessible to those heavily engaged in the cryptocurrency world,” said RECUR Co-CEO Zach Bruch. “In partnership with Veritone, we are excited to leverage our technology to bring Pac-12 Networks to the NFT arena, and offer fans the previously unavailable opportunity to own their favorite Pac-12 plays, sports memories, and traditions.”

As experts in their respective spaces, Pac-12 Networks, Veritone and RECUR are uniquely equipped to navigate the complexities of a multi-rights environment to offer the greatest Pac-12 moments to fans everywhere.

“Veritone is at the forefront of advancing technology, and the opportunities we see through NFTs are endless,” said Senior Vice President at Veritone Licensing Michael Arthur. “Working with an innovative partner like RECUR to make the Pac-12 Networks library licensable through NFTs is another way we are fulfilling our mission to make content more accessible to licensees and generate more distribution opportunities for our international library partners.”

To learn more about Veritone’s Content Licensing services, please visit: https://www.licensing.veritone.com. To learn more about RECUR and NFTU, please visit recurforever.com and NFTU.com.

Drone Racing League Signs ‘$100m’ Algorand Deal

Algorand, the leading high performance blockchain platform, and DRL will transform sports and gaming through blockchain-based technology.

Bringing scalable, fast, and decentralized gaming applications to DRL, Algorand’s blockchain will be the foundation for the sport of the future.

Get ready for digital drone racing on the Algorand blockchain network, blockchain-enabled ticketing, collectables, fan transactions and non fungible tokens (NFTs), and crypto-themed hackathon events around DRL World Championship Season events.

The deal is reportedly worth $100m over five years according to CNBC sources.

DRL is the global, professional drone racing property for elite pilots. With custom built racing drones traveling 90 MPH, pilots race through the most insane courses across virtual and physical competitions. Merging the digital with the real, DRL delivers innovative drone technology, immersive content, and visually thrilling races on the best sports networks around the world, including NBC, NBCSN, Twitter, Fox Sports, Sky Sports, ProSieben, and Weibo.

LDN UTD Announce New Commercial Manager

The LDNU family continues to grow. Please welcome our new Commercial Manager, Hannah Shiels. Hannah has previously worked at IMG and Limelight Sports and represented England for football at U19.

Hannah joins LDN UTD at an exciting time, with the recent launch of our purpose driven NFT campaign, and our Centre of Excellence in Camden is due to open soon.

The organisation have recently announced the launch of a community driven NFT initiative in partnership with a host of big names.

LDN UTD is giving all participants of the Rio Ferdinand Foundation’s programmes the opportunity to design their own NFTs, with a view to their designs being added to the LDN UTD marketplace. This is in addition to 10% of all profits being donated to the charity.

One-Minute Briefs is also tasking their community to create irresistible designs that align with what it’s like to be a gamer, whilst incorporating their favourite London places.

Additionally local artists including Jess Wiseman will continue to create a bespoke London based biome range, that once collected in a series will unlock a physical product. This will be launched alongside LDN UTD’s gamer profile collection, giving fans the option to buy a digitised version of gamers, whatever their preference. The collection will be varied and very limited. Jess has previously worked on many digital projects including alongside YouTube sensation VEXX to help complete his latest NFT creation which sold for $45,000, as well as Jack Harlow, Doja Cat, Reebok, AJ Tracey, and Billionaire Boys Club.

The NFT marketplace solution has been built in partnership with US based tech company Accubits and Future Tech who are trusted by federal agencies, Fortune 500 companies and clients including NASA. Additionally, LDN UTD is partnering with the GoChain Foundation, developer of the GoChain blockchain protocol, to enable the responsible, environmentally-friendly minting of NFTs and the auction and secondary sale of NFTs via the Zeromint NFT Marketplace.

AFC Confirms Media Rights Deal With Sport 24

The Asian Football Confederation (AFC) has today announced Sport 24 as their in-flight and in-ship partner through to 2024. The IMG-owned and-operated service will broadcast the AFC’s national team and club competitions (excluding domestic rights in China PR,  Japan and Australia), including the AFC Asian Qualifiers – Road to QatarTM  and the AFC Asian Cup China 2023TM, as well as the AFC Champions LeagueTM.

Launched in 2012, Sport 24 and sister channel Sport 24 Extra are the world’s only live 24/7 sports channels for the in-flight and in-ship industries.

The AFC’s competitions will be added to Sport 24’s portfolio, which includes some of the world’s major sporting events and leagues including the Premier League, UEFA Champions & Europa League, UEFA European Qualifiers, NFL, NBA, NHL, tennis’ Grand Slams, golf’s majors plus the rescheduled Ryder Cup. Earlier this summer, Sport 24 broadcast the Tokyo 2020 Olympic Games and UEFA EURO 2020.

Recently, Sport 24 extended their distribution deal with Panasonic Avionics Corporation to further expand their distribution in the in-flight and in-ship space.

Dato’ Windsor John, the AFC General Secretary, said: “The AFC has outlined its ambitions to ensure football continues to be the Continent’s most popular sport and we want to thank Sport 24 and IMG for their confidence and for sharing our Vision to expand the reach of the AFC’s brand and competitions to our passionate fans.

“This partnership presents an excellent opportunity to showcase the best of Asian football to one of the widest ever in-flight and in-ship audiences in the world, ensuring that the AFC’s world-class competitions are accessible to all fans whether on land, in the air or at sea.”  

Richard Wise, Senior Vice President, Content and Channels, IMG’s media business, said: “This deal marks an exciting extension of our sports portfolio and we are delighted to bring Asia’s top national team and club competitions to our audiences. The AFC Champions League features the best clubs on the Continent and we are looking forward to showing the best Asian football action over the next four years.”

Patrick Murphy, Board Member and CEO at Football Marketing Asia (FMA) said: “We are pleased to welcome Sport 24 as the AFC’s new media partner. Our mission has always been to increase the accessibility of Asian football; hence we are proud to see the AFC’s national team and club competitions being added to the on-board entertainment offerings of the world’s leading airlines and cruise ship operators.

“We are looking forward to working with Sport 24 to provide a seamless AFC football experience for passengers, and to continue to grow the audience of Asian football fans worldwide.”

Castore Sign Reported 10-Year Kit Deal With England Cricket, Replacing New Balance

The ECB and Castore have today announced a new long-term partnership that will see the fast-growing premium lifestyle and sportswear brand become the Official Kit Supplier to England Cricket.

All of England’s national team athletes – women, disability, pathway and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from April 2022.

England athletes will help to design the teamwear, creating a uniquely England Cricket style, with recycled material to be used in the manufacture of the matchday playing kits.

Castore will also significantly invest in the ECB’s e-commerce infrastructure, dovetailing its innovative digital-first approach with the ECB’s commercial ambitions.

England fans will benefit with a best-in-class website, tailored specifically for fans to easily select from the high-quality range of Castore’s men’s and women’s England Cricket teamwear.

The partnership is the first time Manchester-based Castore is sponsoring its home nation, a major milestone as the brand continues its rapid growth trajectory and ambitions to challenge the established global brands who dominate the sportswear market.

The partnership follows multiple recent high-profile agreements that Castore have secured across sports including Premier League clubs Wolverhampton Wanderers and Newcastle United, while next year also heralds the start of their partnership with Formula One team McLaren.

All England teams will continue to wear kit provided by current supplier New Balance throughout the coming winter.

Tony Singh, ECB Chief Commercial Officer, said: “Castore is a fine example of British ambition driving success and we look forward to working closely with their team over the long term.

“I am excited by the digital-first expertise that Castore will provide to a truly innovative partnership that puts our athletes and fans at the heart of our planning.

“The financial and intellectual investment in our e-commerce will give fans faster and easier access to a high-performance range of women’s and men’s teamwear that I am sure our athletes, and our fans, will wear with pride.

“I would also like to place on record our thanks and gratitude to New Balance for all of their efforts ahead of their partnership with England Cricket concluding.”

Tom Beahon, founder of Castore, said “Today truly is a special day for everybody at Castore. When my brother and I founded this business in 2016 it was our ambition to one day have world-class athletes wearing our products and to achieve this ambition with our home nation for the first time is a monumental occasion for us.

“We can’t wait to get started and create market leading products for the team’s and contribute to the next generation of success for cricket for the men’s and women’s teams in this country.”

EA SPORTS Announce New Exclusive Partnership With Italy’s Lega Serie A

Beginning in EA SPORTS™ FIFA 22, the new agreement includes 14 exclusively licensed teams, bringing more of the unique characteristics of Italian football and each of its storied clubs to the game. The agreement also includes an all-new EA SPORTS Player of the Month award.

EA SPORTS has also been named Title Sponsor and Partner of Supercoppa Italiana which will be renamed EA SPORTS Supercup beginning with the 2022-23 season. Fans can expect to see EA SPORTS content displayed during the season at Coppa Italia, Suppercoppa Italiana, and the Serie A Championship games and on its digital platforms. The partnership will also provide the ultimate Lega Serie A gaming experience with the eSports competition eSerie A TIM, which will be exclusively played in EA SPORTS FIFA. 

With 17,000+ players across 700+ teams in 100 stadiums and over 30 leagues, FIFA 22 is the only place you can play in iconic competitions such as UEFA Champions League, UEFA Europa League, brand new UEFA Europa Conference League, Premier League, Bundesliga, LaLiga Santander, CONMEBOL Libertadores and CONMEBOL Sudamericana.

FAQ

Which Serie A Clubs will be authentically integrated into FIFA 22?

The 16 clubs that will be authentically integrated into FIFA 22 are Bologna F.C. 1909, Cagliari Calcio, Empoli F.C., ACF Fiorentina, Genoa C.F.C., Hellas Verona F.C., FC Internazionale Milano, A.C. Milan, S.S.C. Napoli, U.S. Salernitana 1919, U.C. Sampdoria, U.S. Sassuolo Calcio, Spezia Calcio, Torino F.C., Udinese Calcio, and Venezia F.C..

These clubs will have authentic team names, crests, kits, and squads throughout FIFA 22.

How will Serie A Clubs that aren’t authentically integrated into FIFA 22 be represented?

FIFA 22 will include Piemonte Calcio, Bergamo Calcio, Latium, and Roma FC in Serie A. The names and likenesses of authentic players from all 20 Serie A clubs will continue to be playable throughout FIFA 22.

What does this mean for FIFA 22 Ultimate Team?

Serie A players from all 20 clubs continue to be included in FIFA 22 Ultimate Team. Serie A teams with authentic integration in FIFA 22 will have their authentic kits and crests as club customisation items in FUT 22, whereas Piemonte Calcio, Bergamo Calcio, Latium, and Roma FC will have original kits and crests as club customisation items. For the first time in FUT 22, we’re excited to recognise the winner of the Serie A Player of the Month award with a special boosted FIFA Ultimate Team player item to reflect their performances that month.

Why aren’t the remaining four clubs authentically represented?

EA SPORTS and Lega Serie A are entering into a multi-year agreement which allows for Serie A clubs to be authentically represented in-game, providing that the rights of those clubs are available and not currently contractually held exclusively by another party. EA SPORTS is respectful of pre-existing relationships that certain clubs have with third parties, but is equally committed to further growing its presence in Italian football both now and in the future.