Envision Virgin Racing Announces Multi-Year Platinum Partnership With Algorand Foundation

Envision Virgin Racing has today announced a new multi-year partnership that will see the Algorand Foundation become the team’s Platinum Partner.  

The Algorand Foundation is dedicated to fulfilling the global promise of blockchain technology by leveraging the power of the Algorand protocol and its ecosystem, to enable everyone to harness the  potential of an equitable, truly borderless, digital economy, built on a carbon-negative network, that will help sustain a better planet. 

Like Envision Virgin Racing, the Algorand Foundation has a commitment to a sustainable future built on cutting edge innovation and high-performance, backed by durability and reliability forged in the heat of real-world competition.  

This collaboration sees the Algorand Foundation become a partner of the team’s innovative ‘Race Against Climate Change’ sustainability programme, created to help amplify the fight against climate  change and accelerate the movement to zero emission vehicles. Envision Virgin Racing will also work with the Algorand Foundation to strengthen its community initiatives, including supporting the Foundation’s developer and innovator community events.  

Commenting on the announcement, Franz Jung, Vice President of Envision Group and Chairman of  the Board of Envision Virgin Racing Formula E team said: “Sustainability and addressing the climate crisis through the deployment and adoption of innovative new technology is core to why we exist. We’re delighted to be partnering with the Algorand Foundation because, whilst blockchain technology provides many interesting new opportunities for us, and many other organisations, Algorand’s technology allows us the unique opportunity to deploy blockchain in the most environmentally responsible way”. 

Sean Lee, Chief Executive of the Algorand Foundation, added: “The Algorand Foundation, in its mission to build awareness of the Algorand blockchain and it’s rapidly growing ecosystem, had been seeking a global partnership that would deliver that increased awareness on a platform that delivered the passion and excitement of highly competitive sports but that would also parallel the key sustainability values of the Algorand ecosystem. We’re thrilled to partner with Envision Virgin Racing, with whom we have so many amazing synergies.” 

Lee continues: “The Algorand blockchain has been built from the outset to have the smallest possible carbon and energy footprint, and to provide a uniquely sustainable blockchain platform for innovators around the world who want to create technology that has sustainability at its core. We look forward to working to supporting each other in our missions to show that sustainable, climate friendly innovation is the optimal approach to creating our future technology and economies.” 

As one of the founding teams of the FIA Formula E World Championship, Envision Virgin Racing — owned by world-leading greentech company Envision Group — boasts an impressive record both on and off the track. Aside from securing 11 wins and 33 podiums in their 84 races, Envision Virgin Racing was the first carbon neutral Formula E team (PAS 2060). It is also one of a handful to achieve the FIA’s Three Star Sustainability Accreditation, and the only sports team to partner with the UK government to support their ‘Together For Our Planet’ initiative and the UN’s COP26 global summit. 

The team’s new Season 8 livery featuring the Algorand Foundation logo will first be seen at the UN’s COP26 global climate conference. The new-look car will be displayed in the Green Zone at COP26 from Monday November 1st until Friday 12th. 

ImagineAR Client Real Sociedad Launches Integrated ImagineAR SDK in new Realzale Mobile APP

 Imagine AR Inc., an Augmented Reality Company that enables sports teams, businesses and enterprises to instantly create their own AR mobile campaigns, is pleased to announce Real Sociedad has integrated the newest ImagineAR Augmented Reality SDK Platform into their mobile app to deliver global immersive fan activation and engagements with ‘Reala AR’.

real sociedad
Real Sociedad Virtual Copa Del Rey Championship Trophy Launch Using ImagineAR (CNW Group/ImagineAR Inc.)

In this first AR campaign launch today, the Real Sociedad mobile app will have 2 integrated augmented reality experiences and this coming Sunday another one is expected to launch.  The team’s plan is to add new immersive fan engagement AR experiences every two weeks. The Realzale App has exceeded 46,000 downloads since 2019 with over 22,000 active users last month.

Alen Paul Silverrstieen, CEO of ImagineAR, “We have been anticipating our first LaLiga team AR launch since we have entered into an agreement with the team earlier this year.  It is exciting to see the Copa del Reya Champions leverage the fully integrated ImagineAR SDK to deliver unique experiential opportunities to fans around the world including today’s champion trophy.  We look forward to Real Sociedad fans around the world sharing their AR experiences in social media.”

Second Spectrum and Genius Sports Expand Partnerships with Danish Football to Include Live Data Tracking & Analytics

  • Second Spectrum appointed the exclusive Official Tracking Data Provider of Danish Superliga and 1st Division
  • Genius Sports has the non-exclusive official data rights to the Danish Superliga through long-running partnership with the European Leagues
  • Second Spectrum was acquired by Genius Sports in May 2021

The Danish League, the governing body of the premier competitions in Danish football, has expanded its partnerships with data technology leaders Second Spectrum (“2S”) and Genius Sports Limited (NYSE: GENI) (“Genius Sports”) to deliver cutting-edge data tracking and analytics solutions.

Beginning with the ongoing 2021/22 season, 2S and Genius Sports will install optical tracking systems across the 1st Tier 3F SUPERLIGA. Through advanced computer vision and machine learning capabilities, Danish football will be able to identify and provide the precise coordinates of every player and the ball, 25 times a second.

Danish football fans will be also be provided with transformative new statistics including a player’s speeds, acceleration, deceleration, shot velocity, pass probability and expected goals. These insights will be made available across multiple platforms including 10 augmented matches per year, combining tracking data, visualisations, augmented reality and customisable graphics to deliver truly immersive fan experiences.

3F SUPERLIGA club coaches and staff will also use the new software to scout and track player performance. 2S’ post-match panoramic and tactical videos will facilitate new levels of analysis alongside specialist fitness software to assist player recovery and prevent injuries.

Exploratory research is being done to secure 2S data tracking in Danish football’s second-tier NordicBetLIGA, from the beginning of 2022.

In May 2021, Second Spectrum was acquired by Genius Sports, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media. Since 2017, Genius Sports has held the non-exclusive rights to capture, distribute and commercialise official data from the Danish Superliga and 1st Division with its global network of sportsbook partners as part of major agreement with the European Leagues.

“This partnership with Second Spectrum will equip Danish football with proven data tracking and broadcast augmentation solutions,” said Claus Thomsen, CEO of the Danish League. “These solutions will be pivotal to us accessing new levels of data-driven insight to enhance our storytelling for Danish football fans.”

“We are excited to partner with Danish football and bring our cutting-edge technology to coaches, players and fans alike,” said Rajiv Maheswaran, President of Second Spectrum. “Our tracking, software and augmentation products will transform both performance analysis and fan engagement, bringing next-generation experiences across the ecosystem of Danish football.”

Formula E To Showcase Sustainability In Sport During COP26 Summit

The ABB FIA Formula E World Championship will showcase elite sport’s role in achieving the Paris Agreement’s reduction targets at the COP26 United Nations Climate Change Conference.

As the only all-electric motorsport World Championship, Formula E creates a unique technological innovation environment for many of the world’s leading automotive manufacturers including Jaguar Land Rover, DS, Mahindra, Porsche, Mercedes, Nissan and NIO to fast-track developments from racing to commercial use on the road.

Electric cars on the road today go further on every charge due to increases in energy efficiency, enhancements in battery range and advances in powertrain development achieved through technological developments in the first seven seasons of the ABB FIA Formula E World Championship.

The Championship’s approach includes:

  • Becoming the first motorsport series to achieve third-party ISO 20121 certification in 2016 – and today announcing successful recertification – alongside the likes of London 2012 and Tokyo 2020 Olympic Games; reinforcing our commitment to delivering world-class events whilst prioritising sustainable development through economic prosperity, social inclusivity and environmental protection. 
  • Establishing Formula E as the world’s first sport to achieve a net zero carbon footprint since inception with a commitment to remain net zero carbon going forward.
  • Becoming the world’s first sport to join the Science Based Targets initiative and the Business Ambition Pledge for 1.5°C commitment, Formula E will further reduce its emissions by 45% by 2030.
  • Partnering with UNICEF’s Safe and Healthy Environment Fund to support three million children in climate resilience and create a sustainable, safe and clean environment.
  • Advancing sustainability in, and through, sports as a founding member and signatory of UNFCCC Sports for Climate Action Framework.
  • Partnering with the United Nations Environment Programme on its #BeatAirPolution campaign to advocate for clean air.
  • Phasing out single-use plastics from races saving the equivalent of over 300,000 330ml single-use plastic bottles from landfill.
  • In 2015, Formula E became the first motorsport to achieve a Three-Star Accreditation of the FIA Environmental Certification Framework, recognising the highest level of commitment to the environmental and sustainability goals set out by the FIA. This has been successfully renewed in 2018 and 2020, aligning with the FIA’s #PurposeDriven movement.

At COP26, Formula E will be involved in a number of events discussing the vital role sport is playing in accelerating the adoption of sustainable practices, lifestyles and electric vehicle innovation including:

  • ABB Time Panel Session (11:00 GMT, 2 November): Formula E CEO Jamie Reigle will join ABB chief communications & sustainability officer, Theodor Swedjemark; Ulrika Modéer, assistant secretary UNDP; and Selwin Hart, UN special adviser and assistant secretary-general for Climate Action, to discuss how the private sector will play a key role in bringing about a low-carbon society by reducing emissions in industry.
  • Action Hub Event: CHANGE. ACCELERATED. (15:00, 9 November): Formula E sustainability director Julia Palle will focus on Formula E’s leadership position in sustainable innovation in sport and how it is holistically embedded into the Championship.
  • Green Zone Auditorium Event: CHANGE. ACCELERATED. (13:00, 10 November): representatives of the Formula E ecosystem will discuss sport’s role in accelerating sustainable human progress including FIA deputy president for sport, Graham Stoker, and speakers from Mahindra Racing, Julius Baer and Liberty Global. Formula E title partner ABB will host a panel discussion entitled ‘ABB Formula E – It’s more than a race. Together we are drivers of progress’ featuring Formula E CEO Jamie Reigle; Theodor Swedjemark, chief communications & sustainability officer, ABB; and Lucas Di Grassi, ROKiT Venturi driver and environmental campaigner.
  • Sustainable Innovation Forum (15:55, 10 November): Formula E sustainability director Julia Palle will discuss mainstreaming climate innovations for Net Zero Carbon transitions.
  • Department for International Trade & Formula E VIP Evening Reception: during the second week of COP26, the Department for International Trade and Formula E will co-host an intimate evening reception attended by government, media, and clean industry leaders to mark the launch of DIT’s Clean Growth programme and showcase Britain’s global role in the trade and investment into clean industries around the world.

Jamie Reigle, Formula E CEO, said: “At COP26 we will demonstrate the benefits of adopting cleaner forms of transport to tackle air pollution and climate change in the world’s cities. Motorsport has a crucial role to play in accelerating technological developments that can be transferred to everyday use and serves as a powerful platform to showcase innovative transport solutions to live sustainable lifestyles. 

“ISO 20121 recertification is the latest affirmation of Formula E’s commitment to leading the global sports industry in making a positive impact on the lives of sports fans today and into the future as we work together to fight climate change.”

Heather Crick, business manager, SGS United Kingdom Ltd, said: “Achieving recertification to the ISO 20121 Sustainable Events Management standard demonstrates the hard work and dedication that has gone into putting sustainability at the heart of everything that Formula E does. It highlights the Championship’s continued commitment to leading the way in sustainable innovation.

“SGS is proud to support Formula E in implementing this internationally recognised standard to help manage their sustainability growth. As a world leading provider of ESG services, SGS understands the importance of independent verification for all organisations in their journey towards net zero.”

https://www.youtube.com/watch?v=QkjdWoyKyKo

The IOC Collaborates With Fanatics To Launch Global Online Olympic Shop

The International Olympic Committee (IOC) today announced the launch of a unified online Olympic shop developed in collaboration with global merchandise leader Fanatics. Through the Olympic Shop, fans will be able to purchase official Olympic and Paralympic Games merchandise produced by licensees and suppliers appointed by the IOC and the Organising Committees of the upcoming Games editions, Paris 2024, Milano Cortina 2026 and LA28.

“This is an exciting launch for us, as fans from an increasing number of territories will be able to purchase official Olympic merchandising and connect with the magic of the Olympic Games ahead of each edition,” commented Timo Lumme, IOC Television & Marketing Services Managing Director. “We are looking forward to collaborating on this new shop with the Organising Committees of Paris 2024, Milano Cortina 2026 and LA28 to engage with a broader fanbase and offer collectibles and goods that convey the values of the Olympic Movement, in line with the IOC Global Licensing Strategy.”

Image: IOC

The Olympic Shop will offer the largest assortment of Olympic-branded merchandise to date, distributed through Fanatics’ vertical, on-demand manufacturing model and globally connected supply chain, as part of three Olympic core licensing collections:

  • The Olympic and Paralympic Games Collection celebrates each upcoming Olympic and Paralympic Games, and includes branded products such as accessories, fan gear and apparel. Products from Paris 2024 are available from today, with Milano Cortina 2026 and LA28 collections coming soon.
  • The Olympic Heritage Collection offers products featuring art and design elements from previous Games editions, such as apparel, mascots and souvenirs, connecting fans and connoisseurs with the rich heritage of past Olympic Games.
  • Finally, the Olympic Collection targets a young and active audience through unique branded products exclusively available online and at The Olympic Museum Shop in Lausanne, Switzerland, such as toys and games, bags, stationary items and sports equipment.

The different collections are currently available in the United States, Mexico and Europe, including France, the United Kingdom and Switzerland*, and will expand further** by summer 2022, with exclusive product launches along the way. Visa, global leader in digital payments and the Worldwide Olympic and Paralympic payment partner is the official way to pay on the Olympic Shop.

The Olympic Shop complements the Olympic store on Tmall, developed in collaboration with Worldwide Olympic and Paralympic Partner Alibaba and which remains the official platform for Chinese fans to purchase official Olympic and Paralympic products.

Image: IOC

Edouard Bardon, Licensing Managing Director at Paris 2024, said: “The Official Olympic Shop is a new and unique way to share the dynamism of the Games with as many people as possible, starting from today, 1,000 days before the Opening Ceremony of the Paris 2024 Games. Over the next three years, Paris 2024 will unveil more than 10,000 licensed products accessible to everyone. The first products are already available on the online shop, and we will gradually offer new products as we go along in order to satisfy all desires and all audiences until 2024!”

In the future, limited-edition collections from Olympic and Paralympic teams will be available to provide fans with the opportunity to support and celebrate the Olympic and Paralympic athletes participating in upcoming Games.

* The full list of countries is the following: Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, the United Kingdom and the United States of America.

** By summer 2022, the Olympic Shop will be available across the world, except for China and Russia.

ISA Appoints Federico Ferroni As New Marketing And Media Manager

The International Surfing Association (ISA) has today confirmed the appointment of Federico Ferroni as their new Marketing and Media Manager, starting with immediate effect.‎

Ferroni replaces Evan Quarnstrom, who announced his departure after serving nearly six years in the role.

Ferroni, who was born in Argentina and has also lived in California, Chile and Costa Rica, has more than 15 years of experience working in the sports marketing industry. Beginning with a passion for surfing and sustainability, Ferroni went on to study sports marketing at university and started his professional career at IMG Latin America.

He then joined Nike South America in 2010 and supported the brand’s successful launch of its Action Sports division. In 2012, Ferroni was appointed LATAM Marketing Manager for Vans to enhance the brand’s profile across the region and increase the company’s direct-to-consumer business. After his time at Vans, and since 2018 Ferroni has been working as an independent marketing consultant.

Speaking about the appointment, ISA President, Fernando Aguerre, said:

“We are totally thrilled to welcome someone of Federico’s talent and caliber to our ISA family. He brings with him a real passion for surfing and a wealth of marketing and communications experience across action sports brands.

“Following a hugely successful Tokyo 2020 Olympic Games for the ISA, it is important for us to add new, international breadth to our growing team, helping elevate our sport’s profile and awareness to the next level. Federico’s appointment will be a key factor in helping us achieve this over the coming years as an Olympic federation with an expanding global audience of surfing fans.

“At the same time, I would like to thank Evan, for his valuable contribution to the ISA’s success in these recent years. I wish him all the very best for the next chapter in his professional life.”

Federico Ferroni, added:

“I am very excited to join the ISA at this amazing time of growth and opportunity for the sport and the organization. I feel a sense of big responsibility to lead the marketing strategy for an organization with such an influence in the development of surfing worldwide.”

England Netball And Vitality Announce Title Partnership Extension

England Netball and Vitality have today announced an extension to their long-term partnership, which sees the insurance and investments company continue as title partner of England Netball for a further two years.  

Vitality will continue its naming rights of England Netball’s national team, the Vitality Roses, as well as extending its title partnership of the Vitality Netball International Series, which includes all home international series at the elite level of the game.   

In addition, Vitality will continue as Official Title Partner of the Vitality Netball Superleague, the leading domestic netball league in the UK.

Having worked together since 2015, the renewal builds on a hugely successful partnership which has seen significant investment across all levels of the sport over the last six years, driven by a shared purpose to grow the game and inspire women and girls to live healthy and active lifestyles. 

Vitality will continue to help inspire and enable women and girls at a grassroots level to play netball, as they continue as Official Wellness Partner of England Netball’s hugely impactful ‘Back to Netball’ programme, which has seen 125,000 women re-engage in the sport since its inception in 2008. Fourteen years on, ‘Back to Netball’ is thriving, with two out of every three women remaining in the programme, changing the activity habits of participants for the long-term. 

As the Official Title Partner of the Vitality Goalden Globe Awards, an annual awards ceremony to celebrate and recognise England Netball’s volunteer community, Vitality will also continue to help champion the brilliance of the Netball family, shining a spotlight on the many thousands of incredible volunteers and members that really make a positive impact on the lives of others through the power of the sport. 

At the heart of the Vitality partnership there have been some significant campaigns that have helped to drive visibility and growth in the game, whilst building a legacy across the Netball family.   

Vitality’s Netball World Cup 2019 campaign #WeAreRising helped to enable aspiring coaches to access England Netball Level 1 coaching qualifications, with every 100 goals scored at the competition and in the fan parks directly linked to the number of courses Vitality funded. As a result, 114 people were funded to participate in the course to become a qualified netball coach, with the benefit being felt across the grassroots community for years to come.  

More recently, the Vitality Roses each had the name of an inspirational person to them printed on their England dresses for the Vitality Netball Legend Series in January this year. The initiative allowed each player to nominate someone who had a profound impact on their growth as an athlete and contributed to their netball journey. 

Fran Connolly, CEO of England Netball, said: “We are delighted to be extending our long-term partnership with Vitality, which has been a game changer for our sport. Vitality shares our vision to grow the game and engage and inspire women and girls to get active and find joy in our sport, from the grassroots to the elite level. 

“Their commitment and support to helping restart and rebuild our game during the ongoing global pandemic has been critical, with their investment directly contributing to the success of reopening netball across the country and enabling our sport to continue to grow. 

“As we look ahead to next year’s Commonwealth Games in Birmingham and beyond, in a year like no other for netball in this country, we look forward to working closely with Vitality to continue to shine a light on our game, to open our sport to more people than ever before and take netball to ever greater heights. Here’s to another two years of making a positive difference together.” 

Neville Koopowitz, CEO of Vitality, said: “We are delighted to renew our partnership with England Netball once again. We first partnered with the sport six years ago and since then have seen the sport go from strength to strength, with hundreds more women trained to coach netball, and thousands more playing and watching the game.

“Together with England Netball we look forward to building on this success by continuing to showcase this great sport and encouraging many more people get active and play netball, which all forms part of our core purpose to make people healthier and enhance and protect their lives.”

World 12s Appoints Rowena Samarasinhe As Chief Executive Officer

World 12s, the new annual international 12-a-side rugby union tournament, has today announced the appointment of Rowena Samarasinhe as Chief Executive Officer.

Starting with immediate effect, Samarasinhe will oversee World 12s’ establishment, development and expansion while working with global stakeholders to enhance and complement the XV’s game.

With close to 15 years’ experience in the sports industry, Samarasinhe has worked with some of the biggest global sporting properties and athletes across Athletics, Football and Rugby Union in particular.

Samarasinhe joins the organisation with substantial experience from the sports agency world and for the last three years has been running the commercial consultancy GENSport. She is a member of the National Sports Council of Sri Lanka, and sits on the board of several organisations, including the PSA World Tour; CIMPSA; and leadership advisory firm, Equiida.

Commenting on the announcement Rowena Samarasinhe, Chief Executive Officer World 12s, said: “I am honoured and delighted to join World 12s and embark on this exciting journey for our sport.

“World 12s presents an incredible opportunity to bring rugby to new audiences and benefit both the men’s and significantly the women’s game.  I am extremely excited about the opportunity to progress innovation and diversity in the sport of rugby union as well as encouraging an accessible path for audiences and participants alike. I look forward to working collaboratively with the game’s bodies to try and make this exciting concept a successful reality.

“World 12s has been, and continues to be, in regular contact with World Rugby. 

“The challenges around the international calendar are well-known. World 12s is a long-term project, and will grow over the years. We are optimistic that, even within the restrictions posed by the current calendar, World 12s will be able to host a tournament in August 2022 that includes a number of the game’s leading players, who will not be impacted by fixture clashes at that time.

“World 12s will launch its first women’s tournament in 2023. This has the potential to be a gamechanger for women’s rugby, and will not face the same calendar challenges as the men’s game. 

“World 12s has always stated its commitment to working closely with all the game’s stakeholders to build an event that showcases the best talent, while bringing new audiences and significant investment to the sport. 

Ian Ritchie, Chairman of World 12s, added: “We are delighted to welcome Rowena as Chief Executive of World 12s. Rowena’s expertise and experience at the highest level of sport will be invaluable as we grow and build an innovative format of the game. We know that our sport has incredible potential and we have appointed a CEO who is well equipped to navigate the road ahead.”

World 12s is an innovative 12-a-side rugby union tournament which will see the world’s leading male and female players compete annually around the world. The first tournament is due to be staged in England in August 2022 and aims to invest £250 million of new financial support into the global game over the next five years.

IMG To Advise On Media Rights For Turkish Super League

IMG has entered into a long-term advisory role with the Turkish Clubs Association (TCA) on the sale of media rights for the Turkish Süper League with the full backing of the Turkish Football Federation (TFF). 

The Commission of Broadcasting & Media Rights consists of nine members appointed by TFF & TCA. Both organizations have agreed to sign a strategic agreement with IMG on advising the worldwide tender process for all broadcast rights for the next broadcasting cycle, starting with 2022/23 season as well as consulting on other commercial elements of the league. 

Michael Mellor, SVP, Head of Football, Media, IMG said: “The Turkish Super League is one of the most passionate and competitive leagues in European football. We are delighted to be working with the TFF and TCA to increase broadcast reach across all platforms and grow awareness of an established and well-respected competition featuring some of the most well-known teams on the continent. We are looking forward to a successful partnership.” 

Mehmet Sepil, Board Member of the TCA said: “This is an exciting relationship for the clubs as we look to showcase the quality and intensity of the teams and players and the special atmosphere in the stadiums every week throughout the season. IMG understands football and we look forward to working with them over the coming years.” 

TFF Vice President Mr.Erhan Kamışlı, said: “Our aim for the Süper League is to reach the widest possible broadcast audience and to maximize our value commercially. IMG has the global network to help us achieve our ambitions and we believe that they are the perfect partner for Turkish Football to achieve our goals.” 

The Süper League It is the top-flight of the Turkish football league system with the season running from August to May. Current champions are Beskitas who won the title on goal difference from Galatasary, with Fenerbahce just two points further back. 

Eight Partners Added For BLAST Premier’s Return To Arena Events At November’s Fall Final

BLAST Premier has brought on board eight new partners ahead of next month’s highly-anticipated Fall Final (24-28 November) – the esports tournament organiser’s first LAN event in over 20 months. 

Elgiganten, Kia Denmark, A.P. Moller – Maersk, Xbox, OMEN, Stimorol, KPMG and Greater Copenhagen will all team up with BLAST Premier ahead of the long-awaited return of fans and physical events at Copenhagen’s iconic Royal Arena venue in late November. 

The return of arena events with spectators provides a number of exciting in-person opportunities to engage and excite BLAST Premier’s Counter-Strike community at the first LAN event since the London Spring Series in February 2020. 

Kia Denmark, A.P. Moller – Maersk and Xbox team up with BLAST Premier for the first time, with the three brands making their first move into Counter-Strike, while the remaining line-up of partners have a strong history with the Copenhagen-based event. 

Greater Copenhagen and BLAST Premier worked together to create Counter-Strike’s first ever live in-game prediction tool for last year’s Fall Final and will be sponsoring their first BLAST Premier event next month. 

KPMG, OMEN and Stimorol will be partnering with BLAST for a third event – following last year’s online Fall Final and the 2019 Pro Series in Royal Arena. November’s tournament will be Elgiganten’s second event after the 2019 Pro Series.  

All partners will be activating at BLAST Premier’s eagerly-anticipated return to LAN events at November’s Fall Final – via a number of fan engagement initiatives, giveaways and designated spaces at the venue to activate around on top of digital branding that will reach BLAST’s global audience watching from home. 

The eight brands will join current partners, Betway, CS.MONEY, EPOS, SteelSeries and L33T Gaming – taking BLAST Premier’s portfolio of partners for the Fall Final to 13 in total. 

Oliver Clarke, Head of Brand Partnerships for BLAST, said: “We are thrilled to be welcoming a great, diverse line-up of partners for the BLAST Premier Fall Final in Copenhagen – one of Counter-Strike’s most eagerly-anticipated events of the year. We look forward to creating new activations and content together while capturing the huge fan excitement around BLAST’s return to LAN events and the iconic Royal Arena in November. The return of fans and physical events means we can provide our partners with further value and opportunities to engage and interact with the audience in-person.”

The Fall Final is BLAST Premier’s sixth event of the 2021 season and will see eight of world’s best CS:GO teams fighting it out for $425,000 in prize money along with a place in December’s World Final. 

Full list of partners for the BLAST Premier Fall Final: Betway, CS Money, EPOS, SteelSeries, L33T Gaming, Elgiganten, Kia Denmark, A.P. Moller – Maersk, OMEN, Stimorol, Xbox, KPMG and Greater Copenhagen.