SPOTV Launches In Indonesia Partnering MNC Networks And Telkom Indonesia

Eclat Media Group has announced its distribution deal for SPOTV into Indonesia with broadcast partners, MNC Vision Networks and Telkom Indonesia.

MNC Vision Networks platforms include MNC Vision and K-Vision as well as MNC Play (IPTV) and Vision+ (OTT). Additionally, BWF World Tour & Major Events will be on its free to air channels, MNCTV and iNews.

With Telkom Indonesia, SPOTV is carried on IndieHome’s UseeTV (IPTV) and Telkomsel’s MAXStream (OTT) platforms.

Both channels, SPOTV and SPOTV 2, launched on 10 January 2022, kicked off on both broadcasters’ platforms with the Yonex Sunrise India Open that is part of the HSBC BWF World Tour Super 500.

Sports fans in Indonesia will now be able to watch their sporting heroes compete on SPOTV and get to enjoy front row seats to international sporting events such as BWF World Tour & Major Events, FIM MotoGP World Championships, FIM World Superbike Championships, Wimbledon and US Open (Tennis Grand Slams). Additionally, they can also catch the latest K-wave of popular sports including the Korean Baseball League (KBO) and Korean Basketball League (KBL), as well as V.League from Japan.

“Our broadcasting partners in Indonesia are leaders in media and technology, delivering quality content to a captive local audience. We will continue to focus on localising our content in key markets such as Indonesia and are confident that SPOTV and SPOTV2 will add tremendous value to both our partners and sports fans in Indonesia, and the rest of Asia.” said Lee Choong Khay (CK), CEO of SPOTV.

This launch in Indonesia further expands and adds to SPOTV’s distribution network which is currently broadcast in Southeast Asia and selected East Asia territories such as Macau and Mongolia.

Savvy Gaming Group Purchases ESL Gaming For $1.05 Billion

Modern Times Group MTG AB has announced the sale of ESL Gaming, the world’s largest independent esports company, to Savvy Gaming Group in an all-cash transaction valuing ESL Gaming at an enterprise value of USD 1,050 million.

MTG owns 91.46% of ESL Gaming, which corresponds to USD 960 million (equaling SEK 8,890 million) of the total enterprise value and represents a total return on investment of 2.5 times. SGG is simultaneously acquiring FACEIT and will merge the two companies to create the leading global platform for competitive gaming – ESL FACEIT Group. The transaction is subject to regulatory approvals which will include anti-trust and foreign investment screening.

  • Savvy Gaming Group acquires and merges ESL Gaming and FACEIT to create a new global leader in competitive gaming – the ESL FACEIT Group
     
  • MTG owns 91.46% of ESL Gaming, which corresponds to USD 960 million of the total enterprise value, representing a total return on investment of 2.5 times invested capital. Net proceeds are expected to be approximately USD 875 million, including transaction related costs and fees. The sale of the shares will be exempt from tax
     
  • Following the transaction, MTG will focus fully on accelerating growth in its pure-play gaming business. MTG intends to return at least 40 percent of the net proceeds to its shareholders, while the rest of the proceeds will be used to strengthen MTG’s position in the global gaming market and continued execution of its buy and build strategy
     
  • Under MTG’s ownership ESL Gaming has achieved significant scale and increased revenue to become the largest independent esports company globally
     
  • The transaction is expected to close in Q2 2022

The merger with FACEIT and the transaction with SGG reflects MTG’s realization of its long-term strategy for the esports vertical: to expand ESL Gaming’s presence throughout the whole value chain, including B2C services and to drive long term growth. As part of this ambition, MTG initiated discussions with FACEIT to arrange and structure the merger. The transaction ideally positions the new company to pursue accelerated growth on the back of an integrated B2B and B2C product, while remaining closely aligned with the global gaming community and its values.

The transaction is expected to close in Q2 2022. Net2 proceeds to MTG are expected to be approximately USD 875 million (equaling SEK 8,103 million1) and the sale of the shares will be exempt from tax. MTG intends to return at least 40 percent of the proceeds to shareholders. The remaining proceeds will be used to strengthen MTG’s position in the global gaming market and continued execution of its buy and build strategy.

A milestone for MTG and ESL Gaming

Maria Redin, CEO of MTG, says:

“MTG has a long history of identifying successful companies and leveraging talented teams to create shareholder value, including backing them with additional capital. We were in advanced discussions with FACEIT to merge the two businesses and received approaches from parties who shared our vision and who were interested in acquiring or investing in both companies. In response, we embarked on a process to review our options and the transaction announced today is the culmination of that process and represents an exceptional crystallization of value for MTG’s shareholders. The merger with FACEIT will also enable the new company to bring gamers a wide range of new services and products. We are convinced that Savvy is the right owner who will continue to invest in the development of ESL FACEIT Group to nurture and entertain players and fans globally.”

Return to shareholders, and acceleration of pure play gaming from a strong position

Based on the envisaged transaction timetable, MTG’s Board of Directors expects to propose the return of funds to its shareholders in connection with the Annual General Meeting on 24th May 2022. After the return of funds to shareholders, MTG will have a net cash position, after taking account of committed earnouts due to be paid in cash, providing the Group with a strong financial position to significantly accelerate its growth strategy as a pure play gaming company.

MTG has a well-established position in gaming, with some of the industry’s most popular games and brands. Across the last 12 months, MTG has successfully acquired and integrated the dynamic and fast-growing gaming companies Hutch Games Ltd, Ninja Kiwi and PlaySimple. The gaming vertical generated pro forma YTD revenues of SEK 3,520 million and adjusted EBITDA of SEK 1,098 million in Q3 2021, with an organic net sales growth of 12 percent. MTG sees significant growth and future potential in gaming going forward and will share an update on its vision, strategy, and future in this area in connection with a Capital Markets Day which is expected to take place in Q2 2022, following the close of the announced transaction.

Maria Redin comments:

“For MTG, the transaction represents an opportunity to crystallize the value created in the esports vertical, share proceeds with shareholders who have supported us on our journey and to emerge perfectly positioned for further growth. Our gaming vertical has already been immensely successful and will now become the core of our business. Our ‘Swedish family’ model attracts gaming entrepreneurs from around the globe, and helps founders share knowledge and learn from each other in MTG’s ecosystem. We will continue to support, nurture and grow our communities and be the best port of call for entrepreneurs who want to accelerate their growth.”

Significant value creation with MTG as an active owner

MTG’s experience as an active and engaged owner with a deeply established culture of entrepreneurship provides founders with the right environment to grow their businesses over time. MTG acquired ESL and DreamHack in 2015, and later merged the companies under the name ESL Gaming. Under MTG’s ownership the company has achieved significant scale and increased its revenue base. MTG has supported the internationalization of ESL Gaming’s global operational network in over 100 countries, the establishment of strategic partnerships such as the Louvre agreement and Nielsen Sports, and the introduction of ESL ProTour and Mobile Open, making the esports community’s exciting content even more broadly available. MTG will continue to apply the same active ownership formula when it now turns its attention to creating shareholder value as the preferred home for gaming entrepreneurs.

Next step for ESL Gaming, FACEIT and SGG

The anticipated combination of ESL and FACEIT into the ESL FACEIT Group will establish the leading global platform for competitive gaming. The combined business will offer an end-to-end solution that enables games to build competitive gaming communities and ecosystems with a leading digital platform for players to play and connect. It will also be a key destination for partners looking to reach new audiences.

Brian Ward, CEO of SGG, says:

“Both ESL and FACEIT have consistently delivered outstanding performance over a number of years. ESL has built a very strong track record around developing, broadcasting, and commercializing premium esports ecosystems. FACEIT has similarly developed a world-class reputation for providing digital platforms for competitive gamers.

Savvy has committed to invest heavily in the games and esports industry and to materially strengthen the global games community. And as new owners, we remain fully supportive of ESL’s and FACEIT’s respective strategies and leadership, and to driving their businesses forward to support the continued success of competitive gaming. Our investment will continue to put fans, teams, players, developers, and publishers needs first, whilst realizing our exciting, combined vision.”

9Network Announces Broadcast Of 2022 T20 World Cup And 2023 One-Day World Cup, Alyssa Healy Critical Of Lack Of Women’s FTA Coverage

9Network will broadcast every Australian game plus other big match-ups in both the 2022 T20 World Cup and 2023 ICC Men’s Cricket World Cup, LIVE and FREE, ensuring fans have the best seat in the house.

The action begins on October 16 with the Men’s T20 World Cup. For Australia, the defending champions, the mission is to claim more glory on home soil after last year’s triumph in Dubai.

Nine’s Director of Sport, Brent Williams, said: “Any cricket World Cup is a premium event on the international calendar and we’re excited to be the free-to-air home of the 2022 T20 World Cup in Australia and the 2023 World Cup which will be held in India.

“Nine has a long and proud history with cricket and we look forward to that continuing with all Australian and key matches of these prestigious events being broadcast across Nine’s platforms.”

The decision to broadcast the Men’s tournaments free-to-air has come under criticism from some of Australia’s prominent women’s players following this announcement, as Nine did not pick up the rights to the upcoming Women’s World Cup.

However, following Alyssa Healy’s messages about the preferential treatment afforded to the men’s game, Kayo Sports announced they would show fixtures from the Women’s World Cup for free in Australia to viewers without a subscription.

UFC Teams Up With Dwayne Johnson’s ‘Project Rock’ As Official Global Footwear Partner

UFC®, the world’s premier mixed martial arts organization, today announced that Project Rock, the motivational performance brand created by global entertainment and entrepreneurial trailblazer Dwayne “The Rock” Johnson has been named the Official Footwear Partner of UFC.

Under the terms of the multi-year agreement, all UFC athletes and their corner teams will be outfitted with Project Rock footwear as part of their UFC Fight Kits for use during official UFC Fight Week activities, including open workouts, ceremonial and official weigh-ins, and for use on Fight Night in the locker rooms and during their must-see walkouts to the world-famous Octagon®.

Initial footwear provided to the athletes will include Project Rock BSR training shoes and Project Rock slides.  Starting in summer 2022, UFC athletes will be outfitted with a special edition colorway of Project Rock x UFC co-branded BSR 2 training shoes.   

The multi-year partnership began at the weekend with Project Rock footwear provided to all athletes and corners who were participating in UFC® 270: NGANNOU vs. GANE.

“UFC athletes are amongst the greatest, toughest, focused, most disciplined and hardest training athletes on the planet,” said Dwayne Johnson. “Every walk to the iconic Octagon by a UFC fighter is fueled with passion, mana and the deep desire to establish their dominance and LEGACY. I am proud, grateful and humbled that my innovative Project Rock training shoe is now the official global footwear partner of UFC. Being ‘the hardest worker in the room’ isn’t just a catchy slogan. It’s my life. But it’s not just my life. It’s the life and soul of every man and woman that competes in UFC. THEY are the hardest workers in the room. THEY are the ones who walk the walk. THEY are champions. Project Rock looks forward to the endless possibilities within this historic global partnership with UFC and all the hardest workers in the room.” 

“We’re thrilled to partner with Dwayne Johnson and his Project Rock brand to incorporate this innovative footwear into UFC’s iconic fight kits,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski. “The core mission of the Project Rock brand, to help individuals in their journey achieve greatness by equipping them with the right tools, aligns with UFC fighters’ determination, dedication, and perseverance, as they pursue greatness in their own right — both inside and outside of the Octagon.”

This new partnership with UFC will offer massive exposure for the Project Rock brand, providing significant visibility in front of UFC’s global fan base of more than 625 million people and over 187 million social media followers, including the 900 million TV households in 175 countries with access to UFC’s broadcasts. The agreement also provides opportunities to create additional exposure through original UFC content on linear, digital, and social media platforms. 

Co-branded Project Rock x UFC footwear will be made available for sale at retail outlets around the world and online later this year through a network of key global retail partners.  More details on retail availability will be announced at a later date.

Former Sun Sports News Editor Joins CSM

CSM Sport & Entertainment (CSM) is pleased to announce that The Sun’s former sports news editor and rugby union correspondent, Jonny Fordham, has joined the business.

Fordham, who spent 15 years in regional and national media, will be taking up a role in the communications team at CSM. The move will see him working with brands and rights holders on their strategic public and media relations as well as bolstering the agency’s issue, crisis, and media training credentials.

Prior to joining CSM, Fordham, began his career covering Reading FC for the Reading Post before taking on a role with Wardle Whittell Agency which saw him reporting on International, Champions League and Premier League football for the national press and global sports wires.  

In 2015, he joined The Sun to become the paper’s sports news editor before becoming the paper’s rugby union correspondent a year later. During his time with The Sun, he covered two Rugby World Cups and two Lions tours, including last year’s close-fought series in South Africa.

On the move, Fordham said: “I had always wanted to make the switch from sports journalism to communications – but it had to be the right role and with the right people – and CSM offered just that. The chance to advise, support and activate with some of the biggest brands and stars of world sport is the new challenge that I needed, and I look forward sharing my knowledge and experience with the team.”

Sarah Dawson, Managing Director commented: “It’s fantastic to have someone of Jonny’s calibre and experience join our brands team as we continue to focus on strengthening the breadth and depth of our specialisms. We have seen 14 new brands added to our client list in the last 12 months and our communications offering has been integral to that success.”

The DP World Tour And Sky Sports Extend Broadcast Partnership In The UK & Ireland

  • Sky Sports to remain the home of the DP World Tour until 2024
  • Sky Sports to remain the home of the Ryder Cup until 2025

Today the DP World Tour and Sky Sports have announced an extension to their broadcast partnership in the United Kingdom and Ireland, with Sky Sports remaining the home of the DP World Tour until 2024 and the Ryder Cup until 2025.

The deal will see all DP World Tour events broadcast live exclusively across Sky’s platforms, including both its linear and on demand services. That means Sky Sports customers will be able to enjoy a minimum of 32 live events each season across the Tour’s global tournament schedule.

Fans will also be able to enjoy new featured group coverage for the Tour’s flagship Rolex Series events, and the Tour will also be working closely with Sky’s VIP loyalty programme to offer access to a selection of UK and ROI tournaments. Sky Sports customers will also enjoy a range of golf programming across both linear and digital platforms, including masterclass sessions with former DP World Tour winners, behind the scenes access ahead of the world’s biggest events, and much more.

The deal will also see Sky Sports broadcast both the 2023 Ryder Cup in Rome, and the 2025 Ryder Cup in New York, to its UK and Ireland customers on a dedicated Sky Sports Ryder Cup channel.

This agreement extends an already successful partnership between the Tour and Sky Sports that stretches back almost 30 years. Sky Sports’ award-winning golf analysis is provided by some of the biggest names in golf, including former Ryder Cup captain Paul McGinley, Butch Harmon, Laura Davies and Nick Dougherty.

Speaking about the extended partnership Managing Director of Sky Sports, Jonathan Licht said; “As we kickstart a record-breaking year of golf on Sky, we are thrilled to be extending our long-term partnership with the DP World Tour, further cementing Sky Sports as the home of golf in the UK and Ireland.

“This year our customers can enjoy the DP World Tour alongside our live coverage of all four men’s majors, all five women’s majors, the PGA Tour, LPGA Tour and Ladies European Tour, all whilst they countdown the days to next year’s Ryder Cup in Rome, live exclusively on Sky Sports.”

Keith Pelley, Chief Executive of the European Tour group, added: “Sky Sports have been a trusted partner to our Tour as we continue to grow and transform, ensuring that fans of our sport in the UK and Ireland remain as close to the action as possible – with comprehensive live coverage of our events, world class analysis, and behind the scenes features. We’re delighted that our partnership will continue until the end of the 2024 season for the DP World Tour and will continue until 2025 for the Ryder Cup. As a Tour, we are focused on giving fans innovative and insightful content, so we’re excited about what is to come in collaboration with the talented team at Sky.”

Image credit: Getty Images

Boodles To Sponsor The Cheltenham Gold Cup

Boodles, Britain’s leading fine jeweller since 1798, is the new sponsor of the Cheltenham Gold Cup, it was announced today.

Boodles is a committed supporter of the Cheltenham Festival having previously sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile Handicap Hurdle race since 2018. Today’s announcement expands a multi-year partnership.

The Boodles Cheltenham Gold Cup is regarded as the pinnacle of Jump Racing, attracting the world’s best chasers to be roared on by 70,000 spectators at Cheltenham Racecourse in Gloucestershire.

This year’s edition will be run on Friday 18th March 2022 at the conclusion of the four-day festival and broadcast live in the UK on ITV main channel, digital platforms, Racing TV, BBC Radio 5 Live and talkSPORT.

Boodles succeeds children’s charity, WellChild, who were naming rights partner for the Cheltenham Gold Cup in 2021 and will continue to be supported by The Jockey Club and British Racing through continued involvement at the Cheltenham Festival. Boodles has very kindly agreed to donate a piece of fine jewellery from its beautiful ‘Raindance’ collection to auction to support WellChild as part of this ongoing support.

Nicholas Wainwright, Chairman of Boodles, said:

“Boodles is thrilled to have the opportunity to sponsor the Cheltenham Gold Cup. We have had a long association with horseracing at Aintree over many years – having been established in Liverpool in 1798 – and of course in recent years at the home of Jump Racing, Cheltenham.

“Today’s announcement expands a multi-year partnership, starting with our sponsorship of the Leading Jockey Award at The Festival, then the Boodles Juvenile Hurdle and now the Boodles Cheltenham Gold Cup itself.

“Our involvement and sponsorship of the Cheltenham Gold Cup is a perfect fit for us and we are going to enjoy the journey.”

Ian Renton, Managing Director for Cheltenham Racecourse and The Jockey Club’s West Region, said:

“It is wonderful to enjoy this association with Boodles, such an iconic British brand, at Cheltenham and we are very proud to see this partnership expand to take on the most prestigious Jump race in the world.”

Last year’s race was won by Minella Indo, trained by Henry De Bromhead, owned by Barry Maloney and ridden by Jack Kennedy. Past winners are a who’s-who of Jump Racing, including since 2000 the likes of Kauto Star, Al Boum Photo, Native River, Long Run, Denman and Best Mate.

Williams Racing Announces Partnership With That’s It As Official Supplier

Williams Racing is pleased to announce a multi-year partnership with that’s it™, a manufacturer of innovative hygiene products and technologies, as an official supplier.

Based in Germany, that’s it™ has developed two coating technologies which seal and protect against germs and enveloped viruses, including COVID-19 on surfaces and for the indoor air.

The two-year partnership will see all surfaces and rooms, at Williams Racing’s headquarters in Grove, the motorhome and hospitality areas on track, coated in that’s it ™ products to prevent the spread of germs and viruses and protect the team and guests.

Jost Capito, CEO of Williams Racing said: “I’m excited to announce this partnership with that’s it™ and for Williams Racing to lead the way in hygiene strategy in the sport. The safety of our employees and guests, both trackside and at the factory, is a key priority for us and, with that’s it ™, we will be able provide the highest form of protection against bacteria and viruses.”

Andreas Schaetzke, Founder & CEO: “We are very pleased and honoured to support Williams Racing with our coating technologies. For that’s it™ we follow the major target to establish a new hygienic standard which challenges the two most important hygiene ‘pain-points’ for the air and surfaces for everyone today. Safety and sustainability are two important USPs of our disruptive solution.”

All the Williams Racing facilities coated with the products will display a that’s it ™ seal of protection. 

TikTok Becomes Official Entertainment Partner For HBL PSL 7 And 8

The Pakistan Cricket Board (PCB) has announced its partnership with TikTok, the leading destination for short form videos, for two seasons of the HBL Pakistan Super League. TikTok will be the official Entertainment Partner for the seventh and eighth editions of one of the world’s most sought after and popular T20 leagues.

During the HBL PSL 7 that will be staged in Karachi and Lahore from January 27, TikTok users will get the opportunity to engage and generate content on the platform that now has more than one billion active users across the globe. The month-long (34-match) HBL PSL 7 festival of cricket will end at the iconic Gaddafi Stadium, Lahore with the 27 February final.

The two-season long partnership between the PCB and TikTok will allow fans to celebrate the tournament’s unforgettable moments together on the platform using the hashtag #KhelegaPakistan. With everything from pre and post match content and highlights, to cricket-related challenges, TikTok will become a home for the spirit and passion of the HBL PSL fan base that has been an integral reason for the league’s success and growth over the course of the last six seasons.

This partnership comes as TikTok aims to cement its position as the perfect platform for cricket fandom in Pakistan, with the last collaboration with the HBL PSL 6 racking up an incredible 1.6 billion+ views on the platform. This is proof that Pakistan fans love cricket content on the platform, and create great content while also participating in fun-filled challenges.

Chairman PCB Ramiz Raja: “We are delighted to have TikTok join hands with us as our Official Entertainment Partner for HBL Pakistan Super League 7 and 8. Platforms like TikTok have revolutionised content generation and have brought people together through some incredibly creative and entertaining short videos that are watched around the world.

“The HBL Pakistan Super League has historically provided rich entertainment with quality cricket and this year will be no different with TikTok providing another exciting platform for the fans.

“We have made record-breaking gains in terms of our media, sponsorship and broadcast rights in recent days and this partnership is another important milestone for us ahead of the start of the HBL PSL 7. I am confident that both PCB and TikTok will have major gains to make over the course of the next two months and beyond once Pakistan is gripped by the HBL PSL 7 fever starting 27 January.”

Paul Katrib, Head of Brand Marketing, Middle East, Turkey, Africa and Pakistan at TikTok: “We are excited to become the official Entertainment Partner of the HBL PSL 7 and 8, the biggest sporting event in Pakistan. With this partnership, we aim to bring the spirit and passion of this great tournament to its fans on TikTok for the next two seasons.

“TikTok has become a vibrant hub of sports content in the last two years. It nurtures incredible, never-seen-before sporting content, while enabling creators to relive and remix some of the best moments in sports. Creating an online arena where fans play, we will be offering our Pakistani community new ways of creating and engaging with Pakistan’s most popular sporting event, with exciting in-app effects, as well as cool features and filters for the cricket community to enjoy.

“Cricket is the most popular sport in Pakistan and we are happy to have partnered with cricket’s most celebrated event in the country. We look forward to TikTok fast becoming the home of fandom for not just cricket but other sports in Pakistan as well.”

With TikTok being a platform for all, this two-season collaboration will help the HBL PSL not only reach a young audience but also engage more authentically with a very interactive and diverse community that has backed the league from the onset, helping it become one of the most popular and sought after T20 leagues in the world.

Houston Dynamo Football Club Teams With Fubo Gaming In Groundbreaking Partnership

The Houston Dynamo Football Club today announced a long-term partnership with Fubo Gaming, a subsidiary of live TV streaming platform fuboTV.

The groundbreaking deal is the first with a Major League Soccer (MLS) club for Fubo Gaming and represents the first sports gaming partnership for Houston Dynamo FC of MLS and the Houston Dash of the National Women’s Soccer League (NWSL). The partnership designates Fubo Gaming the Official Sports Betting Partner of the Club, while fuboTV will be featured prominently on the front of both Houston Dynamo FC and Houston Dash training tops for the 2022 season.

In conjunction with this agreement, Fubo Gaming inked a multi-year market access deal with the Club, pending legislation passing in the State of Texas to legalize sports betting. Following the passage of legislation, Fubo Gaming is expected to launch Fubo Sportsbook in the Lone Star State, pending the requisite regulatory approvals.

“This partnership represents a significant step forward for our club, and I am proud to welcome fuboTV and Fubo Gaming to the Dynamo and Dash family,” said Houston Dynamo FC president John Walker. “Fubo Gaming is at the forefront of the sports gaming industry and will be leaders in shaping how we enjoy sports in the years to come. We look forward to working with their industry experts to deliver best-in-class experiences for our fans and continually improve the fan experience as the landscape evolves.”

Beginning with the upcoming 2022 MLS and NWSL seasons, the partnership will feature:

●     The Fubo Gaming brand through an integrated marketing campaign highlighted by high-impact local broadcast-visible signage

●     A presence on the Club’s television and podcast programming

●     Activation on the Club’s digital and social channels and other marketing assets

●     Prominent placement of the Fubo Gaming brand across the PNC Stadium, including naming rights for the gate entrance located at the Northeast corner of the stadium

●     Exclusive logo branding on the front of all Houston Dynamo FC and Houston Dash training tops 

●     A presence in community activations benefiting Dynamo Charities

Fubo Gaming launched Fubo Sportsbook, a next-generation mobile sportsbook, in two states: Iowa and Arizona. Fubo Sportsbook is purpose-built to meet U.S. sports fans’ growing demand for interactivity through an industry-first integration of an owned-and-operated sports wagering platform with a live TV streaming experience. By integrating with fuboTV, the mobile app delivers personalized omniscreen experiences that turn passive viewers into active participants. The app’s proprietary feature, Watching Now, leverages fuboTV’s first-party user data to engage participants by recommending relevant bets based upon what they are streaming — even as they change the channel.

“Partnering with the Houston Dynamo Football Club for market access in Texas is a major milestone for Fubo,” said Scott Butera, president, Fubo Gaming. “Texas has an incredibly enthusiastic community of sports fans and will ultimately become one of the largest sports betting markets in the U.S. In addition, our comprehensive partnership with the Dynamo, which encompasses numerous assets and levels of fan engagement, allows Fubo Gaming to maximize its uniquely integrated streaming and wagering platform and furthers our goal of offering highly personalized and immersive experiences.”

Although sports betting isn’t currently legal in the state of Texas, Dynamo and Dash fans will have the opportunity to interact with the Fubo brand throughout the upcoming 2022 season through marketing activations and brand visibility.