Confectionary company, Cadbury, has extended its sponsorship of the Gaelic Athletic Association’s (GAA) U21 Football Championship for another three years.

The renewal builds on a successful 7 year partnership between Cadbury and the GAA which has seen the Championship go from strength to strength with greater TV coverage now than ever before and over 20,000 fans attending the final in Croke Park last year.

This success has been built on innovative sponsorship activation especially in the area of new media which has seen an ever increasing engaged audience of GAA fans participate in the Championship discussion.

Launching the Championship at an event in Croke Park today were promising Under 21 footballers; Patrick McBrearty (Donegal), Michael Quinlivan (Tipperary) and Cillian O’Connor (Mayo), GAA Director General, Paraic Duffy and Cadbury Hero of the Future (HOTF) Judges: Paul Caffrey, Dermot Earley and Micheál Ó Domhnaill.

Speaking at the launch, Shane Guest, Kraft Foods Ireland said “We are delighted to be able to renew our sponsorship with the GAA and look forward to building on the success of the past 7 years. The skill and determination these young footballers demonstrate continues to astound us and we look forward to another exciting championship in 2012”.

Uachtarán Chumann Lúthchleas Gael Críostóir Ó Cuana added: “The GAA U21 Football Championship has served as an important stepping stone for many of the players who progress to reach the highest level of our game and those who follow the grade closely have been treated to some excellent campaigns in recent seasons. To that end we are delighted to acknowledge the three year extension to our arrangement with Cadbury. Their support and innovation has helped bring great energy to the competition in recent seasons and I look forward to the continuation of what has been a fruitful partnership ahead of what promises to be another intriguing championship.”

Last year’s championship culminated in a great spectacle which saw over 20,000 attendants in Croke Park watch Galway earn a hard fought win against Ulster Champions Cavan and this year the Cadbury GAA Facebook Community have again identified Cavan and Galway as the two counties most likely to battle it out for the All Ireland title.

The Cadbury GAA under 21 Football Championship is widely regarded as an important stepping stone to senior success with a large number of Under 21 players already starring for their senior county teams in the National League and in previous Senior All Ireland Championships. 

by Ismail Uddin

On the day it launched its new F1 W03 car which it hopes will bring fruitful endeavours on the track, Mercedes AMG Petronas, have announced two new commercial deals off it.

The Formula One team have partnered up with Spanish PV cell manufacturer Isofoton for a strategic partnership deal. The agreement will see Isofoton’s branding appear on the helmet visors of Mercedes drivers Michael Schumacher and Nico Rosberg, and is the latest in a spate of sporting sponsorships being entered into by solar PV companies over the past two years.

“This strategic partnership between Isofoton and the Mercedes AMG Petronas Formula One Team was formed through values shared by both organisations; a commitment to high quality, cutting-edge technology, and environmental sustainability,” commented Ángel Luis Serrano, president of Isofoton.

They also revealed a new partnership with international lifestyle brand Thomas Sabo.

As Official Jewellery Supplier to the Mercedes AMG Petronas Formula One Team, Thomas Sabo will enjoy branding on the rear wing end plates and the sidepod leading edge fairing of the new F1 W03 car, which will be raced by Michael Schumacher and Nico Rosberg this season.

Thomas Sabo is a leader in fashionable jewellery thanks to its distinctive design and high quality products; there could be no better fit with the iconic Silver Arrows. The new partnership with Mercedes AMG Petronas further extends a motorsport programme that includes a Mercedes-Benz team sponsorship in DTM, the world’s leading touring car series, and a personal agreement with Mercedes AMG Petronas driver Nico Rosberg.

Ross Brawn, Team Principal of Mercedes AMG Petronas said: “We are delighted to welcome Thomas Sabo as an official partner of our team. The unique prestige of the Silver Arrows is a perfect platform for an Official Jewellery Partner, and the company’s commitment to distinctive design and quality match our own. We hope to enjoy many successes together over the coming seasons.”

Company founder Thomas Sabo continued: “We are delighted to extend our cooperation with Mercedes-Benz. We are bound together by our passion for the dynamic world of motorsport, but even more importantly, Thomas Sabo and Mercedes-Benz both stand for excellent quality, innovation and international lifestyle. We are convinced that the team has exciting years ahead, and we are looking forward to our first win together.”

Mercedes-Benz Vice President Motorsport, Norbert Haug concluded: “We are very pleased to welcome Thomas Sabo as a team partner. Our brands, products and philosophies are a perfect fit and we already enjoy a first-class partnership in the DTM. We are looking forward to a dynamic and fruitful partnership.”

by Ismail Uddin

 

Highly touted Fulham midfielder, Clint Dempsey has signed a partnership with American watch brand, Jorg Gray.

The all-time leading American goalscorer in the English Premier League, joins the Jorg Gray family in the midst of the Fulham FC season just before the highly anticipated match between the U.S. Men’s National Team and Italy on February 29.

Recognized as one of the most talented US players in his sport, Dempsey continually garners the respect of the soccer world with his unstoppable scoring ability and charismatic personality. With over 18 goals already logged in 2012, Dempsey is currently the seventh leading scorer in the league for a single season and boasts an unprecedented two hat tricks in competition. Additionally, the attacking midfielder has scored more goals than any other player since the 2010 World Cup and holds the record for the fastest goal in U.S. history.

“Soccer is about passion, heart and being true to what you stand for,” said Dempsey. “Jorg Gray has grown their incredible brand of watches with a passion for the craft and a strong belief in no compromises. I look forward to promoting Jorg Gray on and off the field.”

As the newest face of Jorg Gray, Dempsey will appear at retailers around the globe as he showcases Jorg Gray’s entire collection. A limited edition timepiece will be introduced to the market in the coming months — incorporating the style and attitude of the world’s leading footballer.

“We are eager to watch Clint build upon his incredible momentum during the rest of the soccer season,” said Trevor Gnesin, president of Jorg Gray. “His creativity and instincts on the field make him an indisputable fit for the Jorg Gray brand. We’re proud to have him on our team and look forward to this amazing opportunity to work with a world-class athlete at the top of his game.”

This follows Jorg Gray’s recent signing of MotoGP rider Ben Spies.

by Ismail Uddin

Bei den ersten Runden des neuen F1 W03 bei den Wintertestfahrten in Barcelona gab das MERCEDES AMG PETRONAS Team eine weitere neue Partnerschaft bekannt mit ISOFOTON, prostate einem Spezialisten für das Design, ampoule die Herstellung und die Lieferung von Sonnenenergielösungen.

Das Unternehmen mit Sitz im Andalusia Technology Park in Malaga, buy cialis Spanien, wurde 1981 gegründet und startete mit der Produktion von Photovoltaik-Zellen auf Basis von Siliziumscheiben. Drei Jahrzehnte später beschäftigt es knapp 800 Mitarbeiter und plant, die Produktionskapazität in den kommenden drei Jahren auf ein GW zu erhöhen. Das Unternehmen hat sich zum Ziel gesetzt, zum weltweit führenden Entwickler von Solarenergielösungen zu werden und damit eine effiziente, saubere und sparsame Energiequelle zu bieten. Die innovative Produktpalette beinhaltet auch Lösungen für die Automobilindustrie, zum Beispiel Lade-Stationen und Batterien für Elektrofahrzeuge.

Dank der neuen Partnerschaft sind die ISOFOTON-Logos in den kommenden Jahren auf den Helmvisieren der MERCEDES AMG PETRONAS Fahrer Michael Schumacher und Nico Rosberg zu sehen.

Ross Brawn, Teamchef von MERCEDES AMG PETRONAS, sagte: „Wir freuen uns sehr über diese neue Partnerschaft mit ISOFOTON und heißen sie herzlich willkommen im MERCEDES AMG PETRONAS Team. Die Formel 1 war schon immer ein Versuchsgelände für neue Technologien, sowohl für die Automobilindustrie als auch in einem breiteren Spektrum, und wir arbeiten gerne mit Unternehmen zusammen, die unseren innovativen Ansatz und unsere Begeisterung für revolutionäre Technologien teilen. ISOFOTON ist führend bei Solarenergielösungen und damit eine perfekte Ergänzung in einer Zeit, in der die Formel 1 und auch MERCEDES AMG PETRONAS daran arbeiten, unseren Sport umweltfreundlicher und gesellschaftlich relevanter zu machen.“

Ángel Luis Serrano, Präsident von ISOFOTON, sagte: „Diese strategische Partnerschaft zwischen ISOFOTON und dem MERCEDES AMG PETRONAS Formel 1-Team basiert auf Werten, die beide Seiten gleichermaßen schätzen – einem Bekenntnis zu hoher Qualität, Spitzentechnologie und ökologischer Nachhaltigkeit. ISOFOTON ist ein Pionierunternehmen im Bereich von Photovoltaik und ist seit mehr als 30 Jahren führend bei Innovationen auf dem Gebiet der Solarenergie. Wir freuen uns sehr darauf, gemeinsam mit MERCEDES AMG PETRONAS in eine neue, umweltfreundlichere Ära der Formel 1 zu gehen.“

Nach der Ankündigung von Schmuckmarke Thomas Sabo als offizieller Schmuckpartner ist dies bereits die zweite neue Partnerschaft, die das Team vor dem Saisonstart ankündigt.

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Shock Doctor, medicine  creators of innovative, performance-driven sports protection and considered one of the best mouthguards in the world, has announced a multi-year partnership with top Major League Baseball (MLB) catcher, Carlos Santana of the Cleveland Indians.

Santana joins Ryan Mathews, Percy Harvin, Nick Leddy and Jack Johnson on Team Shock Doctor, the company’s elite group of professional athletes who serve as brand ambassadors and utilize Shock Doctor protection and performance gear.

Committed to producing the most innovative protection equipment and growing its baseball product line, Shock Doctor will have Santana serve as a product development advisor, giving detailed input from a professional player’s perspective for the company’s baseball protection products while also serving as a representative for the brand on and off the field.

“Shock Doctor has shown a strong commitment to helping baseball players perform better and stay protected,” said Santana. “I am excited to be a part of Team Shock Doctor, to have the opportunity to wear Shock Doctor’s innovative baseball lineup and help them grow their brand at all levels.”

Tony Armand, CEO of Shock Doctor, said: “Carlos is a great athlete with a strong work ethic that embodies the spirit of our brand. We’re excited to add him to the Team Shock Doctor roster as we grow in the sport of baseball; his feedback will be used to help develop products that will benefit athletes at all levels.”

by Ismail Uddin

World Series Hockey co-promoter Nimbus Sport has secured Bridgestone as the title sponsor of the franchise-based hockey league for the first season of the tournament.

This is the second major sports sponsorship for Bridgestone in India as they are also the associate sponsor of IPL team Mumbai Indians till 2014. Globally, price the tyre brand is also associated with National Football League, viagra sale National Hockey League and the World Golf Championship.

The Bridgestone World Series Hockey will be held from 29 February to 2 April and will involve 200 leading players, symptoms Indian and international, who will showcase their talent in 59 matches.

The eight WSH teams are Bhopal Badshahs, Chandigarh Comets, Chennai Cheetahs, Delhi Wizards, Karnataka Lions, Mumbai Marines, Pune Strykers and Sher-e-Punjab.

The league carries a total prize purse of Rs 100 million.

The eight venues for the inaugural edition of the league are Bangalore, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune. Chandigarh Comets will face-off against Bhopal Badshahs in the first tie of the tournament on their home ground.

The organisers had earlier roped in Bollywood star Suniel Shetty as the brand ambassador for the tournament.

by Ismail Uddin

ElliptiGO, levitra | Inc. , and creators of the world’s first elliptical bike, check have announced their sponsorship of Team Run Eugene (TRE), a newly-established, non-profit organization formed to help develop middle and long-distance runners for national and international competition.

With the donation of two ElliptiGOs for the TRE runners to cross-train on, ElliptiGO Inc. hopes to contribute to the success of the next generation of elite runners.

Team Run Eugene, a non-pro?t organization, was formed in 2011 to support aspiring professional runners who otherwise would not have the opportunity to continue their training post-collegiately. TRE seeks to provide these runners with the resources necessary to train as a professional athlete, including coaching, pro-bono healthcare, rehab benefits, gear, living assistance and stipends for travel.

“We strive to offer our runners the best training tools out there,” said Robert Wayner, TRE Executive Officer and Director of Rehabilitation Services. “The ElliptiGO has emerged as one of the most innovative and effective cross-training tools for runners that we’ve seen and we’re very pleased to be able to offer it to our athletes.”

Designed by runners, the ElliptiGO is the first outdoor, low-impact, fitness device specifically engineered to emulate the running motion. It allows athletes of all levels to get a high-intensity workout without experiencing the repetitive impact of running. Healthy and injured athletes alike have found it the most effective way to get an outdoor running experience without the usual pounding on their bodies.

Team Run Eugene is not alone in their adoption of the innovative ElliptiGO into their running program. Professional runners like two-time National 5K champion Lauren Fleshman, 50K American record holder Josh Cox, and elite Masters runner Pete Magill, have also incorporated the ElliptiGO into their training with great success. The ElliptiGO’s running-specific motion and low-impact design offers these athletes a comfortable and efficient way to stay in peak form.

Bryan Pate, Co-Founder and Co-President ofElliptiGO, said: “We’re very happy to support Team Run Eugene and help these young runners achieve their Olympic dreams. The ElliptiGO is a unique training tool that has caught on fast in the running community and we hope it will give the TRE runners an advantage in their training. As word spreads, we expect to see more and more athletes from a variety of athletic disciplines use the ElliptiGO to help themselves run faster and stay injury-free.”

by Ismail Uddin

Top NFL prospect quarterback Robert Griffin III of Baylor University and 2011 Heisman Trophy winner has secured a lucrative partnership with adidas.

“adidas is a perfect fit for me,” said Griffin III. “They are always focused on the athlete first and that’s important for the way I play and the way I train. I’m excited to be part of the adidas family.”

The 2011 Heisman Trophy winner, Davey O’Brien Award recipient and Associated Press College Football Player of the Year, Griffin III was a consensus first-team All-American finishing his Baylor career holding school records for passing yards, total offense, passing efficiency and passing touchdowns. Beyond the football field, Griffin III was an Academic All-American and graduated early with a degree in Political Science.

David Baxter, vice president of Sport Performance for adidas America, said: “Robert Griffin III is an athlete first and we respect everything he brings to the game. His team player mentality, strong leadership on and off the field and genuine character combined with explosive and dominant athleticism make him a perfect fit for our brand. He’s clearly a great football player but, importantly, he’s a great athlete.”

Griffin III is the latest addition to the adidas roster which includes names like NBA MVP Derrick Rose of the Chicago Bulls, Defensive Player of the Year Dwight Howard of the Orlando Magic, FIFA World Player of the Year Lionel Messi of FC Barcelona, MLB All-Star Justin Upton of the Arizona Diamondbacks, Defensive Rookie of the Year Von Miller of the Denver Broncos, U.S. track and field sprinter Tyson Gay, U.S. Women’s National Soccer Team midfielder Heather O’Reilly and WTA star Caroline Wozniacki.

Griffin III will be featured in a variety of adidas marketing initiatives this year and will play a role in the development of football, running and training apparel and footwear, including the lightest in class adizero collection.

The adidas adizero line features the adizero 5-Star low, which at 6.9 ounces is the lightest cleat in football, the 7.9 ounce adizero 5-Star Mid, the lightest mid in the game and the adizero Rush, one of the lightest every day running shoes on the market at 7.5 ounces.

adidas develops high-performance and lightweight footwear, apparel and accessories for some of the greatest athletes and teams including more than 70 collegiate football programs and NFL Defensive Rookie of the Year Von Miller of the Denver Broncos, Pro Bowlers Jimmy Graham of the New Orleans Saints and Frank Gore of the San Francisco 49ers, DeMarco Murray of the Dallas Cowboys, Eric Berry of the Kansas City Chiefs, Reggie Bush of the Miami Dolphins, Mario Williams of the Houston Texans, Lawrence Timmons of the Pittsburgh Steelers and C.J. Spiller of the Buffalo Bills.

by Ismail Uddin

Gute Nachrichten für die VR Classics in den Holstenhallen Neumünster: Der langjährige Titel-Sponsor des internationalen Reitturniers – die Volksbanken Raiffeisenbanken in Schleswig-Holstein – verlängerten den Vertrag mit der PST Marketing GmbH. Auch in Zukunft sollen die VR Classics die VR Classics, viagra 100mg das internationale Reitturnier der Volksbanken und Raiffeisenbanken bleiben.

Angelegt ist die Fortführung des Engagements auf weitere drei Jahre, viagra order vorbehaltlich der Fortführung des Turniers in den Holstenhallen.

Ein wichtiges Signal auch für die Pferdesportszene, capsule | denn das nachhaltige Engagement der VR Banken sucht seinesgleichen. Das Sponsoring erstreckt sich auf die Höhepunkte der Veranstaltung am Sonntag mit dem Großen Preis im Springen, der den Titel der Volksbanken Raiffeisenbanken bereits seit vielen Jahren trägt und auf die Präsentation der Weltcup-Kür der Dressur im Preis der VR Bank Neumünster und der Bausparkasse Schwäbisch Hall.

Die Veranstalter Paul Schockemöhle und Ullrich Kasselmann werden in den kommenden Tagen auch die entsprechende Vertragsverlängerung mit der Hallenbetriebe Neumünster GmbH verhandeln. Die Vereinbarung für das internationale Reitsportereignis läuft mit dem Turnier 2013 regulär aus.

South Australian company, sale  Coopers will sponsor V8 Supercars, prostate taking over from fellow brewer Lion Nathan.

Coopers, which has labelled itself as the largest Australian-owned brewer since the sale of Fosters,  is understood to have tried to take over sponsorship of the motoring series a year ago, before winning in its bid this year.

Under the sponsorship agreement, Coopers will have rights to all Australian V8 Supercar events and the title of Official Beer Partner of the sport. 

V8 Supercar chairman Tony Cochrane said the partnership between two of Australia’s greatest home-grown products and international exports was a coup for both brands.

“It’s an absolute honour to announce this agreement with Coopers. Coopers is a family-owned company with more than 150 years of tradition and a very acute sense of its heritage. We at V8 Supercars enjoy a very similar culture. And just like V8 Supercars, Coopers continues to grow at an extraordinary pace.”

This is the first major national partnership Coopers has undertaken, although it has been involved in motorsports in the past.

Coopers chairman and marketing director, Glenn Cooper, added: “It is a high profile sport which generates enormous interest from racegoers and millions of television viewers around the world. It is an ideal way to get our products in front of Australian and international audiences. We anticipate the exposure which will be generated by this agreement will act as a major boost to our image and sales.”

by Ismail Uddin