Street League Skateboarding and Chevrolet announced today that they have agreed to a partnership that will make Chevrolet the official ride of the upcoming 2012 season. 

The dynamic sponsorship will provide series-long excitement for both the fans and the Street League Pros via custom awards and live content branded by Chevrolet. A Chevy Sonic will be awarded to both the 2012 Street League Champion and one lucky Street League fan. Via an online contest, legal U.S. residents will have the opportunity to enter-to-win an identical vehicle to the one presented to the 2012 Champion. Fans can visit www.StreetLeague.com/Chevrolet to enter.

In addition to the championship car giveaway, Chevrolet is now the title sponsor of the “Chevrolet Overdrive” – a special 20-minute format-free jam session featuring the Street League Pros immediately following the finals of each event. Streamed live on Street League’s Facebook page, the judges will award the best overall skater from each Chevrolet Overdrive session $10,000 and a custom trophy.

Chevrolet will be visible all-year-long on Streetleague.com with additional content produced by Street League featuring some of the biggest names in skateboarding.While this represents a new partnership between Street League and Chevrolet, the man behind the league is no stranger to the automaker. In November, Chevrolet teamed up with Street League founder and President Rob Dyrdek to pull off the unthinkable – making the all-new 2012 Chevy Sonic do a “kick flip” from ramp-to-ramp with Rob behind the wheel. The stunt was a focal point of the Sonic’s “Let’s Do This” campaign, was featured in the Sonic “Anthem” Super Bowl commercial, and was the lead story-line in the premier episode of the fifth season of Rob Dyrdek’s Fantasy Factory on MTV.”

With Rob we’ve found an advocate for the Chevy Brand, especially after he’s taken Sonic on some of his most memorable adventures,” said Kevin Mayer, director, Chevrolet Advertising. “He’s a passionate guy who pushes his bounds and we love the natural fit of the Street League, the Sonic and our customer’s youthful spirit.””From working with Chevrolet to make the Sonic kickflip car a reality, to now creating the Chevrolet Overdrive campaign as well as offering the Championship car for this year’s series, we have built an amazing partnership,” says Street League creator Rob Dyrdek. “Their dynamic integration into the Street League platform is a testament to their support of not only the series, but to our fans and skateboarding in general.”

The Honda Indy Toronto has announced it has gained new partners, clinic aiming to enhance the overall on-site experience.

Sony, CDW Canada, Muskoka Brewery and Amsterdam Brewery join the list of corporate partners for the 2012 race, which takes place July 6-8.

Event organizers have been focused on continuing to improve the hospitality experience at the Honda Indy Toronto for 2012. The size of each suite will increase significantly, allowing more comfort for socializing and entertaining within. As part of a new partnership, Sony will equip each hospitality suite with a 40″ BRAVIA LED EX640 Internet Television. These televisions will provide high-resolution broadcasts of a live track feed throughout race weekend. A topmanufacturer in the entertainment industry, Sony becomes the official television sponsor of the Honda Indy Toronto, and also plans to create a lounge located inside the Allstream Centre allowing consumers a place to relax, and enjoy key Sony products during race weekend.

CDW Canada, a leading provider of technology solutions, gains naming rights to the Honda Indy Toronto’s VIP Club. The VIP Club presented by CDW Canada is a full-service hospitality experience for individuals to enjoy the benefits of suite accommodations. Pass holders to this VIP area receive suite access, IZOD IndyCar Series Paddock passes, a VIP Pit Walk-Thru pass, an official Honda Indy Toronto souvenir program, and food and beverage service each day.

Organizers are collaborating with the province of Ontario, working towards providing a full-site licensed environment for the first time in Honda Indy Toronto’s history. The addition of local craft brewers, Muskoka Brewery and Amsterdam Brewery, will add a craft beer experience to the event. Race fans within the legal drinking age will be invited to sample a selection of craft brews and learn more about them through the presence of on-site brew masters and brewery staff. Event organizers plan to expand on this new component with the addition of more Ontario Craft Brewers in the future. 

“These new sponsorships will help us provide a hospitality package that is exciting, comfortable and convenient,” said Charlie Johnstone, Vice President and General Manager of the Honda Indy Toronto. “The Honda Indy Toronto is known for the first-class experience it brings fans on and off the track. We are pleased to welcome each of these companies as a partner, and look forward to seeing how their contributions will enhance the on-site experience throughout race weekend.”

Queens Park Rangers FC has announced today that AirAsia has expanded it’s deal with the Premier League club by becoming the Official Playing Kit Sponsor and Main Club Partner.

The airline’s logo will now appear on the R’s home, away and third shirts for the 2012/13 Barclays Premier League season.

AirAsia initially announced that the airline will be the Official away and third kit sponsor of QPR for the 2011/12 season. The relationship has developed and grown over the past season in the Premier League, and it was a natural progression to become the full kit sponsor.

QPR Marketing Director, Becky Grote, told QPR’s website: “We are delighted to continue our partnership with AirAsia for another season in the Premier League.

“Moving AirAsia onto all three of our playing kits allows them the maximum exposure to the growing worldwide football audience.

“We have great ambition for the growth of QPR in the Asian market, and AirAsia provide us with the perfect platform to raise awareness of the Club in new territories.”

Kathleen Tan, Group Commercial Head of AirAsia, added: “QPR’s achievement of securing their Premier League status mirrors our own hard work and challenges that we went through in making AirAsia the world’s best low cost airline for three years in a row.

“We’re proud to associate ourselves with QPR, a team with remarkable history in English football, whose unrelenting spirit reflects our own endeavour for success.”

The new kits will be available in-store and online from July.

For the away matches Queens Park Rangers will wear an all red-and-white Lotto outfit featuring the same characteristics as the home kit.

Both shirts sport a V-shaped neck and mesh insert on the chest.

The Manulife Financial LPGA Classic has announced that Blackberry’s maker, Research In Motion (RIM) will be a sponsor at the tournament.

RIM will help showcase Waterloo Region as a leader in technological innovation by showcasing their latest products and technologies to the 55,000 expected spectators throughout the week. RIM will also give attendees scoreupdates and other news alerts on their BlackBerry devices throughout tournament week.

Also, RIM will be the title sponsor of the BlackBerry Pro-Am Event. The BlackBerry Pro-Am Event, to be held Tuesday, June 19th at the Waterloo Inn, will be the social kickoff event of the tournament, marking a festive gathering of tournament supporters, local dignitaries and the stars of the Ladies Professional Golf Association (LPGA) Tour.

“We’re proud to be associated with this exciting world class event,” says Andrew MacLeod, RIM Managing Director for Canada. “Sponsoring the BlackBerry Pro-Am Event is a great way to celebrate all that the region has to offer and to extend our hospitality to the supporters, participants and dignitaries who will be visiting Waterloo.”

“The Manulife Financial LPGA Classic is thrilled for Research In Motion to be a major part of the tournament in our inaugural year,” says Tournament Director Richard Kuypers. “We are proud to be partnering with a company from right here in Waterloo Region that represents some of the leading products from across the world.”

The Inaugural Manulife Financial LPGA Classic will be staged June 18-24 at Grey Silo GolfCourse in Waterloo, Ontario. The top female players in the world including previously confirmed Paula Creamer, Michelle Wie and Canadian Lorie Kane will compete for the $1.3 million purse in this 72 hole, stroke play tournament.

Irish radio station Newstalk 106-108 fm today announced Skoda as the station’s new GAA broadcast sponsor for the 2012 GAA All-Ireland Senior Championships.

The England and Wales Cricket Board has announced today that Opta Sports has signed on to become its official and exclusive data collection and distribution partner in a three-year deal.

The partnership will cover the full domestic and home international programme, vcialis 40mg including the LV=County Championship, ambulance Clydesdale Bank 40 and Friends Life t20 competitions and all of England men’s and women’s home international Tests, one-day internationals and Twenty20 internationals.

As the official data collection partner of the ECB, Opta will provide fast and accurate ball-by-ball data feeds from all matches as well as defining new categories to aid the development of player and team performance metrics.

The benefits to the game will include potential new sponsorship revenue streams and innovative content to engage cricket fans across all types of media. Opta will also work closely with the ECB to make this data accessible to the first-class counties, the National Cricket Performance Centre at Loughborough University and other key stakeholders.

ECB commercial director John Perera said: “Cricket is a sport which thrives on statistical analysis. Our new partnership is designed to boost fans’ interest in the sport as well as provide an important resource for our key stakeholders and media partners.

“Opta is an established market leader in the field of sports data capture and a very welcome addition to our roster of official partners.”

Opta CEO Aidan Cooney added: “Opta are delighted to be working with the ECB on this exciting project. Our unique level of data analysis, editorial and visualisation will engage cricket fans in new ways across all platforms.

“We are proud to be associated with a sport which has such a rich heritage and look forward to playing our part in the promotion of all of ECB’s key domestic competitions.“

Electronics giant Samsung will be the official sponsor of this year’s Bike Week, sale which takes place from 16-24 June in the UK.

Trade website BikeBiz says that as a result of the partnership, viagra cyclists can now participate in the virtual relay via the app, order originally launched for runners, ad raise money for charities including Kids Company and International Inspiration. Further details can be found on the Samsung Hope Relay section of the company’s website.

Great Britain track cyclist Laura Trott has been signed up as a brand ambassador by the consumer electronics business and will be present at an event during Samsung Bike Week.

The 20-year-old from Hertfordshire, who won two world championship medals in the omnium and team pursuit in Melbourne last month, said:  “Samsung Bike Week will be a great reason for people to get cycling and get fit during Summer.

“I’ve been training hard ahead of the London 2012 Olympic Games, but everyone can get involved in cycling regardless of ability and Samsung Hope Relay brings with it the opportunity to raise money for some incredible charities.”

Bike Week organiser Andre Curtis added: “Partnering with such a high profile organisation like Samsung helps further the profile of mainstream cycling and attract more people to the multitude of events up and down the country during Bike Week.

“These events shows how cycling means a healthier, more convenient and greener lifestyle and – this year – gives cyclists a charitable reason to take part.”

Andy Griffiths, UK managing director of Samsung, commented: “We are delighted to work with Bike Week to support The Samsung Hope Relay initiative, a relay all cyclists can take part in.

“There will be thousands of people who will attend Bike Week events across the UK and we are looking forward to working with the Bike Week team to make each and every Samsung Bike Week event a success and get as many people to take part and cycle for charity.”

Footballer David Beckham, chef Jamie Oliver and triple jumper Philips Idowu have also been recruited to help spread the message, the trio appearing in a short video, presumably shot before the Bike Week deal and inclusion of cycling on the app was finalised. The video also highlights how users’ pictures and avatars may be used on vehicles and advertising as part of the Olympic Torch Relay itself.

South African Premier League teams Kaizer Chiefs and Orlando Pirates have inked a five-year deal with Vodacom.

The game-changing deal, cough which is the longest running in South African football history, advice commences on 1 June 2012 and further cements a partnership that began in 1998 and has been renewed on four occasions.

Kaizer Chiefs and Orlando Pirates have been receiving R30 million-a-year each from Vodacom for the past five years.

Managing Director of Vodacom South Africa Sipho Maseko says the deal will reshape the nature of sponsorship in sport in South Africa.

“It is indeed a pleasure to announce the addition of a further five years to our partnership and as a reflection of our passion for the game and unwavering support for the fans, I am delighted to announce that this momentous deal will change the nature of sports sponsorship in South Africa.”

AMA Pro Racing and Lucas Oil have reached an agreement naming the lubricant and motorsports powerhouse as a presenting sponsor of AMA Pro Flat Track’s top division and designating MAVTV as the series broadcast partner for the 2012 season. 

“We are very proud of our new partnership with Lucas Oil and MAVTV,” said Dan Johnsen, Director of AMA Pro Flat Track. “Lucas Oil is one of the most respected names in the industry and we are excited to begin working with them. MAVTV is the perfect platform for showcasing the extremely competitive and exciting racing found at every AMA Pro Flat Track event and we look forward to thrilling audiences across America.” 

Lucas Oil produces and markets more than 200 unique heavy duty and high performance automotive and truck lubricants and care products in some twenty-nine countries around the globe, and is growing rapidly country by country, market by market. Founded in 1989 by Indiana natives Forrest Lucas and his wife and partner Charlotte, Lucas Oil Products is deeply involved in many aspects of professional motorsport. Lucas is also now recognized world-wide as the name on the 2012 Super Bowl stadium, and recently completed the purchase of the MAVTV Network that’s now available in over 80 million homes across America. 

“MAVTV is a network built on a legacy of speed, danger and endurance and Flat Track motorcycles offer some of the most thrilling racing on the planet,” said Bob Patison, Executive Vice President, Lucas Oil and President, MAVTV. “Both Lucas Oil and MAVTV are very pleased to partner with AMA Pro Racing on a spectacularly unique American series.”

The Buffalo Bills and the Adam’s Mark Hotel & Events Center have extended their marketing deal, which makes the downtown Buffalo site the official hotel of the team.

The Adam’s Mark has recently renovated 485 guest rooms, and offers space for meetings and events, as well as a fitness center and an indoor pool.

In addition, the Bills said both the Adam’s Mark Hotel & Events Center and the Comfort Suites in downtown Buffalo will offer a special rate of $59 for a Sunday night stay after regular-season home games at Ralph Wilson Stadium.