Barclays Bank Ireland has announced that it is to sponsor the Pretty Polly Stakes at the Curragh Racecourse.  

The Group 1 contest will take place on Sunday 1 July as part of the Dubai Duty Free Irish Derby Festival.

The €200, viagra 000 contest over 10 furlongs is one of the most prestigious races for fillies and mares in Europe and is part of the Breeders Cup Challenge series.

First run in 1948 and named after one of the best thoroughbred fillies of the 20^thcentury, symptoms past winners include such legendary racehorses as Princess Pati, Flame of Tara, Dance Design and Alexander Goldrun while Misty for Me won the race in 2011.

Entries for this year’s race include recent Eithad Airways Irish 1000 Guineas winner Samitar, The Fugue, Princess Highway, Homecoming Queen, Discourse, Maybe, Bible Belt, Mahooba,  Khawlah and Nahrain.

Andrew Hastings, Chief Executive of Barclays Bank Ireland said:  “The Barclays Pretty Polly Stakes is one of the most prestigious Group 1 race in the Irish racing calendar and will howcase the cream of European fillies and mares and we look forward to a successful event on 1 July”.

“The support of the Pretty Polly Stakes by Barclays Bank Ireland is hugely positive for both the Curragh racecourse and Irish horse racing and their association with one of our most prestigious races will ensure that we continue to attract the very best horses and riders for what promises to be an outstanding race day with great racing, stunning fashion and great food in our Good Food Ireland Village,” said Curragh General

Manager Paul Hensey, “We look forward to working closely with Barclays to ensure they maximize their association with our most high profile weekend of the year.”

Yamaha Factory Racing has added Pepsico as a new Official Supplier to the team for 2012 with the brands Pepsi, buy cialis Lipton, ed Gatorade, Looza, Slam and 7Up.

Under the agreement, Pepsico will supply the Yamaha Factory Racing hospitality at all European races with their soft drinks. Pepsico products will also be supplied at the team’s headquarters in Gerno di Lesmo, Monza.

Koss Corporation, the Milwaukee, Wisconsin based high fidelity stereophone manufacturer has announced a partnership with five-time Olympian and 12-time medalist, Dara Torres.

 

Named as one of the “Top Female Athletes of the Decade” by Sports Illustrated, swimming sensation Dara Torres has received an incredible 12 Olympic medals. She is a New York Times best-selling author whose two books have helped inspire women to realize “Age is Just a Number” and it’s never too late to accomplish your dreams. She is the ultimate living proof that determination trumps age.

 

The partnership calls for the development and promotion of a new line of stereo headphone products designed specifically for women.

Michael J. Koss, President and CEO, said: “The consumer electronics industry has had a long history of overlooking the importance of women in how products are both designed and generally marketed. Our goal is to fashion a specific line of products that address the needs and desires of today’s women, and Dara Torres is the perfect partner. Not only is Dara known as one of the most decorated Olympians in US history, but she is a music lover and also admired for balancing motherhood with a career as an author and as a specialist in life fitness.”

 

“I have been listening to music with headphones as a regular part of my day for as long as I can remember. Headphones allow me to escape to a place free of all distraction,” Dara Torres said today. “The opportunity to partner with Koss is a terrific way to help develop active lifestyle products that I know women will love.”

 

Michael Koss went on to say that the company’s history of innovation continues with the recent announcement of Striva, the world’s first Wi-Fi enabled stereo headphone that receives music directly from the internet, without wires.

 

“We live to bring people like Dara closer to the music they love. We understand that music is more than a nice distraction. It is a place we go, a place that both inspires and motivates,” Koss said.

Swedish Premium cider Rekorderlig has extended it’s official partnership with English League club Huddersfield Town.

As part of the partnership Rekorderlig will become the Official Cider of Huddersfield Town for the 2011/12 npower League 1 season.

Rekorderlig has an ever-increasing presence at Huddersfield Town, having cultivated a partnership with the Club in 2010.

During their first year of association with the Club, Rekorderlig’s well-known logo became a recognisable feature around the Stadium, with a big screen advert and perimeter boards around the pitch, they were also a sponsor of the Pedal 4 Pounds 2 bike ride last season with both of their Managing Directors taking part in the ride.

As the ‘Official Cider’ of Huddersfield Town, Rekorderlig Cider will be available for Town fans to purchase at the Club’s Training Complex Canalside. Town fans will be able to enjoy Rekorderlig’s refreshing cider as part of their pre-match warm-up at Canalside ahead of every home game throughout the season. The Swedish Cider will also be available in some parts of the Stadium on a matchday.

Rekorderlig was first created in 1999 with the purest spring water from Vimmerby, Sweden, where it is still brewed today. From its humble Swedish roots, Rekorderlig has retained its dependable honesty to become a much-loved fourth generation family-brewed cider.

Rekorderlig Cider is driving the fruit cider category with a growth rate of 162.2% and can often be seen in the hands of those who yearn for something refreshingly different. It has a clear identity that sets it apart from others and can be found in a wide range of the UK’s favourite bars and supermarkets.

Huddersfield Town Commercial Director Sean Jarvis commented: “We are delighted that Sweden’s finest producers of cider Rekorderlig have extended their stay in our ‘family’ of partners for another year.

“Rekorderlig is a globally recognised, award-winning cider which is now available for Town fans to enjoy at Canalside at a very reasonable price. We identified Rekorderlig as one of our high profile partners during the first year of the partnership and were keen to extend that deal and build on it during the 2011/12 season.

“We would like to encourage Town fans to head down to Canalside ahead of home games and enjoy a refreshing Rekorderlig – responsibly of course.”

Kieron Barton Managing Director of Rekorderlig: “We were delighted with the way the partnership went last season; our brand achieved fantastic presence both regionally and nationally courtesy of the Club. We hope to build upon last year’s foundations and use the great portfolio of partners the Club has to network and create new business and consumer relationships.”

The Oman Football Association (OFA) has announced that Oman Air is coming on board as the key partner for the Oman national team, and as the official carrier of the Oman Football Association.

With Fridays’ 2014 FIFA World Cup qualifier against Australia just a few short days away, this new partnership is sure to be greeted with enthusiasm, as further signs of the whole country getting behind the campaign to qualify for the World Cup finals.

Nic Cartwright, OFA’s Commercial Director, noted, “Our focus at the OFA is on working with Omani companies. We represent the country and we want to do with pride and with fellow Omani partners. Oman Air were our top target for the national team as we believe there are great synergies for us both to help each other and the Sultanate. We are very happy to have them on board and we look forward to going on our 2014 FIFA World Cup journey with them.”

Oman Air is the Sultanate’s designated national carrier and the airline has continued to witness rapid growth over the last few years. This has seen significant increases in the size of the airline’s fleet, major expansion of its network to include more than 40 destinations and the introduction of a range of new products and services. Oman Air will be working with the national football team on their 2014 FIFA World CupTM journey and both parties are looking forward to be working together.

Wayne Pearce, Oman Air’s CEO, commented, “We at Oman Air are proud to be the main Key Partner and official carrier for the Oman Football Association and the national team via our sponsorship agreement being concluded today. We recognise the great strides the team has accomplished in recent years. The next 12 months will be an exciting time to be involved with the team and their numerous planned activities. Having gone through an ambitious expansion plan ourselves, we are proud to be a major sponsor of the Oman national team and the main partner of Oman Football Association.”

The OFA’s Chairman, Sayyid Khalid, was grateful to the support being provided by Oman Air, “We are honored to launch this new partnership with Oman Air and we would be proud to show their emblem on the national team jersey. It is always refreshing to get such strong support from local Omani companies who are keen to get behind the national team and support them through their 2014 FIFA World Cup journey.”

The first game for Oman Air’s sponsorship of the national team will be against Australia this Friday, June 8, at Sultan Qaboos Sports Complex with a 17:00 scheduled kick off.

Sochi 2014 have announced a major partnership with Olympic sponsor Coca-Cola with the drinks company sponsoring the Sochi 2014 Olympic Torch Relay.

Sochi 2014 will be the tenth time Coca-Cola has been a presenting sponsor of the Olympic torch relay.

 

The Sochi torch relay will be over 40, clinic 000 kilometres long and four times longer than the Turin 2006 relay, medicine making it the longest in Olympic history.

It will travel through all 83 constituent entities of Russia, lasting for 123 days from October 2013 to February 7, 2014, when the Winter Olympics begins, making it nearly twice as long as the London 2012 Torch Relay currently taking place.

A total of 14,000 torchbearers supported by 30,000 volunteers will carry the torch, whilst another 2,000 will hold the Paralympic Torch on its journey from February 26 to March 7.

Coca-Cola first supported the Olympic Torch Relay in 1992, and are looking to develop their brand in the Russian market, where they are involved in a fierce battle with their main rivals, Pepsi.

Russia, Ukraine and Belarus President, Zoran Vucinic, said: “The Torch Relay is a truly remarkable event, and Coca-Cola Company is proud that it will again become part of the Olympic Movement and the Olympic Winter Games 2014 in Sochi.

“The Olympic Torch Relay creates a sense of anticipation and future Olympic Games, as a symbol of optimism, which will bring together people from different regions of Russia.

“We look forward to the opportunity to gives young people a chance to carry the Russian Olympic flame.”

Sochi 2014 President and chief executive Dmitry Chernyshenko, added: “We are delighted that Coca-Cola Company have become a partner of the Sochi 2014 Olympic Ttorch Relay – the longest in the history of the Olympic movement.

“Coca-Cola is strongly associated with the Olympic Games and is very popular in Russia.

“Participating companies will bring to the attention of the relay even more fans and create a holiday atmosphere.

“Together we will make a unique and exciting project that will be remembered for years to come.”

Cricket South Africa (CSA) on Thursday announced financial services group Momentum as the official single-title sponsor of all one-day events under its control.

The deal gives Momentum full sponsorships rights of One-Day International (ODI) cricket as well as One-Day Domestic events, adiposity both at franchise and affiliate level over the next six years.

The sponsorship also includes a boost for ongoing development at provincial level with support of the National Club Championships included in the deal.  

The Momentum sponsorship kicks off with The Proteas’ tour to the UK in July, 2012.  Momentum has secured the broadcast rights to the five ODIs of the UK tour.  Later in the South African season of 2012/13 Momentum will host the three ODI events of the New Zealand tour to South Africa in January 2013 followed by the five ODIs against Pakistan in March 2013.  

The 50-overs domestic competition, involving the six professional franchises, will start in November.

“It gives me great pleasure to welcome Momentum to the family of South African cricket as one of our major sponsors,” commented CSA Acting CEO Jacques Faul. “Momentum has committed itself to a long-term agreement and we are grateful for the confidence they have shown in our organisation.

“I am very confident that this new ODI partnership will play a significant role in our ultimate objective in this format of finally bringing the ICC World Cup back to our trophy shelf in 2015.

“This support will enable us to achieve our vision of making cricket a truly national sport and South Africa a nation of winners.”

Nicolaas Kruger, CEO of MMI Holdings, the parent company of Metropolitan and Momentum, said: “Momentum is delighted to have secured this sponsorship deal.  We are pleased that we have had a meeting of minds on the way forward for cricket in South Africa. 

“With regard to the necessity to improve future governance issues, Momentum is satisfied with both the contractual assurances, as well as governance improvements that have been implemented by CSA.  We see this investment as a solid business proposition for the Group and a way to align and extend our brand awareness to a broader audience.

“As an integrated financial services company that counts on innovative solutions to contribute to the financial wellness of all our clients, Momentum is confident that we are aligned with all cricket supporters.  Our support of cricket represents an amazing opportunity to build Momentum as a strong consumer brand in the eye of a wider audience. Cricket represents a growing and diverse fan base. Once the ODI and the Domestic 1-Day Cup get underway later this year we hope that supporters will enjoy matches on TV or bring their families to events for a great day out.”

Fidelity Investments has agreed a global partnership with America’s Cup World Series.

Stephen Barclay, troche interim CEO of the America’s Cup, clinic said: “We’re very pleased to have Fidelity Investments join us in Newport for this milestone regatta. Fidelity has strong ties to the community and a legacy of achievement that makes them an ideal partner for the return of America’s Cup teams racing in Newport, which was home to the Cup from 1930 to 1983.”

Fidelity Investments is also the presenting sponsor of the AC World Series Newport Exploration Zone and the Volunteer Program. The Exploration Zone, located on the north lawn at Fort Adams, will offer an interactive experience for children and adults of all ages.

“Fidelity Investments is proud to be part of bringing America’s Cup racing back to Newport and the state of Rhode Island after nearly 30 years,” said Ron O’Hanley, president, Asset Management and Corporate Services for Fidelity Investments. “The attributes and skills of a competitive sailor mirror those of a great investor. Both require strong leadership, detailed planning, disciplined behavior, a thirst for knowledge and a persistent pursuit of performance, which is why our employees are so excited to be partnering in this historic event.”

The racing schedule for the America’s Cup World Series Newport begins Thursday, June 28, and culminates July 1 with the ACWS Newport Fleet Racing Championship, a 40-minute race after which the first AC World Series Champion will be crowned. Racing on July 1 will be broadcast live, coast to coast, on NBC.

 

The Hertz Corporation, the world’s largest general use car rental brand, has become the title sponsor of the 2012 British MotoGP, which will be held at Silverstone on 15-17 June.

 

The move follows the successful collaboration between the MotoGP rights holder Dorna Sports and Hertz, which has been the car and equipment rental supplier for the premier motorcycle racing World Championship since 2010.

 

“Britain is certainly on the world stage for sports this year, and I’m very proud that Hertz is the title sponsor of the exhilarating British Grand Prix,” said Michel Taride, President of Hertz International and Executive Vice President, Hertz Corporation. “The adrenaline-fuelled MotoGP event will have fans on the edge of their seats as they marvel at the feats of the riders and their motorcycles alike, and it is a privilege to be part of the action.”

 

The world-renowned MotoGP is an eighteen-race series visiting thirteen countries across four continents. The Hertz British Grand Prix edition of the MotoGP will see Britain’s Cal Crutchlow and James Ellison battle it out with the likes of Valentino Rossi, Jorge Lorenzo and Casey Stoner for the winning title.

 

As title sponsor of the British MotoGP, Hertz will benefit from significant media exposure through a range of branding opportunities at the circuit, including at the trackside, bridge, starting point, winners’ podium backdrops, and clothing of the Paddock Girls.

English Championship side Charlton FC have announced a new one-year shirt sponsorship deal with the Andrews Sykes Group.

The international company, ailment which runs an operation within close distance of The Valley, will appear in the form of different brands on the home and away strips as well as training kit as the Addicks compete in the npower Championship next season.

The company are locally based and have been associated with the Addicks for a number of years. 

In a break with past deals, the away shirt will carry a different one of the group’s brands to the home shirt. The new Nike home shirt will carry the logo ‘Andrews Air Conditioning’. 

Andrew Sykes’ managing director, Paul Wood, said: “After a long and successful relationship with Charlton, we are delighted to become shirt sponsors for the season in which the club returns to the Championship. 

“We are looking forward to working with the club, and hope that we have a successful season together in 2012/13.” 

Steven Kavanagh, Charlton’s CEO, added: “I am delighted that we have concluded an agreement with Andrews Sykes. 

“We have worked with them locally for a long time and after three successful years with our previous kit sponsor, Kent Reliance, it’s great to have another successful local business on board.”