sale cialis sans-serif; font-size: 13px; background-color: rgba(255, prostate 255, 255, 0.917969);”>Huddersfield Town has announced that Brighouse based Northern Commercials is to sponsor its home kit, taking the long standing relationship between the two parties to a new level. 

The one year deal will see truck and van specialist, Northern Commercials’ branding appear on the back of the iconic blue and white shirts of the home kit and all retail replica kits for the 2012/13 season. 

Huddersfield Town, known as The Yorkshire Club, is central to the local community and as a long established company in the area and Northern Commercials is using the new sponsorship deal as a way to give something back. 

Managing Director of Northern Commercials, Roger Peel said: “I’m in a privileged position, to be able to support the Club and wider community through business. We’re delighted to be kit sponsors and look forward to a strengthened relationship with the Club over the course of the season.” 

Huddersfield Town’s Commercial Director, Sean Jarvis added: “It’s always a positive for us when local businesses offer support as it cements Town’s place at the heart of the community. Northern Commercials are a long term and valued partner and committed to this sponsorship well ahead of our promotion. We’re delighted that we’ll be working closely with them over the coming season. 

“The Northern Commercial logo works very well with the new home shirt and we will be proud to carry their logo over the course of the 2012/13 season in the Championship.”

Philadelphia Eagles and Finland’s Rovio Entertainment, creator of Angry Birds, announced Wednesday a marketing partnership deal in which characters from the game will be used as animated team mascots.

The Eagles said they are the first sports franchise globally to sign a deal with Angry Birds, who have already attained a billion downloads.

The Birds will use the bird characters to connect with fans, and Rovio will test the football market with an iteration of its current game, perhaps with an eye toward taking it to other NFL markets.

Ari Roitman, senior vice president for business with the Eagles, said the Angry Birds were a “perfect brand fit.” Though the team believes Angry Birds will reach all Eagles fans, they should be highly effective, he said, in reaching the “app and social-media generation.”

Investec, order the specialist bank and asset manager, try has announced England fast bowler, Steve Finn as a brand ambassador.

Finn, who lined up for England in the third and final Investec Test match against the West Indies at Edgbaston last week will help drive Investec’s digital activation of their Test match sponsorship.

Investec, near the end of 2011, announced a major deal with the ECB for title sponsorship of English Test cricket and this further complements that deal.

The England fast bowler will provide the Investec Cricket Zone with behind the scenes video blogs, live Q&A sessions with cricket fans as well as present a video introduction to test cricket for those new to the sport.

Steve added: “I am delighted to be working with Investec and helping them to involve cricket fans in their sponsorship activity. The Investec Cricket Zone is a fantastic place of entertainment and insight for cricket fans and really shows Investec’s passion and enthusiasm for the sport.”

Raymond van Niekerk, global marketing director of Investec, commented: “Steve is one of the outstanding bowlers in cricket. As England’s youngest player to take 50 test wickets he has already demonstrated the high levels of skill and talent at his disposal and his considerable work ethic should allow for a great future in the game.

“Additionally, he is incredibly personable and therefore an ideal ambassador to help us grow the Investec Cricket Zone and engage with cricket fans.”

Singapore’s S-League may lose its co-title sponsor Yeo’s if the Football Association of Singapore (FAS) cannot show progress in addressing dropping fails attendances.

Yeo’s is into its ninth consecutive year as co-title sponsor of the league, which is Singapore’s only professional competition, but Wong Lye Yin, senior marketing manager of the soft-drinks company, said any extension of sponsorship it beyond this season depends on the FAS devising and implementing strategies to attract fans to attend matches.

Wong said Yeo’s is also “a bit disappointed” that, at a time when the S-League needed a boost, fans are being drawn away by the LionsXII’s participation in the Malaysian Super League (MSL).

But Wong maintains Yeo’s is and remains firm supporter of the competition.

 “We have had a lot of naysayers questioning why we are putting a lot of money as co-title sponsor into what they call a money-losing S-League,” she said. “But sports sponsorship is a long-term thing. We have had our glory days with the S-League and can’t throw it aside and say ‘that’s it’, just because it is having one of its bad days.”

 Wong said Yeo’s would consider being involved in bringing in high-profile foreign players to the league draw fans to matches.

 “It is a good idea and we are open to it,” she said. “But it should not be only Yeo’s doing this. If it helps to show other sponsors it will improve the league and benefit everyone, we are willing to consider a proposal to be the one to take the first step.”

 Yeo’s must be persuaded the FAS president, Zainudin Nordin, and his colleagues will be able to boost the league’s profile and attract fans to attend before any such proposals are implemented.

Wong claims some of Zainudin’s strategic plans to boost the game have been executed but there is still room for improvement.

“So far he is on track, but sometimes there are issues which we think they could have done better and others they should not have done,” Wong said.

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National Rugby League (NRL) club Sydney Roosters has announced a new sponsorship deal with German car manufacturer Opel.

Opel’s logo will be displayed on Roosters’ match shirts. The logo will be printed on both on the lower back and a new upper chest location that has this year been made available to teams by the league .

The official press release said: “The new partnership places the Sydney Roosters as just the third team in the NRL to replace the logo of club apparel suppliers [ISC] with that of a sponsor.”

The financial terms of the deal have not been made public. Estimates value the lower back of an NRL jersey at approximately $(US) 300, bronchi 000 p/a and early estimates of the new upper chest area at around $(US) 150, medicine 000 p/a.

Sydney Roosters chief executive, doctor Steve Noyce, said: “Like the Sydney Roosters, Opel shares a history of more than 100 years and having them join our group of premium sponsors is another great step forward for the Roosters.

“Opel has been a leading brand in Europe and we are delighted to welcome them to the Sydney Roosters stable.”

Opel Australia managing director, Bill Mott, said: “As we prepare to launch our vehicles into the Australian market we are excited to partner with a club that, like Opel, holds strong foundations in history and tradition along with a culture to continually advance and win.”

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Matchroom Sport has announced that Diamond Billiard Products will be the Official Table Supplier to all Matchroom pool events in 2012.

Following their debut at the 2011 Mosconi Cup, medic Diamond will now provide their top-of-the-range tables for the World Cup of Pool, anabolics World Pool Masters and the Mosconi Cup.

Founded in 1987, Diamond is highly regarded both in the United States and around the world and is the Official Table of major events such as the US Open, the Derby City Classic, US Open One-Pocket Championship, US Open 10-Ball Championship as well as all WPBA events. In addition it is the popular choice among tournament players across the United States.

Diamond tables will make their 2012 Matchroom debut at the PartyPoker.net World Cup of Pool which takes place at Robinsons Place in Manila, Philippines from 4th to 9th September.

From there the next event is the long-running PartyPoker.net World Pool Masters which runs over the weekend of 5th, 6th & 7th October.

Finally, the action moves to the historic York Hall in London’s Bethnal Green for the 19th annual Mosconi Cup as two five man teams representing USA and Europe do battle from 10th to 13th December.

Chad Scharlow, Vice President of Diamond Billiard Products Inc. commented, “Diamond Billiard Products are very excited to be once again working with Matchroom Sport to supply Diamond pool tables to not only the Mosconi Cup event but also to the World Pool Masters and World Cup of Pool events.

“This is an exciting time in pool as international acceptance of American pool increases, the demand for high quality television coverage of these pool tournaments increases. Couple that with today’s hottest professional pool players and that is a match made for a Diamond table.

“The Diamond brand is very strong in the US market and it is time to expose this world calibre pool table to international markets and Matchroom Sport provides the perfect platform for Diamond to truly build international branding,” he added.

Matchroom Sport Chairman Barry Hearn said: “We’re very pleased to be once again working with Diamond Billiard products following the success of the Mosconi Cup last year. Diamond is without doubt the No.1 brand in the USA and Matchroom is delighted to be working with them and helping them spread the word to all corners of the globe.”

Ultimate Sports Nutrition (USN) and Worcestershire County Cricket Club (WCCC) have joined forces for the remainder of the 2012 season.

USN, an innovative international brand that has expanded internationally through new product development and marketing campaigns, prides itself on providing a range of great tasting high performance products at an affordable price. USN’s involvement in professional sport ranges across multi-sport disciplines and they are excited to be joining forces with WCCC for this summer’s Friends Life T20 campaign. USN’s wide range of products currently help power elite athletes across the world including South African One Day International Captain AB De Villiers.

Having joined forces with WCCC, Karl Bickley of USN (UK) Ltd said: “USN is proud to be working with Worcestershire County Cricket Club. We will be working closely with the coaching staff, especially Strength & Conditioning Coach, Ross Dewar, to help maximize the team’s preparation, performance and recovery throughout the 2012 season and beyond.”

Ross Dewar, WCCC Strength and Conditioning Coach said: “We are excited to be joining forces with USN and using their products to help provide the best nutrition support to our players for training, game days and recovery. We hope they will help give us the edge over our competitors to keep strong and play hard.”

This partnership comes in a big year for USN as they launch their Body and Lifestyle challenge in the UK. The scheme has been a huge success in USN’s birthplace, South Africa, and has helped transform thousands of people over the last 5 years, inviting them to give themselves a body makeover in just 12 weeks.

Richard Branson’s Virgin Group announced today that it has signed to become an affiliate sponsor with the TrueCar racing team that competes in the IZOD Indy Car Series.

The TrueCar Racing fields cars for woman drivers in a number of motorsports series, and has joined partnered with Dragon Racing this year to provide a ride for Katherine Legge in Indy Car.

“We are thrilled to have the Virgin Group team with TrueCar Racing to help empower women in racing and to help strengthen and broaden the message that women racers can statistically win in a sport dominated by men with the right resources and support,” said Scott Painter, Founder and CEO of TrueCar, Inc. “We are committed to providing our team with the tools they need to win now and in the future.”

Virgin will be included on the #6 Indy Car that is currently shared between Legge and four-time series champion Sebastien Bourdais. Legge drives the team’s Chevrolet-powered entry on oval tracks – such as the one this weekend in Iowa – while Bourdais takes over on the road and street courses. It was not immediately known if this sponsorship would enable the team to return to a two-car effort.

The sponsorship also includes the five other TrueCar entries that are scattered throughout various open-wheel and sportscar series, each of which is currently fielding female drivers.

“This initiative speaks volumes on our commitment to empowering women. Given the opportunity, women race car drivers have a great capacity for success,” said Sir Richard Branson, founder of Virgin Group. “We’re excited to help TrueCar Racing and its women drivers achieve victory on and off the track.”

English Football League team, Nottingham Forest FC have announced that John Pye & Sons Auctioneers will be their new main sponsor for the 2012-13 Championship season.

The Nottingham-based company, which is the UK’s fastest growing independent commercial auction house, have signed an initial one-year contract with the club.

John Pye & Sons were formed in Nottingham by a local family in 1968 and Forest Chief Executive Mark Arthur has welcomed the link-up.

He said: “Like us, they are a Nottingham company with a great history but have also forged an excellent reputation both regionally and nationally.

“We believe this sponsorship agreement is an ideal vehicle for both parties and we are looking forward to working with John Pye & Sons over the next 12 months.”

Adam Pye, MD and Principal Auctioneer of John Pye & Sons, said: “We are delighted to be the new main sponsors of Nottingham Forest.

“We are a Nottingham born and bred family business and share many of the same core values and traits within our respective fields; a rich history and heritage, pioneers of new developments, all fuelled by creative and burning ambition. We even share the same colours.

“We are pleased to be able to help support the club in this way during a sensitive period of transition at The City Ground.

“These are exciting times for both Nottingham Forest and John Pye & Sons – we are both about to embark on new ventures which will no doubt see us grow in stature within our competitive fields. We very much look forward to playing a part to help support a season of smiles and good cheer at The City Ground.”

John Pye & Sons trades from eight auction sites across the UK, all of which are managed from their Nottingham headquarters – the old ‘Star’ Brewery in New Basford. The company holds more than 400 auctions a year acting on behalf of some of the UK’s biggest Banks, Finance Houses, Retail PLCs, Recovery Practitioners and Government Authorities selling millions of items every year, ranging from laptops and TVs through to vehicles and construction plant and machinery.

Ironically, the Brewery was ‘home’ for more than a century to Shipstone’s, who were Forest’s main sponsor from 1987 to 1994.

Swiss watch brand Rado has revealed Britain’s number one tennis player and the world’s fourth ranking player Andy Murray as its newest ambassador. 

The brand was recently announced as official timekeeper of the Aegon Queens tennis tournament, advice with the Rado D-Star 200 Automatic named the official watch of the sponsorship. 

Now Murray has scored some points in this latest ambassador partnering for Rado, store and will become the face of the Rado D-Star collection for the 2012 summer season.

Murray said: “I’m really excited about joining the Rado team. The brand is all about edgy style and performance. Timing, there precision and accuracy are vitally important for me, whether that relates to fitness drills, measuring my performance or striking a tennis ball.” 

Murray will wear the Rado D-Star 200 Automatic, a blue high-tech ceramic timepiece and the same watch as is sponsoring Queens. 

Rado’s chief executive Matthias Breschan said: “Andy Murray always stands out from the crowd with his distinctive playing style and unrivalled tactical intelligence. Rado admires his true talent and perfectionism – and at the same time can identify totally with his racquet rebel side.” 

Murray has won 22 career ATP titles and in 2011 became only the seventh player since 1968 to reach the semi-finals of all four Grand Slam tournaments in one year.