Super League team Castleford Tiger have extended their partnership with local company CBR Engineering.

The engineering firm, order which provides a design and manufacturing service to the power and chemical industries at its site on Albion Street, apoplectic are long-term sponsors of Castleford Tigers and for the first time in 2013 their logo will feature on the chests of Tigers first team shirts.

On increasing the sponsorship of the club, Steve Vause, managing director, CBR Engineering said: “CBR Engineering has been a constant fixture in Castleford for many, many years. The company has a proud history of employing local people, while in its business throughout the UK and abroad, putting Castleford on the map both nationally and internationally. These values can also be applied to Castleford Tigers.”

Tigers’ commercial manager Nick Fozzard added: “We are extremely grateful to Steve and Ian Allatt (technical director) at CBR Engineering for their continued support.

“To increase their sponsorship of the club at this time of economic hardship is a fantastic boost.

“Personally, I’m really proud of this deal. This is my first signing since I’ve been at Castleford. CBR are a great company with great people and I’m really looking forward to further strengthening this relationship over the next year by ensuring CBR get the most out of all the benefits of a major partnership with the club.”

Virgin Atlantic has announced that a new partnership has been formed with Championship football club Huddersfield Town.

The airline company, symptoms which has recently gained recognition in the World Travel Awards having been named ‘Best Long-Haul Airline’ in addition to ‘Leading Transatlantic Airline’, will utilize its widespread connections to promote Huddersfield Town’s progression in new international markets.

Sean Jarvis, Commercial Director of Huddersfield Town admitted: “I’m absolutely delighted to announce the new partnership with Virgin Atlantic. Everyone at the football club is incredibly excited to work alongside such a global brand and pioneer in its industry and I think it is a testament to the ambitions and growth of Huddersfield Town that Virgin Atlantic has come on board with us.”

He continued: “Promotion to the Championship will increase our television viewership across the globe and that, combined with the innovative work we are undertaking off the pitch, makes us a very attractive proposition.”

Virgin Atlantic, founded in 1984 by Richard Branson, has since become one of the world’s most established airlines.

James Rowan, North of England Sales Executive for Virgin Atlantic commented: “Virgin Atlantic Airways is delighted to be in partnership with Huddersfield Town. This partnership will help us explore the opportunity to reach out to not only people associated and linked to HTAFC, but to a whole new audience of business and leisure travellers through the links associated with the Club.

“I am sure that this partnership will be one that benefits both parties both in the short term, but also looking further in to the future.”

British Multinational company, Vodafone has obtained the naming rights for the Play Fair Brazil Fiji Tour 2012 to be held next month.

As part of its sponsorship, Vodafone has secured 650 prime location grandstand tickets for two of the venues in Lautoka and Ba.

The telecommunication giants is expected to announce a “text and win” promotion commencing next week that will allow its customers a chance to win the 650 grandstand tickets to watch the matches free.

The winners of these tickets will get best seats to enjoy the two matches. Fans will also get opportunities for photo sessions with the team and chance to win autographed soccer merchandise.

Vodafone’s acting managing director Pradeep Lal said the tour provided Fiji soccer fans with the best chance to witness former World Cup winners playing against our national side.

“We are providing a once in a lifetime opportunity to our soccer fans to witness a world class soccer team right here in our backyard,” he said.

“Realistically, this is probably the closest 99.99 percent of us will ever get to see a team from a country that is synonymous with Soccer World Cup.

“While some players on the tour to Fiji have played in the Brazilian National team, many of the others could easily have made it into their own or many other national teams around the world. Such is the level of talent in Brazil.”

“Vodafone is working towards making this a memorable soccer experience for the soccer loving public in Fiji and at the same time rekindle interest in the sports at the grassroots level with some organized soccer clinics involving the touring players.” 

British Racing, comprised of the British Horseracing Authority (BHA), the Racecourse Association and the Horsemen’s Group, have signed a landmark five-year commercial agreement with Betfair worth an estimated £40m ($62.5m) to the sport. 

It is hoped that this will provide a template to help secure the long term funding of British Racing.

Over the period, Betfair has agreed to pay British Racing 10.75% of all revenues on the sport from its UK customers. The agreement also contains substantial guaranteed minimum payments reflecting both parties’ confidence in the strength and growth potential of British Racing.

The five-year agreement will replace Betfair’s current annual voluntary Horserace Betting Levy payments, with the agreement taking effect from the 51st Levy Scheme covering 2012-13. Betfair has already made upfront Levy payments of £6.5 million for 2012-13 which will be offset against payments due under the new commercial agreement.

The agreement is the first of what could become standard practice for both industries. The Department for Culture, Media and Sport (DCMS) has indicated that it intends to consult in 2012 on proposals to reform or replace the Levy, which could include options to require all betting operators licensed in Great Britain that take bets from British customers to enter into their own commercial deals with British Racing.

Paul Bittar, Chief Executive of the British Horseracing Authority, who in conjunction with Simon Bazalgette, Group Chief Executive of The Jockey Club (the largest commercial group in British Racing) led Racing’s negotiations, said: “We are delighted that we have been able to reach an agreement with Betfair, one which represents a landmark for both the racing and betting industries. 

“It brings many benefits, including substantial and increased guaranteed funding as well as importantly providing certainty for the sport in relation to Betfair’s contribution. We hope that similar arrangements with other betting operators will follow.

“This agreement has required a high degree of co-operation both within Racing, with all the major organisations closely involved in negotiations, and of course with Betfair, who have shown great commitment in their intent to be a constructive commercial partner with our sport. In particular, I would like to recognise the BHA Chairman and the Board for their vision and unwavering commitment in pursuing improved and more stable financial outcomes for the sport, as without it the deal would not have been possible.

“We firmly believe both in the value of British Racing as a product and the need to work closely with the betting industry for our mutual benefit. Government has committed to bringing forward proposals to address the long-standing and damaging flaws in our current funding mechanism. We continue to engage fully in this process, but in parallel British Racing also seeks long-term commercial deals such as this to assist in the transition to a wholly commercial future.”

Martin Cruddace, Chief Legal and Regulatory Officer at Betfair said: “This deal is a genuinely historic moment. For the first time, British Racing and Betfair have proved it is possible for us to work together on a truly commercial basis. Of course it has not been easy but the end result completely justifies all the hard work.

“We hope that this marks a new era and call on other betting operators to adopt similar agreements to help ensure a strong, healthy and vibrant horse racing industry in this country.

“I would like to personally thank Paul Roy and those who have represented racing through this process for the time and energy they have invested in helping us all work together to bring about this deal.”

Dorna Sports SL, ambulance the commercial right holders to the MotoGP World Championship today announced that an agreement has been reached with Mondo to become the Circuit Equipment Provider for the 2012-2014 MotoGP seasons.

Mondo, shop a top provider of sports floor and seating facilities for arenas will provide flooring for Dorna Sports on track offices and the first pit stop which is used for official analytical procedures, in addition to equipping the facilities with seats from its brand Venelli Seating, which is already in use at other MotoGP circuits Assen, Mugello, Sachsenring and Sepang.

“Having become Circuit Equipment Services Providers of MotoGP is a good omen, as it means our floors are becoming increasingly popular in different areas,” Maurizio Stroppiana, President and CEO of MONDO SpA stated.

He added: ”The popularity of MotoGP adds yet further proof of the quality found in our products and underlines the professionalism of our company.”

Mondo’s involvements with MotoGP began in August 2009, when an artificial turf at the run-off area of the Circuito de Jerez de la Frontera was fitted by the company.

Es wird bunt beim SVW: Ab der Spielzeit 2012/2013 ist der in Oldenburg ansässige Foto-Dienstleister CEWE Sponsor der Grün-Weißen. Europas führender Fotofinisher hat einen dreijährigen Sponsoring- und Merchandisingvertrag mit dem SV Werder Bremen geschlossen.

Vor allem das CEWE FOTOBUCH ist ein bekanntes Produkt aus dem Hause CEWE und erfreut sich großer Beliebtheit. “Wir freuen uns, unhealthy in Zukunft mit CEWE viele Innovationen, wie einen Online-Shop und neuartige Druckprodukte, umzusetzen und so einen Mehrwert für unsere Fans zu schaffen. Wir sind stolz, einen starken Partner aus der Region gewonnen zu haben”, freut sich Klaus Filbry, Marketing Geschäftsführer von Werder Bremen.

CEWE wird in der kommenden Saison vielfältig im Werder-Umfeld zu sehen sein. Auf der fernsehrelevanten LED-Bandenwerbung des Weser Stadions und in den Werder-Medien wird sich das Oldenburger Unternehmen präsentieren.

Auch CEWE fiebert einer großartigen Fußballsaison 2012/2013 entgegen. “Zusammen mit den SV Werder Bremen bilden wir eine starke Marken-Allianz und freuen uns darauf, Fußballfans für das CEWE FOTOBUCH und unsere weiteren Produkte zu begeistern”, so Felix Thalmann, Vorstandsmitglied der Neumüller CEWE COLOR Stiftung.

Korean car firms Hyundai and Kia  increased their profiles significantly through their role as official sponsors of Euro 2012. The firms became cars of Euro 2012 in 2010. According to a survey by Frankfurt-based marketing research institute Forsa, the sponsorship deal has been a success. The number of people who remembered seeing a Hyundai commercial increased from 29 percent at the start of the tournament to 49 percent. Kia’s figure increased to 53 percent from 45 percent. {jcomments on}

The Gathering Ireland will be the presenting sponsor for the eagerly awaited clash between Navy and Notre Dame, erectile the Naval Academy Athletic Association, health host of the Emerald Isle Classic American Football game on Saturday, 1st September 2012 announced.

The game, being played at the Aviva Stadium in Dublin, will showcase one of the finest sporting traditions in American College Football and tickets sold out in less than two hours when they went on sale in Ireland a few months ago. It also marks the largest ever contingent of travelling fans for a stand-alone sporting event outside the U.S., with over 33,000 making the trip to Ireland. 

The sponsorship of the Emerald Isle Classic between Navy & Notre Dame is a great fit for The Gathering Ireland 2013, which is a year-long celebration of events that will range from small get-togethers to large scale music festivals, cultural and sporting events. The Gathering Ireland 2013 is about showcasing all that is unique and great about Ireland and inspiring anyone with a connection to Ireland to visit in 2013.

Jim Miley, Director for The Gathering Ireland said: “We are inviting our friends from all across the world to Ireland next year for the Gathering Ireland 2013. 2013 is going to be an incredible year in Ireland with a packed calendar of local gatherings and events, some entirely new with some of the more familiar events bigger and better than ever before.

“Millions of people around the world, and particularly in America, share a connection with our country, or simply a desire to visit Ireland. We are delighted that our first ever Gathering event is in association with such a prestigious organization and one that holds such strong and long lasting connections with Ireland. The sponsorship provides us with a unique opportunity to showcase our Irish hospitality abroad and to inspire and excite people to be part of The Gathering Ireland in 2013.”

In addition to the travelling fans, the game will be seen live across the United States on both the CBS Network channel and their sports digital channel, and all over the world as ESPN America will carry the CBS feed as well. CBS Sports Network will also be broadcasting a special two-hour Emerald Isle Classic preview programme prior to kick off, and will have correspondents filing reports from Dublin and the surrounding area throughout game week. The Game is also expected to be fed to U.S. Service Men and Women deployed throughout the World via American Forces Network (AFN).

Chet Gladchuk, Naval Academy Director of Athletics said, “We are delighted for The Gathering Ireland to be the Presenting Sponsor of the Emerald Isle Classic. This game represents exactly what The Gathering Ireland is all about, a unique coming together in Ireland of Navy and Notre Dame college football fans, some returning to their ancestral home and some travelling for the first time to Ireland. The Emerald Isle Classic presents a once in a lifetime opportunity to showcase Ireland to this group and also to the many millions of Americans watching the game through the broadcast.”

International hotel chain, erectile InterContinental Hotels Group (IHG) has been named the Official Global Hotel for Leeds United in a new partnership. 

The new partnership will see the InterContinental Group brands – Crowne Plaza, discount Hotel  Indigo, Holiday Inn and Holiday Inn Express hotels marketed to the Leeds United fanbase with the Club being the sole and exclusive football club partnership with IHG next season.

Leeds United Chief Executive Shaun Harvey said: “We are delighted that IHG will be joining our Commercial Partners programme and will become our Global Hotel Partner for next season. The new agreement will provide significant benefits to the Leeds United supporter base and provide preferential rates on hotel accommodation for both home and away fixtures. Fans will also benefit from a range of superb offers on leisure breaks both in the UK and overseas.” 

Sacha Clark, Director of Marketing UK & Ireland and Olympics 2012 commented: “We are delighted to become Official Global Hotel Provider to Leeds United FC.  This is our first partnership within the Football League, and we are excited about the prospect of supporting the team, staff and moreover Leeds United fans.  We wish Leeds United all the best for success in this new season.” 

Leeds United fans can benefit from the new partnership with a bespoke new Club micro-site that has been launched providing access to a range of IHG leisure breaks this Summer. From this micro-site fans will also be able to access the unique IHG Sportal, whereby Leeds fans can easily locate all IHG group properties in the immediate vicinity of all of our opponents grounds next season. 

Leeds United Season Ticket Holders and Members will benefit from an exclusive range of promotional offers including discounts of up to 35% off weekend rates, 2 for 1 room night offers and 10% off all midweek stays. 

Exclusive Holiday experience organisation, Virgin Holidays, have agreed to sponsor Worcestershire County Cricket Club’s forthcoming LV= County Championship match against Durham starting Tuesday 10th July.

The brand will be at the ground on all four days of the match and will be promoting their offers and services to spectators and supporters.

Based in House of Fraser in the CrownGate Shopping Centre, Virgin Holidays will be offering WCCC members a 5% discount from a booking made in-store and FREE lounge passes at Gatwick and Manchester Airports on various departure dates.

Deana Manser, Sales Manager for the Worcester branch, said: “we are very happy to do the sponsorship, reach members and supporters of WCCC, and are looking forward to serving the local community and offering you great deals with excellent customer service, dedicated and proud staff bringing your LOCAL Virgin Holidays to Worcester and surrounding areas”.

On Sunday 5th August, the “Virgin Holidays Family Funday “is taking place to raise Money for Dreams Come True Charity for Terminally ill Children, with live music and entertainment from 12 till 4pm at the new Pavilion venue in Cripplegate Park.