Scottish Premier League (SPL) team, cialis Motherwell FC have announced Cash Converters have extended their shirt sponsorship for the club until the end of 2013/14 season.

Motherwell Chief Executive Leeann Dempster said, generic “We are absolutely delighted that Cash Converters is giving such strong support to Motherwell Football Club, and Scottish Football in these turbulent times.

“The partnership has been a great success. Cash Converters have easily been the most engaging and involved of any sponsor the club has ever had and I am sure supporters have seen that with the amount of initiatives and communications that have taken place during our first season.

“We look forward to working with them on both domestic and European fronts this season and again in 2013/14.”

Cash Converters Chief Executive, David Patrick, added: “It has been a tremendous honour to work with the Club and the fans this past year and we are thoroughly looking forward to supporting the Club this season as they embark on new adventures in both the Champions League and the new look SPL.

“Cash Converters will continue to work closely with the Club and its supporters to continually enhance the matchday experience and offer money can’t-buy competitions including a new initiative this season where we are giving fans the chance to convert their seat and sit with the Stuart McCall and the boys in the ‘Well dug out during the game. We hope the extra support helps the Club and its excellent supporters.”

The deal was sourced and negotiated by sports marketing agency, SportQuake, who will also manage the sponsorship.

The International Boxing Association (AIBA) has announced that it has signed a sponsorship agreement with Korean Air which supports the Road to London Program currently being held in Cardiff until 24 July. 

The Road to London Program invited both men and women boxers from underprivileged countries for a three-week training camp in preparation for their participation in the London 2012 Olympic Games.

“AIBA is very proud to partner with such a prestigious company”, ampoule declared Dr Ching-Kuo Wu, purchase AIBA President. “This agreement will surely help the global promotion of the Road to London Program, therapy and will put some of our best boxers in the spotlight.”

“Korean Air is pleased to be in partnership with AIBA”, said Mr Yang Ho Cho, Chairman and CEO of Korean Air. “We are committed to supporting underprivileged boxers from around the world as part of our ongoing efforts to develop international sport.”

Yokohama Tire Corp. has agreed a major partnership with NFL franchise, Chicago Bears.

The team is the latest addition to Yokohama’s expanding 2012 sports sponsorship roster, which also includes the NFL’s Dallas Cowboys, New England Patriots and Baltimore Ravens.

The Bears are one of the most recognizable brands in all of sports, says Fred Koplin, Yokohama’s director of marketing communications. Partnering with an NFL franchise in Chicago will give Yokohama increased brand awareness in the country’s third largest media market, which, in turn, will help drive consumers to their local dealers.

The multi-year sponsorship includes television and radio spots, in-stadium presence and promotions rights.

In addition, Yokohama is running brand advertising on television within the Chicago market this summer and into fall, coinciding with its promotion period.

“Our football sponsorships have been highly successful,” says Koplin. “Being with the Bears means being in front of their huge, passionate fan base, which can only give the Yokohama name strong visibility. This ultimately leads to sales.

“The sponsorship is a great avenue to promote our line-up of tires, including the new orange oil-infused Avid Ascend,” he adds.

In addition to the Bears and NFL sponsorships, Yokohama’s 2012 sports sponsorships include deals with Major League Baseball’s New York Yankees, Philadelphia Phillies and Los Angeles Angels.

British golfing legend Tony Jacklin will partner Scotland’s favourite single malt whisky Glenmorangie for this year’s Open Championship at Royal Lytham & St Annes.

Jacklin is the only British player to capture the famous Claret Jug at Royal Lytham & St Annes back in 1969 — where golf’s most prestigious event will soon tee off on July 19.

He has been appointed as an Ambassador to Glenmorangie to promote shared values of excellence and heritage.

Earlier in the year Glenmorangie became the official whisky of The Open Championship in a three-year partnership.

The Open is golf’s oldest Major Championship dating back to 1860 and offering the famous Claret Jug as its prize. Glenmorangie’s heritage also dates back over 150 years: it was first produced in 1843 and is a leading player in premium single malts.  

Tony Jacklin is the most successful British golfer of his generation. He ended an 18 year wait for a British victor when he won The Open in 1969 at Royal Lytham & St Annes. No British player has triumphed there since Jacklin’s win 43 years ago.

Since ending his playing career, Tony Jacklin has carved out a career as a successful golf course designer. In his role as Glenmorangie Ambassador he will work closely on a programme of initiatives, as well as making guest appearances at events.

Paul Skipworth, president and managing director of The Glenmorangie Company, said: “Earlier in the year we announced our new status as the official whisky of The Open Championship. As many as 200,000 visitors are expected to flock to The Open which is one of the highlights of the sporting calendar.

“So we’re delighted to now welcome Tony Jacklin as a Glenmorangie Ambassador. Tony is one of golf’s true legends and the only British player to capture the famous Claret Jug at Royal Lytham & St Annes. 2012 is also a very special milestone as it is 50 years since Tony became a professional golfer.”

Tony Jacklin said: “I am very proud to be working alongside Glenmorangie which I have always regarded as a leader in its field.

“I am also particularly excited to be part of Glenmorangie’s team this year as the Open is being staged at Royal Lytham & St Annes. I have some very fond memories of the course which, with its 206 bunkers, will bring out the best in the golfers taking part.”

As a player in the Ryder Cup, Tony Jacklin was involved in one of the most memorable moments in its history at Royal Birkdale in 1969.

After his eagle putt on the 17^th hole evened his match with Jack Nicklaus, Nicklaus conceded Jacklin’s two-foot putt on 18^th, halving the match, and ending the Ryder Cup with a tied score.

The incident became known as “The Concession” and ended with the two golfers walking off the course with their arms around each other’s shoulders, thus creating one of the world’s greatest displays of gentlemanly sportsmanship.

Jacklin and Nicklaus later co-designed a golf course in Florida called “The Concession” to commemorate the moment.

Mit Beginn der neuen Saison 2012/2013 wird die Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG aus Kreuztal-Krombach offizieller Hauptsponsor des hessischen Fußball-Bundesligisten Eintracht Frankfurt. Beide Partner sind, wie die sechsjährige Vertragslaufzeit zeigt, an einer langfristigen Zusammenarbeit interessiert. Der Vertrag gilt sowohl für die 1. als auch die 2. Fußball-Bundesliga.

Damit baut Krombacher sein Engagement in Hessen weiter aus. Bereits seit 1999 unterstützt Krombacher den DFB Pokal auf Kreisebene in bis heute 22 hessischen Fußballkreisen. Seit 2010 besteht darüber hinaus eine umfangreiche Partnerschaft mit dem Hessischen Fußball-Verband. In Nordhessen ist Krombacher zudem seit der Saison 2008/09 als Sponsor und Bierpartner des KSV Hessen Kassel aktiv.

Mit diesem Vertragsabschluss wird der hessische Bundesligist, der in der abgelaufenen Saison den sofortigen Wiederaufstieg schaffte, gestärkt in die kommende Erstliga-Saison gehen. Dabei wird Krombacher Eintracht Frankfurt im ersten Jahr der Zusammenarbeit als Haupt- und Trikotsponsor zur Verfügung stehen.

“Wir freuen uns sehr, dass sich die Krombacher Brauerei entschieden hat, durch ein Hauptsponsoring bei Eintracht Frankfurt das Engagement in Hessen nachhaltig auszuweiten. ” kommentiert Heribert Bruchhagen, der Vorstandsvorsitzende der Eintracht Frankfurt Fußball AG, diese Vorgehensweise. “Dies sichert den Verein gerade im ersten wichtigen Jahr nach dem Wiederaufstieg wirtschaftlich ab. Das Konstrukt mit der anschließenden Premium-Partnerschaft verschafft uns zudem eine strategische Flexibilität und wir sind froh, dass Krombacher als Premium Partner langfristig an unserer Seite bleibt.”

Hendrik Schiphorst Vice President Teams der SPORTFIVE GmbH: “Es freut uns, dass Krombacher als Sponsor zahlreicher Highlights im Spitzensport künftig Eintracht Frankfurt als kommunikative Plattform für sich nutzen wird. Da haben sich zwei starke Partner gefunden.”

Marketing-Geschäftsführer Uwe Riehs von der Krombacher Brauerei: “Hessen ist ein wichtiges Kerngebiet für die Krombacher Brauerei, das unmittelbar an unsere Heimatregion angrenzt. Frankfurt liegt nur eine Autostunde von Krombach entfernt und so liegt es im wahrsten Sinne des Wortes nahe, dass wir uns in der südhessischen Metropole engagieren. Die große Tradition des Vereins und die beeindruckende Stadionatmosphäre mit den tollen Fans bieten eine hervorragende Basis für eine gute und professionelle Zusammenarbeit.”

Das Vertragspaket umfasst zunächst das Titelrecht. Krombacher kann dadurch die Bezeichnung “Hauptsponsor von Eintracht Frankfurt” zukünftig zur Eigenwerbung und für PR-Zwecke nutzen. Des Weiteren ist Krombacher Trikotsponsor. Wenn am 25. August die Eintracht Spieler zum ersten Bundesliga-Heimspiel in der Commerzbank Arena antreten, wird der Krombacher Schriftzug auf dem Trikot zu sehen sein. Vertragsbestandteil sind darüber hinaus auch Krombacher Banden im TV-relevanten Bereich sowie exklusive Krombacher Werbung in Form sogenannter Cam Carpets in unmittelbarer Tornähe.

Das vom Vermarkter SPORTFIVE geschnürte Sponsoringpaket umfasst zudem die Präsenz des Krombacher Logos auf den Interview Boards, Trainer-, Spielerbänken und Stellwänden bei Pressekonferenzen sowie auf relevanten Stellen wie z.B. auf dem Mannschaftsbus. Eine Vielzahl von weiteren Werbe- und Presentingmaßnahmen – vom Krombacher Spot auf dem Videowürfel im Stadion bis hin zu Autogrammstunden mit den Spielern, runden das Gesamtpaket ab.

Aus der alkoholpolitischen Verantwortung heraus, wird auf den Trikots der U 19 und der U 17 von Eintracht Frankfurt e. V. KROMBACHER’S FASSBRAUSE stehen. KROMBACHER’S FASSBRAUSE, seit Ende April auf dem Markt, wird einem speziellen Verfahren und mit besten natürlichen Zutaten auf Basis eines Malzauszuges hergestellt und enthält somit kein alkoholfreies Bier. Das bedeutet, dass es sich um ein 100% alkoholfreies Erfrischungsgetränk handelt – ein erfrischend, fruchtig-herbes Geschmackerlebnis für die ganze Familie.

Der mit der Eintracht Frankfurt Fußball AG abgeschlossene Vertrag sichert der Krombacher Brauerei das exklusive Liefer- und Ausschankrecht für Bier und Biermischgetränke zu. Im Einzelnen gehören dazu die Produkte Krombacher Pils, Krombacher Radler, Krombacher Weizen sowie die alkoholfreien Varianten der genannten Sorten, die es schon beim kommenden Heimspiel gegen Valencia FC in der Commerzbank Arena im Ausschank geben wird. 

Panasonic has become the major sponsor of the solar car team of Tokyo-based Tokai University.

The team will compete at the South African Solar Challenge 2012, discount the longest distance solar car race in the world. It will be held late September.

Panasonic has previously sponsored the team and backed when it won the 2011 World Solar Challenge in Australia.

As part of the deal, doctor Panasonic will supply its HIT solar cells well as high-capacity lithium-ion batteries to the team. {jcomments on}

English League club Notts County FC have revealed that the club’s main sponsor for the next two seasons will be leading wholesale foodservice distributor 3663. 

The national brand will have their logo emblazoned on the front of the new home shirt, generic following the successful sponsorship of the back of last season’s away shirt. The company has also agreed to change the colour of their logo on the shirts from purple to gold, buy to mark the club’s 150 anniversary year. 

On the back of the shirt, anesthetist similar to last season, will be recruitment company Lorien Resourcing. 

3663 has been working closely with the Magpies for the past two years introducing stadia catering opportunities and food innovation to support large hospitality events. 3663 has also been active supporters of the charity and community projects run by Notts County FC including their Football in the Community program and 150 anniversary year celebrations 

Managing Director of 3663’s Midlands Region, Dave Hodgson said: “We’re really pleased to be able to sponsor the home kit this season, especially during this anniversary year for the club. 

”We have a long-standing relationship with Notts County, providing previous sponsorship and working along side the club to help develop the catering opportunities. Not the mention that most of the staff at our Langley Mill depot are avid Magpies supporters.” 

Notts County Football Club Chairman Ray Trew said: “We are delighted to have 3663 sponsor our brand new home shirt for the next two years. 

“It is fantastic to have a leading national company associated with the club and I would like to thank them for their support. 

“I am sure the home shirt will be hugely popular amongst our supporters, especially as season ticket holders can have their names designed into the fabric.” 

DoMark International Inc., through its wholly owned subsidiary, MuscleFoot Inc., is has announced that Nick Symmonds, five-time reigning American 800 meter Champion, two-time World Championship 800 meter finalist, and 2012 Olympic team USA member, has agreed to an endorsement contract with the Company.

Based in Eugene, Oregon, Nick is a professional track athlete and 2012 Olympian. A graduate of Willamette University, he competes internationally and specializes in the 800 meter for the US and the Oregon Track Club Elite under the guidance of legendary distance coach, Mark Rowland. Nick is the top 800 meter athlete in the US and #6 in the world. As an Olympian of Beijing’s 2008 games, he failed to make it to the finals, but, in that failure, he found a renewed dedication to his sport that he carries with him every day. MuscleFoot is proud to be endorsed by an athlete of the caliber and dedication as Nick Symmonds.

Commenting on his decision to wear Barefoot Science, Nick Symmonds: “I’m itching to get using Barefoot Science! The guys who’ve started using these insoles are really excited about the results. I’m jealous! I want that edge, as well. Barefoot Science insoles can give me the kind of edge that makes a huge difference at the Olympic level.”

Patrick Johnson, DoMark VP – Corporate Development, said: “I had the pleasure of working with Nick earlier this year as I was preparing for the trials. For the reigning World 800 meter champion to take the time to work with me on proper drills and exercises meant a great deal to me. Nick is the antithesis of the stereotype of a professional athlete.

“He is such a very humble and down to earth guy, it’s hard to conceive of his athletic greatness. He has a great story. I am happy to say that I know him personally, and even happier to be a part of an organization that at this time has the flexibility to present these opportunities to Nick and others like him. I know how important these opportunities are as a former professional athlete, and Domark is absolutely thrilled to be a part of his team and is rooting for him and the rest of team USA to win and win big.”

Leading sport suppliers, asthma Gilbert Netball, impotent have been chosen to provide the official ball and officials’ clothing for all international netball events in a new 4 year deal with International Federation of Netball Associations (IFNA), world netball’s governing body.  IFNA will also be endorsing Gilbert Netball footwear. 

IFNA President, the Honourable Molly Rhone OJ CD, commented:  “We are building on a successful partnership with a company that is committed to netball and the growth of the sport worldwide.  Netball is evolving, becoming even faster and even more exciting.  We are delighted to work with professionals who understand what netballers want and need at every level of the sport.” 

Under the new deal, Gilbert Netball will continue to be the official ball and kit supplier of the IFNA World Senior and Youth Championships, IFNA’s worldwide Regional Championships, and netball’s fast and furious TV showcase, the Fast5 Netball World Series. 

The Gilbert ball is the choice of many of the world’s leading netball teams and tournaments.  Most of the world’s leading nations, including New Zealand, Australia, Jamaica, Barbados, Malawi, Trinidad and Tobago, Scotland and Wales all use it exclusively.  Gilbert netball kit is also becoming the first choice for netballers at all levels.  As well as IFNA’s officials; Jamaica, Barbados, Malawi, Scotland, Botswana and Trinidad and Tobago teams have all chosen Gilbert. 

Gilbert Sales & Marketing Director Richard Gray said: “The future growth of netball is very important to Gilbert and we are very proud to have been chosen as the official ball and officials’ kit supplier by IFNA.  We are also delighted that IFNA have chosen to endorse the Gilbert Netball range of footwear which has been specifically designed for the unique requirements of the sport.  We look forward to continuing to work closely with IFNA to develop the game, not only at the elite level but also on its exciting development programme for the sport around the world.”

Welsh Cycling has confirmed the launch of an new sponsorship strategy, shop to further support the sport’s existing and future stars.

The new strategy has been designed by commercial sports marketing agency 100AND10% to facilitate engagement with companies across varying levels of investment, ensuring all revenue, product and services contributes to supporting the development of the elite athletes in the build up to the Glasgow 2014 Commonwealth Games, as well as the next generation of Welsh cyclists targeting success at the 2018 Commonwealth Games on the Gold Coast.

The rights packages on offer will also support the new track cycling team as part of the high profile UCI Track Cycling World Cup series, with the first ever all Welsh team confirmed to take part from this autumn ensuring full international television coverage of the team and a great new project for any sponsor to become involved with.

As the National Governing Body for cycling in Wales, Welsh Cycling has been identified by the Welsh Assembly Government as one of six priority sports for investment and support based on medal potential in Glasgow 2014 and beyond; as part of this, Sport Wales has committed greater levels of support and funding to the organisation.

The new strategy will focus on securing sponsors for three of Welsh Cycling’s focus areas; Project 2018, an initiative recently launched to identify and develop youth riders for the 2018 Commonwealth Games; Track Attack, Welsh Cycling’s development programme for young people and notably, the elite teams, which now includes the new UCI World Cup Track Trade Team.

As part of British Cycling, Welsh Cycling has contributed to the continued success of the sport at the highest level, inspiring a boom in participation. Two of Wales’ elite athletes Nicole Cooke MBE and Geraint Thomas MBE, of whom were Olympic Gold medallists in Beijing 2008, are cited as strong medal contenders for Team GB at London 2012, and will again be expected to lead Welsh Cycling’s efforts in 2014.

Sponsors will gain the platform to not only showcase their company brand across Welsh and UK media, but also throughout a number of international territories, providing unrivalled brand association with one of the most promising national teams in world cycling. Benefits will also include access to logos and imagery, PR and media opportunities plus access to some of the sport’s biggest stars.

Commenting on the launch of the new sponsorship strategy, Matt Cosgrove, performance director for Welsh Cycling said: “British Cycling has experienced tremendous growth and development over recent years, and Welsh Cycling has played a vital part in this; we have a number of high profile projects already in place, which we anticipate will be of great interest to local and national sponsors. Welsh Cycling is really on a high and with our highest profile riders and the new UCI World Cup Track Trade Team soon to start racing across the globe, it’s a great time for the sport and for any potential partners.”