Indian beverage company, Tata Global Beverages, sponsored Formula One race driver Narain Karthikeyan at the weekend’s Singapore F1 Grand Prix and will sponsor India’s first Formula One driver for the upcoming Indian GP.
Tata will have branding on Karthikeyan’s vehicle and on his water bottle and race helmet.
The deal is part of Tata Global Beverages’ programme to help develop world class Indian talent.{jcomments on}
Formula One frontrunners Red Bull Racing has extended its partnership with Alpinestars, the premier performance motorsport apparel company, after concluding a new multi-year agreement.
Through the partnership, Alpinestars will continue to provide technical products and support to Red Bull Racing’s drivers, Sebastian Vettel, Mark Webber and Sebastien Buemi, as well as the Team’s mechanics and technical staff.
The on-going partnership builds on the strong relationship between Alpinestars and Red Bull Racing. Alpinestars’ technicians will continue to work closely with the Team to bring technological innovation and performance development in one of the most extreme and advanced racing environments in motorsports.
Established in 1963, Alpinestars has extensive R&D facilities in Europe and the USA delivering innovative products that offer world-class safety, performance and comfort. Once proven on the track, the technology is put into commercial production, giving Alpinestars’ customers access to the same products and performance benefits as the world’s top racers.
Beyond its technical racing apparel, Alpinestars also offers a complete street fashion clothing collection, bringing an iconic brand steeped in motorsport heritage to the mainstream.
The Frys.com Open announced a new partnership with Martin Golf Apparel.
The clothing specialist will present the Fry’s & Friends Pro-Am to start the tournament week. The private Pro-Am event will be held at CordeValle Golf Club, order on Monday, unhealthy October 8, 2012. The exclusive event is an opportunity to play the championship venue with a PGA TOUR professional.
“The Frys.com Open is growing its presence on the PGA TOUR and in the community” said Rick Martin, Founder of Martin Golf Apparel. “Martin Golf is pleased to announce this new partnership as our brand grows its own presence among discerning golfers and high end golf shops.”
Entering its seventh year, the Frys.com Open has generated more than $4 million for charity since its inception.
“We are excited about our new relationship with Martin Golf Apparel as we continue our efforts to benefit charity,” said Tournament Director Jeff Sanchez. “We are proud of the positive impact that our tournament has in the community.”
Golf’s top elite players, Lee Westwood, Bubba Watson and Louis Oosthuizen have all inked new multi-year contracts with equipment brand, PING.
Lee Westwood, Bubba Watson, and Louis Oosthuizen – fourth, seventh, and 11th, respectively, in the latest Official World Golf Ranking – have all been with PING their entire pro careers. Each comes into this week’s Tour Championship high on the FedExCup points list.
“Personally, it has been gratifying to watch these men progress in their careers and fulfill the potential they first showed at very young ages,” said John A. Solheim, PING Chairman & CEO. “Success in this sport is tremendously hard to achieve, and to sustain their high level of play over many years is a testament to how hard they work, which enables them to get the most out of their unique talents. We’re proud to have played a role in helping them reach an elite level by providing them with custom-fit equipment, and supporting them on tour. They are wonderful global representatives for our brand.”
As part of the agreements, all three men will wear a PING hat, carry a PING staff bag and play a minimum of 11 PING clubs, including a PING driver and PING putter. Financial terms and the length of the agreements were not disclosed.
Lee Westwood, said: “I’ve played PING clubs for 27 years, and I’ve been associated with the company my whole career, so we have a comfort level that has contributed to my success. I rely on PING clubs because the quality and performance are so consistent, and that gives me confidence. And no matter which corner of the world I am playing in, the people at PING are always there for me, which puts me at ease.”
“PING is family to me,” said Watson, 33, who has played PING clubs since he was a teenager. “The people there root for me, and they make great equipment that is built perfectly for my swing, down to the smallest detail. I have some unique specs, and they always deliver what I need to perform my best. It takes a partnership to succeed out here, and the people at PING have the same attitude I do – that we’re a team.”
“My relationship with PING is built on trust and loyalty, and after so many years, they not only know my needs, they anticipate them,” Oosthuizen commented. “I like to try all of PING’s new products right away, and the PING guys on tour are great at fine-tuning the equipment to fit my game. I switched to the new Anser driver because it takes a strength of mine and makes it even better. They always seem to know what will help me improve, so I have a lot of faith in what they do for me.”
French powerhouses, medicine Paris St. Germain are close to securing a record €100M ($130M) annual sponsorship deal, ailment according to the AFP.
The “enormous contract” is in advanced stages of discussion with an unknown Qatari bank, and “would most likely” be for four years. A PSG management source told AFP, “It is possible the deal has already been signed.” The Qatari bank “would like to become the jersey sponsor of PSG next season.”
It would replace Fly Emirates, whose contract runs through 2014. Emirates pays the Parisian club €3.5M ($4.6M) annually. The Qatari investors would also like the naming rights to the Parc des Princes Stadium.
PSG General Dir Jean Claude Blanc had no comment on the possible deal but said, “As a whole, the revenue lines of PSG are seeing rapid growth, and a large number of contracts are currently being discussed.” If the deal is signed, PSG “would be safe from any possible UEFA sanctions”.
Betting firm, anabolics WilliamHill.com have extended their sponsorship of snooker’s UK Championship for another two years.
The bookmaker’s online arm supported the world ranking tournament for the first time last year and will now do the same in 2012 and 2013.
This year’s WilliamHill.com UK Championship runs from 1-9 December and features 32 of the best players in the world.
Judd Trump is set to defend his title at the York Barbican, medical where total prize money of £625,000 will be on offer.
Trump won last year’s tournament with an exciting 10-8 victory over Mark Allen.
World Snooker chairman Barry Hearn said: “There is a fantastic buzz about snooker at the moment, exemplified when young sensation Judd Trump won the title in York with an incredible display of potting.
“William Hill recognise that this sport is going places and they want to be involved, and we welcome them back with open arms to sponsor this outstanding tournament.”
William Hill chief marketing officer Kristof Fahy added: “Snooker has a massive global reach and our sponsorship will enable us to reach over 100 million potential customers across the world.”
English Premier League team, Tottenham Hotspur have renewed their shirt sponsorship with Investec.
The specialist bank and asset manager’s logo will appear on Spurs’ strips during their Europa League, FA Cup and League Cup clashes this season.
The club have different sponsors for league and cup competitions, so Autonomy will continue to be the name on Tottenham’s shirts in the Premier League.
Investec began its sponsorship of Spurs in 2010 ahead of the team’s run to the quarter finals of the Champions League.
Its name will be displayed on the shirts for the first time this season when Lazio visit White Hart Lane on 20 September for the opening match of this season’s UEFA Europa League campaign.
Investec’s Raymond van Niekerk said: “We continue our partnership with a club that complements our brand and gives us the excitement of being involved with world class football.”
BODYARMOR SuperDrink have announced Los Angeles Angels outfielder Mike Trout as its newest partner and shareholder.
The partnership marks the first-ever national endorsement deal for the 21-year old rookie phenom and gives Trout an equity stake in the company.
Trout has taken the sports world by storm since being called up to the big leagues in April. Trout is very likely to be named the league’s top rookie and is a strong candidate for league MVP, all while leading his team’s playoff push. As a BODYARMOR SuperDrink partner, Trout will participate in regional and national events, promotions, product testing and more.
“National media have called Mike the ‘Supernatural’ because the talent and maturity he shows at his age exceeds all natural expectations. It’s fitting that he join BODYARMOR, which created a ‘SuperDrink’ category which has redefined what athletes expect of beverages based on our superior nutrition and hydration,” said Mike Repole, Chairman of BODYARMOR SuperDrink. “We at BODYARMOR see Mike as an exceptional talent who can grow with our brand, as we both continue to defy expectations.”
“I expect a lot of myself on the field and the same goes for what I put into my body. Nothing else keeps me hydrated like BODYARMOR SuperDrink,” said Trout. “The big league season is a long one and I need the best fuel to perform. BODYARMOR SuperDrink packs an amazing amount of nutrition and hydration into one bottle. There is nothing else like it. That’s why I’ve joined BODYARMOR as a shareholder.”
Trout is having arguably the greatest rookie campaign of all-time. Earlier this year, Trout broke the American League rookie record when he crossed home plate in 14 consecutive games. In July, he was named AL Rookie of the Month and Player of the Month, becoming the only player to ever win both awards in the same month. The Millville, N.J. product also became the youngest player ever to hit at least 20 home runs and steal at least 40 bases in a season — and he’s still adding to those totals in his current rookie campaign.
Finnish gambling monopoly Alands Penningautomatforening (PAF) has signed a sponsorship agreement with the Spain’s top-flight soccer league, viagra 100mg La Liga.
PAF stated that the deal with ‘La Liga’, capsule will see it ‘reach out to a wider audience than before’ and endeavour to offer Spain-based punters ‘unique experiences’.
“We are very happy to be able to align ourselves with the world’s premier football league,” said Anders Ingves, Chief Executive Officer for PAF.
“In cooperation with La Liga, we have the opportunity to provide our customers with unique experiences and products. As relative newcomers to the market, this partnership also gives us greater exposure and credibility with the Spanish people.
“We appreciate that the Liga Nacional de Futbol Profesional has chosen us as a partner. PAF is an event-oriented company and I am impressed by the Liga Nacional de Futbol Profesional’s activities with its sponsors. I firmly believe that this partnership will strengthen the growth of PAF, which already has gained momentum in Spain.”
PAF, which already holds a Spanish licence, declared that the deal covers the entire 2012/2013 domestic season and will give it the chance to ‘communicate with everyone who follows La Liga using means such as social media and to organise activities under a combined PAF and La Liga flag’.
“We are very pleased that PAF has decided to sign this agreement with the Liga Nacional de Futbol Profesional because we share essential values and PAF also understands that through this association it can offer its customers in Spain added value and unique experiences,” said Francisco Roca, General Manager for the Liga Nacional de Futbol Profesional.
The Cheltenham Gold Cup has renewed it’s ties with betting firm, Betfred for a further three years, up to and including the 2015 race.
Betfred’s Managing Director, John Haddock, said: “After the tremendous success of the Betfred Cheltenham Gold Cup last year, we wanted to secure a further long-term deal. It has been a pleasure dealing with Peter McNeile, the Cheltenham team and also the Jockey Club who were a major contributor in getting the agreement concluded in record time.
“We are delighted to be associated for three more years with the greatest steeplechase in the world and look forward to working with Cheltenham to making the race even bigger and better.”
Betfred took over sponsorship of the National Hunt’s blue riband event in 2012 following its purchase of the Tote.
“This is an important deal for Cheltenham, Jockey Club Racecourses and British racing,” said Paul Fisher, Group Managing Director, Jockey Club Racecourses. “People from all walks of life get excited by the Betfred Cheltenham Gold Cup and we look forward to continuing to grow its unique appeal in partnership with Betfred.”
Cheltenham’s Director of Sponsorship, Peter McNeile, added: “Naturally, we are delighted to secure Betfred’s sponsorship of the Cheltenham Gold Cup for a further three years. Their support of the race and the enthusiasm they put into promoting it last season made us keen to extend our partnership and it was clear from our first conversations on the subject that the Betfred team felt the same way. We are both now committed to raising the profile of this iconic event even further over the next three years.”
The 2013 Betfred Cheltenham Gold Cup takes place on Friday, 15 March the final day of The Festival, which begins on Tuesday, 12 March.