Tampa’s BlueGrace Logistics will again sponsor MMA fighter Carlos Condit when he takes on George St. Pierre for the welterweight crown at UFC 154

The live event will take place on Saturday, November 17, 2012 at The Bell Centre in Montreal. BlueGrace Logistics has been heavily involved with the sponsorship of MMA fighters, cross-branding the sport with the services of a leading transportation logistics provider.

“We are proud to sponsor Carlos Condit because he is a driving force that represents good sportsmanship and tremendous work ethic,” says BlueGrace President and CEO Bobby Harris. “As we continue to grow, it’s important for us to have a role model who works hard, plays hard and can model how that translates into success. Condit does that for BlueGrace.”

Carlos Condit, “The Natural Born Killer”, is a Mexican-American Mixed Martial Artist hailing from Albuquerque, New Mexico. Condit formerly fought in World Extreme Cagefighting (WEC), where he was WEC welterweight champion. Condit currently holds the UFC Interim Champion Crown; earned in the last 18 months, while Georges St. Pierre underwent surgery for a torn anterior-cruciate ligament in his knee. BlueGrace has held several ongoing sponsorships, and has built an ongoing business relationship with Condit. Condit engages with BlueGrace on Twitter to interact with employees, fans and advocates of the BlueGrace Brand.

BlueGrace Logistics is one most progressive logistics service providers, with a strong brand and national presence in the transportation industry. 

The Internation Tennis Federation announced today that Rolex will continue as an international sponsor of Davis Cup by BNP Paribas.

Rolex first joined the Davis Cup family of sponsors in 2007 and is the Official Timekeeper of Davis Cup.

“We are delighted that Rolex is extending its association with Davis Cup and look forward to working with them over the coming years, buy ed ” said ITF President Francesco Ricci Bitti. “The company’s commitment to tennis is good for the sport as a whole and we thank them for that. We think that the Davis Cup is an excellent fit because of its prestigious history that, for over a century, has asked each player and each team to strive for the very best.”

The 100th Davis Cup by BNP Paribas Final between Czech Republic and Spain is taking place at the O2 Arena in Prague on 16-18 November.

The Scottish Golf Union has renewed it’s partnership with TaylorMade-adidas Golf by signing a ground breaking four-year sponsorship agreement to support the Scotland national golf squads.

Having worked in partnership with TaylorMade-adidas Golf since 2001, the new agreement will see the Scotland team at Men’s and Boys’ level wearing adidas apparel and footwear at international events until the end of 2016, with continued supply of TaylorMade equipment and accessories for squad players at national level.

Both brands will be represented alongside Aberdeen Asset Management as the SGU’s Official Scotland Team Partners, with squad players also benefitting from additional support and advice from the world leading TMAG staff team.

TaylorMade and adidas are recognised as two of the world’s leading golf brands and are marketing leaders across a number of categories within the golf industry.

Both brands support some of the game’s leading players, including Justin Rose, Sergio Garcia, Dustin Johnson and Martin Kaymer, while in Scotland TaylorMade also sponsors Richie Ramsay, Stephen Gallacher and recent SGU graduates Ross Kellett and David Law.

Representing TaylorMade-adidas Golf Sports Marketing representative and Amateur Programme Manager Matt Blackey said: “We have enjoyed a great relationship with the Scottish Golf Union over a long period of time and they, along with their teams and players, have proved to be fantastic ambassadors for our brands.

“The SGU has consistently delivered excellent coverage for us inScotlandand our new sponsorship deal underlines our long-term commitment to the Scottish amateur game.”

“The national team has enjoyed some good success in recent years, most notably the Home Internationals win this year, and we look forward to helping the squads develop and supporting the exciting young talent coming through the ranks,” he added.

The new 2012-13 Scotland Men’s and Boys’ Squads, announced today, will benefit from wearing the latest adidas Golf apparel during the 2013 season, including ClimaProof Storm Soft Shell waterproofs and adipure motion footwear.

Ross Duncan, Marketing and Sponsorship Manager for the Scottish Golf Union, said: “We are delighted to extend our sponsorship with TaylorMade-adidas Golf through to the end of 2016, which is our longest-ever partnership agreement. They are the leading brands in golf and also two of the most innovative so it is a major coup for the SGU to have such a long-term commitment.

“They have provided fantastic support for the past 12 years, not only through provision of kit and equipment for our national teams, but significant added value in many other areas. Having an association with world class brands also helps us attract other sponsors and I’m confident we will be adding to our portfolio in the months ahead.”

Welsh Cycling has announced a new commercial partnership with leading sports nutrition brand Ultimate Sport Nutrition (USN). 

The 3 year agreement which will run until 2015 will see USN secure naming rights to the Welsh Cycling managed UCI Track Cycling World Cup team, as well as becoming Official Supplier of nutritional products to the national governing body.

USN has joined forces with Welsh Cycling to become the principle partner of the newly formed elite track team competing in the UCI Track Cycling World Cup series. The partnership means the track team debut as Team USN in the Glasgow leg of the series on Nov 16-18, with the sponsorship providing essential funding alongside expert nutritional advice and the supply of vital nutritional products as the team compete against the world’s best track cyclists.

The track team boasts some of the sport’s most exciting prospects, with the likes of world junior time trial champion Elinor Barker, double world junior track championship medallist Amy Roberts and Ciara Horne. Jon Mould, former European and national track champion, also wears the ‘Team USN’ jersey having made a medal winning start on his debut in the last world cup race in Colombia alongside team mate Lewis Oliva, current British national track champion and another rising star of Welsh Cycling.

As part of the new partnership, USN will also become the Official Nutrition Partner of Welsh Cycling, providing the nutritional supplements, support and expert advice for Welsh Cycling riders at all levels.  It is this shared desire to help the development and performance of cyclists in Wales at every level of the sport that makes this such an exciting partnership for both parties.

Welsh Cycling’s Karl Bickley, events manager and athlete liaison at USN said: “USN – Ultimate Sports Nutrition are proud to become the principle partner of Welsh Cycling’s elite track team. We have a great passion for performance sport and are massively excited at the prospect of working closely with the team to help fuel on-track performance as well as preparation and recovery in the lead up to and during the Commonwealth Games in 2014.

With the additional support and backing that the new partnership provides, Team USN will be looking to build on its successful debut in front of a packed house at the next event in the World Cup series, taking place in Glasgow on 16^th – 18^th November 2012, which is also the inaugural event at the new Sir Chris Hoy Velodrome.

USN, Matt Cosgrove, Performance Director for Welsh Cycling commented on the deal: “This new partnership is fantastic news for the team and our group of very talented, young riders. The agreement with USN and their commitment to elite cycling in Wales over the next 3 years represents the growth of both Welsh Cycling as an organisation and the medal winning potential of our athletes. The track team is an integral part of the Welsh Cycling Performance Programme and we are determined to give our riders the best possible chance to develop and improve in the build up to the 2014 Commonwealth Games. The riders had a fantastic start to the World Cup series in Columbia and with the added support of USN and their nutritional products, we believe our riders can maximise their potential and succeed on the world stage.”

Grime Boss Hand Wipes with Power has expanded it’s sponsorship deal with Jim Dunn Racing for the 2013 NHRA Mello Yello Drag Racing Series season to include primary sponsorship on the team’s Funny Car.

The Grime Boss Funny Car will feature graphics for the popular hand-wipe products for hands and surfaces and will reflect retailer relationships throughout the U.S. and Canada. At selected races during the season, the car will also feature special graphics highlighting additional team partners.

“Nice-Pak is proud to partner with Jim Dunn Racing, and we are excited about capitalizing on the grassroots success we have seen with the team,” said Keith McQuaid, vice president overseeing Grime Boss strategy and business development. “We believe that the NHRA fan base is a core audience to help influence trial and ultimately brand advocacy. Grime Boss is the premier heavy-duty hand wipe that will clean all of your toughest messes on either hands or surfaces, yet they are skin safe with aloe and vitamin E. This is the essential cleaning tool for on the go, at your home, or under the hood.”

Working with the race team and its agency (Forward Sports Marketing), Grime Boss will focus the 2013 program toward growing distribution and enhancing existing retailer relationships via in-store and at-track activation to build brand awareness and consumer demand.

Jim Dunn Racing Team Manager Jon Dunn reflected on the team’s exclusive commitment and expanded presence with Grime Boss for the 2013 season. “Promoting a great product like Grime Boss hand wipes this past season was exciting, and we are looking forward to the increased program in the upcoming season. We are thankful for the sponsor relationship and enjoy spreading the word about Grime Boss hand wipes because it is a superior product that we believe in and have introduced to many other race teams and fans for use at the track and in the shop.”

Grime Boss Funny Car driver Todd Lesenko will kick off the 2013 NHRA Mello Yello Drag Racing Series season at the O’Reilly Auto Parts NHRA Winternationals presented by Super Start Batteries Feb. 14-17.

Audi of America announced today that it will return as the official automotive sponsor of the U.S. Ski Team.

As a returning sponsor, Audi will continue to support the U.S. Ski Team’s athletes for the next five years, while supplying Audi vehicle transportation in the United States and Europe for teams including alpine, freestyle and nordic.

As part of Audi’s continued commitment to World Cup skiing, Audi will remain as title sponsor of the Audi Birds of Prey Race Week at Beaver Creek Nov. 30-Dec. 2, 2013. Audi will also be associate sponsor at the Nov. 24-25, 2012 Nature Valley Aspen Winternational, the Jan. 31-Feb. 2, 2013 Visa Freestyle International at Utah’s Deer Valley Resort, and the Mar. 20-24, 2013 Nature Valley U.S. Alpine Championships at Squaw Valley.

Audi’s all-new performance S Models — S6, S7 and S8, the all-new Audi RS5 and the Audi R8will be on display at various events throughout the 2012-13 season.

“Audi and the U.S. Ski Team are committed to high performance, unparalleled technology, innovation and willpower,” said Loren Angelo, General Manager of Brand Marketing for Audi of America. “Our sponsorship with the U.S. Ski Team has been a natural fit since 2007, and we’re excited to continue our relationship for another five years.”

“The U.S. Ski Team and Audi are strong partners with a focus on performance,” said U.S. Ski and Snowboard Association President and CEO Bill Marolt. “Audi’s commitment to excellence is in alignment with our own Best in the World vision. As a global partner in the Audi FIS Alpine World Cup, the relationship with Audi and the U.S. Ski Team is a natural complement.”

Queens Park Rangers midfielder Adel Taarabt has gained Zoom Technology, the Dubai-based global IT distribution company, as a new sponsor.

Taarabt, known as the Moroccan Magician, has made headlines this season with a string of notable performances for the London squad. 

Zoom, which has offices in Dubai and Hong Kong, hopes the sponsorship deal with the player will raise its profile as it seeks to expand operations. 

The deal was done after company CEO James Norris met Taarabt on QPR’s pre-season tour of Malaysia and Indonesia. 

“Natural ability and endless talent were the key factors in Zoom partnering with Adel,” said Norris. 

“Adel has an immensely bright future, he is a role model and exactly the kind of individual we want to be associated with, particularly as we now focus our efforts into new geographies – the Middle East and North Africa region being key.”

Taarabt said: “I am grateful for the support of Zoom Technology and it was great to personally meet James and see the passion he has for football.”

CME Group, the world’s leading and most diverse derivatives marketplace, today announced its sponsorship of LPGA player Brittany Lincicome.

“CME Group is excited to increase its commitment to women’s professional golf by supporting Brittany Lincicome, one of the LPGA’s most promising young players,” said Anita Liskey, Managing Director Corporate Marketing & Communications, CME Group. “Sponsoring both Brittany and the LPGA through our one-of-a-kind CME Group Titleholders event broadens the reach of the CME Group brand globally and furthers our efforts in engaging with customers.”

In 2011, Lincicome recorded her fourth and fifth LPGA victories of the season at the CN Canadian Women’s Open and the ShopRite LPGA Classic, respectively. Lincicome’s additional top-10 finishes this season have included: second place tie at the RR Donnelley LPGA Founders Cup; third place tie at the LPGA State Farm Classic and the LPGA HanaBank Championship; 10th place tie at the Walmart NW Arkansas Championship.  In August, Lincicome qualified and competed as a member of the U.S. Solheim Cup Team with a 2-2-1 record, marking her third time on the team.

“I am excited to have the backing of CME Group at this stage of my professional golf career,” said 27-year-old Lincicome. “CME Group and their staff represent excellence, and I look forward to working with them.”

 

Lloyd & Partners Limited (LPL), an independent insurance brokerage, has announced a new two year sponsorship agreement with British Skeleton, which will see LPL support the British Skeleton team through to the Olympic Winter Games in Sochi 2014. 

John Lloyd, Chairman, LPL, commented on the deal: “We are delighted to be able to get behind British Skeleton and to play a part in the development of a team with such remarkable potential in a sport that will, with luck, place Team GB in the limelight at Sochi 2014.”

Bob skeleton is the winter sport in which Great Britain has been most successful in the last 30 years and I very much hope that Lloyd & Partners’ support will ensure further success in the future.” 

The sponsorship will allow British Skeleton to maintain and improve it’s high standard of  performance support to the squad during the crucial 16 months leading up to the Olympic Games in Russia and will see 2012 World Junior Champion and 2012 Senior World Championship Bronze medallist, Lizzy Yarnold, act as LPL Ambassador on behalf of the Association.  The deal showcases the impact of commercial sponsorship to winter sports and offers a significant boost to Britain’s prospects in the fastest growing of the bob sports 

On announcing the deal, the first direct sponsorship for the sport in nearly a decade, British Skeleton President Clifton Wrottesley said “this is a great day for the sport in Great Britain and a tremendous boost for all our athletes who work hard all year round to deliver results.  We are a small sport, but have consistently delivered medals at all levels of competition over recent years including Amy Williams’ Gold Medal at the last Winter Olympics in Vancouver 2010.  This funding will make a huge difference, enabling us to focus additional resources into performance areas that can benefit the athletes, coaches and support staff in the lead-up to Sochi 2014.” 

Sochi 2014 hopeful, Lizzie Yarnold said, “All the athletes are over the moon and, hopefully, we will see one or two from Lloyd & Partners out visiting us on the World Cup circuit.” 

The Lloyd & Partners Limited Sponsorship comes into effect at the World Cup race on the Olympic Track in Park City, Utah from 12th to 16th November 2012.

The Australian Rally Championship has announced East Coast Bullbars will be the new naming rights sponsor for the 2013 ARC.

The East Coast Bullbars Australian Rally Championship will kick off at the new National Capital Rally in Canberra on the first weekend in March marking a new era in the sport.

Current naming rights sponsor Bosch has regretfully decided to conclude its relationship with the championship after two years.

CEO of the Bosch ARC, symptoms Scott Pedder says Bosch has been instrumental in the growth of the ARC over the past two years and thanks the company for its support while welcoming East Coast Bullbars on board as the new name on the top of the ARC billing.

“We’re proud to have East Coast Bullbars increase its support for the ARC in 2013 after backing the new SUV Rally Challenge this year, see ” added Scott.

“ECB has been a strong supporter of the ARC and we look forward to fostering the relationship, working together to further expand the ARC and to help ECB build its marketing profile through rallying,”