Kurt Busch, sick American NASCAR Sprint Cup Series race car driver has partnered with the gasoline-fueled actions sports apparel brand Panic Switch Army, founded by former Silver Star owners, Luke Burrett and Charis B.

“We have friends in business and when you share the same passion for business like Luke and I do, it’s easy to be excited about a new venture, but most importantly, the two of us will be on the same page, moving the needle as we go down this road together,” said Busch, a 24-time Sprint Cup race winner.

The exciting new partnership also includes One Punch Distribution, the authorized official worldwide wholesale distributor of TapouT, Jaco, Tribal Street Wear, Panic Switch Army, and Anti-Human.

“This partnership will attract Kurt’s fan base and the NASCAR world to Panic Switch and One Punch Distribution,” Burrett said. “We are excited to utilize his expertise and his huge audience will now be exposed to our brands overnight.”

“We will be launching a signature series Kurt Busch line for Panic Switch Army and you’ll be seeing much more of us in the NASCAR arena very soon,” Burrett said. “We‘re extremely thrilled about the partnership and the numerous possibilities in the NASCAR world.”

The cutting-edge look of Panic Switch Army’s designs and Luke’s artistic vision are two of the catalysts that sparked Busch’s interest in becoming an invested partner with the fashion enterprise. The partnership was formed as a result of a friendship between Busch’s girlfriend, Patricia Driscoll, who runs the Armed Forces Foundation, and Charis. B.

“There are people in this world who are artists and I like how Luke sees things,” Busch explained. “Not that I’m on the cutting-edge of fashion here,” he said, laughing, “but I’ve had my different distinct styles over the years and it’s a good match.”

“I want people to know that they can find quality clothing that is on the cutting-edge of something new and exciting,” Busch said. “This is a chance for my fans to be on the frontline of a new beginning.”

Busch currently drives the No. 78 Furniture Row Chevrolet SS for Furniture Row Racing in the Sprint Cup Series, and will make his season debut at the Daytona 500 on February 24, 2013.

Proj3kt 3on3, price cheap the BBL Foundation’s pilot programme launched last October in partnership with Sport England, has today announced that Loughborough based Independent clothing and extreme sports hardware retailer MongoFoot is to become its Fashion Clothing Partner.

The Partnership will see Proj3kt 3on3 finalists wear MongoFoot clothing at the Emirates Arena Glasgow on Saturday March 9^th which plays host to the BBL Trophy Final.

The programme designed to test ways of engaging boys and girls in the key 16-19 year old age bracket, has now seen over 4500 attendees since its launch. It uses a programme of 3on3 basketball participation activities across a number of locations throughout England delivered by BBL clubs. And with world governing body FIBA hoping the 3on3 version of the game will become an Olympic sport in its own right at Rio 2016 it is seen as an ideal way to introduce young people to the sport in England.

Commenting on the partnership, Dom Russo and Sean Powell, Partners of  Mongofoot said “As a young company we are proud to be involved in the development of youth basketball in the UK, our ethos is to inspire and motivate with  music, design, art and sports such as 3on3 basketball and extreme sports  “  

BBL Foundation COO Gary Atyes commented on the partnership by stating “ We are delighted that Mongo Foot, who are a growing UK Fashion retailer, whose products and business philosophy match the young, urban, positive image of the 3on3 version of the sport the BBL clubs are promoting, are coming on board as a partner as we believe they are a great fit.”

Through its subsidiary Gildhøj Privathospital, clinic Global Health Partner is entering into an exclusive collaboration agreement with Team Danmark to provide Denmark’s leading elite athletes with sports medicine and sports surgery.

“The collaboration with Team Danmark is confirmation that Gildhøj Privathospital is one of Denmark’s leading sports clinics, anabolics ” says Marianne Dicander Alexandersson, medstore CEO of Global Health Partner.

Gildhøj Privathospital is one of Denmark’s best reputed private hospitals and was founded in 1991. Gildhøj is situated in the outskirts of Copenhagen and works in the fields of sports medicine, orthopaedics, spine surgery, rheumatology and diagnostics. Around 6,000 patients are treated every year. GHP has been the principal owner of the clinic since January 2012.

“Being chosen as Team Danmark’s collaboration partner is a quality label. We look forward to being able to help Denmark’s best sportsmen to come back quickly and safely after their injuries,” says Claus Hovgaard, CEO of Gildhøj Privathospital.

Team Danmark is an organization that was founded by the Danish government with a view to stimulating Danish elite sport. At present almost 1,000 of Denmark’s leading elite athletes are affiliated to Team Danmark. The collaboration agreement with Gildhøj Privathospital means that these athletes now have access to leading expertise in the field of sports injuries.

Motor oil company, cough STP has announced a multi-year sponsorship agreement with Martinsville Speedway.

The sponsorship kicks off with the STP Gas Booster 500 NASCAR Sprint Cup Series race scheduled for April 7, medical 2013 at the historic Virginia track.

“STP and Martinsville Speedway have both been a part of the NASCAR family for decades. To work with a company that has such legendary status in our sport is exciting to me, unhealthy ” said Martinsville Speedway President Clay Campbell. “Bringing together two companies that have so much history and such fan recognition is going to be a winning combination for everyone, especially the fans.”

The Martinsville Speedway entitlement is the latest addition to the STP brand’s motorsports portfolio which includes entitlement sponsorships of NASCAR Sprint Cup and Nationwide events at Kansas Speedway and Chicagoland Speedway, respectively, and the entitlement sponsorship for the World of Outlaws STP Sprint Car Series.

In addition to sponsoring the race, the STP brand will be a co-primary sponsor of Richard Petty Motorsports and the No. 43 Jani-King STP Ford Fusion driven by Aric Amirola at the Martinsville spring race. The paint scheme will be commemorative of the first time the STP logo was on Petty’s car at Riverside in 1972.

“STP, Richard Petty Motorsports and Martinsville Speedway were made for each other. It is surprising this hasn’t happened sooner! Everyone at the STP brand is very proud to support Martinsville Speedway, the fans and Richard Petty Motorsports,” said Jamie Kistner, Brand Director, STP. “The sponsorship is a perfect way to introduce our latest product innovation, STP Gas Booster Concentrated Fuel System Treatment. This is the first time that we’ve leveraged an entitlement sponsorship to launch a new product. The STP brand continues to develop innovative technology and believes NASCAR provides a perfect platform to share the news with fans.”

“It is hard to believe my relationship with STP started more than 40 years ago, and here we are today announcing yet another chapter in the brand’s history with me, Richard Petty Motorsports and NASCAR,” said Richard Petty. “During my time with STP I’ve watched the brand become a fan favorite with products that give them The Racer’s Edge and this partnership is yet another example of their commitment. I can’t wait to see the ’72 Riverside STP car paint scheme back on the track.”

Fresh off his second-place finish in the NASCAR Whelen All-American Series UNOH Battle At The Beach event at Daytona International Speedway (FL), cough Ben Rhodes, viagra generic on his 16th birthday, announced he has signed a two-year partnership with Park Community Federal Credit Union.

Headquartered in Rhodes’ home town of Louisville, Kentucky, Park Community provides a full range of financial products for the Louisville Metro Area and beyond.

“I am looking forward to working with Park Community Federal Credit Union and being a spokesperson for their company,” said Rhodes. “They are well known and have a great reputation in our community. I appreciate their support of my racing career and look forward to being a part of their marketing program.”

Rhodes will carry the Park Community logo in all events he races in during the 2013 and 2014 racing seasons, which includes the NASCAR K&N Pro Series East, NASCAR Whelen All-American Series, and UARA-STARS Late Model Stock tour. He will also make promotional appearances at Park Community branches this year.

“We are excited to bring Ben on as a spokesperson for Park Community,” said Carolyn Riggs, VP of Marketing and Business Development. “We have been impressed with his demeanor on and off the race track. He represents Park Community Federal Credit Union’s family values, and we are honored to be associated with such a great individual.”

Park Community Federal Credit Union has a total of 14 branches, 10 of which serve the Louisville Metro Area of Jefferson, Bullitt, Oldham, Henry, Shelby, Spencer, and Trimble Counties in Kentucky and Clark and Floyd counties in Southern Indiana. Additional branches are located in Richmond, Lexington, and Berea, Kentucky, and Decatur, Alabama.

The Fiji Rugby Union (FRU) today announced global sports brand Mizuno as an official sponsor.

The sponsorship will see Fiji Rugby’s national teams supplied with top of the range Mizuno boots and running shoes for the next four years.

FRU chief executive officer Manasa Baravilala said: “Many players around the world have the Mizuno boot as their footwear of choice on the playing field and this was never more evident than at the last Rugby World Cup where a majority of top international players opted for the Mizuno brand.” 

“So we’re thrilled they’re coming on board for the next four seasons as we build up to the 7s Rugby World Cup in June, ask the 2015 Rugby World Cup and of course the 2016 Rio Olympics, online ” Baravilala said.

Mizuno representative based in New Zealand, James O’Rourke, believes they have signed into one of world rugby’s most thrilling brands.

“There’s no doubt Fiji Rugby is one of rugby’s iconic brands,” O’Rourke said.

“It conjures up excitement and thrilling, expansive, running rugby – the way the game should be played; and we at Mizuno are delighted to be associated with this excitement we know as Fiji Rugby.” 

In becoming a sponsor of Fiji Rugby, Mizuno secures the right to be known as the ‘Official Footwear Supplier of the FRU’.

London Irish has announced that Jim O’Toole has been appointed interim Commercial Director with immediate effect.

O’Toole is a sports industry specialist with over 20 years experience in global sports and entertainment management. A graduate of Surrey University, O’Toole brings with him a wide range of expertise in commercial, sponsorship, communications, HR, stakeholder management, media production and distribution and digital communications. 

London Irish Chief Executive Andy Martin said: “I am delighted that Jim will be joining London Irish. He has a proven track record in delivering both commercial and sponsorship global packages in the sporting arena. Jim’s vast experience will help to ensure the club continues to achieve its commercial objectives.”

Speaking about how the opportunity arose Jim O’Toole told iSportconnect: “The opportunity arose when Irish had a sudden senior resource need arise. I had met Andy Martin previously and my skillset fitted his need. I bring 20- years experience is sponsorship, client management and general sports marketing skills. It is my first rights holder role in rugby although I have worked on a variety of sponsor client projects in the past.”

O’Toole also added in a statement: “The London Irish brand has a rich history and traditions that enable the company to sit in a favourable commercial position. I look forward to working with Andy, the team and sponsors and partners of the club over the coming months to ensure we can deliver and build on our commercial relationships.”