French tyre manufacturer, pills Michelin has confirmed it has reached an agreement with Dorna Sports to remain as tyre supplier of the Moto2 tier of the CEV championship up to and including the 2015 season.
Since the category was launched in 2010, its hallmark has been identical equipment to ensure a hard-fought series. This formula has allowed numerous riders to fight for race victories across the championship’s first three seasons.
Bose Corporation announced that Rory McIlroy will be a Global Brand Ambassador for the company’s headphones, try portable speakers, arthritis home and automotive systems.
McIlroy joins Bose in a multi-year agreement as he begins 2013 as the number one golfer in the world.
A lifelong music lover, order McIlroy has been a Bose customer for years. “I’ve always chosen Bose because I’ve always wanted the best sound quality I could get,” said McIlroy. “Bose products are different. And Bose is different. They work hard at their innovations, they aren’t conventional, and they’re committed to doing things that haven’t been done before, just like I am.”
“Rory is a once-in-a-generation athlete,” said Bob Maresca, president of Bose Corporation. “Just like his millions of fans around the world, we’re amazed by his talent and his passion. We know a lot goes into his game even when he’s off the course. He loves music, just like we do, and we’re thrilled to be a part of how he competes and relaxes.”
This is the first endorsement for McIlroy involving a consumer electronics brand, and he will only be representing Bose products that he uses. “We want Rory’s fans and our customers to know that if they hear from Rory about Bose, it’s on behalf of something he chooses – not something we choose for him,” said Maresca.
Currently, McIlroy owns several Bose products, including the SoundLink Mobile speaker II, the Bose VideoWave II entertainment system, the BoseQuietComfort15 Acoustic Noise Cancelling headphones, and the Bose MIE2i mobile headset.
“I’m a huge headphone guy,” said McIlroy. “And Bose headphones are the best I’ve found. I use their in-ear headphones to work-out, and their noise cancelling headphones to travel. Whether I need motivation, or to tune-out, I reach for Bose. Their headphones go with me everywhere.”
The agreement was finalized after McIlroy visited the Bose R&D facility in Framingham, Massachusetts at the company’s world headquarters. “Rory got to see our commitment to research,” said Maresca. McIlroy commented that it became clearer why and how Bose products excel in such a crowded market. “They are driven. They innovate. They make the investments to outperform the competition. And I can relate to that.”
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Energy supplier, npower have confirmed they will not sponsor the Football League next season.
Npower signed a three-year deal, believed to be worth around £21million, to replace Coca-Cola in 2010 but have been rumoured to end their sponsorship and have now confirmed the end to their partnership.
“We can confirm that we will not renew our sponsorship of The Football League when the current season ends at the end of May,” a statement read.
“During the last three years, we have enjoyed a hugely successful relationship with The Football League and have engaged the passion of thousands of football fans across the country.”
No announcement is due on who will replace npower as the league’s principal sponsor.
“The contract comes to an end at a time when npower is in the process of reviewing and defining brand positioning and marketing strategy to help shape future direction, following a restructure which saw the generation arm merge into a wider pan-European company,” the statement continued.
MillerCoors and the Milwaukee Brewers have announced a multi-year sponsorship renewal that will keep Miller Lite as the team’s exclusive beer sponsor.
“The alliance with the Brewers is perfect for Miller Lite because you see Miller Time brought to life in so many ways with Brewers fans, overnight buy ” said Andy England, discount chief marketing officer at MillerCoors. “Whether it’s the crew gathered at the pre-game tailgate, look celebrating a big play in Miller Park or toasting another victory at the bar, Brewers fans have a true passion for their team that’s a shared experience all season long.”
The highlight of the new deal is the creation of the new Miller Lite Party Deck, a 70-seat deck built above the Miller Park right field Loge Bleachers that will open at the start of the 2013 season.
The Party Deck will feature 1,400 square feet of entertaining space and will include a new fixed bar, buffet counter, flat panel televisions and two levels of seating. The area will be available for groups to reserve for Brewers home games, offering an all-inclusive food and beverage experience in addition to a unique and private setting for the game.
“The Milwaukee Brewers and MillerCoors partnership continues a relationship between two iconic heritage brands from our market,” said Brewers Chief Operating Officer Rick Schlesinger. “We have great appreciation for the support that MillerCoors has demonstrated to the Brewers over the years, and today’s announcement reaffirms that commitment. We look forward to the partnership’s new offerings, including the Miller Lite Party Deck, which will further enhance Miller Park as one of the best fan experiences in professional sports.”
The Asian Tour have announced Canon, anesthetist the global leader in photographic and digital imaging solutions, canada drugs viagra. will become the Official Imaging Partner of the Tour until the end of 2015.
Canon will enjoy various benefits on the region’s elite circuit including the creation of the Canon Power Play segment on the Asian Tour Golf Show.
Canon will also enjoy multiple opportunities to leverage its brand across the Asian Tour’s worldwide media platforms that include its official website and a global television platform which reaches over 200 countries and 650 million households.
The partnership will also allow Canon to increase its brand visibility through on-site branding and activities at Asian Tour events. The Asian Tour will celebrate its milestone 10th season in 2013 following its launch as a player-organisation in 2004.
Kensaku Konishi, President & CEO, Canon South & South East Asia, was delighted to forge a partnership and align Canon’s brand values with the Asian Tour.
“At Canon, we live and breathe our corporate philosophy of kyosei, which means to live and work together for the common good. The spirit of uniting athletes, spectators and photographers to share in the joy of sports together has resulted in Canon being active patrons of the sporting community and partners with organisations such as the Canon Lion City Cup and SingaporeBowling,” said Mr Konishi.
“Our partnership with Asian Tour has provided us the opportunity to help in the promotion of golf whose popularity is increasing in emerging countries like India, Indonesia and Myanmar. We feel that it is good for golf enthusiasts in these countries where the Asian Tour takes place, to experience the sport at its highest level. At the same time, we are happy to be able to leverage our brand across the Tour’s media platforms to reach out to our customers and partners in the same region.”
Asian Tour Executive Chairman Kyi Hla Han said the partnership with Canon was another strong endorsement towards the cosmopolitan appeal of the Asian Tour.
He also expressed his gratitude to Canon for their support, saying it reinforces the extensive backing of Corporate Asia towards professional golf at the highest level in Asia.
“On behalf of our talented players, we are delighted to welcome Canon on board as our newest Tour Partner. The Asian Tour has established itself as one of the elite professional Tours in the world after the PGA Tour and European Tour and this is made possible through the tremendous support of great sponsors such as Canon,” said Han.
“We are looking forward to working very closely with Canon to further promote the game across Asia. Through the exciting Canon Power Play segment which will highlight the best action from our tournaments, it will create another memorable viewing experience for our global television audience and showcase the best action from our tournaments.”
Based in Singapore, where Canon’s regional headquarter for South and Southeast Asia region is located, Mr Konishi is responsible for leading and overseeing the operations in the fast growing region which spans 18 countries, including the domestic market.
With this partnership, Canon joins the Asian Tour’s stable of Tour partners who include Abacus (Official Apparel Partner), BlackBerry (Official Communications Partner), Inetol Headwear (Official Headwear Supplier), Singha Beer (Official Beer), Srixon (Official Ball), Starwood Hotels and Resorts (Official Hotels and Resorts) and Rolex (Official Timekeeper).
Following the collapse of their principal main sponsors, Wakefield Wildcats have revealed their need to fill the gap.
Eric France Metal Recycling, who trade under JKL (Wakefield) Ltd, have opted to enter into a creditors’ voluntary liquidation, news which will also hit Championship side Dewsbury.
The Super League team released a statement on Wednesday which read: “Following a creditors’ meeting with administrators KPMG yesterday, it appears highly unlikely that Eric France Metal Recycling will be able to fulfil their commitment of a significant six-figure sum, as the club’s main sponsor.
“While this is a hole to fill in the club’s budget, the areas of sponsorship available are the most prestigious – main shirt sponsor, East Stand sponsor and the back of the playing and replica shirts – making it an attractive proposition to a number of companies.
“The club is active in the market in its attempts to find a replacement sponsor.”
Business advisory firm Deloitte have extended their partnership with the British Paralympic Association (BPA) until the end of 2016.
The firm have also announced a four year renewal of their title sponsorship of the Deloitte Ride Across Britain corporate challenge, cialis sale with the BPA continuing as Deloitte’s preferred charity for the event.
In addition to ongoing financial support for the BPA and ParalympicsGB, asthma the firm will sponsor the ParalympicsGB Team Launch events for 2014 and 2016. Deloitte will continue as the presenting partner of the BPA’s Parasport website which helps people find the right sport for their disability and get active in it. The Deloitte Ride Across Britain will also extend to 2017 – this new and ambitious corporate challenge was initiated in 2010 to back the Paralympic team and plays an important role in raising awareness of Paralympic sport.
Deloitte started their relationship with the BPA in 2006 when they worked together to develop Parasport, try a website that gave people information on disability sport and where to play it. With an average of 40,000 users per month, Parasport is now well established as ‘the yellow pages’ for disability sport. When Deloitte became the Official Professional Services Provider to the London 2012 Games, the partnership grew to encompass tangible support for the ParalympicsGB team, including fundraising through the Deloitte Ride Across Britain which has already raised over £1m for the BPA since 2010.
Tim Hollingsworth, Chief Executive of the BPA, commented: “Deloitte are a fantastic long term supporter of the BPA and we are delighted that we will continue to work together. Their support in the build-up to London 2012 truly made a difference both to how we were able to support the team and how we are able to leverage the inspiration of the Games to promote opportunities at grass roots level. They are a great partner for any business and so we are really pleased that they will continue to be a part of our Paralympic family through to Rio 2016.
“To have renewed another commercial partnership less than six months on from the conclusion of London 2012 demonstrates the strength of our brand and proposition in the UK and the commitment that our partners have to helping us to achieve our vision.”
Heather Hancock, Managing Partner for Talent and Brand at Deloitte, added: “Our relationship with the BPA has seen Deloitte make a genuine difference to people who wanted to play a sport that suited their disability, but didn’t know what to choose or where to play it. London 2012 led to unprecedented levels of activity on the Deloitte Parasport website, and we are delighted to be investing in the Games legacy at the grass-roots level, as well as ensuring ParalympicsGB can recreate last summer’s success at the upcoming Sochi and Rio Games. Both elements will, we hope, inspire even more people to get into sport.”
“Creating the Deloitte Ride Across Britain was a bold move to establish a new corporate challenge. We are delighted by its impact, on our clients, our people and the public who have got behind the Paralympic movement, given generously to support it, and achieved their own life ambitions in the process. Both of these renewed relationships clearly set out Deloitte’s ambition to remain a leading supporter of disability sport in the UK post London 2012.”
JD Motorsports have announced Vemma, generic the industry leader in healthy energy supplements, ailment has joined driver Mike Wallace as marketing partner for the No. 01 team at the next Nascar event at Phoenix International Raceway.
Verve Bold is produced by Vemma, maker of multiple liquid wellness products. The company, whose name stems from the key ingredients in their signature blend: vitamins, essential minerals, mango steam, and aloe, also produces regular and zero sugar supplements. The great tasting energy drink can be taken anytime without the worry of harmful side-effects.
Daryl Harr will step into the No. 4 Chevy with backing from iWorld, taking over for Danny Efland who had a strong run at Daytona. Harr is no stranger to Phoenix, having completed both races out west for Johnny Davis last year. Both cars are looking for strong runs to boost their position in the all-important points race.
Mike Wallace said: “I am extremely excited that Vemma has joined our No. 01 Chevy at Phoenix. This is a very neat track, and a city that I love to travel too. There is always so much going on throughout race weekend out there, and the fans make it even more exciting. The Verve Bold product is great for a natural boost, and our team looks to use it to move past Daytona onto Phoenix.”
Global banking group, viagra BNP Paribas, ed has extended its title sponsorship of the BNP Paribas Open through 2018.
The BNP Paribas Open, which will take place March 4-17, 2013, is the most-attended ATP World Tour and WTA tennis tournament in the world and is held annually at the Indian Wells Tennis Garden.
BNP Paribas began its five-year title sponsorship of the tournament in 2009, adding it to a stable of prestigious tennis tournaments that the company already sponsors. This year marks the 40th anniversary of BNP Paribas’ association with the sport.
“The title sponsorship of the BNP Paribas Open has been a fantastic fit for our company, and BNP Paribas is excited to continue in that role through 2018,” said Michele Sicard, Managing Director, Head Corporate Communications for BNP Paribas Americas. “Throughout the past four years the event has seen exponential growth, and with our 40-year history of supporting tennis at all levels, we embrace partnering with Mr. Ellison and the tournament for another five years to make this event unquestionably one of the premier tournaments in the world.”
“We are thrilled to extend our partnership with BNP Paribas through 2018,” said Simon. “As the longest supporter of tennis worldwide, at both the professional and amateur levels, we feel very fortunate to have not only their brand on our tournament, but their belief and support of our goals to further continue our tradition of being the place to be in March.”
BNP Paribas is also the official Sponsor of Roland Garros (French Open), title sponsor Davis Cup and Fed Cup by BNP Paribas, sponsor of four ATP Masters 1000 tournaments (the BNP Paribas Open, BNP Paribas Masters in Paris, Internazionali BNL d’Italia in Rome, and the Monte Carlo Rolex Masters), the year-end WTA Championships (TEB BNP Paribas in Istanbul), as well as numerous other ATP World Tour and WTA tournaments, exhibitions, amateur events and wheelchair tennis initiatives.
Royal North of Ireland Yacht Club, order hosts of the 2013 RS Elite National Championships, bronchi has announced that Brewin Dolphin as the new title sponsor.
The event will take place from 22nd -25th August 2013 and is expected to draw the top teams from across the UK.
Gerry Reid, order Event Director, commented “We are absolutely delighted to have Brewin Dolphin as our title Sponsors for The RS Elite UK Nationals. Brewin Dolphin has been very supportive of the club and developing the event. I look forward to welcoming competitors from across the UK to the Royal North in the summer.”