Chicagoland Speedway and MillerCoors are set to announce today a new multi-year sponsorship deal that will keep Miller Lite as the official beer of the Joliet track, a title it has held since 2001. 

The renewed alliance, which also applies to the adjacent Route 66 Raceway drag-racing venue, means the beer will continue to don track amenities like the Miller Lite Pit Stop beer garden next to the grandstands, the Miller Lite Turn 1 Party Deck and other signage around the venue. 

“It’s a perfect fit for us,” said Chicagoland Speedway president Scott Paddock. “They’re an industry leader and we love doing business with companies in our backyard.” 

Mr. Paddock says the track is also planning to upgrade its infield fan zone, which will “tie Miller Lite into that footprint.” 

Corporate sponsorship is a big piece of the revenue pie for the track, in addition to ticket sales and television revenue doled out from Nascar through its broadcast rights deals with Fox and ESPN. Revenue from the ESPN-carried races stands to increase in value next year, when the expiration of ESPN’s contract with Nascar could spark a bidding war over the second half of the stock-car racing schedule. 

The track currently has more than a dozen corporate partners, including global brands Coca-Cola, Toyota and Gatorade, as well as local names like O’Reilly’s Auto Parts and Hollywood Casino. 

The Las Vegas Nascar Nationwide race has extended it sponsorship agreement with Boyd Gaming until 2017.

The Nevada-based gaming company is one of the longest-running title sponsors in the Nationwide series, backing the Sam’s Town 300 since 1998. Boyd has nine casinos throughout the Las Vegas area, including three around historic Fremont Street.

Bruton Smith, whose Speedway Motorsports owns the Las Vegas track, announced the four-year sponsorship extension on Saturday.

The international brand STENA, pharmacy one of Sweden’s biggest family-owned companies with businesses worldwide, rx has announced their title sponsorship of the Stena Sailing Team skippered by Swedish match racer Johnie Berntsson.

The sponsorship marks an expansion of Stena’s involvement in sailing and match racing adding to the company’s current title sponsorship of the Stena Match Cup Sweden, an official stage of the Alpari World Match Racing Tour.

The Stena Sailing Team, all of whose members hail from the Gothenburg area where STENA’s headquarters are located, have seen much success in recent years including Gold in the Swedish and Nordic Championships, Gold in the European Championship and a Bronze medal in the 2011 World Match Racing Tour. Earlier this month, the Alpari World Match Racing Tour announced Johnie Berntsson as one of eight skippers selected to compete on the 2013 Tour. The entry secures the Stena Sailing Team invitations to all the events on the Alpari World Match Racing Tour before the final stage in Malaysia in December.

“The collaboration with Stena has made it possible for us to make a serious commitment to sailing and take yet another step towards the goal of being professional sailors. In the future, we could focus even more on sailing. Now, we are looking forward to the summer’s match racing in Marstrand and working hard to achieve even better results than last year”, commented team skipper Johnie Berntsson.

Lovisa Andersson, Marketing, Stena Metall, commented on the sponsorship: “For Stena with its roots in Gothenburg, it feels natural to collaborate with a sailing team from the West Coast. Johnie Berntsson and his team have a sense of commitment and drive that makes us proud to give them our support. Stena usually invests in winning concepts in every context and we are convinced that Johnie Berntsson together with Stena can go all the way to world number one. We are looking forward to an exciting sailing summer with Stena Sailing Team and Johnie.”

Admiral Sportwetten Rellingen, a subsidiary of the world’s leading and Europe’s largest gaming company Novomatic AG, have become the betting partner of German Bundesliga team, Hannover 96.

The commitment includes up to the end of the season first TV-relevant advertising media. With the start of the 2013/14 season Admiral Sportwetten will expand its commitment as the official exclusive partner of the Bundesliga with extensive presence in the environment of the Association, PR campaigns and online advertising space. The cooperation will be valid until the end of season 2014/15 and includes an extension option for another year.

“We are pleased to partner with a strong partner in the region to enter into sports betting, which will ensure the future for us in this sector for continuity. Novomatic AG with its subsidiary Admiral Sportwetten fits as an international company very well with Hannover 96 “says 96-president Martin Kind about the new cooperation.

Jürgen Irsigler, Managing Admiral Sportwetten Rellingen, the new partnership: “For our company , this is a significant step in the new German market and we look forward to this adventure together, celebrate with Hannover 96 and create with our corporate philosophy ‘confidence through competence and. seriousness’. We want to be a reliable provider of sports betting and betting services with the same competitive spirit to start our cooperation with Hannover 96.”

JR Motorsports announced a new partnership with Keen Parts Inc., order a leading supplier of Corvette restoration parts.

As an official partner, Keen Parts will receive branding on the decklid of Regan Smith’s No. 7 Chevrolet for the balance of the season, joining Smith on his bid for a Nationwide Series title run in 2013.

Owned by Tom and Teresa Keen and based out of Cleves, Ohio, Keen Parts specializes in Corvette restoration parts ranging from vintage 1953 models to customized accessories for today’s Corvettes. The company’s current inventory boasts more than 18,000 parts and accessories.

“We pride ourselves on supplying a wide variety of quality Corvette parts,” said Tom Keen. “To be able to partner with JR Motorsports and the Earnhardt family is really a wonderful opportunity to grow our company on a national level. Like the Earnhardts, the Keens have a longstanding relationship with Chevrolet, and we’re very excited to be teaming up on the track this season.”

Smith is currently tied for fifth in the NASCAR Nationwide Series (NNS) standings after two races. His tenure at JR Motorsports began with a victory in last year’s finale at Homestead-Miami Speedway. The No. 7 team solidified its lineup with the addition of five-time NASCAR Sprint Cup Series champion engineer Greg Ives as crew chief.

“We have been a Chevrolet family for more than 25 years. It’s who we are,” said JR Motorsports general manager Kelley Earnhardt Miller. “To bring Keen Parts on board – with their mutual passion for Corvettes and NASCAR – gives us the opportunity to build unique relationships with sports-car enthusiasts and every-day car people that share those same passions. From the car shows we’ve hosted at JR Motorsports annually since 2010, we’ve seen first-hand the overwhelming affinity for the Corvette. This new partnership with Tom and Teresa Keen will not only expand on that, but will hopefully raise significant awareness to the massive inventory of Corvette accessories and parts that they have.”

Officials from Win-Tron Racing announced that DOC 360 will partner with NASCAR K&N Pro Series East (NKNPSE) rookie Matt Tifft for the entire 2013 season beginning with next Saturday’s Bristol 125 at Bristol (Tenn.) Motor Speedway.

Last month, anesthetist Win-Tron Racing and the 2012 ARCA Midwest Tour Rookie of the Year, erectile Matt Tifft, anesthetist officially announced that they would unite and run for the championship with their No. 89 Chevrolet Impala under the leadership of Shane Tesch. The addition of DOC 360 completes the puzzle and allows the team to centrally focus on winning races and ultimately the championship.

“DOC 360 is very excited to partner with Matt Tifft and Win-Tron Racing,” said Tim
Preston, Director of Business Development for DOC 360. “Matt is a perfect fit for the DOC 360 brand as both are rising stars in their respective business. When you speak to individuals from the racing community, they all speak very highly of Matt as a young man and his future in racing. We feel he will connect well with our core demographics and be a great representative for the DOC 360 brand as we move toward national distribution. Most importantly, we feel the Win-Tron Racing and the DOC 360 partnership can help Matt reach his goal of a NASCAR Sprint Cup Series championship someday.”

Tifft, the Hinckley, Ohio native shows equal enthusiasm about the partnership.

“I’m very excited to be representing DOC 360 on the NASCAR K&N Pro Series East Tour this season,” he said. “It’s great to welcome a new sponsor into Motorsports and I feel the partnership will be very rewarding. We cannot wait to get the season started next weekend at Bristol.”

The iSelect Gold Coast Titans have announced a partnership with Zarraffa’s Coffee as a platinum sponsor for the next three years until the end of 2015.

Zarraffa’s Coffee have become the latest addition to the club’s growing sponsorship family as the shorts sponsor for the iSelect Titans’ NRL side and an upper back of jersey sponsor for the club’s NYC Under-20s side.

The sponsorship deal has been finalised just in time for the Zarraffa’s Coffee logo to be displayed on the club’s playing kit in Sunday’s season opening clash against the Cronulla Sharks at Sharks Stadium.

iSelect Titans Chief Executive Officer David May said it was great to have another growing Gold Coast company aligning itself with the club for the next three years.

“The Gold Coast Titans and Zarraffa’s Coffee are two of the biggest and most successful brands on the Gold Coast so we are delighted to be partnering for the next three years, rx ’’ said May.

“It’s great that companies like Zarraffa’s Coffee are finding national success from their base on the Gold Coast and that they are re-investing in the community through their support of the Gold Coast Titans.

“I’m delighted that our members and supporters will get the direct benefit through our association with this wonderful brand.’’

Zarraffa’s Coffee CEO, drugs Kenton Campbell, thumb agreed that it was the right time for the Gold Coast born and based company to show its support, through the sponsorship, to the community that has been so loyal to his business over the past 17 years.

“We’ve enjoyed a lot of local support over the years, from opening our first store in Australian Fair Shopping Centre in 1996 to being on the cusp of hitting 70 stores this year”, said Mr Campbell.

“Aligning with the iSelect Gold Coast Titans – the Coast’s premier and beloved sporting team – was a natural fit, and due to the healthy growth of our business we are now in a position to make the kind of meaningful commitment we’ve always dreamed of.”

Mr Campbell said the coming together of two home-grown organisations, both on the threshold of a bumper year, was an exciting proposition and one the whole Zarraffa’s organisation was excited about.

“2013 is set to be an incredible twelve months for Zarraffa’s as a business and will be capped off by this new partnership with the Titans.”

“We look forward to being a part of their team as they take on the challenges of each game and as they make their way toward being crowned NRL Telstra Premiers this season.”

Gloucestershire County Cricket Club have announced an extension to their sponsorship deal with national law firm Clarke Willmott LLP for the 2013 season.

The deal continues a relationship that began in 2009.

This year’s deal will see Clarke Willmott’s logo continue to appear on the collar of the team’s playing shirts for all LV= County Championship and Yorkshire Bank 40 matches in the English cricket season, plus other branding at Gloucestershire CCC’s Nevil Road home ground in Bristol. Other sponsors of the club for 2013 include Total, Brewin Dolphin, Sitec and the University of Gloucestershire.

Tom Richardson, chief executive of Gloucestershire Cricket, said of the latest sponsorship: “We have a long-standing professional relationship with Clarke Willmott and we are delighted they will be a shirt advertising sponsor for the coming season. We look forward continuing to work with them and growing the relationship.”

Kevin Jones, Clarke Willmott’s head of office in Bristol, added: “This sponsorship further cements our excellent relationship with Gloucestershire Cricket.  The club has long paid a huge part in Bristol’s sporting life and it’s wonderful to be involved. We wish everyone at the club all the best for the coming season.”