Seattle Seahawks Secure New Banking Partner

The Seattle Seahawks and Seattle Sounders FC have announced a deal where HomeStreet Bank is expected to become the official banking partner of both teams.

The agreement in principle is subject to the finalization of a definitive agreement. 

The sponsorship agreement is a multi-faceted business to business relationship that includes high profile branding exposure at CenturyLink Field, team television and radio programming, web-based and in-stadium digital media, database marketing, event hospitality and community outreach programs. Additionally, HomeStreet will be called upon to fulfill many of the commercial banking needs of the Seahawks, Sounders FC and related entities. 

“HomeStreet Bank’s impressive growth strategy, focus on community, and regional heritage makes us perfect partners,” said Seahawks and Sounders FC president Peter McLoughlin. 

A key element of the relationship will be a joint effort to launch a dynamic community outreach program that includes the participation of Seahawks and Sounders FC players, staff, fans, and HomeStreet’s staff and customers that will focus on community and neighborhood improvement projects. 

“We have been surprised and delighted by how much HomeStreet has in common with the Seahawks and Sounders FC,” said Mark K. Mason, president and CEO of HomeStreet Bank. “Our local roots, commitment to community involvement and leadership, and desire to provide value to businesses and consumers in the Puget Sound region have put us on the same page from the very start. We’re thrilled to sit at the same table and work hand-in-hand with them over the coming years.”

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DOC 360 to Sponsor Nascar’s Matt Tifft for 2013 Season

Officials from Win-Tron Racing announced that DOC 360 will partner with NASCAR K&N Pro Series East (NKNPSE) rookie Matt Tifft for the entire 2013 season beginning with next Saturday’s Bristol 125 at Bristol (Tenn.) Motor Speedway.

Last month, anesthetist Win-Tron Racing and the 2012 ARCA Midwest Tour Rookie of the Year, erectile Matt Tifft, anesthetist officially announced that they would unite and run for the championship with their No. 89 Chevrolet Impala under the leadership of Shane Tesch. The addition of DOC 360 completes the puzzle and allows the team to centrally focus on winning races and ultimately the championship.

“DOC 360 is very excited to partner with Matt Tifft and Win-Tron Racing,” said Tim
Preston, Director of Business Development for DOC 360. “Matt is a perfect fit for the DOC 360 brand as both are rising stars in their respective business. When you speak to individuals from the racing community, they all speak very highly of Matt as a young man and his future in racing. We feel he will connect well with our core demographics and be a great representative for the DOC 360 brand as we move toward national distribution. Most importantly, we feel the Win-Tron Racing and the DOC 360 partnership can help Matt reach his goal of a NASCAR Sprint Cup Series championship someday.”

Tifft, the Hinckley, Ohio native shows equal enthusiasm about the partnership.

“I’m very excited to be representing DOC 360 on the NASCAR K&N Pro Series East Tour this season,” he said. “It’s great to welcome a new sponsor into Motorsports and I feel the partnership will be very rewarding. We cannot wait to get the season started next weekend at Bristol.”

Gold Coast Titans Acquires New Coffee Sponsor

The iSelect Gold Coast Titans have announced a partnership with Zarraffa’s Coffee as a platinum sponsor for the next three years until the end of 2015.

Zarraffa’s Coffee have become the latest addition to the club’s growing sponsorship family as the shorts sponsor for the iSelect Titans’ NRL side and an upper back of jersey sponsor for the club’s NYC Under-20s side.

The sponsorship deal has been finalised just in time for the Zarraffa’s Coffee logo to be displayed on the club’s playing kit in Sunday’s season opening clash against the Cronulla Sharks at Sharks Stadium.

iSelect Titans Chief Executive Officer David May said it was great to have another growing Gold Coast company aligning itself with the club for the next three years.

“The Gold Coast Titans and Zarraffa’s Coffee are two of the biggest and most successful brands on the Gold Coast so we are delighted to be partnering for the next three years, rx ’’ said May.

“It’s great that companies like Zarraffa’s Coffee are finding national success from their base on the Gold Coast and that they are re-investing in the community through their support of the Gold Coast Titans.

“I’m delighted that our members and supporters will get the direct benefit through our association with this wonderful brand.’’

Zarraffa’s Coffee CEO, drugs Kenton Campbell, thumb agreed that it was the right time for the Gold Coast born and based company to show its support, through the sponsorship, to the community that has been so loyal to his business over the past 17 years.

“We’ve enjoyed a lot of local support over the years, from opening our first store in Australian Fair Shopping Centre in 1996 to being on the cusp of hitting 70 stores this year”, said Mr Campbell.

“Aligning with the iSelect Gold Coast Titans – the Coast’s premier and beloved sporting team – was a natural fit, and due to the healthy growth of our business we are now in a position to make the kind of meaningful commitment we’ve always dreamed of.”

Mr Campbell said the coming together of two home-grown organisations, both on the threshold of a bumper year, was an exciting proposition and one the whole Zarraffa’s organisation was excited about.

“2013 is set to be an incredible twelve months for Zarraffa’s as a business and will be capped off by this new partnership with the Titans.”

“We look forward to being a part of their team as they take on the challenges of each game and as they make their way toward being crowned NRL Telstra Premiers this season.”

Gloucestershire Cricket Inks Extension with Law Firm

Gloucestershire County Cricket Club have announced an extension to their sponsorship deal with national law firm Clarke Willmott LLP for the 2013 season.

The deal continues a relationship that began in 2009.

This year’s deal will see Clarke Willmott’s logo continue to appear on the collar of the team’s playing shirts for all LV= County Championship and Yorkshire Bank 40 matches in the English cricket season, plus other branding at Gloucestershire CCC’s Nevil Road home ground in Bristol. Other sponsors of the club for 2013 include Total, Brewin Dolphin, Sitec and the University of Gloucestershire.

Tom Richardson, chief executive of Gloucestershire Cricket, said of the latest sponsorship: “We have a long-standing professional relationship with Clarke Willmott and we are delighted they will be a shirt advertising sponsor for the coming season. We look forward continuing to work with them and growing the relationship.”

Kevin Jones, Clarke Willmott’s head of office in Bristol, added: “This sponsorship further cements our excellent relationship with Gloucestershire Cricket.  The club has long paid a huge part in Bristol’s sporting life and it’s wonderful to be involved. We wish everyone at the club all the best for the coming season.”

Canadian Curling Association Partners with Travel Company Ludus Tours

The Canadian Curling Association has announced that Ludus Tours, erectile an international sports travel and hospitality company, has joined the CCA family as an official business partner. 

Ludus Tours was created in 2003 and has similar agreements in place with organizations such as USA Track&Field, Athletics Canada and USA Curling. Ludus specializes in putting together comprehensive travel packages for sports fans to allow them to watch their favourite athletes on the global stage.

“We think this is a wonderful opportunity for curling fans in Canada to be able to wave the Maple Leaf flag around the world,” said Canadian Curling Association Chief Executive Officer Greg Stremlaw. “Ludus Tours has a proven history of offering high-quality tour and hospitality packages to sports fans, and we’re happy to be working with them to promote Canadian curling at international events.”

As part of the new agreement with the Canadian Curling Association, Ludus is introducing Follow Team Canada packages to allow Canadian curling fans to watch our national teams compete in international events. The first opportunity to do so will be at the World Women’s Curling Championship, which begins March 16 in Riga, Latvia.

Ludus and CCA are also in place for Canadian curling fans to purchase packages to attend the 2014 World Financial Group Continental Cup in Las Vegas next January; the 2014 Winter Olympics in Sochi, Russia, next February; and the 2014 World Men’s Curling Championship in Beijing, China, in late March 2014.

“Curling is one of those signature Winter Olympic sports, so being able to connect with such a strong and passionate fan base is a great opportunity,” said Adam Dailey, Ludus’ Chief Strategy Officer. “We’re so excited about welcoming the folks at the Canadian Curling Association to the Ludus family.”

HSBC Ends FEI Partnership as it Looks to Overhaul Sponsorship Strategy

Global banking giant, HSBC has revealed it will end its association with the FEI at the end of the 2013 season after six years as a major sponsor of Eventing.

The Hong Kong conglomerate, which put its name to the HSBC FEI Classics when it was first created in 2008, will remain as title sponsor of the series until the end of the current cycle at Burghley (GBR) in September. Pau (FRA) and Adelaide (AUS), which start the new 2013/2014 series, will be supported by HSBC and the cash award to the leading rider in the HSBC Rankings will be presented at the end of 2013.

HSBC, a familiar name on the international sporting circuit, is reviewing its overall sponsorship strategy and plans to focus on other sporting events in its key markets.

“We have had five wonderful years with the HSBC FEI Classics, and still have another one to go, and the series has proved hugely successful,” HSBC Group Head of Sponsorship, Giles Morgan said. “We would like to think that the series has now come of age and, as a result of its phenomenal success since we came in as title sponsors in 2008, that it will be snapped up by another sponsor keen to get global visibility in the equestrian world.

Morgan also revealed to iSportconnect that they are looking to associate themselves with fewer events in the future.

“We’ve realigned our sponsorship strategy, we are focusing in fewer bigger events and our key markets around the HSBC,” he added.

“The FEI strength is primarily in the UK with Badminton and Burghley but HSBC also sponsor Wimbledon, the British Lions and the Open Championship and it was felt we had enough top class sponsorship associations that we didn’t need Badminton and Burghley long term going forward.”

FEI Secretary General Ingmar De Vos paid tribute to HSBC for its support of equestrian sport. “HSBC has been a really great sponsor to work with and we are grateful that they had the vision to support a totally new concept, staying with it right from its conception through to its place now as one of the FEI’s flagship series. The HSBC FEI Classics has proved hugely popular with riders and with fans of the sport, and HSBC’s sponsorship has meant a major increase in prize money for Eventing which, in turn, has resulted in increased media coverage and visibility for our sport.

“We are very sorry to lose HSBC as a partner, and we are now of course proactively looking for a new sponsor for the series. We still have another year before we finally say goodbye to HSBC and our immediate focus is to ensure that the HSBC FEI Classics in 2013 provide a fitting farewell to HSBC and an acknowledgement of their incredible support of the series over the years.”

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AirAsia Extends Queens Park Rangers Shirt Sponsorship

Relegation threatened Queens Park Rangers have announced a partnership extension with shirt sponsors AirAsia. 

The new one-year deal, which will commence from the start of the 2013/14 season, will see the AirAsia brand once again displayed on the front of the R’s home, away and third strips for the entire campaign.

QPR Commercial Director, Euan Inglis, told QPR’s website: “We are delighted to continue our partnership with AirAsia for a third consecutive season.

“The club has focused on growing the QPR brand globally, with particular emphasis on the Asian market since Tony Fernandes and his partners took ownership of the club.

“AirAsia continues to provide QPR with a perfect platform to develop this strategy, and offers us new opportunities to achieve even greater reach in wider Asia, as AirAsia continue to penetrate new markets throughout the region, as well as a number that sit outside of South East Asia”

AirAsia Group Head of Brand and Ancillary Income, Al-Ishsal Ishak, added: “We are delighted to continue our sponsorship with Queens Park Rangers for the upcoming 2013/2014 season.

“QPR’s genuine display of unwavering determination throughout the season personifies the founding spirit of AirAsia – Dream the impossible, believe the unbelievable and never take no for an answer.”

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Legacy Community Title Sponsor 2013 Firestone Indy Lights Race

ZOOM Motorsports announced today that Legacy Community Federal Credit Union has signed on as title sponsor of the 2013 Firestone Indy Lights race at Barber Motorsports Park.

The 2013 Legacy Indy Lights 100 is set for April 7 and will be one of the main features during the 4th annual Honda Indy Grand Prix of Alabama weekend, sale April 5 – 7. Designed as an essential stepping stone for drivers and teams striving to compete in the IZOD IndyCar Series, the Firestone Indy Lights features the best in young, international talent. 

“Legacy Credit Union has proudly been associated with Indy since it first came to Birmingham and after three years as the presenting sponsor of the Indy Grand Prix, we are excited to step up to our new role as Title Sponsor of the Legacy Indy Lights 100,” said Legacy President and CEO, Joe McGee. “It’s an honor to be a part of this dynamic event and to work with such quality organizations as IndyCar, Barber, and Zoom Motorsports. As a community credit union, we embrace opportunities to support and benefit our community in meaningful ways and look forward to another outstanding Indy weekend this year.” 

“Legacy has been a partner with us for several years, and we’re thrilled to have them as the title sponsor of the Firestone Indy Lights event,” stated Rick Humphrey, Vice President of ZOOM Motorsports, the exclusive event promoter at Barber Motorsports Park. “The Legacy Indy Lights 100 is an exciting race for fans of all ages and we hope everyone will enjoy seeing the up-and-coming IndyCar talent compete for the coveted title.” 

The 2013 Legacy Indy Lights 100 marks the series’ 4th visit to the Alabama-based Park. The weekend will also feature the IZOD IndyCar Series, Grand-Am Rolex Series, and Continental Tire Sports Car Challenge.

O’Reilly Auto Parts Renews Title Sponsorship of NHRA SpringNationals

NHRA announced today that O’Reilly Auto Parts has agreed to a multi-year extension of its title rights sponsorship of the NHRA SpringNationals at Royal Purple Raceway in Houston.

The 26th annual O’Reilly Auto Parts NHRA SpringNationals presented by Super Start Batteries, herbal | April 26-28, ambulance is the sixth of 24 races in the 2013 NHRA Mello Yello Drag Racing Series. The event has been a staple in the early part of the season since the late ’80s and among the favorite stops for the racing community.

“We’re excited to extend O’Reilly Auto Parts’ sponsorship of the Houston event,” said John Siragusa, senior director of sales and business development, NHRA. “O’Reilly Auto Parts is a valued partner of NHRA and a strong supporter of the NHRA Mello Yello Drag Racing Series.”

In addition to sponsorship of the O’Reilly Auto Parts NHRA SpringNationals at Royal Purple Raceway in Houston, the auto parts giant maintains title rights for three additional NHRA Mello Yello Drag Racing Series events: the O’Reilly Auto Parts NHRA Winternationals at Auto Club Raceway at Pomona in Southern California, the O’Reilly Auto Parts Route 66 NHRA Nationals at Route 66 Raceway in Chicago, and the O’Reilly Auto Parts NHRA Northwest Nationals at Pacific Raceways in Seattle.

Bilstein to Sponsor Aston Martin Racing at Zurich 24 Hour Race

Aston Martin has agreed a racing partnership with leading damping and suspension specialist Bilstein, viagra buy appointing it as primary technical partner for Aston Martin Racing’s competition programme at the Nürburgring focused on the legendary ADAC Zurich 24 Hour race in May.

The new agreement builds on the existing long-term relationship between the two companies; Bilstein dampers are fitted as standard to all Aston Martin road cars.

The iconic blue and yellow colours of Bilstein are synonymous with the Nordschleife’s most famous endurance race, having featured on front-running cars for the past ten years. They will now grace the Aston Martin V12 Vantage GT3 that will be driven by factory drivers Darren Turner (GB) and Stefan Mücke (D), alongside Nürburgring aces Allan Simonsen (DK) and Pedro Lamy (PT), who will join the pair to make up a formidable line-up as the team targets its strongest Nürburgring 24 Hours result to date.

Aston Martin’s CEO Dr Ulrich Bez, himself a Nürburgring 24 Hours class winner, commented: “Aston Martin has a long relationship with the Nürburgring; the circuit has been crucial to the testing and development of all of our recent road cars and we have been competing in the 24-hour race since 2006. In fact, last year, nearly ten per cent of the Vantage-based GT4 cars we have ever built raced there in VLN.

“Last year, too, Aston Martin Racing supported one of our partner teams, which entered a pair of V12 Vantage GT3s; we learned a lot, and now we return to take another step towards our ultimate goal of winning the race.

“Bilstein has played an important role in the success of our road cars, providing outstanding performance and quality, and their racing experience at the Nürburgring is second to none. I’m very happy that they are supporting us in our ambition to conquer one of motorsport’s biggest challenges.”

“We are very proud to extend our successful partnership with Aston Martin also in our ‘living-room’, the Nürburgring Nordschleife”, says Thorsten Schwippert, Managing Director AfterMarket & Motorsports at Bilstein. “The whole Bilstein Team is looking forward to support Aston Martin with all our technical knowledge and motorsports experience.”

The Bilstein-liveried V12 Vantage GT3 will first be seen in action at the 60. ADAC Westfalenfahrt four-hour race (VLN1) on 23 March and then again at the 55. ADAC ACAS H&R Cup (VLN3) on 27 April in preparation for the ADAC Zurich 24-Hour race on 19/20 May.