Sanderson Farms, stuff one of the nation’s leading food corporations, sick has agreed to title sponsor the PGA TOUR’s 2013 tournament at Annandale Golf Club in nearby Madison, Miss., scheduled for July 18-21.

The former True South Classic has been renamed the Sanderson Farms Championship.

In making today’s announcement, the PGA TOUR, Sanderson Farms and host organization Century Club Charities said discussions regarding a possible longer-term relationship would take place following this year’s tournament.

“We are extremely pleased to welcome Sanderson Farms as title sponsor of our tournament in Mississippi, which has been a mainstay on the PGA TOUR for 45 years,” said Andy Pazder, Chief of Operations for the PGA TOUR. “We look forward to working with Sanderson Farms to meet its objectives as title sponsor in July and then begin discussions about the possibility of continuing its involvement beyond this year.”

“Mississippi is known for its hospitality and being a great host for the PGA TOUR,” said Joe Sanderson, Sanderson Farms Chief Executive Officer and Chairman of the Board. “Sanderson Farms wants to continue that tradition and be a great host for this exciting event.”

The Sanderson Farms Championship, which debuted on the PGA TOUR in 1968, has proven to have significant economic impact on the region. A study commissioned by the Mississippi Development Authority and conducted by Mississippi State University determined in 2010 that the tournament had a $22 million impact. Additionally, the tournament generated approximately $500,000 last year for local charities.

“This tournament has great economic impact on the state of Mississippi and the metro Jackson area, not to mention the tremendous good it does for charity,” said Sanderson, when asked why the company stepped in as title sponsor. “We felt this was in line with our goals and mission at Sanderson Farms to be good citizens, support our communities and positively impact the tournament’s charities.”

“We are thrilled to have Sanderson Farms involved this year, and ecstatic about the possibility of a long-term relationship,” said Century Club Charities President Johnny Lang. “Sanderson Farms is a great, multi-generational Mississippi success story and a wonderful corporate citizen. They share our commitment to the state of Mississippi, Friends of Children’s Hospital and countless charities, our other sponsors, the volunteers and the PGA TOUR to host a first-class event.”

Rudy Project has announced two time Ironman Champion Jimmy Johnsen will exclusively wear Rudy Project bicycle helmets & eye wear in 2013.

Jimmy is a world class triathlete who has been a pro triathlete since 2008. He is one of the most successful triathletes Denmark and Scandinavia has ever produced.

Jimmy is looking forward to a big year representing Rudy Project.

“I am really excited about the partnership with Rudy Project. The Kona count speaks for itself, generic the products are seriously impressive and I’m really looking forward to working with Rudy Project in the future.”

“Being given the opportunity to work with a great brand gives me real confidence. My race day Helmet will be the Wingpan which is considered the most aero dynamic helmet on the market. I am even more excited for the release for the Wingspan 2 later this year.”

Thomas J. Vonach, Rudy Project´s global sponsorship manager for triathlon expresses his excitement about the newly sealed collaboration, “Jimmy is a truly gifted athlete and has shown in his short pro-career that he is a man to watch out for and born champion. We are pleased to welcome him in our family and add another amazing athlete to our strong group of pro-athletes in triathlon.”

Rudy Project collaborates with thousands of other renowned athletes, organisations and teams, including world class triathletes like the reigning Ironman World Champion Pete Jacobs, Andy Potts, Timo Bracht, Tim O´Donnell, Yvonne van Vlerken, Melissa Hausschildt, Rebekah Keat and many more

Danny Rowe, nurse who for the last four seasons has been a perennial championship contender in the NHRA Pro Mod Drag Racing Series, vcialis 40mg announced today a long-term marketing partnership with award-winning tequila company, Agave Underground.

Rowe and team, led by renowned crew chief, Jimmy Rector, will make their debut with Agave Underground March 14-17 at the 44^th annual Amalie Oils NHRA Gatornationals at Auto-Plus Raceway at Gainesville.

“We’re just excited,” said Rowe. “We’re thrilled to be bringing new people into this sport from outside the racing industry. It’s a huge opportunity for us to expose them to the power and excitement of the NHRA Pro Mod Drag Racing Series, as well as what this sport can do for them. We can’t wait to bring them out to the Gatornationals next week in Florida and get this party started.”

“Sponsoring a NHRA Pro Modified Race Team is a new adventure for the Agave Underground Tequila team”, stated Ivey. “The chemistry and excitement between Danny, his team and our company is contagious. We are eager to start the season, support Danny, and to continue to grow the Agave Underground Tequila brand throughout the NHRA race season.”

Established in 2009, Agave Underground was founded by Mike Ivey, who not only was an avid connoisseur of tequila but also was intrigued by the story and history behind the making of tequila.

Chicagoland Speedway and MillerCoors are set to announce today a new multi-year sponsorship deal that will keep Miller Lite as the official beer of the Joliet track, a title it has held since 2001. 

The renewed alliance, which also applies to the adjacent Route 66 Raceway drag-racing venue, means the beer will continue to don track amenities like the Miller Lite Pit Stop beer garden next to the grandstands, the Miller Lite Turn 1 Party Deck and other signage around the venue. 

“It’s a perfect fit for us,” said Chicagoland Speedway president Scott Paddock. “They’re an industry leader and we love doing business with companies in our backyard.” 

Mr. Paddock says the track is also planning to upgrade its infield fan zone, which will “tie Miller Lite into that footprint.” 

Corporate sponsorship is a big piece of the revenue pie for the track, in addition to ticket sales and television revenue doled out from Nascar through its broadcast rights deals with Fox and ESPN. Revenue from the ESPN-carried races stands to increase in value next year, when the expiration of ESPN’s contract with Nascar could spark a bidding war over the second half of the stock-car racing schedule. 

The track currently has more than a dozen corporate partners, including global brands Coca-Cola, Toyota and Gatorade, as well as local names like O’Reilly’s Auto Parts and Hollywood Casino. 

The Las Vegas Nascar Nationwide race has extended it sponsorship agreement with Boyd Gaming until 2017.

The Nevada-based gaming company is one of the longest-running title sponsors in the Nationwide series, backing the Sam’s Town 300 since 1998. Boyd has nine casinos throughout the Las Vegas area, including three around historic Fremont Street.

Bruton Smith, whose Speedway Motorsports owns the Las Vegas track, announced the four-year sponsorship extension on Saturday.

The international brand STENA, pharmacy one of Sweden’s biggest family-owned companies with businesses worldwide, rx has announced their title sponsorship of the Stena Sailing Team skippered by Swedish match racer Johnie Berntsson.

The sponsorship marks an expansion of Stena’s involvement in sailing and match racing adding to the company’s current title sponsorship of the Stena Match Cup Sweden, an official stage of the Alpari World Match Racing Tour.

The Stena Sailing Team, all of whose members hail from the Gothenburg area where STENA’s headquarters are located, have seen much success in recent years including Gold in the Swedish and Nordic Championships, Gold in the European Championship and a Bronze medal in the 2011 World Match Racing Tour. Earlier this month, the Alpari World Match Racing Tour announced Johnie Berntsson as one of eight skippers selected to compete on the 2013 Tour. The entry secures the Stena Sailing Team invitations to all the events on the Alpari World Match Racing Tour before the final stage in Malaysia in December.

“The collaboration with Stena has made it possible for us to make a serious commitment to sailing and take yet another step towards the goal of being professional sailors. In the future, we could focus even more on sailing. Now, we are looking forward to the summer’s match racing in Marstrand and working hard to achieve even better results than last year”, commented team skipper Johnie Berntsson.

Lovisa Andersson, Marketing, Stena Metall, commented on the sponsorship: “For Stena with its roots in Gothenburg, it feels natural to collaborate with a sailing team from the West Coast. Johnie Berntsson and his team have a sense of commitment and drive that makes us proud to give them our support. Stena usually invests in winning concepts in every context and we are convinced that Johnie Berntsson together with Stena can go all the way to world number one. We are looking forward to an exciting sailing summer with Stena Sailing Team and Johnie.”

Admiral Sportwetten Rellingen, a subsidiary of the world’s leading and Europe’s largest gaming company Novomatic AG, have become the betting partner of German Bundesliga team, Hannover 96.

The commitment includes up to the end of the season first TV-relevant advertising media. With the start of the 2013/14 season Admiral Sportwetten will expand its commitment as the official exclusive partner of the Bundesliga with extensive presence in the environment of the Association, PR campaigns and online advertising space. The cooperation will be valid until the end of season 2014/15 and includes an extension option for another year.

“We are pleased to partner with a strong partner in the region to enter into sports betting, which will ensure the future for us in this sector for continuity. Novomatic AG with its subsidiary Admiral Sportwetten fits as an international company very well with Hannover 96 “says 96-president Martin Kind about the new cooperation.

Jürgen Irsigler, Managing Admiral Sportwetten Rellingen, the new partnership: “For our company , this is a significant step in the new German market and we look forward to this adventure together, celebrate with Hannover 96 and create with our corporate philosophy ‘confidence through competence and. seriousness’. We want to be a reliable provider of sports betting and betting services with the same competitive spirit to start our cooperation with Hannover 96.”

JR Motorsports announced a new partnership with Keen Parts Inc., order a leading supplier of Corvette restoration parts.

As an official partner, Keen Parts will receive branding on the decklid of Regan Smith’s No. 7 Chevrolet for the balance of the season, joining Smith on his bid for a Nationwide Series title run in 2013.

Owned by Tom and Teresa Keen and based out of Cleves, Ohio, Keen Parts specializes in Corvette restoration parts ranging from vintage 1953 models to customized accessories for today’s Corvettes. The company’s current inventory boasts more than 18,000 parts and accessories.

“We pride ourselves on supplying a wide variety of quality Corvette parts,” said Tom Keen. “To be able to partner with JR Motorsports and the Earnhardt family is really a wonderful opportunity to grow our company on a national level. Like the Earnhardts, the Keens have a longstanding relationship with Chevrolet, and we’re very excited to be teaming up on the track this season.”

Smith is currently tied for fifth in the NASCAR Nationwide Series (NNS) standings after two races. His tenure at JR Motorsports began with a victory in last year’s finale at Homestead-Miami Speedway. The No. 7 team solidified its lineup with the addition of five-time NASCAR Sprint Cup Series champion engineer Greg Ives as crew chief.

“We have been a Chevrolet family for more than 25 years. It’s who we are,” said JR Motorsports general manager Kelley Earnhardt Miller. “To bring Keen Parts on board – with their mutual passion for Corvettes and NASCAR – gives us the opportunity to build unique relationships with sports-car enthusiasts and every-day car people that share those same passions. From the car shows we’ve hosted at JR Motorsports annually since 2010, we’ve seen first-hand the overwhelming affinity for the Corvette. This new partnership with Tom and Teresa Keen will not only expand on that, but will hopefully raise significant awareness to the massive inventory of Corvette accessories and parts that they have.”