Energy bar, Bonk Breaker has announced that it has forged a new partnership with the Milwaukee Brewers and  that Brewers Chairman and Principal Owner Mark Attanasio has become an investor in the company. 

The freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars will now be available at concession stands at Miller Park, the Brewers’ home ballpark.  Bonk Breaker is also participating in the Club’s effort to promote fitness and healthy nutrition in Milwaukee and throughout Wisconsin.

“Mark is an exceptional individual and will be a terrific resource for the Bonk Breaker team. He’s incredibly committed to fitness and great nutrition personally, and has a real passion for Bonk Breaker – as a product, as a brand, and as a culture,” commented Bonk Breaker Chairman and co-CEO Chris Frank.  “I’m from Milwaukee and have been a huge fan of the Brewers my entire life, and knowing that the Brewers are fueled by Bonk Breaker and that Brewers fans can also enjoy a great-tasting and healthy food choice at Miller Park is incredibly gratifying.  You don’t have to be in the Major Leagues to fuel like a pro.”

“I am proud to invest in Bonk Breaker as there are many common interests in our partnership,” Attanasio said. “Bonk Breaker’s connections to Milwaukee and Wisconsin, as well as their natural ties to professional sports, make this a great fit. I am impressed with the company’s products and vision, and I know that this will be a fun and exciting opportunity for all of us involved.”

Bonk Breaker will provide complimentary energy bars at the Brewers’ “Weather Day,” at which local students are invited onto the field and will have the opportunity to interact with and “fuel up” like their Major League heroes. The event will be held at Miller Park on April 18.

Bonk Breaker Founder and co-CEO Jason Winn said, “We’ve experienced tremendous success in the endurance sports world in the past five years, and cheered when some of our Bonk Breaker-fueled athletes brought home five medals from last summer’s Olympic Games in London. It’s equally exciting to see the impact we’re now having in the professional, collegiate, and high school sports ranks as well.”

SweetSpot Group, the organisers and promoters of The Tour of Britain have announced that cycle insurance broker, Velosure have signed up to sponsor the event.

Velosure will become the race’s Official Cycling Insurance Partner, joining The Tour at the Official Partner level ahead of September’s tenth edition of Britain’s national Tour.

“Velosure are delighted to be the Official Cycle Insurance Partner of the Tour of Britain, our passion for cycling is key in our message about getting the right level of insurance for all cyclists at the best price, by promoting our brand through The Tour of Britain we are reaching many more cyclists and also supporting cycling within the UK which is an important part of our ethos – let’s get the message out there together. Be ahead of the game, be insured with Velosure and take part in The Tour Rides with added peace of mind,” said Ken Specter, Director of Velosure. 

“We would like to welcome Velosure to The Tour of Britain and look forward to working with them to achieve their aims,” said SweetSpot Group Commercial Director Alastair Grant.

“During the Summer we will have news on how fans of The Tour of Britain can benefit from this partnership with Velosure.”

Tata Consultancy Services (TCS), a leading IT services, consulting and business solutions organisation, today announced that it is the official technology consulting partner of the Boston Athletic Association and the 2013 Boston Marathon to be held on Monday, April 15, 2013.

The partnership will kick off at the three day John Hancock Sports and Fitness Expo held at the John B. Hynes Convention Center. TCS will also be sponsoring four information kiosks and tables frequented by marathon runners and spectators throughout the race weekend.

“Marathon runners are inherently dedicated, well-prepared, and persistent; these are traits that I encourage our employees to emulate each and every day,” said N. Chandrasekaran, CEO and MD, TCS. “We are proud to say that TCS will field 20 runners, including TCS employees and clients, in this year’s race.”

TCS is also the exclusive information technology sponsor of the Bank of America Chicago Marathon (October 13, 2013) and the official IT consulting sponsor of the ING New York Marathon (November 3, 2013). This is the fourth year that TCS will participate in all three major U.S. marathons.

“We are pleased to be sponsoring the Boston Marathon for another year and providing race updates to spectators at our various information stations,” said Surya Kant, President of TCS’ North America, UK and Europe business. “In addition, the marathon is our opportunity to give back to the community through our partnership with the American Heart Association.”

RBC, one of the largest media companies in Russia, has announced a partnership with Marussia F1 ahead of this weekend’s Formula 1 UBS Chinese Grand Prix in Shanghai, China. 

RBC, who become ‘Official Russian Media Partner’, will be represented on the MR02 car with effect from this weekend, and on the racing apparel of drivers, Jules Bianchi and Max Chilton, and other elements of our trackside environment from next month’s Spanish Grand Prix.

Andy Webb, CEO, Marussia F1 Team, said: “I am delighted with the growth of our Anglo-Russian relationships, enhanced by the addition of our new partnership with RBC, which follows hot on the heels of our other recent Russian Partner announcements. This is a crucial part of our growing desire to bring more of F1 to Russia and Russia into F1. RBC’s media influence and powerful coverage in the business and luxury markets in Russia will be key in helping to promote the Marussia F1 Team and its Partners in this important market.”

Sergy Lavrukhin, General Director, RBC, added: “We are proud that the Marussia F1 Team – the first team in Formula 1 representing Russia – has chosen RBC to be its Official Russian Media Partner. Both RBC and the Team operate in fiercely competitive environments and we know that to succeed we must both keep moving forward. RBC, the leading provider of business information in Russia, has made significant advances in all of its market segments and is pleased to see that the Marussia F1 Team is progressing steadily in the world’s ultimate motor racing series. We wish on-going success to our Team.”

RBC is one of Russia’s largest media holding companies with a 20 year track record and a total audience of 90 million people. It operates in three main market segments (Television, Print and Internet media) and is a market leader for business information in Russia and the CIS (Commonwealth of Independent States).

Three-time Ironman champion, ed Craig ‘Crowie’ Alexander has become the Official Ironman ambassador.

Ironman brand owner World Triathlon Corp (WTC) is announcing four Ironman pro ambassadors for 2013, buy viagra | and will introduce them over the coming weeks. Alexander joins ambassador Jordan Rapp to the ‘gang of four’ pro ambassadors.

“It was a huge honour to be asked, cheap ” Alexander said. “It’s also nice to be invited to sit on the athlete advisory board to speak on behalf of athletes. Ironman is showing that they’re looking to take input from athletes – hopefully I can provide that.”

Alexander hopes to be able to use his new position to provide mentorship and support for younger athletes as they ‘work their way through the ranks.’ This doesn’t mean he’s any less focused on his own career: He’s as determined as ever to return to both Henderson, Nevada and Kailua-Kona to reclaim the world titles he held in 2011.

“I’m the kind of ambassador who is going to try and beat all the athletes on the head,” he says. “When I race, I race to win.”

Alexander will be part of the coverage team for Ironman 70.3 St. George, which will serve as the US Pro Championship, and he’ll be racing at Ironman 70.3 Kansas in June. Then, he will be back in Las Vegas and Kona, where he hopes to add two more world titles to his resume.

Decathlon, medicine the well-known sports equipment store, allergy with shops in 18 different countries, cialis is the new official clothing supplier for the Geneva Marathon for Unicef. Decathlon’s mission is to share the both the enjoyment and health benefits of sport 

Decathlon’s own clothing brand, Kalenji, will be worn by the thousands of runners taking part in the Geneva Marathon for Unicef, along with over eight hundred volunteers, pace makers and the committee members.

Fabien Messanges, the sales manager at their nearby Annemasse store, commented: “The common goal of being involved in the local community and in sharing and exploring our limits means we already have a close link with the Geneva Marathon for Unicef; so it’s only natural for us to further our partnership and get involved in this great celebration of running.”

The event will take place on 3rd, 4th and 5th May 2013.

For the first time in its 125-year history, try The Nairn Golf Club has given its support to Ladies European Tour-rookie Pamela Pretswell who will wear the famous cross-club logo and represent the prestigious Highland club during her first season on tour.

The association is especially significant as Pamela’s last amateur match was played out over the famous Scottish links when she helped GB&I to win the Curtis Cup in a historic victory over America last year. The remarkable result, physician and the bonds that were formed during it, created the perfect foundations on which to base a formal arrangement between the club and Pamela.

“I have been back many times to Nairn since the Curtis Cup and, to be honest, it feels like my second home,” she said. “I love it there; the people are so friendly, the views are stunning and there aren’t many golf courses like it. I feel very proud to be representing a great club like Nairn with such a long history and an established worldwide reputation. The whole thing gives me a lot of confidence.”

Created through the combined creative efforts of Archie Simpson, Old Tom Morris, James Braid and Ben Sayers, The Nairn Golf Club is a regular entry in various top 25 course rankings and is one of Scotland’s most treasured links courses. Until now, the club has resisted the idea of formalising relationships with tour players but the historic home win seems to have presented the perfect opportunity to make its first notable commitment.

“Pamela is a phenomenal talent and The Nairn Golf Club is proud to support her at the start of her professional career,” noted Ian Cooper, the club’s captain. “Pamela’s involvement in last year’s Curtis Cup was immense and we felt it was appropriate that our first association with a professional golfer should be with one of the key members of that historic winning team. We look forward to helping Pamela throughout her career and no doubt celebrating with her in the future.”

The Nairn Golf Club joins two other sponsors actively supporting Pamela during her first season on the Ladies European Tour. As Martin Gilbert, CEO of Aberdeen Asset Management, noted, the 23-year-old’s attributes both on and of the course make her a perfect brand ambassador.

“Dedication and hard work are qualities we actively look for in our global golf ambassadors and Pamela is currently doing a great job representing our brand all over the world,” he said. “We wish her every success and the best of luck for the remainder of the season.”

The San Diego Triathlon and Paratriathlon have announced new sponsors.

Leading designer and manufacturer of performance athletic shoes and apparel, ASICS America, has been named the Official Apparel Partner of the 2013 Omegawave World Triathlon San Diego, slated for April 18-20, 2013 in Mission Beach, Calif.

Serving as the Official Apparel Partner of the Omegawave World Triathlon San Diego for the first time, ASICS will provide gift certificates for a free pair of ASICS performance running shoes to the top 50 most-improved run split performances from last year’s event among age-group competitors. Participants in both the Olympic-distance and sprint races are eligible.

In addition, ASICS will support the Omegawave World Triathlon San Diego with athlete, volunteer, medical and swim safety T-shirts, as well as apparel for event staff.

One of just eight International Triathlon Union (ITU) World Triathlon Series events around the globe in 2013, the second edition of the Omegawave World Triathlon San Diego will feature an Olympic-caliber elite field competing on a historic course adjacent to the birthplace of the sport.

“ASICS and the ITU World Triathlon Series are leading brands among the world’s best triathletes, and we are excited to have ASICS play a key role in the upcoming Omegawave World Triathlon San Diego,” said Jamey Sunshine, Lagardère Unlimited Senior Vice President, Corporate Partnerships. “Given ASICS’ strong presence and popularity within triathlon, we feel this partnership is an excellent match.”

The Omegawave World Triathlon San Diego is co-produced by USA Triathlon and the Hamburg, Germany-based UpSolut Sports AG and Lagardère Unlimited.

“ASICS is proud to be the Official Apparel Partner for such a prestigious competition and we look forward to beginning this exciting partnership,” said Erik Forsell, ASICS America Vice President of Marketing. “This partnership further strengthens our existing presence within the triathlon space and truly demonstrates our passion and commitment across all sports.”

While the the 2013 CAF World Paratriathlon San Diego has revealed San Diego-based Challenged Athletes Foundation (CAF) has been named the title sponsor of the event.

The CAF World Paratriathlon San Diego will feature more than 50 paratriathletes competing in the same venue as the world’s top elite triathletes.

“Since our inception, the Challenged Athletes Foundation has been a leader in the paratriathlon movement, introducing hundreds of athletes to the sport and helping them to maximize their potential,” said Virginia Tinley, Executive Director of CAF. “We are excited to have this opportunity to further the development and visibility of the sport within both the challenged athlete and the triathlon communities.”

Team Rossi Motorsports, LLC, the managing company for Caterham F1 Team, Reserve Driver, Alexander Rossi have announced the extension of their partnership with Alaska Coffee Roasting through 2013.

The California based firm that looks after the American (21) is focused on corporate commercial alignments that make sense for both Alexander Rossi and Caterham F1 team.

“Alaska Coffee Roasting is all about the highest quality and passion for excellence”, commented Pieter Rossi, Team Rossi Motorsports, LLC, Principal and Business Development. “Michael’s passion to produce the best cup of coffee on the planet is parallel to Alexander’s passion and determination to be the best and reach the highest level of motorsport, F1. We are proud of our long time business association with Alaska Coffee Roasting. It is our goal to continue to utilize the business to business and branding opportunities associated with the sport to enhance their business model and growth.”

“The first time I watched Alexander drive was 2004 during a Red Bull shoot out karting event”, said Michael Gesser, Founder and CEO of Alaska Coffee Roasting Company. “That day I knew Alexander would make F1, without a doubt. I’d never seen such focus, resilience and determination to succeed and he was only 13 at the time. All is can say is; this is has been an awesome journey and it’s only just beginning. Can’t wait for the next chapter!

“My career is similar to life, it is about the people”, commented Alexander Rossi. “Sure, it’s about hard work and doing what you love to succeed, but without the people like Michael and all my supporters including Caterham, my bid to F1 this past decade would not have been possible.”

Founded in 1994, the Fairbanks, Alaska based boutique coffee company is known for its quality and craft of some of the finest coffee in the world. Alaska Coffee Roasting has been a partner of Rossi since the end of 2007 and will continue with current arrangement through 2013. Since their partnership began, Alaska Coffee have enjoyed and recognized increased business growth in same store sales and online sales, with their latest expansion into Florida last year.

Alexander Rossi will make his 2013 debut F1 outing in the Caterham CT03 during Friday free practice 1 at Canadian Grand Prix, Montreal, June 7th.