Ofleading compression brand, asthma Compressport, salve has become the official compression partner for IRONMAN UK, IRONMAN Wales & IRONMAN 70.3 UK.
Kevin Stewart, Managing Director of IRONMAN UK, said: “2013will be the biggest ever year for Ironman in the UK and we are delighted to beworking with Compressport. The success of their sponsored athletes inrecent years has been testament to the key role that their products now play inan athlete’s preparation and racing.”
Major League Baseball Properties (MLBP) have announced a new multi-year partnership with the Kellogg Company with the leading cereal- and snack-maker as an official sponsor of Major League Baseball.
As part of the deal, Kellogg Company will operate a nationwide sweepstakes featuring MLB branding and Club logos on supermarket in-store, point-of-sale displays and more than 27 million specially-marked packages of Kellogg’s products, including Kellogg’s Frosted Flakes, Nutri-Grain Bars, Cheez-It Baked Snack Crackers, Keebler cookies, Rice Krispie Treats bars and more. Consumers will also experience the sponsorship in-market through additional text-to-win platforms and multiple local Club activations.
The “Kellogg’s Triple Play” promotion will launch in-stores this month, offering consumers the opportunity to win tickets to a 2013 World Series game, a 2014 Opening Day game and the 2014 MLB All-Star Game.
“Building the next generation of fans is an important priority for Major League Baseball, so we are pleased to welcome Kellogg Company, and its iconic and popular brands loved by families, as an official MLB sponsor,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “Thanks to Kellogg Company, winning fans will have the opportunity to experience the best that Baseball has to offer and see the most talented players in the world at Opening Day, the MLB All-Star Game and the World Series.”
“Teaming up with MLB and the national pastime is a fun way to connect with our consumers across multiple brands,” said Todd Penegor Kellogg Company President, U.S. Snacks. “The Triple Play sweepstakes will allow baseball fans the opportunity to enjoy our brands, and have the chance to win some great prices.”
The Vermont Peanut Butter Company has announced professional snowboarder Jeremy Jones has become their new brand ambassador and head of the endorsed athlete program for the company.
The VTPB Endorsed Athlete Program will serve as the foundation for all sponsored and endorsed athletes representing the Vermont Peanut Butter Company worldwide.
Chris Kaiser, President of VTPB, stated, “We are both about health, family, and authenticity. I created a brand with grassroots beginnings that is health-conscious above all other things. Having Jeremy as our Premier Athlete, Brand Ambassador, and the Head of the Endorsed Athlete Program will allow us to create a team of Men and Women across all sports that represent our brand and our combined commitments towards holistic lifestyles and competing at the highest levels of sport.”
Jeremy Jones is widely regarded as one of the most accomplished big mountain riders and explorers of all time. Named a 2013 National Geographic “Adventurer of the Year” and ten times voted “Best Big Mountain Rider of the Year” by Snowboarder Magazine.
Jeremy Jones stated, “I am very excited to be involved with the Vermont Peanut Butter Company from the ground floor. I told Chris I probably eat more peanut butter than anyone I know, it’s a super food that keeps me alive in the mountains and at home. Chris and I share the same passion for authenticity and being healthy, and I think what he has done with a category that has been stale for years is amazing. This is the perfect opportunity for me to use my skills to help grow the VTPB Endorsed Athlete Program, a challenge that I will take on like any big mountain.”
Abbey Travel have been appointed as the Official Travel Supplier for both the Irish Cricket Team and the Irish Supporters.
They will manage travel needs of the international team and will also offer Irish fans packages to away games. They will be able to guarantee that Irish fans can enjoy their experience by travelling together and being seated together at Ireland matches.
Geraldine Armstrong, try Abbey Travel Sports Manager, doctor said: “Abbey Travel are looking forward to developing our relationship with both Cricket Ireland and the Irish fans in 2013. The appointment by Cricket Ireland is a further endorsement of Abbey Travel’s 23 years reputation and experience in the Sports Travel market. We will be offering fans comprehensive, buy well-priced Cricket packages.”
Dennis Cousins, Cricket Ireland Head of Commercial said: “Abbey Travel’s great experience and expertise working with sports teams and fans will no doubt prove invaluable to Cricket Ireland and our growing numbers of supporters over time.”
“With our national squads participating in so many events and series across the world, the interest in our squads is growing by the year. We are sure this agreement with Abbey Travel will allow our supporters to travel with comfort, security and excellent service.”
Vita Coco, the country’s most popular coconut water beverage brand, today announced that Josh Hamilton of MLB’s LA Angels was signed for a second year as one of the brand’s top athlete spokespersons.
Vita Coco signed Hamilton to an endorsement contract last May 2012, when he made baseball history by becoming just the 16th player in modern history to hit four home runs in a single game. The contract was renewed when Hamilton signed with the Angels last December.
“Josh Hamilton is an extraordinary athlete with an inspiring story,” says Vita Coco CEO and co-founder Michael Kirban, “and we have faith that consumers will connect to him and Vita Coco in this new campaign.”
To celebrate the partnership, Hamilton will be featured in a major out-of-home campaign, starting with a billboard on California State Route 57 at the Orangewood Avenue exit, directly across from Angel Stadium of Anaheim.
Vita Coco continues to build a cult-like following in the world of professional sports. From Chicago Bulls All-Star Joakim Noah to legendary coach Rick Pitino, pro-athletes and their trainers and coaches are all loyal fans of Vita Coco, touting the coconut water brand as the best source of natural hydration and replenishment.
Generali has increased its exposure in MotoGP by becoming the Official Insurance Partner while also retaining its title sponsorship of the Valencian Grand Prix.
Generali will provide insurance services to Dorna Sports, ed official rights holders of the MotoGP, unhealthy for the entire MotoGP season, during which it will gain an increase in brand visibility in turns and on bridges at 10 Grand Prix from the total of 18 that will take place in 2013.
Pau Serracanta, Managing Director of Dorna’s Commercial Area, said: “We are very pleased with this new agreement with Generali, especially as it is not a renewal, but an expansion of an existing contract. This shows great commitment to join a top championship like MotoGP. We know that a multinational company like Generali can benefit from an alliance with our sport. Dorna, in turn, will benefit from Generali’s wide range of services to help organize the MotoGP World Championship efficiently. I am convinced that this agreement will provide excellent B2B opportunities for both companies.”
Sergio Balbinot, Generali’s Chief Insurance Officer, commented: “We are pleased to strengthen the partnership we have built over the years with Dorna: MotoGP provides an international platform for our global brand, with a sport leveraging human talent in identifying new technologies and new sources of competitive advantage on an international landscape.”
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Following Betfair’s decision to acquire the Blue Square Bet brand, it will not include the acquisition’s title sponsorship deal with the English Football Conference.
The original six-year marketing agreement saw the football organisation’s semi-professional Conference National, which is the fifth tier of English soccer, branded as the Blue Square Bet Premier while its two feeder leagues were renamed the Blue Square Bet North and Blue Square Bet South.
The existing deal is due to expire at the conclusion of the current season with Betfair revealing that although it intends to honour the terms of this agreement it will not be extending the arrangement further.
“Blue Square Bet has been a tremendous partner for six long seasons and we knew that it was likely to end its contract with us at the end of this current one,” said Brian Lee, Chairman for the 68-team Football Conference.
“It has honoured each and every clause of the agreement and we would like to believe that we have responded likewise. It would be remiss of me not to express our grateful thanks to its entire staff that have over the years contributed to the success of the partnership and, in particular, Alan Alger, who has been a constant thread throughout. We wish him and all other staff at the company the very best in the future. They have become friends and we hope they remain so once the season is over.”
The British Superbike Championship, the UK’s premier motorsport series has announced a partnership with luxury watch manufacturer BRM Chronographes.
As the official timekeeper of MCE BSB, the globally-renowned BRM Chronographes logo will be identified and credited on the official live timing service at MCE BSB events and in the associated timing and data TV graphics. They will also enjoy a comprehensive package of premium marketing rights in association with the MCE BSB brand.
In addition and in the future BRM Chronographes will produce a special limited edition BSB watch.
Stuart Higgs, MCE BSB Series Director, said: “We are very pleased to announce a new partnership with BRM Chronographes who’s heritage and passion is derived from motorsport. The BRM awards of unique trophies and luxury watches will certainly add further prestige to each event. MCE BSB Championships have recently been decided by just 0.006 of a second, highlighting the perfect association with precision timekeeping.”
Bernard Richards of BRM Chronographes said: “We are pleased to sign a partnership with one of the most important motorcycle racing championships in the world, the MCE BSB Championship. As a passionate fan of motor cycling for over forty years, when I see all the efforts for winning by just a few centimetres or to get the pole position by one thousandth of a second, I think that the spirit of competition in each of the riders is the same as what motivates us to create each BRM Chronographes product. To all, thank you very much for this partnership as the official timekeeper and watch manufacturer of MCE British Superbikes.”
Akrapovi? has continued its support to the Yamaha Factory Racing team as an Official Sponsor during the 2013 FIM MotoGP season.
As in 2011 and 2012, ampoule an Akrapovi? exhaust will be used by Yamaha Factory Racing to help realize the full potential of the 2013 1000cc YZR-M1. Reigning World Champion Jorge Lorenzo has already served notice of his intention to retain his World Champion status – and net his third ‘crown’ with Yamaha – with impressive performances during off-season official winter MotoGP tests.
Once again the Yamaha YZR-M1 machines of Yamaha Factory Racing will be adorned with Akrapovi? exhausts crafted from selected titanium alloys and the passion and skill of a company that was raised on racing success.
In 2011, medic Akrapovi? and Yamaha Motor Europe entered into an agreement whereby the Slovenian exhaust specialist would supply a range of aftermarket exhausts for the vast Yamaha motorcycle range, order to be distributed Europe-wide through official Yamaha dealers. This working relationship has proved successful with many Yamaha customers and fans of Yamaha Factory Racing able to enjoy the merits of Akrapovi? products in the same way as their racing heroes.
Slavko Trstenjak, head of Akrapovi? Racing R&D, commented: “This is the third season Akrapovi? has the distinct honor of working in partnership with Yamaha Factory Racing at the highest level of road racing.
“Continual development of the Yamaha YZR-M1 leads to continual development of its racing exhaust system – and Akrapovi? is one of the very few exhaust manufacturers who can keep pace with such technical demands and supply such consistently high specification products.
“Based on the high level of results achieved through use of our products, Akrapovi? has become a byword for excellence. We wish Yamaha Factory Racing every success for 2013.
ESPN have partnered with Turkish Airlines in an innovative production partnership and multi-platform sponsorship deal.
The collaboration is centered on Basketball Capitals presented by Turkish Airlines, a new documentary series profiling the culture and passion for basketball within the world’s most iconic cities.
The new, multi-faceted partnership takes viewers on a journey through four premier destinations that Turkish Airlines serves: Madrid, Berlin, Istanbul, and Athens. Basketball Capitals is developed and executive produced by ESPN’s International Marketing Solutions in collaboration with Academy-Award winning production company 100bares and Euroleague Basketball. The series helps illustrate the strong relationship Turkish Airlines has with European sports through first-hand accounts and profiles of the Turkish Airlines Euroleague teams that call these destinations home, including Real Madrid, Alba Berlin, Besiktas JK Istanbul, Fenerbahce Ülker Istanbul, Galatasaray Medical Park, Anadolu Efes Istanbul, Olympiacos Piraeus, and Panathinaikos Athens.
Illustrating the cities further will be special in-content vignettes, titled Turkish Airlines City Voices, providing viewers another look at what makes each city a sought-after travel destination.
“Basketball is a global sport and we’re pleased to extend our commitment with the Euroleague and work with ESPN on the creation of Basketball Capitals,” said Faruk Çizmecioğlu, Chief Marketing Officer of Turkish Airlines. “The series provides the perfect opportunity to showcase the basketball fandom in some of the great cities in Europe, where we proudly serve over seventy destinations.”
Basketball Capitals is the next iteration of ESPN’s ‘Capitals’ franchise that is entering its third season in Latin America and illustrates football culture in the greatest cities around the world. The franchise is the company’s most successful original content series in the region with an audience of over 20 million viewers.
“Great sports stories are often about cities,” said Esteban Apraez, Senior Director, ESPN International Marketing Solutions. “The four cities featured in Basketball Capitals have been uniquely shaped by sports and the fans that live in them. The series illustrates our approach to successful branded content, which is guided by a simple philosophy — create great content that can help deliver a powerful brand message that is about more than just how often a product appears on screen. Basketball Capitals aligns beautifully with Turkish Airlines aim of connecting people to some of the world’s great cities.”
Jordi Bertomeu, Euroleague Basketball President and CEO, added: “It is a true honor that both Turkish Airlines and ESPN selected Euroleague Basketball and its participating teams to give this particular vision of European basketball, through a breakthrough branded content series that bring us the opportunity to promote and show the quality and passion our fans feel for our sport.”