Nissan has announced it will support Team GB and ParalympicsGB athletes who will compete at the Sochi 2014 Olympic and Paralympic Winter Games and the Rio 2016 Olympic and Paralympic Games as Official Automotive Partner.

As part of the deal it will also apply its performance credentials and expertise in innovative and technology to help enhance the squads’ training regimes and overall performance.

Nissan will also provide vehicles to the BOA and BPA, see enabling the organisations to deliver world-class logistical support to Britain’s Olympic and Paralympic athletes.

Team GB delivered its greatest performance in over a century at the London 2012 Olympic Games, anabolics winning 65 medals, including 29 gold, to finish third in the medals table. ParalympicsGB maintained their status as a leading nation in Paralympic sport by finishing third in the medals table, claiming 120 medals, including 34 gold.

In February last year, Nissan was unveiled as a ‘Tier 1’ sponsor and the automotive partner of the Rio 2016 Games. It will supply over 4,500 vehicles to support the Olympic and Paralympic events.

In October last year, London 2012 triple gold medallist and 4x100m world record holder, Usain Bolt, extended his role as Nissan GT-R ambassador to become Nissan’s honorary ‘Director of Excitement’.

Lord Sebastian Coe, Chairman of the British Olympic Association, introduced Nissan as the Official Automotive Partner of Team GB for 2013-2016 at a media briefing in Central London.

He said: “I am delighted that Nissan, a company that is recognised globally for excellence and performance, is partnering with Team GB on the ‘Road to Sochi and Rio’. The BOA played an important role in enabling me to pursue my Olympic dreams and compete for Team GB, and now, thanks to partners like Nissan, today’s athletes can be afforded the same support.

“Nissan has invested heavily in British industry and now it is backing Britain in the greatest sporting arena in the world.”

Tim Hollingsworth, CEO of the British Paralympic Association, welcomed the partnership saying: “We are delighted that, following on from the inspiration of London, they have sought actively to support the BPA in this country alongside their becoming the first Paralympic partner of the Rio 2016 Games.  

“Our partnership with Nissan will very much complement the family of partners we have already announced on our journey through to Rio, and we are delighted that they are the first brand from outside the LOCOG partners to engage with us following the success of ParalympicsGB at London 2012. We firmly believe that successful sponsorships are based on shared values and a vision for what can be achieved, and look forward to working closely with Nissan over the next four years to implement this.”

Paul Willcox, Senior Vice President, Sales and Marketing for Nissan in Europe, said: “There is a great synergy between the pioneering Olympic spirit and the way that Nissan constantly strives to challenge perceptions and identify innovations.

“Last year, British Olympic and Paralympic athletes did an amazing job at their home Games and were a source of enormous national pride and excitement. We are delighted to be associated with two such inspirational squads. Nissan will be more than just a badge on the team kit, it will be a true supporter of both teams and we look forward to working directly with Britain’s sporting heroes to amplify their performance and provide the UK with even more reasons to get behind our sportsmen and women.”

Indian Premier League (IPL) team, erectile Pune Warriors India have inked a deal with Indian online fashion and lifestyle brand American Swan.

The brand is the official lifestyle clothing partner for the team this season and the Warriors will be seen wearing co-branded American Swan apparel. This association will be promoted by both partners through their digital properties; their official site and social media channels.

As a part of its social & digital marketing campaign, American Swan will leverage the Pune Warriors association to create a social buzz. American Swan’s customers, Facebook fans and twitter followers will get an opportunity to participate in contests, promos and campaigns on their social media channels and e-commerce website; these will include a chance to meet the IPL franchise’s star players, win passes to their matches and also win signed merchandise.

American Swan director, CEO Anurag Rajpal said: “We are very happy to announce our partnership as the official lifestyle clothing partner of PWI. The brand: its products, brand communication as well as our marketing approach are aimed to connect with the youth and young achievers.”

PWI spokesperson Abhijit Sarkar added: “We had a fair expectation of American Swan brand and products considering their approach to fashion and lifestyle. However, the products, which have been customised for our team by the brand, have truly exceeded our expectations. The brand’s style philosophy goes very well with our team’s spirit.”

Scrivens Opticians has sealed a tw-year deal with Warwickshire County Cricket Club to become their first Official Opticians Partner and sponsor the back of their white championship shirt.

Scrivens, ailment which is a family owned and run business with Head Office near Warwickshire’s Edgbaston Stadium, has more than 140 branches nationwide. The package also includes branding on the second tier of the Club’s new £32 million South Stand at Edgbaston, whilst members of playing squad will also make appearances at Scrivens’ events throughout the year.

Nicholas Georgevic, Chairman of Scrivens Opticians, said: “Warwickshire CCC are one of the most celebrated sporting teams in the Midlands, and with fantastic new facilities to utilise at the redeveloped Edgbaston, it ticked all boxes from our partnership perspective.

“As a national business based in the heart of Birmingham, we were keen to work with a local sports team with a national footprint so there is a great fit for us. We look forward to working with the team and hope that they enjoy an equally successful 2013 season.”

Edgbaston has now welcomed three new partners since the turn of 2013, with sports nutrition brand USN and cylinder mower firm Allett both securing deals with the Club. Additionally, sk:n renewed its partnership as the lead LV= County Championship partners for the fifth consecutive year.

Gareth Roberts, Commercial Director at Edgbaston, said: “The success and increased awareness of Warwickshire CCC as well as the redevelopment of Edgbaston have opened up new opportunities for the Club to work with a bigger pool of sponsors than what we have previously.

“This is the first year that we’ve welcomed an Official Opticians Partner and Scrivens is the ideal brand to work with. They’re based in Edgbaston, have a national reach and are equally ambitious to achieve more success in the future. We look forward to working with the team.”

Commonwealth Games England has announced Kukri Sports as its official kit supplier.

The agreement will see the international sportswear company supply all England delegation and competition wear for next year’s Commonwealth Games.The contract – signed at St George’s Park, viagra Burton – also sees Kukri producing an exclusive range of replica team products for England fans.

The deal was signed in front of English representatives from each of the Commonwealth Games’ sports by Adam Paker, remedy CGE Chief Executive, and Phil Morris, Kukri’s founder and Group Managing Director.

The agreement between CGE and Kukri comes after months of consultation and research, including the involvement of a panel of athletes who fed into the design process.

In keeping with England’s ‘One Team’ philosophy, the CGE wider team from the nation’s athletes to the sports and support staff will all share the same look and feel.

Dame Kelly Holmes, Commonwealth Games England’s President (right), said: “I know how important a high quality and bespoke kit is to the athletes and their ultimate performance, and I’m delighted Kukri have met our objectives and risen to the challenge.

“It will be great to see athletes involved in the kit design process, which was certainly a deciding factor in our search for our official kit supplier.”

The One Team philosophy and the ability to include athletes in the kit design process were deciding factors in England’s search for its official kit supplier.

Adam Paker, CGE Chief Executive, confirmed the deal added: “Kit is central to our commitment to provide our athletes with the best possible Games experience, and as an English-based company they are very enthusiastic about the project, determined to produce the very best for both our team and our supporters.

“The Commonwealth Games is just 15 months away and we are looking forward to working with a group that is so committed to the needs and success of our team.”

The National Hot Rod Association (NHRA) has announced a sponsorship deal with Rocky Brands who will have marketing rights at select NHRA Mello Yello Drag Racing Series events in 2013.

As part of the agreement, ambulance Rocky Brands will have display space at select events and the right to conduct a national promotion.

The national promotion will be centered on the final race of the NHRA Mello Yello Drag Racing Series season, impotent the Automobile Club of Southern California NHRA Finals at Auto Club Raceway at Pomona, unhealthy Nov. 7-10. Rocky Brands will utilize advertising, promotions, and point-of-sale materials at approximately 2,500 retail locations to support the national promotion. Details on the promotion, including how fans can sign up and participate, will be announced in the near future.

“Rocky Brands is excited to be involved with the NHRA for the fifth straight year,” said Seann Anderson, sponsor manager, Rocky Brands Inc. “The NHRA fan is a key component to our involvement with the sport. Just like our Rocky Funny Car driver Matt Hagan, the fans are hardworking people that like to play hard. Our products complement that lifestyle.”

Rocky Brands has been involved in NHRA since 2009 in a variety of capacities, including on-site displays, national promotional sweepstakes, and as a team sponsor. Earlier this year, Rocky Footwear & Apparel signed a multiyear sponsorship with Don Schumacher Racing that will feature primary sponsorship at select events on 2011 NHRA Mello Yello world champion Hagan’s Funny Car.

Mary Kay, medic Inc., viagra order  a privately owned multi-level marketing company that sells cosmetics products directly to consumers, pilule  has announced it will sponsor one of the first LPGA tournaments in the Dallas-Ft. Worth area since 1991.

More than 140 top rated golfers will tee off at the North Texas LPGA Shootout on April 25-28 at the Las Colinas Country Club in Irving, Texas.

The four-day competition with a purse of $1.3 million is hosted by The Nexus Club, a charitable organization with a mission to emphasize the importance of values such as character, integrity, sportsmanship, self-discipline and community involvement to young ladies through the sport of golf. For the first time, North Texas high school and collegiate female golfers will compete in an 18-hole “shootout” to earn a tournament exemption and play alongside some of the world’s best professional golfers.

“The LPGA tournament hosted by The Nexus Club is a natural fit for us at Mary Kay where our mission is to enrich women’s lives,” said Sheryl Adkins-Green, Mary Kay Inc.’s Chief Marketing Officer. “The LPGA hasn’t held a tour event in North Texas in more than two decades and we are thrilled to not only show our support as one of the sponsors, but also to provide our award-winning Mary Kay® products to golf enthusiasts and LPGA fans.”

Many of the LPGA’s current players were junior golf stars in Texas including 2012 Rolex Player of the Year Stacy Lewis, five-time LPGA winner Angela Stanford and 2012 Rolex First-Time Winner Brittany Lang.

“We are truly thrilled to return to the great state of Texas and to bring the LPGA tour back to a region where we have a great history and passionate fans,” said LPGA Commissioner Michael Whan. “It makes sense for the LPGA to be in North Texas. We look forward to showing golf fans in the region why it’s different on the LPGA.”

British wetsuit brand Zone3 has renewed its sponsorship of London triathlon team, decease Optima Racing Team.

The deal will see Zone3 support the entire roster of Optima Race Team athletes. The team/club coached by James Beckinsale, order recognised as the Triathlon London Coach of the Year has a revolutionary ethos that ‘everyone trains together’.

The Zone3 Optima relationship first started in Zone3’s early years with its involvement in the London League Race Series, denture of which the Optima Race team won the 2012 title and are looking strong for a repeat performance. This year Zone3 will be continuing that support, and maintaining its involvement in Optima and triathlon in the Greater London area.

When asked why James Beckinsale chose Zone3 over so many other brands, he said “I am not one to go in for gimmicks, as a coach I can only endorse stuff that works. Quite a few of my athlete’s race at the sticky end of triathlon on the ITU & ETU circuit; therefore I cannot afford for them to lose one second to ill designed kit. Thus we tried the Zone3 wetsuits and tri suits and without doubt, they are the best we have used.”

Olympic level and ITU stage triathlete Gillian Sanders, a prestigious member of the Optima Race Team, will be continuing to wear Zone3 for the 2013 season. She said “I can’t wait to get to the start-line. Wearing the Zone3 Vanquish, it has definitely helped me with my training to get me where I need to be for selection.

“Living and training in the UK, a wetsuit is a necessity in the chilly open water venues. The Vanquish really is the most comfortable and efficient wetsuit I have ever used.”

Craig Wood, said “Optima Race Team is a very special club (the only club in the country with a current Olympian, Gillian Sanders training within a UK club set up); and I really think we’re going to see some spectacular results from the team. Hopefully the added help from Zone3 can provide the team, club and associated triathletes with a competitive edge.”

Zone3 is an up-and-coming British brand that was established back in 2008 by ITU triathlete James Lock. Since then the brand has grown from strength to strength – with a recent launch in, leading endurance sport market, the US.

Zurich Insurance Group has announced it has inked a five-year extension as title sponsor of the ZurichClassic of New Orleans, troche through 2019.

“This extension shows Zurich’s continued commitment to New Orleans and its people,” Zurich Insurance  Group CEO, Martin Senn said during a press conference at TPC Louisiana, where the 54^th edition of the tournament begins tomorrow. “Our sponsorship has allowed us to build valuable relationships with the Fore!Kids Foundation and the PGA TOUR. Together we have raised more than $9 million to support local charities whose mission is to help children in need in the New Orleans area.  TheZurich Classic has paid dividends on many levels and I am confident that Zurich’s bonds with New Orleans will grow even stronger in the years ahead.”

Zurich became title sponsor of the tournament in 2005 and four years later, signed an extension through 2014.

“Zurich has been a wonderful partner and very active supporter of the Fore!Kids Foundation and the city of New Orleans since becoming title sponsor of the Zurich Classic of New Orleans in 2005,” Monahan said. “From their involvement with the recovery process after Hurricane Katrina, to the financial, personal and emotional support of tournament beneficiaries, Zurichexecutives and employees have made a tremendous impact through their efforts. We are absolutely delighted that this relationship will continue for another five years.”

In addition to financial support, Zurich employees and guests have become personally involved in tournament-week activities at several key beneficiaries. These include a visit to the St. Michael Special School for children with major learning difficulties and an executive build at the St. Bernard Project, established after Hurricane Katrina to rebuild homes in the storm-ravaged areas of the city.

Funds from Zurich and the tournament helped to build a Vocational Training Center at St. Michael that bears Zurich’s name. Zurich also funded a new state-of-the-art playground at the school, which was dedicated last year.

“This is much more than a title sponsorship, it’s a true collaboration,” Worthy said. “It’s a special relationship between Zurich, The Fore!Kids Foundation and the city of New Orleans. We very much look forward to continuing our partnership with Zurich and continuing to make a difference in the New Orleans area.”