The Williams F1 Team has announced that it has signed an agreement with Kazakhstani investment business TAK Group that will see the Kazakhstani capital, allergy Astana, therapy promoted as part of the arrangement with the team.

The Astana name will be positioned on the SIS vane and outer nose struts on the Williams-Renault FW35 from the Spanish Grand Prix onwards in a move that will provide both sporting and tourism benefits to the city. Since 1997 Astana has been the capital of the Republic of Kazakhstan and is a UNESCO World City.  Situated on a bank of the Ishim River, it has become one of the largest business centres in the region and will be the site of Expo 2017 which focuses on future technologies and our ‘energy future’. Ambitious infrastructure projects are also seeing the city emerge as one of the region’s leading tourist destinations.

Speaking about the new partnership Artur Ardavichus of TAK Group said: “Formula One is one of the most high profile sports in the world and its global reach will offer Astana an unrivalled marketing platform. Williams is also one of the most respected teams in the sport so it is especially gratifying to partner with them. We are really looking forward to working together this year to promote sport and tourism in the city of Astana and the country of Kazakhstan as a whole.’’

Sir Frank Williams, Founder and Team Principal of the Williams F1 Team, added: “It’s with great pleasure that we welcome TAK Group as a new partner of the team and look forward to working closely with them to achieve their marketing ambitions.’’

GBI Racing, which broadcasts British and Irish racing to a global audience, has signed a sponsorship deal with one of the UK’s best-known female Flat jockeys, Kirsty Milczarek.

GBI Racing is a TV broadcast and media service, which delivers high quality, live thoroughbred racing content, data, information and promotions to betting shop and online operators around the world.

Milczarek, who has ridden more than 250 winners in the UK, sprung to prominence in 2008 when she rode 71 winners and won the Winter Season Apprentice Title.

The 28-year-old’s biggest win came in 2010 aboard I Love Me in one of the most valuable two-year-old races in the calendar, the £200,000 Tattersalls Millions Auction Trophy at Newmarket.

The former show-jumper is also known for her association with one of the world’s best-known fillies, the multiple Group 1-winning Snow Fairy, who Milczarek rode when the mare won her first ever race.

Top jockey Milczarek said: “I am delighted to be linking up with a racing partner like GBI Racing, which showcases British and Irish racing all around the world and hopefully the partnership will work well for both parties in promoting and raising our respective profiles.”

The agreement will see Milczarek ride in GBI Racing branding, as well as making regular appearances on the GBI Racing TV channel. She will also write a weekly column for gbiracing.com.

GBI Racing Territory Director, James Singer, added: “The GBI Racing TV service provides a window to the world on UK and Irish Racing and benefits the sport via media rights revenue. Kirsty will help maintain and enhance the profile and leading status of UK and Irish racing, racecourses, bloodstock and breeding operations to audiences around the world.”

Evgeni “Geno” Malkin, therapy reigning National Hockey League MVP and superstar center for the Pittsburgh Penguins, cough has agreed an endorsement deal with MoGo flavored mouthguards.

Malkin is the most recent professional athlete to endorse MoGo mouthguards, erectile with NFL quarterback Colin Kaepernick of the San Francisco 49ers announcing just last week that he would be appearing in the company’s advertising, in-store marketing, PR and social media campaigns.

“We’re glad that more and more professional athletes are seeing the benefits of flavored mouthguards,” said Bruce Angus, founder and principal of MoGo Sport. “Traditional mouthguards are known to cause dry mouth and have a rubbery taste. Our mouthguards not only have pro-level protection, but a great taste that actually make wearing them enjoyable.” Angus, along with fellow MoGo principal Tom Hoey, started the company in 2011.

“I have tried many mouthguards but none felt right until MoGo. The lemon flavor keeps my mouth from getting dry and lets me concentrate on my game instead of being distracted by the uncomfortable, rubbery taste I’ve experienced with other mouthguards,” said Malkin.

In addition to wearing MoGo mouthguards, Malkin and Kaepernick will help raise awareness about the importance of mouthguard protection to youth athletes.

Lean1, no rx a product of Nutrition53, diagnosis will become title sponsor of NASCAR Sprint Cup Series pole day qualifying activities, anabolics which have been moved to Saturday, June 22.

Under the new procedure, cars will qualify in groups based on Friday practice times, instead of traditional single-car qualifying runs.

Nutrition53 is owned by former NFL great linebacker Bill Romanowski, who played for both the San Francisco 49ers and Oakland Raiders, among other teams.

“Nutrition53 is incredibly proud to support an event with such a great history. Having played for the 49ers and Raiders in the Bay Area, I know the power and passionate audience that drives this event,” said Bill Romanowski, founder/CEO of Nutrition53. “This gives us an excellent opportunity to interact with thousands of consumers with our breakthrough nutritional products. The race also provides us a great forum to support our Lean1/Swan Racing race team and driver David Stremme.” 

In addition to becoming title sponsor of pole day, Lean1 becomes the Official Health Supplement Sponsor of Sonoma Raceway. The three-year deal also includes Lean1 Pole Day tickets for a retail-oriented promotion, as well as sampling rights, hospitality, signage and other assets during race weekend. Lean1 will also receive the right to use the Sonoma Raceway name and logo for promotional purposes.

“Our new qualifying format is going to be an exciting change to the race weekend and we’re delighted to bring Lean1 and a Bay Area icon like Bill Romanowski on board to help promote it,” said Steve Page, president & general manager of Sonoma Raceway.

Lean1 is one of five formulas offered by Nutrition53, which creates products designed to deliver better health, greater confidence and a brighter future. From staying lean to sleeping well, feeling energized and thinking clearly, Nutrition53 provides real tools and answers to help you achieve your very best.

German car manufacturer, thumb BMW has revealed it has become the Official Car of Ascot Racecourse for 2013.

This is the first time that the racecourse has partnered with an automotive manufacturer and a fleet of 18 vehicles will be provided by the luxury German brand whose UK head office is based in Bracknell. 

Models, anabolics including X5 M Sport and 320d M Sport Touring, will be supplied to the vets and doctors who need to travel around the site on racedays and in addition, chauffeur driven cars will transport customers who arrive at Royal Ascot by helicopter, from the helipad to the racecourse as another unique enhancement to the racegoers’ experience. 

Tim Abbott, BMW UK Managing Director, said: “Ascot is the premier racecourse and so is a natural fit for us as a premium car brand. Horse Racing has millions of followers and extensive television coverage so it’s an excellent place to showcase our latest products.”  Further to this, BMW UK will be displaying vehicles at the Berkshire track on various racedays throughout the year and will be continuing its involvement as sponsors of the Group 3 Cornwallis Stakes in October.  All on-course activity will be supported by targeted joint marketing and cross promotional activity. 

“We are delighted to welcome leading luxury automotive brand, BMW, as suppliers of vehicles across several of our activities this year, including Royal Ascot,” said Charles Barnett, Chief Executive at Ascot. 

“We will be doing all we can to increase their business amongst our customers and promote awareness of their brand.  We believe we have great synergy with BMW so this is a very exciting joint venture for us.”

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South Korean electronics giant, Samsung has renewed its sponsorships with English League teams Swindon Town and Leyton Orient for the 2013/14 campaign.

The agreement will feature the return of the Samsung Win A Pro Contract competition for both clubs.

Win A Pro Contract is a nationwide competition that gives amateur footballers at the grassroots of the game the opportunity to win a one-year professional playing contract.

Swindon’s deal will see the electronics giant’s logo emblazoned across of both the Robins’ home and away shirts next season.

It is also understood to included continued strategic partnerships with other sponsors, such as EA Sports, The People newspaper and Pro-Direct Soccer, all of whom are believed to have been brought to the club over the past three years thanks to Samsung’s involvement.

J Y Kim, deputy managing director of Samsung UK and Ireland, said: “We are delighted to be partnering with Swindon Town FC for a fourth season.

“We are looking forward to the team performing well on the pitch, and to watching the progress of Samsung Win A Pro Contract winner 2012/2013 Kayden Jackson.

“We are very happy that Swindon Town will be working with Samsung once again on Win A Pro Contract, and providing another hard working young person with a life-changing opportunity as a professional footballer.”

Town chairman Jed McCrory said: “I am sure all Swindon Town supporters will be delighted to hear the news that we have renewed our partnership with Samsung.

“Samsung’s support remains very important to the club, and we look forward to building on what is already a solid relationship.”

J Y Kim, said about the Leyton Orient deal: “We are delighted to be partnering with Leyton Orient FC for a second season.

“We are looking forward to the team performing well on the pitch, and to watching the progress of Samsung Win A Pro Contract winner 2012-2013 Jack Sherratt.

“We are very happy that Leyton Orient will be working with Samsung once again on Win A Pro Contract, and providing another hard working young person with a life-changing opportunity as a professional footballer.”

Barry Hearn, Chairman, Leyton Orient FC, said: “We’re delighted to have extended our partnership with Samsung for a second year.

“The Win A Pro Contract initiative was extremely successful this season, and we look forward to welcoming the winner, Jack Sherratt, in to our first team squad, as well as continuing to work with Samsung’s team to build the relationship further.”

Australian Rugby League team, pills Cronulla Sharks has announced locally owned manufacturing company Salmon Buckets and Attachments (SBA) has increased its involvement with the Sharks in becoming the clubs front of short sponsor for the 2013 season. 

The sponsor of the Sharks junior representative and academy program for the last three seasons, SBA Managing Director John Salmon explains the company is excited about increasing its association through this NRL team sponsorship.

“SBA has been a long-term corporate partner and sponsor of the Sharks and being on the front of the NRL playing shorts not only increases our level of involvement but also provides for greater exposure for our company,” Salmon said. “The shorts sponsorship was something of a natural progression for us after three years on the Junior rep jerseys and we are happy to have taken the step up.

“We look forward to the remainder of the year and what the future may bring with our sponsorship and partnership with the Sharks.”

The Sharks were quick to sing the praises of SBA, with General Manager of Commercial and Marketing Pat Woods pleased announce their increased involvement this season.

“They have been a loyal supporter of our grass roots programs for a few years now, in addition to being corporate partners and we welcome them coming on board with the NRL team with this shorts sponsorship,” Woods said.

Triathlon event, pills IRONMAN has announced TrainingPeaks as the Official Training Software of IRONMAN.

For the next four years, TrainingPeaks will offer its complete web, desktop and mobile tracking, analyzing, and planning system to all IRONMAN triathlon participants to help them achieve their goals – whether it’s to complete their first triathlon, or qualify for the IRONMAN World Championship.

“This sponsorship with IRONMAN has been a long time coming – thousands of our customers already compete in IRONMAN events every year,” said TrainingPeaks CEO Gear Fisher. “TrainingPeaks is the ideal software for IRONMAN athletes to track all their training, nutrition and metrics.”

“We congratulate every IRONMAN registrant for setting a goal when they sign up for a race – but we know that the hard part is the journey that lies ahead. The long hours on the road, the early morning swim sessions, and just staying motivated to get out there every day is a huge commitment. Most IRONMAN participants are working with a limited amount of time to train. Our technology enables athletes to navigate the entire journey successfully through guidance and accountability. It’s a proven system that works – that’s why we’re so excited to roll it out to all IRONMAN participants. We can help in the process from the moment they commit to this life-changing goal.”

Through the sponsorship, all IRONMAN, IRONMAN 70.3 and 5150 registrants will have the option to get a free basic TrainingPeaks account where they can log their workouts and perform analysis of their training data.

“Our partnership with TrainingPeaks allows us the ability to provide athletes with a full training resource that will assist them in their journey from registration to race day,” said Andrew Messick, Chief Executive Officer for World Triathlon Corporation (d/b/a IRONMAN). “We embrace the relationship ahead with TrainingPeaks as we endeavor to improve the athlete experience.”

TrainingPeaks will also perform race-day data analysis from some of the top IRONMAN pros for major events, including the IRONMAN World Championship, IRONMAN Asia-Pacific Championship and IRONMAN 70.3 World Championship.

Dirk Friel, co-founder and Chief Evangelist at TrainingPeaks said, “We want to use power, heart rate and GPS data from the pros and other age groupers to show all athletes how to race successfully for their own events – as well as educate the general public about the sport.” TrainingPeaks analyses will also be featured on IRONMAN Live webcasts.