Matt Kuchar to Endorse Bettinardi Golf

Bettinardi Golf, maker of the highest quality precision milled putters in the world, has announced its new alliance with professional golfer Matt Kuchar, a 5-time winner on the PGA Tour who is looking to defend his 2012 PLAYERS Championship title this weekend.

With this multi-year deal, Bettinardi will be the exclusive manufacturer of Matt’s two new signature model putters.

With the proposed belly putter ban set to take effect in 2016, Kuchar’ s unique and legal arm-lock style of putting prompted renowned putter maker Bob Bettinardi to devise two different models that would be available to the general public for use. “With the recent belly putter ban, I strongly felt that the style of putting Matt uses would be the best alternative for players who struggle to putt the conventional way” said Bob Bettinardi.

The 400-gram Kuchar Model 1 is a 42-inch heel-toe weighted wide body blade that has 7 degrees of loft, 2.5 shaft offset, and features Bettinardi’s patented F.I.T. (Feel Impact Technology) Face. The putter also comes in a 350-gram, conventional-length model that’s 35 inches, has 3 degrees of loft, a 1 shaft offset and is identical to the 44.75-inch model Kuchar used to win the WGC-Accenture Match Play Championship.

Bettinardi also offers The Kuchar Model 2 as a soft, pear-shaped, face-balanced mallet that features the same specs as the Model 1 in Matt’s style, and conventional length. “We decided to offer two Kuchar Models for those that want exactly what Matt putts with, and golfers who like the look of a mallet in both Matt’s length, and conventional,” said Bettinardi.

“The reason I partnered with Bettinardi was because of my existing relationship with Bob having been to the factory, having seen how everything works, being so impressed with the craftsmanship and the ability to make changes,” said Kuchar. “Bob nailed it, and I knew he was going to. This is what I was looking for.”

Geico to Sponsor KV Racing at Indy 500

KV Racing Technology announced that that GEICO will be an associate sponsor on the No. 11 HYDROXYCUT – KV Racing – SH Racing car for the 2013 Indianapolis 500.

This will be the sixth consecutive year that GEICO has sponsored a KV Racing Technology car at the Indy 500.

“KVRT and GEICO have worked closely together over the past six years and we’re excited to have them back again this year. This gives us the opportunity to maintain a relationship that is extremely important to us as a team,” said KVRT Co-Owner Jimmy Vasser. 

The No. 11 car is driven by Brazilian veteran Tony Kanaan who will be making his 201st consecutive start and his 12th Indy 500 start. Kanaan’s best finish at the Indy 500 was second place in 2004. He brought the GEICO car home to a third place finish in last year’s race and a fourth place finish in the 2011 Indy 500. 

KFC Sponsor Nascar’s Clint Bowyer at Southern 500

KFC Original Recipe Boneless is to sponsor for NASCAR driver Clint Bowyer’s No. 15 Toyota at the Southern 500.

“The KFC team is thrilled to be partnering with Clint and the Michael Waltrip Racing team at Darlington this weekend, click ” said KFC Chief Marketing Officer Jason Marker. “Original Recipe Boneless has been the talk of the country for the past few weeks, and it’s exciting to be ‘riding along’ with Clint during the legendary Southern 500.”

For his part, the driver of the No. 15 Toyota is embracing the product’s catchy tagline. At some point this weekend, Bowyer is sure to look into a television camera and say: “I Ate the Bones.”

KFC launched its revolutionary new Original Recipe Boneless chicken and accompanying “I Ate the Bones” advertising campaign to respond to an increase in consumer demand for boneless menu items.

“I ate the bones,” laughed Bowyer. “I plan to say that about 100 times this weekend in Darlington. We’ve all seen the commercials on television and now we get to carry it on our car. Hopefully I’m eating some Original Recipe Boneless in victory lane Saturday night.”

The Michael Waltrip Racing driver is fifth in the 2013 standings and should be one of the favorites Saturday night.

SecurTek Gets Diamond Sponsorship of Canadian Curling Trials

SecurTek has strengthened its partnership with the Canadian Curling Association today by landing a Diamond Sponsorship for the 2013 Tim Hortons Roar of the Rings, presented in Winnipeg later this year.

Also known as the Canadian Curling Trials, this prestigious competition will designate the men and women athletes who will wear Canada’s colours in Sochi Russia.

The announcement was made at a gathering of some of the sport’s most enthusiastic fans at a SecurTek national conference in Charlottetown, where monitoring industry partners and dealers huddled to plan the year ahead, explains Director of Marketing Kristy Cmoc:

“It is a big deal for SecurTek. We are excited about the chance to meet the fans, a great many of which are SecurTek customers. It is an opportunity for us to make a difference for an event that is very popular among those we serve. What better way to thank them for choosing SecurTek? We are very proud.”

A sentiment echoed by Canadian curling officials, who expressed appreciation for this investment into the event’s success, according to Director of Event Operations and Media Warren Hansen:

“The Canadian Curling Association would like to extend a sincere thank-you to SecurTek for its support in the past and we are looking forward to the involvement of SecurTek with the 2013 Tim Hortons Roar of the Rings.”

The Roar of the Rings — in 1997 known as the Olympic Curling Trials — has come full circle for the province of Manitoba, as the city of Brandon hosted the first edition of the event in 1997, which yielded the Canadian representation at the 1998 Olympic Winter Games.

From SecurTek CEO Barry Rogers’ perspective, committing to a sport with strong community roots like curling is only fitting:

“Sponsoring an event like the Roar of the Rings is a good partnership for our company. We can appreciate all of the hard work, long hours and sacrifices made by team athletes to reach this level of competition and we know that the City of Winnipeg, the host committee, and its dedicated volunteers are working just as hard to extend them and the fans a world-class welcome in December.”

European Tour Golfer Paul Lawrie to Endorse Power Tee

Power Tee have announced that Paul Lawrie has agreed to act as their Ambassador, asthma promoting them internationally.

Lawrie has many European Tour victories, Ryder Cup performances, along with his success in The Open Championship bear testimony to his talent, hard work and dedication to the game.

Paul Lawrie said: “Power Tee is the most productive and enjoyable practice aid a golfer can find in today’s driving range. This is why it is found at the best practice facilities in the world such as St Andrews, The Belfry, Wentworth Club and the superb DromolandCastle in Ireland.

“In fact, you’ll find them in 98% of the UK’s automated driving ranges as well as in facilities in 15 other countries. For this reason, if you enter a Power Tee driving range you are far more likely to find a quality practice experience than if you use a lesser range. The types of business that invest in your leisure time are more likely to hold quality range balls, a good selection of targets, friendly well managed facility and a comfortable practice and leisure environment. Why settle for less? If your driving range does not value your custom highly enough to give you the latest and best facilities, why not find a driving range that does.”

Richard Baggarley MD said: “We recognise in Paul the values we share as market leader in automation. He’s a wonderful Professional and family man with a passion for the game and its future development. He has demonstrated his commitment through the personal investment of time and money in his various foundations.

“The 5 million balls played worldwide every day from our machines bear witness to the continuing success of our innovative and award winning technology. Our devotion, shared with Paul, for growing the game of golf is clearly demonstrated by the product itself and by the consistent support of our team.”

Brand Affinity Ink Deal to be Exclusive Photo Partner for Indy 500

Indianapolis Motor Speedway (IMS) has teamed up with Brand Affinity Technologies to enable the expert in engaging fans to activate its FanPhotos service which will provide fan engagement at the Indianapolis 500 Mile Race.

IMS will exclusively use Brand Affinity’s FanPhotos services at track events through 2018.

The Indianapolis 500 is the single largest spectator sports event in the world with an estimated 400,000 fans attending. Roving photographers from Brand Affinity’s FanPhotos will work the crowd and photographers will be on hand at fixed-point sites at the track where race fans can view their photos instantly and place orders on the spot.

With an event this large and the number of spectators about four times that of the Super Bowl, it was important for IMS to find a partner for fan engagement that could handle not only the large crowd size but maintain a high level of quality.

“This partnership with IMS demonstrates that our interactive fan activation services can scale to the world’s largest spectator sporting events, while maintaining the highest level of quality for each individual fan,” said Carlton Osborne, GM of FanPhotos and VP of Business Development at Brand Affinity Technologies. “No one engages fans with passion, high quality photos, and digital media like we do. We’re delighted to be working with IMS on the Indy 500 in May and the track’s other major events — the Brickyard 400 (NASCAR Sprint Cup Series) and Red Bull Indianapolis GP. Our value is helping IMS, the Indy 500, its sponsors and fans make lasting impressions well after the checkered flag has been waved.”

The 97th Running of the Indianapolis 500 takes place on Sunday, May 26.

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Cambridge United Acquire New Home Shirt Sponsor

English Conference team, Cambridge United have announced Mick George Ltd will be the official home kit sponsor for the next two seasons. 

Under the new deal the Mick George logo will be on the shirts as the local company signed a two year sponsorship deal with the Club, worth £65,000.

Mick George Ltd., who provide skip hire, concrete, aggregates and other construction services throughout East Anglia and the East Midlands, will also fulfil the waste management contract at the R Costings Abbey Stadium providing an efficient and environmentally friendly solution with one of the firm’s state-of-the-art Transfer Stations and Recycling Plants.

Cambridge United Chairman Dave Doggett said: “We are absolutely delighted to have secured the sponsorship package with Mick George Ltd. for the next two years.

“We are a local Club and it is wonderful that a local business has taken such an interest in our club and wishes to support us.”

Jon Stump, Finance Director at Mick George,said: “Cambridge United is right on our doorstep, many of our 250 staff are fans and, like us, the Club actively supports projects aimed at young people and local communities through their Youth & Community Trust.

“As a company, we will be very proud to see the Mick George logo on the shirts of the players and their many supporters next season and we will be cheering them on all the way.”

WODSuperStore Sponsors CrossFit Games Athlete Becky Conzelman

WODSuperStore.com has announced their sponsorship of CrossFit Games athlete, treatment  Becky Conzelman through the beginning of 2014.

The partnership will allow WODSuperStore.com to be exposed to a growing number of athletes who participate in CrossFit and will also provide support for an athlete like Conzelman to pursue her passions within the sport. 

“The addition of WODSuperStore.com as a sponsor to my current relationship with Reebok will allow me to commit the necessary time, order in and out of the gym, to reach my goals,” said Conzelman. “As the sport and level of competition grows, so does the time commitment and need for this kind of solid support from a sponsor to succeed.”

Billy Doherty, Director of Marketing at WODSuperstore.com, explained, “As part of our goal to support the community, we are looking to work with athletes who are pursuing their passions within the sport. Becky is not only a world-class athlete, but also the type of person whose personal values align with our brand. We feel it’s a true win-win.”

BlackBerry to Sponsor Manulife Financial LPGA Classic

BlackBerry has been announced today as the Presenting Partner of the Manulife Financial LPGA Classic scheduled for July 8-14, capsule 2013.

This relationship will also lead to the development of the BlackBerry Community Program, viagra sale an exciting collaboration celebrating the Region that both Manulife Financial and BlackBerry call home. The program will offer special opportunities for the entire community to get involved with the world-class LPGA event.

“Community engagement is critical to the success of the tournament, viagra sale ” said Nicole Boivin, SVP and Chief Branding & Communications Officer for Manulife Financial. “We’re delighted that Blackberry has increased their investment in the Manulife Financial LPGA Classic this year and welcome their commitment to further engage the local community in the tournament.”

“We’re proud to again be associated with this exciting world class event, and are pleased to have the opportunity to build on our involvement after last year’s tournament,” says Andrew MacLeod, Managing Director for Canada at BlackBerry. “This year, we’re extending our support beyond a sponsorship by offering a number of ways for people of every age in our community to get involved and celebrate that this world-class golf event is taking place in our backyard.”

“The Manulife Financial LPGA Classic is thrilled for BlackBerry to be a major part of the tournament for its second year,” says Tournament Director Richard Kuypers. “Not only are we fortunate to have the backing of BlackBerry, the tournament is excited to announce BlackBerry as our presenting partner. We have received incredible feedback and support from this Region, and with the help of BlackBerry, a number of exciting enhancements will come to life at the Manulife Financial LPGA Classic this year.”

The Manulife Financial LPGA Classic will be held from Monday, July 8 to Sunday, July 14 for its second year at Grey Silo Golf Course in Waterloo, Ontario. Tickets start at $30 and kids 15 and under are free with a ticketed adult. For more information and to purchase tickets, visit www.manulifeclassic.ca.

Levi Strauss Secure Multi-Million Dollar Naming Rights to 49ers Santa Clara Stadium

Levi Strauss & Co. have announced they have secured the naming rights of San Francisco 49ers’ Santa Clara Stadium.

The apparel company is proposing a 20-year, $220 million naming rights deal with the Santa Clara Stadium Authority and San Francisco 49ers that would make the company an official sponsor of the 49ers, and feature premium interior and exterior branding of the new ‘Levi’s Stadium’.  

Levi Strauss & Co. CEO Chip Bergh said: “Levi’s Stadium will connect two iconic Bay Area brands that share similar values, a rich heritage and a pioneering spirit. Joining the incredible legacy of the 49ers organization is a perfect fit for the Levi’s brand – and a chance for us to engage with sports and music fans across the Bay Area and around the world.”

San Francisco 49ers CEO Jed York added: “49ers have worn Levi’s jeans since the Gold Rush era. We are so honored to have the perfect partner for the premier outdoor sports and entertainment venue in the world. A model of innovation and sustainability, Levi’s Stadium will bring to life all that is special about the Bay Area.”

The San Francisco 49ers and Levi Strauss & Co. share deep roots in Bay Area history: in 1873, Levi Strauss & Co. created the first blue jean by adding copper rivets to denim pants for the working man of the American West.  The 49ers franchise has won five Super Bowl trophies and was the first major league professional sports team to be based in San Francisco more than 60 years ago. 

City of Santa Clara Mayor Jamie Matthews said, “This partnership is a tremendous opportunity for Levi’s, the 49ers, the City of Santa Clara and the entire Bay Area.  As powerful advocates for our communities, we share a vision for the new stadium constructed on the pillars of innovation, sustainability and an unparalleled entertainment experience. I am looking forward to this being brought for consideration by the Stadium Authority to approve aligning this great, global brand with our great City tomorrow evening.”

The team is planning to move to the new $1.2 billion stadium, about 45 miles south in Santa Clara and adjacent to the 49ers practice facility, for the 2014 season.

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