Martina Hingis’ clothing brand, Tonic Active Wear has been named Official Clothing Partner of the Southern California Open, held at La Costa, tournament organizers announced. 

Hingis, who is scheduled to be inducted into the International Tennis Hall of Fame later this year, made history as the youngest Grand Slam Champion of this era and the youngest top ranked player in the game. Having moved on from competition on the Pro Tour, the retired player is busy exploring new ventures, such as coaching, playing World Team Tennis and now, collaborating with Tonic to create her own signature tennis collection. 

“We are extremely proud to have Tonic by Martina Hingis as the official clothing partner of the Southern California Open,” said Tournament Director Alastair Garland. 

Since 2004, Tonic Lifestyle Apparel has been designed and manufactured in Vancouver, Canada. 

“Tonic is delighted with the opportunity to sponsor this top tennis event. Martina loved to play at the La Costa Resort and Spa when she was on tour, so we’re excited to be involved in this tournament as our first major sponsorship,” said Leopoldo Gutierrez, CEO Tonic Active Wear. 

The Southern California Open, a WTA Premier 700 tennis event and a major stop on the Emirates Airline US Open Series summer calendar, will once again be hosted at the La Costa Resort and Spa on July 27-August 4.

The International Canoe Federation (ICF) have signed a new agreement with timing and scoring service providers SIWIDATA.

The deal is for the 2013 season and includes the senior ICF Canoe Slalom World Championships, here World Cups and the Junior/U23 World Championships.

The agreement starts at this seasons inaugural ICF Canoe Slalom World Cup, set for later this month in Cardiff Bay, at the award winning Olympic-standard venue, Cardiff International White Water (CIWW).

Christian Winkler, SIWIDATA Managing Director, said: “We are exceptionally happy with the ICF and SIWIDATA partnership. As a company we have been delivering our timing and scoring services to major events all over the world, continually developing our software to ensure it delivers the highest standards possible.”

“We have been a part of the sport since the 1983 World Championships in Italy and have continued to provide our services since. We are convinced that this partnership will help us further our good relationship with the ICF and the local organising committees. This agreement will enhance the experience people have watching Canoe Slalom events both on site and remotely.”

Jean-Michel Prono, Chairman of the ICF Canoe Slalom Technical Committee, said: “We are excited about further formalising our close relationship with SIWIDATA for the benefit of the whole Canoe Slalom community. This agreement enables the ICF to further refine timing and scoring systems, whilst streamlining the technical and physical resources required for each event.”

“In this new partnership, SIWIDATA will also make their professional timing and scoring software more accessible to all Continental and National Federations, moving us a step closer to universal system.”

English Championship club, Charlton Athletic have announced an extension with shirt sponsor Andrews Sykes Group for the 2013/14 season.

The international climate control and pump hire group, which has a base close to the club’s Valley stadium, has committed to a further year-long contract that will see principal brand ‘Andrews Air Conditioning’ adorn a new Charlton home strip for the forthcoming campaign.

As part of the deal, different brands of the Andrews Sykes Group will also feature on the new away and training kits for the second successive season.

Paul Wood, managing director of Andrews Sykes, is delighted to announce: “We have committed to being shirt sponsors to Charlton for the forthcoming season, 2013/14. We anticipate and hope that the year will be an even better experience than the previous fantastic season has been for us and the club.

“The relationship is very strong and has really delivered tangible business benefits for our brand.”

Charlton’s chief commercial officer Ben Kensell, said: “I am delighted to confirm the deal with Andrews Sykes Group for another season. It makes complete sense for both businesses and this is a partnership in its truest sense built on good solid values. 

“The relationship we have with Andrews is strong, the relationship they have with their customers and our fans is strong, and with both companies’ objectives aligned over the past year, it makes business sense to continue to grow that relationship for a further year.”

Online tool retailer Toolbox.co.uk has recently launched into a sponsorship deal with Team JPR in the Fun Cup endurance championship.

The sponsorship sees the Toolbox logo emblazoned upon the car’s bodywork as well as featuring in the new team name.

The Fun Cup is an endurance championship that features 4-8 hour races with over 30 teams compete to win. The cars are designed and modified to a race-specification, apoplectic but you’d be forgiven for thinking they look like a VW Beetle with some fancy graphics and a spoiler. But there’s a lot more going on underneath than most people realise; sequential gearboxes, shop Bilstein suspension and up-rated brakes are just a couple of things that feature on these awesome little racers.

Lee Taylor, General Manager at Toolbox commented on the sponsorship deal: “We’re always keen to sponsor things that we enjoy and the Fun Cup is something I’ve followed for quite a while. So when this opportunity arose, it was a simple choice to make. We’ve got the Toolbox logo splashed across the back and side of the car as well as having the website in the team name; JPR/Team Toolbox.co.uk.” 

Michigan International Speedway has announced Patriot Pumps as the official race sponsor for the ARCA Racing Series presented by Menards race on Friday, ailment June 14.

“We are excited to have Patriot Pumps as the sponsor for the ARCA race, pills ” track president Roger Curtis said. “They are a great Midwestern organization. MIS proudly uses their products and we are pleased with this partnership for our Friday race.”

As the title sponsor, sale Patriot Pumps will get increased opportunities to raise its brand awareness to race fans. Based in Howell, Mich. and with offices in Indianapolis, Ind., Cleveland, Ohio and Toronto, Ontario, Canada, Patriot Pumps has one of the largest portable rental pump fleets in North America. The company offers rental pumps for sewer bypass, site dewatering, dredging, sludge removal and more. Visit www.pumpexperts.com for more information on Patriot Pumps and its products.

“We are excited about the opportunity to partner with MIS for the Patriot Pumps 200,” said Patriot Pumps President Brian Lenaghan. “The partnership gives our company a great marketing platform to increase our company’s brand awareness as well as grow our business through the hospitality options MIS has to offer. We look forward to a great event and a great partnership with a fellow Michigan company.”

The Patriot Pumps 200 is the eighth stop on the 2013 ARCA Racing Series presented by Menards schedule. 

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is NASCAR’s fastest track and the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.