Mobile visual discovery app, sale Blippar, medicine has signed a partnership with Formula One driver Max Chilton.

Blippar’s logo will be prominently displayed on the nose of Chilton’s Marussia F1 car at this weekend’s British Grand Prix at Silverstone and for the rest of the Formula One season.

In addition to featuring on the nose of Chilton’s car, pharm the Blippar logo, when blipped, will trigger exclusive multimedia content featuring Chilton. The blipp will include video content that will be updated with each Grand Prix. The first videos will feature an interview with Chilton and Sky Sports pundit Martin Brundle and a tour of the Marussia F1 car factory. The blipp will also give fans the opportunity to play F1 themed reflex games.

Chilton, who makes his Silverstone début this weekend, said: “Blippar is an innovative way for the fans to interact with us and gain access to more content for the team and the car. It is great to have them involved for such an exciting weekend for me at the British Grand Prix.”

English Premier League team, denture Swansea City have announced their largest ever sponsorship deal in the clubs history with GWFX, ampoule a brand of financial services provider Goldenway. 

The deal was announced today at the unveiling of the club’s new kit for the 2013/14 season creating a partnership that will help both Goldenway and Swansea City grow their presence in existing territories and also expand into new markets, especially the Greater China area through a number of joint initiatives. 

Goldenway will be displayed on the front of all Swansea City’s match and replica shirts for the new Barclays Premier League campaign. 

Goldenway will look to utilise the Premier League’s massive Asian fan base that makes up over 30% of the total global audiences, including live match broadcast into over 200 million households in China. 

Working with sports marketing experts, SportQuake, Goldenway identified Swansea City as the ideal partner having been greatly impressed by their achievements in rebuilding the club over the past 10 years, rising through the divisions to become an established Premier League club culminating in winning the Capital One Cup this year. 

Swansea City vice-chairman, Leigh Dineen, said: “We are delighted to confirm Goldenway as the club’s main sponsor. 

“It is the first time Goldenway has invested in football sponsorship and we are honoured that they have entrusted us to carry their brand into the Barclays Premier League and the world stage. 

“It shows how far we have come over the last decade, on and off the pitch, and I’m convinced that this new partnership will help take our global profile to a whole new level. 

“Goldenway is trusted by investors throughout the world. They are leaders in the financial industry and I’m sure that we can establish a fantastic working relationship together as we drive both businesses forward over the next 12 months.” 

Goldenway UK Director, Darren Vickers, said: “Goldenway are excited to be the new official sponsor of Swansea City AFC. The Goldenway ethos shares the same spirit and values as Swansea and we see sponsoring one of the Premier League’s most exciting sides as a key marketing opportunity to help communicate our corporate philosophy. 

“We pride ourselves on the speed and quality of service and we consider the high profile partnership between a Forex company and a football club as a natural fit for the future ambitions of both the club and business.” 

Japanese car manufacturer, Toyota has become the official car supplier to the Rugby Football League (RFL) in the UK and to England head coach Steve McNamara. 

As part of the three-year agreement, Toyota will provide the RFL with a fleet of 50 UK-built Auris hatchbacks. These will be used across the organisation, principally by performance and development staff, and are expected to cover more than a million miles per year.

James Mercer, RFL Commercial Director, said: “I am delighted to welcome Toyota, one of the biggest names in the motor industry, as our latest partner. To link up with such an established brand is a real coup and I look forward to working closely with them throughout the coming three years.”

Stuart Ferma, Toyota and Lexus Fleet Services’ National Sales Manager, said: “We are proud to be the vehicle supply partner for the Rugby Football League and are delighted that they have chosen the British-built Auris. The RFL are supporting British workers with their choice of car and we look forward to working with them in the future.”

The final event on The European Tour’s Race to Dubai, the DP World Tour Championship has extended its deal with UAE’s most popular English language national newspaper 7DAYS as Official Newspaper for the US$8 million tournament.

The 2013 DP World Tour Championship will see the top 60 players on The European Tour compete on the Earth course at Jumeirah Golf Estates from 14-17 November. 

It will be the second successive year that 7DAYS and the DP World Tour Championship have joined forces and follows the successful partnership enjoyed by the two brands in 2012. 

“We were delighted to align with the DP World Tour Championship for the first time in 2012 as we believed we could add even more value to what is already an incredibly successful event,” said 7DAYS CEO Mark Rix. 

“As Official Newspaper, we were able to offer our readers the very latest information on the showpiece end-of-season tournament through our various media platforms. 

“This year we will continue with our extensive coverage of The Race to Dubai, which will include special features and exclusive interviews in the build up to and throughout its ultimate conclusion on the Earth course at Jumeirah Golf Estates in November.” 

Nick Tarratt, Director of European Tour International – Dubai Office, said he was greatly encouraged by the success of the 2012 partnership with 7DAYS and was delighted to welcome the newspaper back as a key partner of the 2013 DP World Tour Championship. 

“Last year we had a record attendance of almost 60,000 spectators over the four days of the tournament, which makes it one of the largest sporting events in the UAE, and we believe that 7DAYS’ promotional activity was a major contributor in encouraging spectators to attend,” said Tarratt. 

“Once again all eyes will be on Jumeirah Golf Estates when The Race to Dubai reaches its conclusion and together with our family of sponsors we are committed to putting on an event that befits the occasion. With 7DAYS as Official Newspaper, we will work together to get that message to as broad an audience as possible.”

Strike Ten Entertainment, the marketing arm of the bowling industry, has announced it has entered into a partnership with Richard Petty Motorsports (RPM) for GoBowling.com to become the primary sponsor of the No. 43 Ford Fusion driven by Aric Almirola.

Later this summer the car will make its on-track debut at the GoBowling.com 400 on August 4 at the Pocono Raceway in Pennsylvania. The GoBowling.com Ford will also be the primary partner for the No. 43 team at the same event in 2014.

Frank DeSocio, President, Strike Ten Entertainment, said: “There are very few athletes in the world who have the iconic stature as “The King” Richard Petty. He, like bowling, is known in every corner of the world. Richard and Aric will be great ambassadors for the sport and all our bowling centers across the country.”

“Just like racing, bowling is pure Americana – it’s our nation at its best, a sport that brings people together and creates memories. Not to mention bowling is a lot of fun. I couldn’t be more proud to partner with GoBowling.com – and there’s no better stage than International Bowl Expo.

“Bowling is enjoying a huge resurgence and this partnership will further increase the awareness of bowling centers within their local communities and everything they offer to all our fans. Today’s centers are really more than just bowling.”

Almirola agrees that this is a natural partnership.

“This is really a great partnership for our race team and an incredible brand association with GoBowling.com. You literally can’t get any bigger than bowling – it’s the nation’s number one participatory sport, and you can’t get better than number one. In racing, we’re all about results and more than 71 million people go bowling every year,” said Almirola. “We don’t always have free time between races but when we do, our team is always looking for fun activities and ways to relax. Going bowling is something that is easy, affordable and enjoyable for us all. We’re better at racing than bowling, but we all have fun when we go bowling. I’m glad that we can be a part of promoting such a great experience to our race fans.”

Klean Kanteen, a California-based company that provides sustainable alternatives to single-use plastic, has joined the 2013 America’s Cup as the Official Water Hydration Solution and Sustainability Supplier.

The America’s Cup has committed to delivering a single-use plastic bottle-free event and Klean Kanteen will provide spectators with convenient free water hydration stations for reusable bottles.  

“We’ve set ourselves a very ambitious target to rid single-use plastic bottles from our event,” said Jill Savery, Head of Sustainability for the America’s Cup. “Klean Kanteen will support our Healthy Ocean Project campaign that encourages America’s Cup spectators to give up their plastic bottles by providing a convenient, sustainable alternative. In addition, water hydration stations will pour local tap water—some of the cleanest in the country—thereby eliminating the unnecessary transport of drinking water and associated emissions.”

Klean Kanteen’s water hydration stations will be found throughout the America’s Cup Park, at Pier 27/29, and America’s Cup Village at Marina Green, and will be open starting opening day, July 4.

“Both the America’s Cup and the city of San Francisco have taken a very progressive stance on single-use plastic and we’re proud to help provide spectators with sustainable solutions,” says Scott McGuire, Director of Sales and Marketing at Klean Kanteen. “We’re also perfectly aligned with the America’s Cup in their efforts to educate the public about the threats of plastic pollution in the oceans. As a truly global event, the America’s cup is setting a new benchmark for its commitment to sustainability.”

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Samsung, a world leader in the production of electronics, has become an Official Supplier of the Sochi 2014 Winter Olympic Games in the “Computer/reprographic hardware” category.

The deal follows Samsung, an IOC TOP sponsor, unveiling their marketing campaign for the games.

The announcement was made at the St. Petersburg International Economic Forum and was signed by Dmitry Chernyshenko (pictured), President of the Sochi 2014 Organizing Committee, and Lee Jae Yong, Vice-President of Samsung Electronics Rus Company.

As part of the preparations and staging of the Olympic Games, Samsung will provide computer hardware: from portable computers to monitors and personal desktop computers, as well as duplicating and copying equipment, and printing devices for the Sochi 2014 Organizing Committee.

Dmitry Chernyshenko, President of the Sochi 2014 Organizing Committee, commented: “We are certain that our partnership with Samsung will allow us to meet the highest technological standards, and make Sochi 2014 Olympic Games most innovative. Throughout our longstanding, close partnership, Samsung has proven that it is a reliable partner, and its experience is rightfully considered invaluable.”

Lee Jae Yong, Vice-President of Samsung Electronics Rus Company, noted: “We are very proud that we will once again be able to show our commitment to the Olympic Movement – in addition to being a Worldwide Olympic Partner, we have reached a new level in partner relations. Samsung will provide the newest hardware, which will allow the Olympic Family to assess our company’s state-of-the-art products. During the Olympic Games, the organizers will have reliable computer products for quick solutions at their disposal.”

Read Dmitry Chernyshenko’s Featured Length interview about the Winter Olympics here

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Panasonic Named Official Supplier of Sochi 2014

Ten Network Confirms Sochi 2014 Winter Olympics Broadcast Deal

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