Dulux Set to be Melbourne Victory Partner for Tenth Anniversary

Melbourne Victory have signed paint brand Dulux as their Membership Partner in a two-year deal, store beggining next season.

The 2014/15 season, allergy which is included in the deal, therapy will mark Dulux’s ten consecutive year with the club in addition to the Melbourne Victory’s own tenth anniversary.

Richard Wilson, Melbourne Victory Managing Director, expressed his thanks for the partner’s commitment to the club since their inaugural season and acknowledged Dulux’s critical support to the club.

General Manager of Dulux Trade Division, Phil White, said Dulux were thrilled with the partnership and enthusiastic about the coming season.

Adidas Suspends Tyson Gay Contract after Positive Drugs Test

Sportswear giant adidas has announced it has suspended its deal with double world sprint champion Tyson Gay after he failed a drugs test.

Gay, who has been sponsored by adidas since 2005, had said on Sunday he had tested positive for a substance he could not identify and that he was pulling out of next month’s world championships in Moscow.

“I don’t have a sabotage story. I don’t have lies … I basically put my trust in someone and I was let down,” the American said, adding that he had never knowingly taken a performance-enhancing drug.

An adidas spokesman said: “We are shocked by these recent allegations, and even if we presume his innocence until proven otherwise, our contract with Tyson is currently suspended.”

Also on Sunday, former world 100 meters record holder Asafa Powell and Olympic 4×100 meters relay silver medalist Sherone Simpson said they had both tested positive for the stimulant oxilophrine at last month’s Jamaican championships.

Gay is also currently sponsored by Omega, TDK, Gillette and EAS Sports Nutrition who have yet to comment on the incident.

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Philadelphia Eagles Partners with Risk Management Firm

The Philadelphia Eagles have announced a new partnership with Johnson, pharmacy Kendall & Johnson, capsule which will be working with the organization via their Risk Management, erectile and Insurance Brokerage Programs.

The five-year partnership will run through the 2018 season.

“We’re looking forward to a long-lasting and meaningful partnership with JKJ,” said Eagles Chief Financial Officer Frank Gumienny. “They’re a well-respected local firm that will provide valuable insight and expertise to our business operations. We’re glad to have them as part of the team.”

“As a locally based company, we are excited to move from fans to both fans and partners of the Philadelphia Eagles,” said Vice President and Partner Kevin Dougher. “We share in their passion for Eagles football and their commitment to the community!”

JKJ is an insurance brokerage and risk management firm headquartered in Newtown, Pennsylvania managing corporate and personal risk for more than fifty years.

BBVA Bancomer Becomes Title Sponsor of Mexico’s La Liga MX

BBVA Bancomer today announced its title sponsorship of La Liga MX, which will now be known as Liga BBVA Bancomer.

This partnership is an effort by the financial institution to reinforce its commitment to sports and increase exposure for La Liga Bancomer and Mexican soccer.

The Liga BBVA Bancomer sponsorship is a strategic long-term agreement with the Mexican soccer league. La Liga MX has more than 75 million followers in Mexico and is also followed in the United States, Central and South America, Europe and recently Africa and Asia.

Vicente Rodero, country manager of BBVA in Mexico, said: “The BBVA Group has traditionally been linked to the sports world,” Rodero said. “Since 2008, it has been the main sponsor of Liga BBVA in Spain and is known as the Bank of Soccer. BBVA Bancomer is now closer to its customers through a sport that is specially loved in Mexico. We also share the same values with La Liga — teamwork, discipline, consistency, drive, competitiveness, passion and fair play.”

“Mexico is a great country and BBVA Bancomer wants to have an active role in its development,” he added. “The agreement signed today is a shared goal among us, La Liga, its players and fans to make this league a benchmark of sports so that it can continue to attract the best players, to  better unify the 18 clubs that are part of this league, and, above all, to promote Mexico’s good image in other geographies.”

Decio de Maria, executive president of La Liga MX, said: “It is a great honor to welcome BBVA Bancomer to the Liga MX family because we are both institutions that share the same goals and values: loyalty, sportsmanship, professionalism, effort, cooperation and promoting our vision of the future. This alliance with the Bank of Soccer aligns with Liga MX’s transformation and modernization plans.”

Zappos Named Platinum Title Sponsor of Viva Bike Vegas Race

The Regional Transportation Commission of Southern Nevada (RTC) have announced that online retail outlet Zappos will be the platinum title sponsor of RTC Viva Bike Vegas 2013 Gran Fondo Pinarello Sponsored by Zappos.com, doctor a US cycling event open to all skill levels set to take place on 21 September and begin on the Las Vegas Strip.

Between 2,500 and 3,500 are expected to participate in the cycling event which includes 104-mile Gran Fondo, 61-mile Metric Century, and 17-mile rides.

Tina Quigley, RTC’s General Manager, emphasised Zappos’ role in the regeneration of Downtown Las Vegas, saying “Zappos has been a leading force in the rejuvenation of downtown Las Vegas, and the company continues to invest in its community partnerships. We are honoured to have the opportunity to partner with Zappos on Viva Bike Vegas, which will bring thousands of cyclists through our beloved downtown as they ride from the Strip to the beautiful vistas of the Las Vegas Valley”. Zappos, a subsidiary of Amazon, has invested considerably in the Las Vegas Valley and has supported a number of community and non-profit groups; the proceeds of the ride will be donated to four local charities: Cleveland Clinic Lou Ruvo Center for Brain Health, After-School All-Stars Las Vegas, Communities in Schools of Nevada and Nevada Child Seekers.

Catherine Cook, Public Relations Manager for Zappos said of the event and its philanthropic impact: “We are very excited to be this year’s platinum sponsor of the Viva Bike Vegas Grand Fondo Pinarello ride, with the proceeds from the ride supporting local charities and focusing on the regional landscape of the Las Vegas area we saw this as a great partnership and event for the community. We look forward to aligning ourselves with this unique sporting event.”

MLB Star Robinson Cano Signs Pepsi Endorsement Deal

Pepsi have announced today an advertising partnership with New York Yankees All-Star second baseman Robinson Cano.

Cano will be officially welcomed to the Pepsi family in a tribute spot that will run during the MLB All-Star Game on Tuesday, July 16 on FOX.

“Cano is a marquee baseball player with widespread appeal,” said Heidi Sandreuter, Senior Director of Sports Marketing, Pepsi. “Cano brings the excitement of NOW to everything he does, making him a natural choice for the Pepsi brand. This new partnership further establishes Pepsi’s position as a brand at the center of sports and pop culture.”

“I’m thrilled to join Pepsi as a partner,” said Robinson Cano. “I look forward to connecting with fans and sharing the many great moments to come during our collaboration.”

Additionally, as part of the brand’s Iconic Summer campaign, Pepsi will be partnering with Cano to encourage fans to have an iconic summer. Pepsi’s recently launched “Iconic Summer” program provides unparalleled access and experiences to sports, music, and entertainment through the brand’s exclusive partnerships. Cano joins the likes of other pop culture icons that have recently collaborated with the brand for Iconic Summer experiences.  Pepsi’s first Iconic Summer experience with Cano will be unveiled in the July 16 FOX TV spot.

Pepsi has dominated the New York City sports market for years due to its ongoing partnerships with the New York Yankees, the New York Mets, the New York Giants and the New York Jets. Additionally, Pepsi has enjoyed a long-standing relationship with Major League Baseball, the National Football League and the National Hockey League.

Family Farm Shop to Fuel Huddersfield Town

Hudderfields Town FC signed a new commercial partnership with family-run farm shop, viagra pills Haighs Farm Shop, there to supply the team’s new kitchen facility at Canalside.

Haighs Farm is one of the North of England’s leading wholesalers and suppliers of fresh farm produce and supplies and the family business will also benefit from visible branding at the club’s stadium during match days and at Canalside.

Sean Jarvis, ed Huddersfield Town’s Commercial Director, expressed their enthusiasm for the new partnership: “We’re delighted to welcome Haighs Farm Shop into our growing family of commercial partners. Haighs Farm Shop has a very strong set of values that echo our own, such as a commitment to value and quality, and this partnership will see them supply Canalside with some of their top quality products for its menu.”

Richard Haigh of Haighs Farm Shop added: “With the Manager being a life-long supporter of Huddersfield Town, it made obvious sense to have a pitch side board and the next step was to become an official partner of the Club.”

Aberdeen Asset Management Extends Scottish Open Backing Until 2017

The Scottish Open, won on the weekend by American Phil Mickelson, is set to go ahead until 2017 after Aberdeen Asset Management and the Scottish Government renewed their backing.

After three years at Castle Stuart, the event will be staged at Royal Aberdeen next year before moving around some of Scotland’s top links courses, with a likely return to Castle Stuart in 2016.

The prize fund will increase from its current level of £3m to £3.25m in 2015 and 2016 and to £3.5m in 2017.

First Minister of Scotland Alex Salmond said: “I am delighted that the future of the Scottish Open has been secured up until at least 2017.

“This fantastic event has become a popular fixture on the European Tour and provides ideal preparation for some of the world’s best players before the following week’s Open Championship.

“I’m proud of the Scottish Government’s continuing support for this event which brings significant benefits to the whole of Scotland, both in terms of tourism and television exposure, while also providing a multi-million pound boost to the economy.”

Peter Adams, the European Tour’s director of international championships, said players would be “consulted quite widely” over possible future venues.

“We have time on our side and can go and look at courses and can also talk to the players,” he said.

“We can use that time wisely. I think there is a will to move the tournament around geographically but the decision has not been reached.”

Martin Gilbert, Chief Executive Officer of Aberdeen Asset Management, said: “We’re thrilled to be continuing with this sponsorship. We’re two years into our current three year agreement and we’re extremely happy with what the tournament has delivered for our brand both in the UK and internationally; at Aberdeen we’re long term investors in our day to day business and this sponsorship is no different.”

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New Sauber F1 Partnerships Show Renewed Interest in Russian Market

Sauber Motorsport AG announced three new partnerships with Russian entities which the Formula 1 team says will incorporate the promotion of the sport is the country in addition to the development of ‘high-technological solutions’.

With the inaugural Formula 1 Grand Prix in Sochi set to be held next year, impotent Sauber has teamed up with the National Institute of Aviation Technologies to jointly develop and research new innovations in the sector.

New partnerships with the Investment Cooperation International Fund and the State Fund of Development of North-West Russian Federation are set to assist in the development of motorsport in the region, ampoule in particular finding new Russian talent such as Sergey Sirotkin who is preparing to compete for the team in 2014.

The F1 Team stated the new co-operation agreement will both increase competitiveness in addition to opening up new revenue streams through the commercialisation of jointly developed technologies.

World Rowing Federation Ink BMW Partnership

The International Rowing Federation (FISA) have announced a new partnership with German car manufacturer, the BMW Group.

This two-year partnership, which was signed earlier in the week, brings together two very different organisations that have found unity in their key values and environmental objectives, particularly in World Rowing’s Clean Water initiative.  

On the occasion of the third and final regatta of the 2013 Samsung World Rowing Cup III, in Lucerne, Switzerland, the car manufacturer will host their own finals of the BMW Clean Water Business & Diplomatic Regatta. Now in its third year, and sanctioned by World Rowing in support of its own Strategic Alliance with WWF, the World Wide Fund for Nature, this business to business regatta comprises a high-level forum on sustainable development, a rowing instruction course for the participating companies culminating in a 250m sprints race.

Speaking from Lucerne, FISA Executive Director Matt Smith said “BMW is a premium brand and a great match with World Rowing in terms of our values, market positioning – and in particular, our own Clean Water Alliance with WWF.  This partnership with BMW gives our sport a powerful boost in our ability to communicate and educate our rowers and global audiences about the need to sustainably manage all fresh water resources.”