Time Warner Cable Inc. has expanded its sponsorship of Hendrick Motorsports in the NASCAR Sprint Cup Series.

The expanded partnership makes Time Warner Cable primary sponsor of the No. 5 Chevrolet SS team with driver Kasey Kahne for six races in 2013 and five races in both 2014 and 2015. Previously, bronchi Time Warner Cable committed to sponsor four primary events per season from 2013 through 2015. A winner of two Sprint Cup races this year, impotent Kahne has been featured in the high-profile “Enjoy Better” national brand campaign.

In addition, Time Warner Cable will be a primary sponsor of the No. 88 Hendrick Motorsports team with driver Dale Earnhardt Jr. for five events in 2013, including four during the Chase for the NASCAR Sprint Cup. The No. 88 Time Warner Cable Chevrolet SS will appear Sept. 7 at Richmond, Va., Sept. 15 at Joliet, Ill., Sept. 22 at Loudon, N.H., Oct. 6 at Kansas City, Kan., and Oct. 12 at Concord, N.C.

“We’ve been extremely happy with the results from our NASCAR initiatives,” said Jeffrey Hirsch, Time Warner Cable’s executive vice president and chief marketing officer, Residential Services. “The on-track performance of Hendrick Motorsports is well documented, but they’ve also put significant resources into building a world-class marketing operation. It’s been a team effort, and we’re seeing terrific exposure and return.”

As part of the new sponsorship agreement, Time Warner Cable will collaborate with Hendrick Motorsports’ sister company, Hendrick Automotive Group, as a marketing partner. The organizations will work together to develop marketing solutions specific to the automotive industry using Time Warner Cable product offerings.

“We are excited to expand our partnership with Hendrick Motorsports,” said Joan Gillman, Time Warner Cable Media’s executive vice president and chief operating officer. “With this relationship, we will work together with Hendrick Automotive Group to develop innovative marketing solutions that will be valuable to the entire auto industry. Our teams could not be more engaged to take full advantage of this proving ground with our multi-screen digital solutions and enterprise services that include research, production, promotions and client solutions.”

The partnership with Hendrick Motorsports, which promotes Time Warner Cable’s video and Internet services, began in 2006. It incorporated on-car branding for the first time in 2012.

“This is the second time in the last year that Time Warner Cable has expanded its commitment to Hendrick Motorsports and NASCAR,” said Rick Hendrick, owner of Hendrick Motorsports. “We’re now leveraging more of our assets, from both Hendrick Motorsports and Hendrick Automotive Group, to drive even greater value into what’s been a very effective program. It’s a terrific partnership that works on multiple levels.”

The Wally Dallenbach Jr. Foundation has announced their partnership with Max Gresham, driver of the No. 8 Chevrolet for Sharp-Gallaher Racing in the NASCAR Camping World Truck Series (NCWTS).

In 2009, Dallenbach formed the Wally Dallenbach Jr. Foundation to give children who have lost a parent the opportunity to learn about the outdoors, their family heritage and their parent’s passions through hunting and fishing expeditions.

As an avid hunter and fisherman, Gresham will act as an ambassador for the foundation. To announce the partnership as well as raise more awareness of the foundation’s efforts, Gresham has offered to run a special Wally Dallenbach Jr. Foundation paint scheme at the Las Vegas Motor Speedway on Sept. 28.

“Max is an outdoor enthusiast like I am and understands what an outdoor adventure means for a child who spent time with their parent hunting or fishing,” Wally Dallenbach Jr. said. “When he offered to let us run the special paint scheme I was thrilled! What a great way to let more people know who we are and what we are all about. I have to say the paint scheme turned out really cool.”

US Youth Soccer, the largest youth sports organization in the nation, has announced Happy Squeeze as the official On-the-go “Superfood” of US Youth Soccer.

The new partnership will highlight Happy Family’s line of Happy Squeeze pouches. . The sponsorship will provide US Youth Soccer players with a healthy snack choice while on the move to soccer practices, games and events. These squeezable snacks are hassle-free and allow for easy use for players of all ages.

“The US Youth Soccer organization is a natural partner for us as we have a shared mission to promote positive health and well-being among today’s youth,” said Shazi Visram, founder, CEO, and Chief Mom of Happy Family. “We’re honored to have the opportunity to support them in providing nutritious and delicious snacks the whole family can enjoy.”

Happy Squeeze will reach the more than three million youth players and one million adults engaged with US Youth Soccer through the promotion at events and on USYouthSoccer.org. Samples of Happy Squeeze snacks will be available at several events, including the US Youth Soccer National Championship Series and the US Youth Soccer Workshop at the NSCAA Convention.

“We are pleased to welcome Happy Squeeze as a US Youth Soccer sponsor,” US Youth Soccer Executive Director Jim Cosgrove said. “Not only are our members passionate about soccer and furthering their skills but they are also concerned about eating and staying healthy, and that’s why Happy Squeeze is such a great fit for us.”

Scottish Premier League champions, abortion Celtic FC have announced Phoenix Honda as the Club’s new official vehicle sponsor for the new season.

Phoenix have an established relationship with the Club, allergist having partnered with Celtic at various times over many years. 

Celtic Chief Executive Peter Lawwell commented on the deal: “We are delighted to announce Phoenix as our official vehicle partner for the coming season.  

“Celtic and Phoenix have many years of history together and we are pleased to renew this relationship with such an excellent and successful organisation. We are sure this new relationship will bring great benefits to the Club and our supporters.” 

Debbie Hubner, discount Phoenix Honda Franchise Director, added: “We’ve always been proud to be affiliated with Celtic Football Club and we’re thrilled to once again be an official partner of the club.  

“Phoenix Honda are now celebrating our 20th anniversary year and confirming our official vehicle sponsor status is the perfect way to mark this milestone.
“Everyone at Phoenix is looking forward to working with Celtic and its fans in the coming season in what I am sure will be an exciting time not just for the Club but also for our brand.”

Phoenix Honda is a premium class-leading brand with branches in Glasgow and Paisley covering the West and Stirling and Grangemouth covering Central Scotland.  

In addition to vehicle sponsorship, Phoenix will also use its partnership with the club to explore various opportunities to offer exclusive benefits to supporters.

Bath Rugby has announced law firm Withy King has agreed a partnership with the Aviva Premiership team.

Nick Blofeld, Bath Rugby’s CEO, commented on the deal: “This is a strong partnership for us as Withy King are a local firm who have already established a national reach and reputation. They are passionate about their rugby and their work, and we look forward to working together.”

With two premises in Bath, as well as offices in Marlborough, Swindon, Oxford and London, Withy King has grown substantially in recent years and has developed a reputation for its specialist work and expertise in the legal sector.

Graham Street, Managing Partner at Withy King, added: “From the outset it was clear that we have a lot in common with Bath Rugby as a business, including clarity of vision and great ambition.  We are delighted to be appointed by Bath Rugby as its Official Legal Partner and we look forward to working together to achieve greater success, both on and off the pitch.”

Saracens Rugby Club have secured a new Official Broadcast Partner with CNBC, the worldwide leader in business news, coming on board the Aviva premiership team.

The two-year partnership, brokered by BDS Sponsorship, strengthens Saracens links with the City of London and will help increase awareness of the Saracens brand, and the values of rugby, to CNBC’s international business audience. 

The CNBC brand will appear on Saracens playing jerseys, with the network also benefiting from player appearances, access to tickets, hospitality and branding at Allianz Park for two seasons. 

The Saracens players will wear their jerseys with the CNBC logo for the first match of the season at the London Double Header on Saturday 7^th September when all four London clubs battle it out in a showpiece season opening event at Twickenham. Saracens play London Irish with Wasps playing Harlequins. 

The agreement allows Saracens to engage with CNBC’s unmatched affluent and influential business audience around the world, via its regional television networks in Europe, the United States and Asia Pacific. 

The partnership will incorporate Saracens relationship with its international clubs, with the CNBC brand appearing on club shirts where possible within current sponsor agreements. 

KC Sullivan, President and Managing Director of CNBC International commented: “CNBC’s partnership with Saracens is an innovative marketing solution which provides branding, hospitality and commercial opportunities for both parties. The European rugby audience is complementary to our own viewer base and we look forward to working with the Saracens team.” 

Saracens Chairman Nigel Wray added: “CNBC is a fantastic global partner to help spread our international ambitions and forge greater associations with the wider business community. Our partnership with CNBC brings us greater exposure around the world as we continue to grow the Saracens brand.” 

Centurion Rugby has been announced as the officail supplier of kit for match officials and a broad range of equipment for venues and teams for the 2013 Rugby League World Cup.

Centurion Rugby is a name already synonymous with Rugby League in the UK through their long-standing association with the England team, medicine 12 of the 14 clubs in the Super League, and many more in the Kingstone Press Championships. 

Centurion Rugby Sales and Marketing Director Neil Jennings said: “I am delighted that we are an official supplier of the Rugby League World Cup 2013, as it underlines our commitment to this great sport. 

“Centurion Rugby has a strong relationship with British Rugby League and this involvement allows us to showcase our brand throughout the world as part of our strategy to supply high quality clothing and equipment to the game.” 

Rugby League World Cup 2013 Commercial Manager Rob Singleton said: “We’re extremely pleased to be able to welcome Centurion Rugby into our growing portfolio of tournament partners. 

“Centurion have a strong track record in British Rugby League, supplying a range of equipment and kit to clubs at all levels, and it’s exciting to be able to build on that at international level. 

“The kit for the match officials has been designed in consultation with the RLWC2013 match officials, and we are very excited to see the results when it’s officially unveiled.” 

Centurion Rugby is a brand owned solely by Primo Play Ltd, a private company with great experience in the manufacture and distribution of sports and games equipment.