Cooper Tire Announces Former F1 Driver David Coulthard as Ambassador

Cooper Tire Europe has named ex-Formula One and DTM star, impotent David Coulthard, as ambassador of its ultra-high performance (UHP) range.

In a multi-faceted ambassadorial role, Coulthard, who now fronts the BBC F1 television coverage, will offer technical advice, insight and feedback to Cooper’s product development team, as well as representing the manufacturer at key events. 

Coulthard has already played a key role in Cooper’s tyre development; the 42-year-old assumed a hands-on role for the testing and development of the newly-launched Cooper Zeon CS Sport. 

The ex-racer, who drove for Williams, McLaren and Red Bull during his 15-year stint in Formula One, tested the new UHP range-topper during its development process, using his expert knowledge to provide feedback to the technical team on wet and dry handling, grip and cornering capabilities. 

In addition to his development role, Coulthard, who will remain as ambassador to Cooper Tire Europe’s UHP tyre range until the end of 2016, will also promote Cooper Tire’s extensive product offering, bringing the Cooper Zeon CS Sport to a wider audience. 

David Coulthard said: “By pairing with Cooper Tires as ambassador of its UHP range, there’s a sense I’ve returned to a company which was a big part of my pre-Formula 1 career. I cut my teeth in F3 and F3000 on Avon Tyres, which is a Cooper Tires brand – and Cooper is the current supplier to the British F3 Series. 

“I’ll be supporting the brand’s performance tyre development programmes but it wasn’t just its motorsport heritage and the performance focus of the UHP range which attracted me, its safety credentials and track record of producing high quality products over several decades made all the difference for me.” 

Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, described Coulthard as a ‘natural fit’ for Cooper: “Cooper Tire is a premier producer of high-performance tyres for the European market and the partnership with David also adequately reflects our heavy involvement in motorsport across the world. 

“David knows exactly what is demanded from high-performance equipment, thanks to his varied motorsport roles, which range from Formula One to DTM. 

“His background means that he knows exactly what is needed for tyres to perform to their maximum ability in high-pressure environments and is able to offer insight and advice, while representing the quality and technical excellence of the Cooper Tire range.”

Former Olympic Wrestler & UFC Fighter Daniel Cormier Inks Nutrie Endorsement Deal

Nutrie, the health and wellness company, has announced that MMA Fighter Daniel Cormier has signed as a company ambassador and will be appearing across the country representing Nutrie’s beverage line and mobile fitness notification system.

“I’m very excited to be a part of the Nutrie Family. Aaron Parkinson and the company have developed a line of products that’s going to be instrumental in my shedding weight and competing in the natural weight division,” stated Cormier. “I’m very excited to take this journey and I look forward to all my fans and friends taking it with me. This is an exciting time in my life and I am glad that Jervis Cole of Automatic MMA is giving me the opportunity to do this and take you all on this journey with me.” 

Cormier is a former two time Olympic wrestler and American mixed martial artist. He began his professional MMA career on September 25, 2009, defeating Gary Frazier. He is currently ranked as the #2 heavyweight in the world and is signed to the Ultimate Fighting Championship, in the heavyweight division.

UFC’s Mark Muñoz to Endorse Xenergy

Xenergy , cialis cheap the official energy drink of the UFC, has announced it has signed a 16-month endorsement contract with UFC middleweight fighter Mark “The Filipino Wrecking Machine” Muñoz.

The agreement includes the athlete’s support of XYIENCE’s award-winning Xenergy energy drinks and sports nutrition supplements.

Muñoz is currently 13-3-0 (W-L-D) and is ranked as one of the top 10 middleweight fighters in the world. He was a part of Team XYIENCE from April 2011 – December 2012.  According to the agreement, Muñoz will make appearances at consumer and trade events on behalf of XYIENCE, and will be incorporated into the brand’s website, advertising, promotions and social media initiatives.

“Mark strives for and settles for nothing less than excellence in every area of his life: sports, academics, business and family,” said John Lennon, XYIENCE’s president. “His drive and perseverance truly embody the spirit of the XYIENCE brand: Power to Win. He is an inspiring athlete and we are happy to have him back on the team.”

On Saturday, October 26, Muñoz will face Michael Bisping at UFC Fight Night: Bisping vs. Muñoz at the Manchester Arena in Manchester, U.K.  Munoz is coming off a recent victory. On Saturday, July 6, at UFC 162: Silva vs. Weidman in Las Vegas, hedefeated Tim Boetsch in a three-round unanimous decision.

“I have enjoyed working with the team at XYIENCE because we are very aligned in our values with respect to helping people find the motivation to reach their goals,” said Muñoz. Entering the game of pro-sports at 30 years old, Muñoz hopes his story will serve as a reminder to both kids and adults that it’s never too late to pursue what you love. “I am looking forward to collaborating with XYIENCE on some great projects in the months ahead.”

Opta & Vivomed to Supply 2013 Rugby League World Cup

Rugby League World Cup 2013 has announced two new commercial deals today with Opta being named the Official Tournament Data Supplier and Vivomed added as Official Medical Equipment supplier of the tournament.

Sport statisticians Opta and OptaPro services will be used in a variety of ways by broadcasters, treat print media, across digital platforms and by competing nations at RLWC2013.

RLWC2013 Operations Director Jon Dutton said: “We are delighted to be working with Opta. Their track record as a data supplier for a range of top-level tournaments speaks for itself. 

“Rugby League World Cup 2013 will be the global sporting event of 2013, and it is fitting that a world-renowned organisation like Opta will play an integral role at the tournament.” 

Opta CEO Aidan Cooney said: “Opta’s strength in supporting rugby clubs and governing bodies in both codes is something we are very proud of. 

“We are delighted to welcome such a prestigious event as Rugby League World Cup 2013 as a partner and we feel the services we provide will service the needs of broadcasters, the competing nations and most importantly fans of Rugby League through what is shaping up to be a fantastic tournament and one of the highlights of the sporting year.” 

Opta will be working with host broadcasters BBC and Premier Sports in support of their tournament coverage, while also working alongside the tournament’s global broadcast partners. 

UK sports medicine specialists Vivomed will provide vital medical equipment and materials to teams and match day personnel throughout RLWC2013.  

Senior Pharmacist and Managing Director of Vivomed, Ronnie Lennon said: “Vivomed is delighted to have been appointed as the official medical equipment supplier to Rugby League World Cup 2013. 

“Vivomed is a family run company, and so it is extremely exciting to be forging a relationship with a sport that enjoys such a strong reputation with families. 

“Our team of medically qualified professionals will enable us to augment the efficient supply of first-aid, physiotherapy and medical equipment with help and advice when needed throughout this autumn’s tournament and we wish all the teams the best of luck.” 

Rugby League World Cup 2013 Commercial Manager Rob Singleton said: “We’re really pleased to announce Vivomed as the official medical supplier to RLWC2013. 

“As a family run company, they are a perfect fit for Rugby League and for RLWC2013 and will provide a vital service at the tournament.”

Rugby League World Cup 2013 begins on October 26 with a spectacular Opening Ceremony and double header of matches at the Millennium Stadium, Cardiff.

Delta Air Lines Becomes Official Airline of Seattle Seahawks & Sounders

The Seattle Seahawks and Seattle Sounders FC have announced that Delta Air Lines will serve as the official airline partner for both teams in addition to re-naming the club level at CenturyLink Field to the Delta Sky360 Club.

Delta will receive various signage and branding positions throughout the stadium. 

“The Seahawks and Sounders FC are committed to creating a first-class fan experience and we welcome Delta to help us strengthen CenturyLink Field’s reputation as an industry leader,” said Seahawks and Sounders FC president Peter McLoughlin. 

The Delta Sky360 Club spans nearly 75,000 square feet and offers panoramic views of both CenturyLink Field and the city of Seattle. The club includes distinct features such as themed bar areas and specialty food and beverage stands offering freshly prepared seasonal food selections. 

“We’re thrilled that our Seattle expansion has grown to include two of the city’s pre-eminent sports teams,” said Mike Medeiros, Delta’s vice president – Seattle. “Our new Delta Sky360 Club will offer fans a one-of-a-kind game day experience and give them a taste of the great customer experience that they can expect from Delta.” 

For the 2013 season, Delta has forged marketing relationships with 12 National Football League teams – including the Seahawks – and serves as the charter carrier for an additional three teams. Additionally, Delta serves as the official airline partner of Chelsea FC. {jcomments on}

 

Blackberry to Sponsor Hamburg

Bundesliga club Hamburger SV, apoplectic also known as Hamburg, prostate have announced Blackberry have come on board as a new partner.

Under the deal, sale brokered by Sport Five, Blackberry will have branding at the Imtech Arena and have marketing initiatives through various social media activations and campaigns for the fans as part of a two-year deal.

“We are a pioneer in the field to have mobile communication on our side with the company Blackberry, because this has become indispensable in our everyday work. Offering a unique communication package we create profitable benefit for all involved,” said Joachim Hilke, Director Marketing and Communications of the HSV. 

Also, the players and the board of HSV will be supplied with BlackBerry smartphones based on the new operating system BlackBerry 10.

“We are very pleased to partner with the Hamburger Sport-Verein. HSV is one of the oldest sports clubs in Germany and the cooperation with the Bundesliga is a ideal platform to selectively communicate our brand messages to a sport-loving audience,” says Markus Müller , Managing Director BlackBerry Germany.

Harlequins Reveal PhD Nutrition as Official Performance Nutrition Supplier

English Rugby Union club Harlequins have announced today a partnership with scientific sports nutrition specialists PhD Nutrition as the club’s Official Performance Nutrition Supplier.

The Hull-based company will provide the squad with their extensive range of sports nutrition and dietary supplements that have become synonymous with sports science, order until June 2014.

John Dams, Head of Performance at Harlequins commented: “When you are looking for a supplement company you concentrate on three core elements: good quality, good taste and great service. PhD Nutrition does all three with the added bonus of having a great range of products.

“We’re looking forward to working with them over the course of the season and I know the team here is keen to start using their high quality products.”

Brooke Smart, Marketing Manager at PhD Nutrition, said: “We are delighted to have agreed this deal with Harlequins, who we believe are one of the most forward thinking sporting teams in the UK. We have grown significantly in the last 12 months and we believe this new partnership, with one the most famous clubs in rugby, will help us continue to grow as a brand both nationally and internationally.

“We boast a range of products designed to suit the beginner right through to the professional sports athlete and look forward to sharing these with Harlequins supporters and players alike.”

Strikes Collection to Sponsor Huddersfield Town

Strikes Collection Services, decease a credit control service, purchase  has become the latest sponsor of Huddersfield Town for the 2013/14 season. 

The agreement will see Strikes, based in West Yorkshire and Porto, sponsor two Town games during the new Championship campaign, with their distinctive branding also featuring on a perimeter board and several other commercial properties. 

Chris Bane, owner of Strikes Collection Services, joined Town’s Commercial Director Sean Jarvis and Senior Commercial Manager Tracy Nelson at the John Smith’s Stadium to celebrate the new agreement. 

Town’s Tracy Nelson commented: “Everyone at the Club is delighted we’re going to be working with Chris and the team at Strikes Collection Services during the 2013/14 season. 

“The company has a very strong set of values that closely mirrors our own, so it’s a natural fit for us to work together. 

“Chris has already brought a lot of energy and ideas to the table on initiatives we can work on together moving forward, including one that will see Strikes bring local children to one of our games free of charge later this season.” 

Chris added: “As a long-time supporter of Huddersfield Town, it was the perfect match and opportunity for us to not only increase our own brand awareness but also give something back by bringing some local children to a game. The match sponsorship has already proved very fruitful for us and football opens doors that otherwise remain closed. 

“The team at Huddersfield – Sean, Tracy and Ajin – have been excellent in assisting us promote our business to potential new clients and we look forward to working closely with them throughout the season.”

American Express Inks New NBA Credit Card Deal

American Express (Amex) has extended its partnership with the National Basketball Association (NBA) to remain as official credit card partner.

While the company would not comment on the size of the deal, American Express Director of Sports Marketing Michele Carr said the league-wide corporate sponsorship has been extended “for the foreseeable future.” Amex will take a slightly different approach this time, she said, focusing more on digital marketing.

“We have committed to really exploring digital activation. Our plans are still in the works but I think that will be our focus. To figure out how to bring people closer to the game through digital experiences,” she said.

Amex will integrate its league-wide advertising and marketing initiatives with its individual sponsorships of NBA teams. Amex is in business with half a dozen NBA clubs: LeBron James’ world champion Miami Heat; Kobe Bryant’s Los Angeles Lakers, plus the Boston Celtics, Brooklyn Nets, Chicago Bulls and Washington Wizards.

“We’ll figure out how those six teams, and our league relationships, come to life in a really big way for our customers and prospective customers,” said Ms. Carr.

Amex’s sports-marketing strategy has revolved around the NBA and U.S. Open golf and tennis tournaments. But in what could be good news for Major League Baseball, the National Hockey League and other sports, Amex is developing a “short list” of other sports and leagues it may sponsor, said. Ms. Carr.

Amex’s sponsorship of the U.S. Open tennis tournament could be a marketing roadmap for how the company plans to advertise to new and prospective customers inside and outside NBA arenas.

Amex has served as official credit card of the NBA since 2010.

BNY Mellon Named Official Investments Company of San Francisco 49ers

BNY Mellon, an investment management company, has been named the Official Investments Company of the San Francisco 49ers.

The 10-year agreement will begin in 2014 and include BNY being named a Founding Partner of Levi’s Stadium in Santa Clara, California.

As the Official Investments Company and Founding Partner, BNY Mellon will gain a host of benefits including exclusive branding rights for the premium East and West Legacy Clubs located at field level. These clubs at the 50-yard line will serve more than 900 patrons each game day. Team tunnels that run through the clubs will allow fans to watch players walk onto the field in a truly unique setting.

“The vision for Levi’s Stadium has always been to provide an individually customized user experience through the use of innovative technology,” said San Francisco 49ers CEO Jed York. “BNY Mellon shares a similar philosophy in utilizing some of the most innovative thinking in the investment industry to develop specialized solutions to address their clients’ financial goals and challenges. We are excited to partner with BNY Mellon as it continues to establish itself as a major player not only in the Bay Area, but throughout the West Coast.”

BNY Mellon will also receive in-bowl permanent and digital signage, an integrated media package that includes radio and television placements, various hospitality assets and the opportunity to host several exclusive events for key clients, prospects and strategic partners throughout the year.

“The 49ers are a first-class, high-quality franchise with vibrant leadership and a strong fan base,” said BNY Mellon Investment Management CEO Curtis Arledge. “Through this new partnership we can extend our investment and wealth management footprint across Northern California and the West Coast. As a global investments company, we place technology and innovation at the heart of everything we do for our clients. It makes sense for us to be closely associated with the best and brightest minds of one of the country’s premiere technology centers.”