SKYCITY Remains Jersey Sponsor of NRL’s Vodafone Warriors

The Vodafone Warriors, medical also known as the New Zealand Warriors, prostate have extended their long-term partnership with SKYCITY who they have been associated with since 1988.

SKYCITY will continue to have its name emblazoned on the back of the Vodafone Warriors’ NRL jersey as well as being the venue for all major club events.

Over the past fortnight the Vodafone Warriors’ NRL and NYC awards dinners have been held in the SKYCITY Convention Centre and on Sunday Vodafone Warriors Simon Mannering, Thomas Leuluai and Ben Matulino will join members and fans when they gather at Sammy’s Place for a live screening of the Vodafone Junior Warriors’ NYC grand final against Penrith (5.45pm kick-off NZT) and the NRL premiership decider between the Sydney Roosters and Manly (9.15pm NZT).

SKYCITY CEO Nigel Morrison said SKYCITY was proud to be associated with first-class sport in New Zealand and one of the highlights of this was the company’s major partnership role with the Vodafone Warriors.

“At SKYCITY we are extremely proud of what we contribute in the way of community sponsorships, including our long-term association with the Vodafone Warriors,” he said.

“Not only are they extremely exciting to watch – keeping us on the edge of our seats each week – but they clearly value the support of their members, fans, local communities and sponsors and uphold great values year-in year-out.

“As a 13-year partner of the Vodafone Warriors, we have an excellent relationship with the team and their management. I would like to thank CEO Wayne Scurrah, the board, team management, coaching staff and players for what has been an extremely positive relationship. We look forward to the next two years.”

Scurrah said the Vodafone Warriors were thrilled to extend their relationship with SKYCITY.

“We’ve had a fantastic association with SKYCITY and really appreciate the level of commitment they continue to show us,” he said.

“It’s much more than a sponsorship; it’s a real partnership and friendship we have between us.

“It’s exciting for us being able to hold so many events at SKYCITY, Auckland’s home of entertainment. Not just our awards dinners and major announcements are held there but also our post-match functions, special members-only events, workshops with our sponsors and corporate members, away game functions and more.”

Edox Becomes Official Timekeeper of World Curling Federation

Swiss watch manufacturer Edox has been announced as the Official Timekeeper of the World Curling Federation after signing a two-year deal.

The contract, recipe facilitated by the WCF’s marketing agent Infront Sports & Media, sees a new role created for an official timekeeper. This will see Edox become fully integrated across the WCF World Men’s and Women’s Curling Championship events as well as the European Curling Championships for the 2013/14 and 2014/15 seasons.

Kate Caithness, President of the WCF, commented: “Infront’s on-going effort to enhance the communication value and strength of our events continues to deliver strong marketing results. We welcome Edox onto the ice and are convinced that our new timekeeper will benefit greatly from the growing popularity of curling, especially as the company has committed to all three top events and will therefore be an integral part of our sport for the next two years.”

Victor Strambini, President of Edox, said: “There are few sports that are so closely associated to precision and accuracy as curling. This provides an ideal environment for our premium brand, even more so as the TV audiences are on the rise. The Edox motto is to provide ‘Timing for Champions’ and we are proud to activate this approach through the World and European curling champions of the future. A dedicated WCF watch made by Edox will allow fans of curling to make a true champion impression themselves.”

The 2013 Le Gruyère European Curling Championships will be held in Stavanger, Norway, from 23 to 30 November. The 2014 Ford World Women’s Curling Championship will take place from 15 to 23 March in Saint John, Canada with the 2014 World Men’s Curling Championship following thereafter from 29 March to 6 April in Beijing, China.

ATP Signs On Gillette & Segafredo Zanetti to Sponsor World Tour Finals

Men’s professional tennis tournament The ATP has announced two commercial deals ahead of the 2013 Barclays ATP World Tour Finals, held at The O2 in London from 4-11 November. 

Gillette, the world’s leading shaving brand, joins the season-ending event as an Official Partner of the tournament, and Segafredo Zanetti, the global Italian coffee brand, has extended its partnership under a new agreement. 

As part of the agreement, Gillette receives worldwide marketing rights for the Barclays ATP World Tour Finals and will also gain on-site presence in the Fan Zone at The O2 throughout the duration of the tournament.

Patrick Megarry, Assistant Brand Manager for Gillette UK & Ireland, said: “We’re delighted to announce this partnership with the 2013 Barclays ATP World Tour Finals. The Gillette brand is all about precision, performance and being at the top of your game and this is a fantastic partnership to build on our already rich heritage of sports marketing. The Barclays ATP World Tour Finals brings the very best in the world of tennis together and everyone at Gillette is proud to be a part of it and excited about the potential of what we can do with the ATP.”

Laurent Delanney, ATP Commercial Director, said: “Gillette is a world-renowned leader in sports marketing, and we are delighted they have chosen to add the Barclays ATP World Tour Finals to their impressive sports sponsorship portfolio. We look forward to a successful partnership together.”

While Segafredo Zanetti will continue to receive global brand exposure with their position on the on-court refrigerators. Segafredo Zanetti and Brodies will also bring the unique quality of their refined coffee and tea to the VIP guests and fans attending the event. 

Marco Comellini, Marketing Director, Segafredo Zanetti, said: “We’re delighted to continue this partnership with the Barclays ATP World Tour Finals after the positive experience of 2012. Segafredo Zanetti is a leading global company reaching every major market including a multitude of glamorous locations the world over. It is a natural association to partner with an organization like the ATP that brings the best tennis players in the world to compete at the prestigious season-ending event in London.”

Delanney added: “We’re pleased to extend our partnership with Segafredo Zanetti. Segafredo Zanetti have brought their rich history and expertise to our event to enhance our guests’ and fans’ experience on-site. We look forward to building on the success of our first year in partnership together.”

The Barclays ATP World Tour Finals features the world’s top eight singles players and doubles teams battling it out for the last title of the season. Rafael Nadal, Novak Djokovic, and Andy Murray are the first three singles players to qualify for this year’s tournament.

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Huddersfield Town Renews Partnership with Local Fitness Brand

Championship club Huddersfield Town FC have revealed they have extended their partnership with Kirklees Active Leisure (KAL) for the fourth consecutive year in a new three-year deal.

The leading local health and fitness brand, drugs which manages 12 centres across the Kirklees area, look has figured at the forefront of Town’s community promotion activity in recent years through its ‘KAL Kickers’ children’s football courses, allergy children’s birthday parties and its sponsorship of Terry the Terrier.

As part of the new deal Huddersfield Town and KAL are developing a major Football Development Scheme targeting 6-16 years called ‘KAL Football Performance’. This will see up to 500 young footballers receiving high quality football coaching from professionally qualified coaches in close collaboration with Town’s Academy.

Huddersfield Town’s Head of Football Operations Ross Wilson, said: “We are delighted to extend our partnership with KAL. This will allow our Academy to further extend its footprint across the region and that can only be good for us as we continue to develop and grow.

“Mark Lillis and I will ensure that as a Club we monitor all of the centres through our Academy scouting department, headed by Bryan Glover.”

Damian Ives, Football Development Officer for KAL added: “It’s great news that KAL will be continuing the partnership with Huddersfield Town.

“With FA Chairman Greg Dyke’s recent high-profile statement about the future success of the national team, it’s a great opportunity to be doing something towards the future of the national game at a local level.

“We now have a new pathway for young footballers in Kirklees starting from three year-old beginners attending ‘KAL Pre-Kickers’ right through now to the elite side of the game with ‘KAL Football Performance’, with the possibility of progressing through to Huddersfield Town’s Academy.

“This is a fantastic and exciting opportunity for children across Kirklees to receive high quality advanced training in what will be a great environment.”

Ingersoll Rand to Sponsor Chad Hackenbracht for Dollar General 300

Ingersoll Rand, asthma a global leader in air compressors, tools, fluid management and material handling equipment, will be the primary sponsor of the No. 44 Ingersoll Rand/Tastee Apple Toyota Camry, driven by Chad Hackenbracht, during the Dollar General 300 NASCAR Nationwide Series race, at Charlotte Motor Speedway, on Oct. 11.

In honor of Breast Cancer Awareness month, Ingersoll Rand and TriStar Motorsports will run a special pink and black paint scheme showcasing the National Breast Cancer Foundation logo and pink ribbon to the back panel. Hackenbracht will also wear a pink-themed helmet and fire suit during the race, which will be donated to the National Breast Cancer Foundation and auctioned off at a later date. 

As part of the “Give Cancer the Boot” breast cancer awareness campaign, Ingersoll Rand will donate up to $50,000 to the National Breast Cancer Foundation, which funds their Early Detection Plan, educational programs, online support communities, mammogram and diagnostics services and breast cancer research.

“Breast cancer is a widespread disease that universally impacts Ingersoll Rand employees, customers and our society as a whole,” said Scott Krull, president – Americas Industrial Technologies, Ingersoll Rand. “Early detection is key to successfully treating the disease. We are proud to partner with The National Breast Cancer Foundation, which funds programs domestically and internationally to help spread the word about prevention and treatment to the areas Ingersoll Rand operates and beyond.”

IRN-BRU Becomes Official Soft Drink of Scottish Professional Football League

IRN-BRU has been named the Official Soft Drink of the Scottish Professional Football League (SPFL).

The agreement between IRN-BRU makers A.G. Barr and the SPFL means that IRN-BRU’s long-standing association with the national game will continue, ed having already enjoyed six years as title sponsor of the Scottish Football League.

Adrian Troy, vialis 40mg Head of Marketing at A.G. Barr, said: “IRN-BRU is very much part of the fabric of Scottish football and we’re proud that our deal with the SPFL lets us extend our support to the clubs across all four divisions.

“We have a great relationship with football fans in Scotland, so we’re looking forward to working with the SPFL to support the clubs and their communities throughout the length and breadth of the country. We’re excited to share the big matchday experience with every football fan in the country, no matter who they support.”

Neil Doncaster, Chief Executive of the SPFL, said: “The SPFL and our member clubs are delighted to have IRN-BRU on board as the Official Soft Drink of the SPFL for the next three seasons. It is a very positive sign to the market that such a strong brand has invested in the new SPFL set-up.

“IRN-BRU has been a fantastic supporter of Scottish football over the years, bringing its unique personality to the game. We’re excited for the future as we start to work together, in partnership with all 42 professional clubs in Scotland.”

Sunderland Reveals South African Airways as Airline Partner

Premier League club Sunderland AFC have announced a new partnership with South African Airways.

The partnership sees the carrier, health the largest airline of South Africa, allergy become the club’s Official Southern African Airline Partner.

The carrier will support SAFC on all aspects of its travel throughout Africa as the club continues to strengthen its relationship with the continent and the club will be showcased throughout the airline’s extensive flight network.  SAFC is to help promote the airline through the global awareness of the Barclays Premier League.

Sunderland AFC’s Commercial Director Gary Hutchinson commented on the partnership: “We are delighted to welcome South African Airways to the Sunderland family. We are increasing our presence across the African continent and this relationship provides the perfect platform for us to build on the significant work we have already done in the territory.

“We are looking forward to working with South African Airways, who will support the club across a broad range of activities as we continue our global development.”

Gary Kershaw, GM South African Airways UK said “We’re delighted to partner with Sunderland AFC and continue to be impressed by the work of the club across the communities of Africa.

“South African Airways has the largest route network across Southern Africa, which when combined with the continuing strength of SAFC in Africa, and its partnerships, makes for a natural commercial synergy.”

Sunderland’s first team squad will kick off the partnership on Saturday, when they will wear South African Airways branded t-shirts for their pre-match warm up, ahead of the game against Manchester United.

The collaboration further strengthens Sunderland’s links to South Africa, the base for the club’s principal partner Bidvest. SAFC is also the only football club in the world to have joined forces with the Nelson Mandela Foundation.

Vortex Racewear Secures Naming Rights to Formula First Championship

New Zealand motorsport’s open wheel proving ground has a new naming rights partner, stomach with leading racewear supplier Vortex Racewear backing the Formula First Championship for the 2013/14 season.

The Vortex Racewear Formula First Championship will be contested over eight rounds across the North Island, sale with events at Pukekohe, Hampton Downs, Taupo and Manfeild from Labour Weekend through to Easter 2014. 

As a proven unrivalled development formula for budding young drivers, the list of successful graduates from the 1200cc, include drivers Scott Dixon, Brendon Hartley, Shane van Gisbergen, Mitch Evans, Richie Stanaway, Jono Lester, Nick Cassidy and countless others have come through Formula First, and are now competing at an international level. 

It is for the continuation of this successful pathway, says Vortex Racewear Director Jono Lester, that the company has thrown its support in behind the Formula First Championship. 

“For over forty years now the Formula First has not only been the best breeding ground for our stars of tomorrow, but also staged some of the most exciting wheel to wheel racing ever seen in New Zealand,” Lester commented. 

“With our long family history in Formula First we are passionate about supporting it and seeing it thrive, as well as promoting our growing range of safety products and crowning a new Champion this season who we can follow on the world stage in years to come!” 

Formula Vee Association of NZ President, Ian Foster, believes the partnership firmly justifies the place of Formula First racing in New Zealand motorsport. 

“Formula First is really excited about the new partnership with Vortex,” he said. 

“It allows us to continue to provide young drivers – and some old! – with great racing and a helping hand to develop the skills needed to reach the professional level. 

“It’s the perfect fit with the brand and with our series, and the continuation of the association that the Lester Family has had with Formula Vee/Formula First is really wonderful.” 

In addition to supporting the series as a whole, Vortex Racewear will support the Scorpion Scholarship programme for a second year with both inaugural winner Jacob Smith, and 2013/14 winner Reed Harker. 

Launched in 2010 by the Lester family, Vortex Racewear supplies the market with a large range of FIA and SFI rated products including helmets, multi-layer race suits, boots, gloves, teamwear and accessories. 

The 2013/14 Vortex Racewear Formula First Championship kicks off at the Taupo Motorsport Park on October 26-27 as part of the IRC Race Series.

Levitetz Family Sponsors USA Wrestling’s Elite Athlete Appearance Program

USA Wrestling has received a ​$250,000 from The Levitetz Family Foundation for the sponsorship of their Elite Athlete Appearance Program for the next five years.

Each year, $50,000 will be provided for USA Wrestling to send top athletes and coaches to make appearances in local communities in support of wrestling.

“The foundation is happy to be affiliated with USA Wrestling and proud of what we are doing with the Elite Athlete Appearance Program,” said Jeff Levitetz, president of The Levitetz Family Foundation. “Wrestling had a big impact on my life and how I was able to develop as a person. It is our way of giving back to the sport which has given me so much.”

The donation will greatly enhance USA Wrestling’s existing Athlete Appearance Program, which has already placed 45 athlete appearances in 25 different states with at least 12,000 athletes attending the clinics or tournament appearances. USA Wrestling will be able to set up more appearances with more athletes in additional communities because of this generous grant.

“Jeff Levitetz is a true visionary, especially when it comes to helping others. This program has a huge impact on our sport and would not be possible without Jeff and the generous support from The Levitetz Family Foundation,” said Rich Bender, USA Wrestling Executive Director.

The expansion of the program is expected to make a major impact on the growth and development of wrestling on the grassroots levels, while providing a link between the current stars of our sport and the future of wrestling.
“The athlete appearance program is important at every level of USA Wrestling. Our youth wrestlers get to meet their heroes, the elite athletes are able to give back to a system that has given them so much, and our grassroots coaches are inspired to develop World and Olympic champions. This program generates a positive return throughout the entire wrestling community and its benefits will be felt for years to come. We are very grateful that Jeff Levitetz has committed to support this program,” said Les Gutches, USA Wrestling Associate Executive Director of Programs and Strategy.

As part of the expanded program, a new High School Athlete Appearance contest has been created, which will reward a high school program that has had a positive influence in their community through the wrestling program. USA Wrestling will reward one high school program an athlete appearance in the winter and one other high school program in the spring of 2014. High School programs can go to the Athlete Appearance Program website and submit information in order to be considered. The first winner will be picked on November 1st, 2013.

The Levitetz Family Foundation has supported other important USA Wrestling projects in the past, including a program which provided needy children an opportunity to attend summer wrestling camp, as well as a project which promoted the heritage of Olympic wrestling in the United States.

“The Levitetz Family Foundation was formed about five years ago with the idea of helping childrens charities, those people in need, to help them to learn to help themselves. Currently, we donate to over 30 different causes around the nation and internationally. Recently, we were proud to give to the Paralympic Champions Fund as a gold-level sponsor. Through our association with USA Wrestling, we were referred to the U.S. Paralympic community, which allowed us to get involved and directly help paralympic athletes and their programs,” said Levitetz.

Star India Acquire BCCI Title Sponsorship Rights for India Cricket Matches

The Board of Control for Cricket in India (BCCI) will have a new title sponsor for the Indian cricket board’s international series and domestic tournaments with Star India and ESPN Software India acquiring the rights for US$320,000.

The price was much lower than the US$539,000 previous title sponsor Airtel was paying to the BCCI for each international match till March 31 when the telecom major refused to renew the contract. 

The marketing committee of the Board of Control for Cricket in India (BCCI) met here at the Cricket Centre, Mumbai, early Thursday morning to receive the bids made for the sponsorship rights.

“The marketing committee has awarded the Title Sponsorship Rights for all series to be played in India in the 2013-14 season to Star India Pvt. Ltd, and ESPN Software India Pvt. Ltd. at a fee of Rs.2 crore per international match,” BCCI secretary Sanjay Patel said in a statement.

He said the bidders had the option of bidding for either the series between India and Australia, or the series between India and the West Indies, or both.