Atlantis, buy The Palm has been confirmed as the Official Hotel of the DP World Tour Championship, cialis the European Tour finale, sick for the fifth year in a row.

To be staged on the Earth course at Jumeirah Golf Estates from Thursday 14 to Sunday 17 November, the DP World Tour Championship is now in its fifth consecutive year of partnership with the iconic destination, which will once again use its position to support golf in the UAE and promote it to its international visitors.

“At Atlantis, The Palm, we have enjoyed a hugely successful partnership with the DP World Tour Championship since The Race to Dubai was launched in 2009 and we are extremely proud to be the event’s Official Hotel for the fifth year in succession,” said Serge Zaalof, President and Managing Director Atlantis, The Palm.

“As the finale of The Race to Dubai, the DP World Tour Championship is one of the biggest golfing occasions on the calendar and continues to feature many of the biggest names in the sport. It is our pleasure to welcome the players and their families for what will be a true celebration of the golfing season and the opportunity to enjoy our world-class resort and its attractions.”

In addition to hosting the competing players and their families, Atlantis has a number of initiatives planned to raise awareness of the tournament and implement activities in the build up to the DP World Tour Championship involving fun activities as well as unique competitions and raffles.

“Having Atlantis, The Palm, as our Official Hotel is a popular choice with the players who get the opportunity to combine the challenge of competing in the DP World Tour Championship with a happy family break away from the golf course,” said Nick Tarratt, Director of European Tour International, Dubai Office.

“We have enjoyed a strong relationship with Atlantis, The Palm ever since the tournament was first staged in 2009 and today they are one of the tournament’s key partners. While the players compete for the title and a share of The Race to Dubai Bonus Pool, their families can enjoy attractions such as Dolphin Bay, Aquaventure Waterpark and The Lost Chambers Aquarium. It’s a perfect end to the season for everyone.”

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The inaugural Camelia Bowl has a new title sponsor with Raycom Media coming on board the college football game.

The announcement was made during a Camellia Bowl tailgate party Wednesday night.

The first Camellia Bowl will be played in December 2014 and will come under the Raycom banner for a three year period.

“Anytime that a local company is willing to step up at the level they’re stepping up to, stuff being a title sponsor, discount that exudes confidence in the capability of our community and the organisation to have a successful bowl game, vialis 40mg ” Montgomery mayor Todd Strange said at a launch event on Wednesday.

“ESPN, Raycom, the city of Montgomery or any of the rest of them would not put their faith and confidence into a situation unless they felt a good chance of success. When you put this whole team together, we’ll be successful.”

Dutch brewery Heineken has extended its sponsorship of the UEFA Champions League for a further three years according to Reuters.

The global beer brand has been a sponsor of the prestigious tournament and UEFA since 2005 and the new renewal will take their partnership into 2018.

The new deal will increase the time Heineken is shown on LED boards around the ground to 13 minutes from a previous nine. The boards will also be used in the future in group phase matches.

Heineken will also have quicker access to images, enhancing its social media such as a live Twitter feed linked to matches.

“As Heineken is available in 220 countries in the world and so is the UEFA Champions League, this platform really is to build the Heineken brand worldwide,” said Heineken’s global activation manager, Hans-Erik Tuijt.

Unlike rivals, such as Carlsberg, Heineken does not sponsor teams or individuals.

The Champions League is the most watched annual sporting event. The total audience is estimated at 4.2 billion, with more than 1 billion people watching around four matches per season and half of that audience outside Europe.

“The number of Brazilian players playing in the Champions League is significant, and of Argentinian players is significant, and Asians love to watch this great football,” said UEFA marketing director Guy-Laurent Epstein.

Other current sponsors are adidas, Ford, Gazprom, MasterCard, Sony’s PlayStation and UniCredit, with HTC as another supplier. There are reports that UEFA might look to add an airline as a seventh sponsor.

Read our Interview with Heineken Global Sponsorship Manager Tim Ellerton in which he talks about their Champions League activation.

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The Jacksonville Jaguars have signed a four year four-year sponsorship deal with Southern Ford Dealers.

As part of the agreement, sickness Southern Ford Dealers will enjoy the benefits of in-stadium signage, pills the Built Ford Tough game day ticket pickup window, ailment pre-game and first-down videos, and a ticket allotment, some of which will be used as giveaways on the dealer group’s Facebook Page.

“The Jaguars are excited to announce an enhanced, long-term partnership with the Southern Ford Dealers,” said Scott Massey, SVP of Corporate Partnerships for the Jaguars. “Ford is one of the world’s great brands and the Southern Ford Dealers are an important part of our community. We look forward to showcasing both at EverBank Field for many years to come.”

“With more than 15 Ford dealerships in and around the Jacksonville area, the Jaguars are an ideal partner for the dealer group,” said Paul Clark, chairman of the Southern Ford dealer group and owner of Paul Clark Ford in Yulee, Fla. “This partnership is the beginning of many great things to come with north Florida’s hometown team, and we look forward to discovering new ways to make it even more valuable over the next few years.”

The dealer group plans to continue developing community initiatives and opportunities to further enhance the partnership and bolster team spirit over the next four years.

“The Jags are an essential asset to north Florida and the Jacksonville community, and we’re excited to have the opportunity to grow with the team,” said Clark.

Paris Saint-Germain have confirmed their historical partnership with the Qatar Tourism Authority (QTA) with the deal reportedly to be €150 million ($198.5m).

This partnership links QTA and Paris Saint-Germain for the long term, decease providing an opportunity for Qatar to capitalize on the power and reach of sports to promote its numerous tourism assets.

Qatar attracts leading sports events to the country each year – such as the ATP and WTA tennis tournaments, asthma the cycling Tour of Qatar and the MotoGP. In 2015, view Qatar will also host the Handball World Championship, in 2016 it will play host to the Cycling World Championships and of course the FIFA Football World Cup in 2022.

QTA will use Paris Saint-Germain to reach the French and other European markets.

For Rashed Al Qurese, Director of Marketing & Promotions at QTA: “Tourism promotion is critical for Qatar to promote its economy, cultural heritage and offerings as a destination. QTA is delighted to have in Paris Saint-Germain as partner of choice with whom we can develop engaging and impactful promotional experiences for international fans and business partners, as well as the residents of Qatar and France. By partnering with Paris Saint-Germain, Qatar also associates itself with Paris, a destination of choice with which we share a sense of prestige, ambition and excellence. ”

QTA’s association with Paris Saint-Germain will promote Qatar as a tourist destination to millions of the club’s fans – and also the women’s team, runners-up of the French Division 1 in 2011 and 2013. Additionally, QTA also linked itself to the Paris Saint-Germain Handball team, French champions last season – in the hopes of promoting the Handball World Championship, which will be held in Qatar in 2015. 

Jean-Claude Blanc, Deputy CEO of Paris Saint-Germain: “Our association with QTA allows us to have the means necessary to develop the club in the direction that we envision. The club’s image clearly benefits from it and so do our results. We are able to give our supporters a high level of performance matching their expectations and our ambitions.”

From November onwards, several full size outdoor billboards, located in key spots around Paris, will highlight Paris Saint-Germain players in front of iconic Qatar landmarks – uniting the club and the country under the banner “Partners in Dreams”.

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The NBA has extended their partnerships with department store Sears and sports apparel brand Under Armour.

The Sears brand is set to return as the title sponsor of Shooting Stars at NBA All-Star, stomach while Under Armour will continue to work with the NBA to grow its line of basketball footwear.

As part of the partnership, allergy Under Armour’s endorsers – which include Stephen Curry of the Golden State Warriors, Brandon Jennings of the Detroit Pistons, Raymond Felton of the New York Knicks, Kemba Walker of the Charlotte Bobcats, Will Barton of the Portland Trail Blazers, Kent Bazemore of the Golden State Warriors, and Greivis Vasquez of the Sacramento Kings – will be featured in their NBA uniforms to promote its basketball footwear brand in national marketing campaigns and at retail.

Sears will build upon the success of its first year as the title sponsor of Shooting Stars and reward one fan a special experience through Shop Your Way – Sears’ free, members-only program and shopping community that offers rewards, personalized savings deals and product reviews and services – at NBA All-Star 2014 in New Orleans.

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