USA Triathlon today announced a new Bronze-Level partnership with RPM², capsule a manufacturer of computerized insoles designed to monitor the training elements of running and biking, through September 2017.

RPM² will serve as the exclusive footbed training partner for the National Governing Body. USA Triathlon annual members, as well as certified coaches and members of certified clubs, will receive a 10 percent discount through the agreement.

“Our revolutionary technology is aimed at making athletes better, stronger and faster,” said CEO and inventor Johnny Ross. “Helping athletes achieve higher performance through bilateral equivalence is what RPM² technology provides. Coaches and trainers already recognize that the more bilaterally equivalent the legs are, the better the athlete will perform. Now there is evaluative data in which to base these judgments.”

RPM² technology specifically measures bilateral leg equivalence in athletes and examines the gait, range of motion and four-quadrant foot pressure of athletes. It is pre-set with five range-of-motion exercises, two gait exercises and two pressure exercises. The system also includes four cycling exercises that contain power meter measurements specifically geared for triathletes and speed cycling.

The data from these pre-set exercises allows athletes and their coaches to customize training plans to meet individual needs. RPM² technology measures step time, cadence, pace and pressure during the run using the footbed and, based on the measurements, coaches and athletes can adjust training plans and techniques to achieve higher performance.

“We are excited to welcome RPM² to the family of USA Triathlon partners,” said Chuck Menke, USA Triathlon Marketing & Communications Director. “This advanced technology will allow athletes and coaches to make individualized decisions based on their own unique results and, in turn, will help members of our endurance community make the most of their training.”

Webis Holding, anabolics an online casino and sportsbetting provider, adiposity has announced that its WatchandWager.com deposit wagering business is to partner the Breeders’ Cup US horseracing event for a fifth consecutive year.

Under the partnership, WatchandWager.com will offer its customers direct access to tote pools during the event.

This year’s Breeders’ Cup will take place today and tomorrow at California’s Santa Anita Park.

WatchandWager is also the leaseholder of US harness track Cap Expo, with the California-based track set to begin its twice-weekly meetings over the Breeders’ Cup weekend and continue this programme through to the final weekend before Christmas.

National Rugby League club iSelect Gold Coast Titans have announced international sports brand BLK as their Official Apparel Partner in a new five-year deal.

BLK have recently announced partnerships with a host of elite sporting teams around the globe, sale however Chief Executive Officer Tyron Brant said it was particularly pleasing to be in a position to work with the Gold Coast’s own NRL side.

“The team at BLK look forward to forging a proactive partnership with the Gold Coast Titans that will assist us in not only developing innovative apparel solutions to assist individual player performance, erectile but also to create a range of supporter apparel that will appeal to our unique Gold Coast lifestyle,” Brant said.

“On-field we are confident the Titans, with their stable of established and emerging stars, will achieve success in the near future and we have also been impressed with their continued commitment to the community.”

Gold Coast Titans Chief Executive Officer Graham Annesley, said the club was looking forward to developing a relationship with the locally based team at BLK, who incorporate a global understanding for designing elite apparel.

“This new partnership between two great Gold Coast brands is simply a great fit,’’ said Annesley.

“It makes sense for two local organisations to be working together and I’m sure that the club and its fans will benefit from that with a great new range of merchandise.

“We are excited about what the new partnership will bring as well as launching a new jersey for the 2014 season.”

Sports performance brand Maximuscle has renewed its partnership with English middle weight boxer, ask Anthony Ogogo.

The GlaxoSmithKline (GSK) owned company, part of the Maxinutrition group, has supported Ogogo through his amateur days right up to success at the 2012 London Olympics, with Ogogo now one of a number of amateur and professional boxers that Maximuscle supports including former World Champion Amir Khan.

Mark Morgan, Senior sponsorship and marketing manager at Maximuscle, commented on the new deal: “Anthony Ogogo is one of the most exciting British boxers to recently turn professional. He has been incredibly successful through the amateur ranks and we are proud to be involved in his quest to turn his success to the professional arena.”

Morgan added: “Maximuscle has a long-standing relationship with Anthony and we are proud to be continuing our work with him. Not only is Anthony respected in the ring, his manner and professionalism outside the ring is hugely admired. He is an outstanding asset to the sport and British sport as whole. Our experience within professional boxing will allow us to best support him in this crucial time in his career. The move from amateur to professional is tough and it is important that Anthony is provided with the finest sports nutrition product as well as expert nutritional advice to best support his fight preparation.”

Maximuscle also supports the England Cricket Board, the Welsh Rugby Union, The Rugby Football Union, London Wasps and Northampton Saints, as well as individuals such as Robshaw and Stuart Broad.

Freeride World Tour have announced German automobile manufacturer Audi and winter sports brand Marker Völkl will sponsor the 2014 series.

Audi has long distinguished itself as one of the most important partners in the world of skiing with enduring involvement in alpine skiing across the world. Audi is a twelve-year sponsor of the Hahnenkamm race, title sponsor of the FIS Alpine Ski World Cup and the FIS Ski Cross World Cup, presenting sponsor of the FIS Alpine World Ski Championships, and sponsor of 15 national alpine ski teams. Freeride World Tour is proud to announce their new three-year sponsorship agreement with the German brand as official partner of the tour. 

Florian Zitzlsperger, Head of brand partnerships and sports marketing AUDI AG, said: “The commitment in the Freeride World Tour perfectly complements our winter sports program. By presenting the Ski Cross World Cup we’ve started to address a young target group and are now logically continuing to pursue this path with the Freeride World Tour. Impressive images, exciting locations and new presentation opportunities for our brand in a fascinating environment – we look forward to the constructive partnership with the Freeride World Tour.”

Nicolas Hale-Woods, General Manager of FWT Europe, praised the new development. “Freeride World Tour’s partnership with Audi is fantastic news. Audi is simply the ideal automotive partner for any alpine event. Their product, image, and commitment to winter sports are unequaled. There’s no better fit for Freeride!”

Marker, official ski binding supplier to the FWT since 2012, returns in 2014 with the addition of Völkl. Völkl becomes one of two official suppliers for the ski category along with Scott. Marker Völkl International has always been one of the most recognized names in Freeride, and their commitment to FWT 2014 builds on that legacy. The Marker Völkl international team includes decorated FWT riders like Sam Smoothy (NZL), Charlie Lyons (NZL), Markus Eder (ITA), Nadine Wallner (AUT) and many more.

“The Freeride World Tour is a unique contest based on a great concept. The world’s elite take on the toughest challenges this sport has to offer, thrilling the fans with spectacular lines. Years ago we started campaigning for the tour with Marker, now we’re working with Völkl as well. As an equipment maker, the FWT provides us with the ideal platform for showcasing the tremendous performance of all our Freeride products — from skis and bindings to the new Marker Protective Snow Equipment. The widespread success of our riders speaks for itself,” said Bert Lammel, Marketing Manager of Marker Völkl International.

Nicolas Hale-Woods added: “The renewal of FWT’s partnership with Marker is a great sign for the freeride industry. And as good news never comes alone, we are welcoming iconic ski brand Völkl to the FWT family!”

Land Rover named Official Sponsor of the Alltech FEI World Equestrian Games 2014 in Normandy.

Taking place every four years, the games are the leading dedicated international competition for equine sport, bringing together the world’s finest horses and riders across a wide range of disciplines.

Land Rover’s agreement to support the event as its exclusive car partner builds on its long-established involvement in equestrianism and international sponsorship, including the Land Rover Burghley Horse Trials, the US Equestrian Federation and the Gucci Paris Masters; in 2010 Land Rover USA supported the 2010 World Equestrian Games in Lexington, Kentucky.

The 2014 Games will take place from 23th August to 7th September, in Normandy, France with events hosted across five venues in the whole region. Four Olympic and Paralympic disciplines will be featured: jumping, eventing, dressage and para-dressage. There will also be competitions for driving, endurance, reining and vaulting, together with exhibition events for polo and horse-ball.

Land Rover will provide a fleet of official vehicles at all the events in the two-week programme. The games will be one of the year’s highest profile sporting occasions, attracting around half a million visitors and a cumulative global television audience of 500 million.

Mark Cameron, Global Brand Experience Director said: “We are proud to be sponsoring the most important event in world equestrianism in 2014, as Land Rover has a long and successful history of supporting horsemanship and sport at all levels. This prestigious competition will provide an exceptional platform for us to connect with audiences in key markets around the globe and demonstrate the quality, performance and appeal of our vehicles.”

Multi Radiance Medical, allergy manufacturer of FDA-cleared lasers for drug-free pain relief, clinic has agreed a provisioning agreement to become the newest sponsor and official supplier to the United States Equestrian Federation (USEF).

During equestrian competitions, attending veterinarians will use the hand-held MR4 ACTIVet Laser System, the most advanced medical device on the market for accelerating pain relief from a wide range of equine conditions.

“The MR4 ACTIVet is both safe and powerful. Its cordless and lightweight design makes it the easiest to use and most effective laser on the market today,” says Max Kanarsky, president and CEO of Multi Radiance Medical. “The proven MR4 Super Pulsed Laser technology has a 20-year track record in 30 countries around the world. We are pleased to support the USEF’s mission to protect the welfare of horses on and off the field.”

Backed by over 4,000 clinical studies, the hand-held applicator provides super-pulsing targeted laser light that stimulates cell energy to positively affect performance, enhance the treatment of infection, and promote wound healing. 

Kent Allen, DVM, chair of the USEF Drugs and Medications Committee and Veterinarian Committee, states, “Science-based adjunctive treatments provide alternatives that help reduce drug-related side effects, making Multi Radiance an ideal partner for the USEF and its members.”

Stan James, adiposity a UK bookmaker, order has agreed a deal to sponsor the Champion Hurdle on the opening day of the 2014 Cheltenham Festival horseracing event for the fourth consecutive year.

The bookmaker has also renewed its sponsorship of the Greatwood Hurdle at Cheltenham Racecourse and the Morgiana Hurdle at Punchestown Racecourse, both of which are part of the ‘Road to Cheltenham’ series of races that precedes the Cheltenham Festival.

The Champion Hurdle will be known as the Stan James Champion Hurdle under the terms of the deal, while the other two races will be referred to as the StanJames.com Greatwood Hurdle and the StanJames.com Morgiana Hurdle respectively.

The treble sponsorship announcement increases Stan James’ race sponsorship portfolio to six, with the firm already backing the Fighting Fifth Hurdle at Newcastle, Champion Hurdle Trial and Haydock, and the International Hurdle, which also takes place at Cheltenham.

“We are particularly pleased at the addition of two races, the StanJames.com Greatwood Hurdle and the StanJames.com Morgiana Hurdle, which get the proceedings under way on Sunday, November 17,” Stanjames.com’s chief executive officer, Denis Kelly, said.