The Four Hills tournament (Vierschanzentournee), adiposity composed of four Ski Jumping World Cup events, has announced Intersport has come on board as a Main Sponsor starting from this year’s event kick off in Oberstdorf, Germany on 28 December.

The sponsorship agreement was brokered by Infront Sports & Media, the official marketing partner of the German and Austrian Ski Federation (DSV and ÖSV) for the Vierschanzentournee. Following Intersport’s commitment, the event series’ sponsorship is sold out for this year.

Franz Julen, CEO of Intersport International Corporation (IIC), said: “Winter sport is a core segment of Intersport, where we offer our customers a comprehensive selection of top advice and services. Therefore, we are continuing to invest in advertising, sponsorship, training and recreational sports to promote and to support winter sports appropriately. With the sponsorship commitment at the Vierschanzentournee, we can reach our target groups through one of the most popular events in the winter sports calendar. The host countries Germany and Austria are among Intersport’s core markets – where we have more than 1,800 branches.”

Michael Witta, Managing Director of Infront Austria, added: “The Vierschanzentournee has a long tradition – Intersport fits excellently into this environment with its history and extensive range of sporting commitments. The attractive timing of the event, around the turn of the year, and the tension that surrounds the prestigious title will guarantee our sponsors high media reach in Europe and beyond. We are pleased to once again be able to announce a sponsorship sell-out at the kick-off of the winter sports season.”

The Deutscher Cricket Bund (DCB), governing body for cricket in Germany, has announced a sponsorship deal with Twenty20 International, part of the wider Twenty20 Cricket Company in the UK, which will sponsor the 50-over Bundesliga competition for 2014.

Based in Surrey, England, Twenty20 International is a specialist division dedicated to the promotion and development of the International Cricket Council’s (ICC) associate and affiliate cricketing nations. In the last few years, T20 International have been actively involved in the promotion of cricket in Germany by successfully running coaching sessions and supporting youth cricket events in Bonn and Hamburg.

Speaking at the announcement of the sponsorship, Neil Bunting, Director at Twenty20 International said: “We are delighted to announce that Twenty20 International will be sponsoring the German Bundesliga in 2014.  Having delivered several cricket camps Germany in the last few years we are fully aware of just how cricket is flourishing over here, so it is a great time to be involved.”

Brian Mantle, General Manager at DCB added: “It is a pleasure for the DCB to cooperate with a company that has the interests of European and German cricket at heart. Developing the game in German is our main priority at the moment and the financial support as well as the cricketing expertise from T20 International will prove to be a welcome boost to German cricket.”

The sponsorship deal will see Twenty20 International actively promote club and regional cricket in Germany to the wider cricketing community, including by linking all Bundesliga results, tables and statistics through its website. In addition they will deliver a series of coaching courses and Camps, plus support cricket events throughout Germany and its regions during the 2014 season.  

Orlando City has renewed its sponsorship deal with Orlando Health with the Florida-based organisation remaining the official healthcare partner of the USL Pro team.

They will also sponsor the proposed new downtown soccer stadium and Orlando City Youth Soccer (OCYS).

“There is no partner we’d rather have. Orlando Health has always shared our vision of bringing Major League Soccer to Orlando since day one, site ” said Orlando City President Phil Rawlins. “Not only are we securing a world-class healthcare partner, but we are solidifying a true partnership between two organizations committed to making Central Florida a better place.”

“We’re excited about this agreement and what it means for us as an organization and this community, which has rallied fervently around Orlando City SC,” said George Haidukewych, M.D., academic chairman and chief of orthopedic trauma at Orlando Health. “It will showcase the unique abilities of our medical team to provide high-quality care for these professional athletes, and help ensure successful, winning seasons for the Lions.”

Under the agreement, Orlando Health will be the exclusive provider of medical care to Orlando City SC players, and provide athletic trainers who will perform training services for players, including on-site, in-stadium medical services as required on game days. In addition, the athletic trainers will provide services to participants at Orlando City Youth Soccer during practices, games, and tournaments.

Having served as the only jersey sponsor during the Club’s history in Orlando, the agreement also means Orlando Health is on the verge of becoming the first jersey partner in MLS history to commit to an expansion club before admittance into Major League Soccer.

Mondel?z Canada, buy whose family of brands include Cadbury, denture Dentyne, OREO and Ritz, today announced its four-year partnership as an official supporter of the Canadian Olympic Committee (COC).

As a first-time COC affiliate, the partnership will be launched with the company’s new Pride & Joy campaign, which celebrates the tremendous national pride Canada has for its athletes.

“As an official supporter of Canada’s Olympic Team, we’re absolutely thrilled to show our athletes just how proud we are of them – as a nation, as a company and as Canadians,” said Janine Keogh, Vice President, Biscuit Category, for Mondel?z International in Canada. “As a snacks company, we bring joy to Canadians every day through our delicious brands.  We wanted to create a program that celebrates joy in a different way and the Olympic Games provide the perfect opportunity to bring our collective pride and joy to life as we cheer alongside our Canadian Team.”

The Pride & Joy campaign, launching in January 2014, includes four limited edition Christie products, eye-catching in-store displays, an interactive app, thousands of prizes, a broadcast integration with the CBC during the Games, and an opportunity for two Mondel?z Canada employees to act as ambassadors for the company at the Games.

“The COC is humbled by Mondel?z Canada’s generous support through their upcoming Pride and Joy campaign,” said Marcel Aubut, President, Canadian Olympic Committee. “We are honoured to partner with such an iconic powerhouse in Canada and thank Mondel?z Canada for helping our athletes move forward on their road to the podium.”

Delta Air Lines has become the official airline of Japanese professional tennis player Kei Nishikori and will support his U.S. domestic, cough Transatlantic and Transpacific air travel. 

Nishikori is the first Japanese professional tennis player sponsored by Delta.

The relationship will be in effect for two years during which Kei Nishikori will enjoy comfortable and convenient travel throughout Delta’s global network. He will fly in Delta’s premium class along with access to Delta Sky Club lounges will ensure that he is well rested and ready to play whenever he travels with Delta.

Kei Nishikori will display Delta’s logo on his official website, discount Facebook and Twitter accounts and will participate in customer events and interviews with Delta’s Japanese in-flight magazine Sky, stuff etc.

“It is a tremendous honor for Delta to be the official airline of Kei Nishikori who is a world-class Japanese tennis player,” said Masaru Morimoto, Delta’s Managing Director–Japan.  “Delta supports Japanese athletes who play actively in the U.S. and we are extremely proud of offering Kei a robust network, connecting Florida, where he is based, to Japan and the rest of Delta’s global network, as well as best-in-class service in the air and on the ground.”

“As a professional tennis player, arriving at tournaments around the world in a relaxed and comfortable way is very important for my performance,” said Kei Nishikori. “I have been flying Delta for a long time and am very excited about this new partnership.  Not only does Delta have the best routing in the U.S., but the flights to Japan are my number one choice when it comes to choosing flights. I am very proud to be an ambassador of the best airline in the world.”

Metropolitan State University of Denver’s new athletic complex will be under a new name after the University sold the naming rights to the facility for $1 million.

Regency Student Housing, the off-campus housing for Auraria Campus students, bought the naming rights for 10 years.

Under the agreement, the university’s new athletic complex will be named The Regency Athletic Complex at MSU Denver.

“We are thrilled with this opportunity to reaffirm the relationship between MSU Denver and Regency Student Housing,” said Angelique Salazar Moyer, vice president of operations for Central Street.

The athletics complex includes eight tennis courts that opened in August, a soccer stadium scheduled for completion by fall 2014, and baseball and softball diamonds in early 2015. The long-term project plan includes construction of a 20,000-square-foot building to house locker rooms, a strength and conditioning facility, and an athletic training room.

Candaian Football League team, sales Calgary Stampeders has renewed its sponsorship deal with Western Direct Insurance.

Western Direct Insurance first announced its sponsorship of the Stampeders earlier this year in June. 

“We’re very excited to be continuing our relationship with the Calgary Stampeders, cheao sale ” said Jeff Burke, allergist president of Western Financial Group, which offers Western Direct Insurance. “Our partnership during this memorable 2013 season has enabled us to team up together to demonstrate our mutual commitment to our community through our shared values. We’re proud to show our continued support to the Stampeders, their fans and to the Alberta community.”

“The Stampeder Football Club is thrilled to renew our partnership with Western Direct Insurance,” said Gordon Norrie, president of the Calgary Stampeders.  “The fit with both organizations in respect to community involvement is perfectly aligned. The Club very much appreciates the partnership.”

As part of the sponsorship Western Direct, an Alberta-based insurance company, will continue to have its logo appear directly on the game jerseys, scoreboard signage, in-game advertising and representation at charitable and community events.