FIFA have signed a sponsorship agreement with Labatt Breweries of Canada for the Canadian brand to become the second National Supporter of the FIFA Women’s World Cup Canada 2015.

The agreement provides Labatt with extensive marketing rights within Canada for the next edition of the flagship tournament in women’s football, site set to take place in Canada from 6 June to 5 July, 2015.

Labatt has a strong history of supporting football in Canada, with existing team partnerships in Vancouver and Toronto. 

“We’re delighted to welcome Labatt as the second National Supporter for the FIFA Women’s World Cup,” said Thierry Weil, FIFA’s Marketing Director.  “We saw from the last edition of the event in Germany just how important the support of national companies is to the success of the event and are happy to see the commitment of leading Canadian companies such as Labatt. We’re looking forward to working together on the road to 2015.”

“Labatt is committed to supporting football at a global level. Our partnership with FIFA Women’s World Cup 2015 is important in the evolution of our commitment to the sport,” said Jonathan Ritter, Head of Media, Sports and Entertainment, Labatt Breweries of Canada. “We look forward to harnessing the excitement of fans across Canada to ensure they enjoy each and every game during the tournament.”

Labatt is the second company to sign up as a National Supporter of the FIFA Women’s World Cup, following mobile telecommunications company Bell. In total, six National Supporter slots are available for the event

American multinational oil and gas corporation, order  ExxonMobil has renewed their multi-year technological partnership with Toyota Racing Development, drugs U.S.A. (TRD).

ExxonMobil will continue to provide its Mobil 1 racing oil technology to TRD-supported NASCAR teams.

Since the 2010 season, ambulance | TRD-supplied NASCAR engines have been filled with specifically customized synthetic motor oil based on the same technology of Mobil 1 engine oils. The TRD-specific Mobil 1 motor oils deliver outstanding power via unique low-friction synthetic lubricant technology and anti-wear additives to protect and extend the life of engine hardware during high-performance applications.

“We are excited to renew our partnership with a company that has such deep expertise in racing technology,” said David Wilson, acting president and general manager, TRD, U.S.A. “Mobil 1 experts, utilizing the resources of one of the world’s leading racing oil suppliers, will continue to help ensure that our team’s engines are running at peak performance, ultimately helping us win more races.”

“The close relationship between ExxonMobil and motorsports provides a unique platform to test new lubricant technology and to prove the performance and endurance of Mobil 1,” said ExxonMobil Motorsports Manager, Artis Brown. “At the same time, partnering with the expert engine builders at TRD gives us an additional platform to demonstrate the benefits of our products. This agreement with TRD showcases the engine performance and protection that Mobil 1 racing oil technology delivers for NASCAR drivers and other competitive motorsports drivers.”

The extended partnership with TRD complements Mobil 1’s “Official Motor Oil of NASCAR” status and ExxonMobil’s lubricant technology relationship with Stewart-Haas Racing and sponsorship of Tony Stewart’s No. 14 Mobil 1/Bass Pro Shops Chevrolet Impala in the NASCAR Sprint Cup Series.

Hull Kingston Rovers have revealed ClearSky Business will be the club’s principal sponsor for the 2014 Super League campaign.

The agreement represents a first venture into sports sponsorship for the small business advice specialist company and will see the ClearSky Business logo adorn the Robins’ home and away shirts next season. The logo will also appear in and around Craven Park whilst plans are in place to hold a series of ClearSky workshops for start-ups and small businesses within the Enterprise Training Hub area of the new North Stand.

Linton Brown, stomach Director of Commercial Affairs at Hull KR, prostate said: “We are delighted to welcome ClearSky Business as our new principal sponsor. This announcement comes at an exciting time for the club and we will be proud to carry the ClearSky Business name on our shirts.

“We look forward to forging a solid partnership with ClearSky that goes way beyond a simple principal sponsorship and helps small businesses in Hull and beyond to thrive and prosper.”

ClearSky Business Managing Director Derek Kelly added: “We’re pleased to be teaming up with Hull KR and anticipate a successful season both on and off the pitch. The club demonstrates a level of ambition that is mirrored in our own core values. With the new North Stand being developed as a hub for business and enterprise, this agreement sits perfectly with our ethos of supporting small businesses and enabling them to get on and grow.”

Super League team Bradford Bulls have announced the renewal of their longest-serving sponsorship partnership with Sovereign Health Care.

The Bradford-based healthcare company have acted as a main partner since 2002 and have today agreed a new 12-month contract with the club.

Sovereign, whose branding will once again appear on the collars of the Bulls’ home and away shirts, have been helping to make healthcare more affordable and accessible since 1873.

“We are absolutely delighted to be continuing our partnership with Sovereign Health Care,” said Bulls CEO Robbie Hunter-Paul.

“It is great to see two well-established Bradford brands working together and we as a club are most grateful for their backing.

“Sovereign has displayed immense loyalty towards the Bulls over the years, with this coming season being their twelfth with us.”

Sovereign chief executive Russ Piper said: “It is great to be on board with the Bulls for another year.

“We have a long-standing partnership with the club, which we are very proud of.

“Sovereign has been operating in the Bradford District for over 140 years so we wanted to support a team close to the hearts of many of our Bradford based customers’.

“We wish Francis Cummins and his players a hugely-successful Super League campaign.”

Connacht Rugby have announced a new partnership with Elverys Sports with the sports store chain coming on board as the Official Retail Partner of the Pro 12 team.

Elvery Sports will also sponsor the Connacht Schools Cup.

As Official Retail Partner, cough Elverys Sports will have the widest range of Connacht Rugby merchandise on sale in many stores and supporters can shop the range online and avail of free delivery to any store nationwide. Elverys Sports will retain their presence on the Connacht Rugby kit, see with the Elverys logo featuring on the sleeve.

For the first time, allergy Elverys Sports will also sponsor the Connacht Schools Cup. The competition, which has gone from strength to strength in recent years, is due to start in the New Year and now includes the Senior Cup, Senior Development Cup, Junior Cup and Junior Development Cup.

Jimmy Staunton, Chairman of Elverys Sports commented on the sponsorship: “Elverys Sports has sponsored Connacht Rugby for more than seven years and are delighted to be in a position to extend our involvement with the province to Title Sponsor of the Schools Cup. Elverys already has a strong association with rugby and we believe this partnership will be mutually beneficial.

“Rugby is now the fastest growing sport in the region so we look forward to continued growth and exciting fixtures and results in the coming months on both the domestic and professional sides.”

Connacht Rugby’s Domestic Rugby Manager Lyndon Jones added: “Schools rugby is being played in more schools around the province every year and as its popularity grows, we’re delighted to have Elverys on board as the title sponsor. We now have the highest ever number of schools participating in the competition and we’re looking forward to continuing to progress with the help of Elverys.”

The British Olympic Association (BOA) have announced a new partnership with Thomas Lyte, ampoule which produces modern and luxury lifestyle products.

The company specialises in exquisitely fashioned leather and silver goods, impotent with the new partnership marking the first exclusive range of such products produced for Team GB.

Thomas Lyte is renowned globally as the manufacturer of some of the world’s most iconic sporting trophies, including The FA Cup, The Ryder Cup, The Rugby World Cup, The Brad Drewett Trophy (ATP World Tour Finals) and many more, indicative of the elite role the company plays within the luxury sporting goods industry.

The products range from luxury leather wallets, bags and diaries to silver cufflinks, keyrings and stationery. Proceeds from sales go towards supporting Team GB athletes on the road to Sochi and Rio.

Team GB Marketing Manager Leah Davies said: “For millions of Team GB fans throughout the United Kingdom, the Thomas Lyte Team GB range provides an opportunity to connect with, and show their support for Team GB at the upcoming Sochi 2014 Olympic Winter Games and those on their journey to the Rio 2016 Olympic Games.”

CEO of Thomas Lyte Kevin Baker said: “We are excited to associate our luxury products with Team GB. It is an opportunity for us to promote one of the most important sporting organisations in the country, and we are very pleased with the range of products we have been able to produce. With our existing links and knowledge of the sporting industry, Team GB was the natural licensing partner for us to join forces with, and we feel privileged to be associated with such an iconic and patriotic organisation.”

Pinnacle Foods’ Armour brand has agreed to be the primary sponsor of Kevin Harvick’s No. 5 JR Motorsports Chevrolet for three NASCAR Nationwide Series races in 2014.

It will also receive associate sponsorship placement on the No. 5 for the entire 33-race season.

Pinnacle Foods is a leading producer, sale marketer and distributor of high-quality branded food products, bronchi and its brands can be found in more than 85 percent of American households. Its Armour brand specializes in canned meats and includes Vienna sausages, chili, luncheon meat, beef stew and more. Harvick carried Armour in one Nationwide Series race this year, finishing fifth at Bristol on March 16.

JR Motorsports announced last month the addition of Harvick to its 2014 driver line-up. Harvick, a two-time Nationwide Series champion and winner of 40 series races, will drive the No. 5 Chevrolet in at least 12 events, with Hunt Brothers Pizza and Armour sponsoring seven of the 12.

“The way this has come together is very exciting for us,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “When we announced that Kevin will be driving for us in 2014, the response from the fans was truly awesome. He carries an immense competitive energy on the track, and as Pinnacle Foods knows he performs in the marketplace as well. We’re happy to have them on board and look forward to going to work for their Armour brand.”

“This is a great opportunity for Pinnacle Foods and our Armour brand, as we’re very excited to follow Kevin Harvick over to JR Motorsports,” said Eric Hintz, vice president of marketing for Pinnacle Foods’ Duncan Hines Grocery Division. “Our consumers love the partnership we have with Kevin, and we have brought it to life in-store as well with strong retail programs with our customers. We look forward to continuing to build on that success with JR Motorsports in 2014.”

Performance apparel brand Tommie Copper have announced 12-time Olympic Medalist Dara Torres as an official brand ambassador.

The newly formed partnership kicks off with two new television shows aimed at showcasing inspiring stories of ordinary people doing extraordinary things with the help of Tommie Copper’s EnergyWear. The new shows begin airing nationally in November.

Dara Torres is one of the most prolific Olympians in the world. From 1984 to 2008 she competed in an unprecedented five Olympics earning 12 medals and tying the record for the most decorated US female Olympic swimmer. Following the birth of her daughter, capsule she returned to the Olympic stage at age 41 to win silver and has since gone on to write a NY Times best seller, tour as a motivational speaker, advocate for childhood swimming programs and still find time to be a dedicated full-time mom.

As a woman dedicated to staying fit and active, Dara Torres discovered Tommie Copper while looking for a recovery product that would help her feel better and look good. “None of the exercise apparel companies made a product that looked great while helping with recovery and aches and pains,” explained Dara Torres. “When I tried Tommie Copper I was amazed at how quickly I was recovering and how much better I was feeling overall. I knew then that I had found the company and product I had searched 20 plus years for.”

“We could have chosen to focus on the performance and pain relief benefits of our clothing, but Tommie Copper is about much more than that,” says founder Tom Kallish. “With Tommie Copper, we want to inspire your heart, mind and soul as much as we want to help the body. It’s all connected. We’re really about empowering people to live more positive lives and Dara is the perfect representation of this mantra.”